Академический Документы
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Outline:
1. Introduction
2. Tourism Potential in pakistan
i. Religious Tourism (budhisim, sikh, Hindu,)
ii. Cultural Tourism
iii. Historical Toursim (Taxila, Indus, Harrapa)
iv. Natural Landscape
3. Issues
i. Security issues & terrorism
ii. Economic Instability
iii. Restrictions in touristic Visa
iv. Poor facilities/services
v. Lack of toursim promotion
4. Way Forward
5. Conclusion
Tourism is one of the fatest growing industry across the globe. It plays vital
role in economic growth, development and promotion of culture. Pakistan is among
those countries which has great potential for toursim and it ranges from historical,
archaelogical, religious sites to beautiful landscape and heritage. By promoting toursim,
Pakistan can not only earn great deal of income to support its fragile economy but also
promote its culture, tradition and positive image in the world. Foriegn tourists/vloggers
like Ev Zu beck from Poland and Rosie Gabriel from Canada has spread soft image of
Pakistan on social media by making short videos, showing diverse culture, historical
sites, food, heritage and fascinating landscape of Pakistan. Not only this, Pakistan is a
home to worlds great civilizations like Harrapa and Indus valley which consequently
gave birth to diverse cultures across the subcontinet. Moreover, Pakistan is the birth
place of Guru Nanak, the founder of Sikhisim and his shrine is located in Pubjab where
thousands of people come from all over the world to visit. Furthermore, ruins of Bhudist
civilization have been found at Takht Bai, Pakistan which is considered sacred place by
Bhudist. Additionally, the beautiful locaions of northern areas of Pakistan make people
fall in love with nature. In the wake of terrorism after 9/11, Pakistan has witnessed
sharp decline in tourism. Foriegn tourists are reluctant to visit Pakistan as it is
considered least safe place to visit, owing to security threats. Pakistan needs to revive
its tourism industry on war footing basis. Pakistan needs to promote tourism through
media and improve facilities at the touristic destinations. It needs to improve
infrastructure and bring relaxation in touristic visa policies which will not only uplift
fragile economy but will also promote its soft image and will create employment.
Despite having too much potential in tourism, Pakistan has failed to tap it
efficiently. Foloowing are the issues that bar Pakistan to benefit fully from tourism.
Furthermore, ease in visa restriction can help Pakistan revive its tourism
industry. Steps taken in this regard, by the Government of Pakistan are comendable
where it extended visa on arrival facility to 50 countries and e-visa facility to 175
countries which will consequently boost tourism in Pakistan.