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BUSINESS CONCEPT
1.1 Introduction
study aims to objectively and rationally uncover the strengths. This concept contributes to
the betterment of any business students to really portray what and how the process in the
business are, that was worthwhile to have a wide and depth knowledge on it.
Batuan is a wild fruit may be consume during times when food source is scarce. It is
refers to a green sour fruit which is used as a souring agent for making sinigang dishes in
the Philippines in placed of tomatoes, calamansi, kamias and tamarind. Nowadays, the
batuan fruit are not recognized by the people as souring ingredients because they are more
familiar with tamarind. We can also get many benefits in a batuan fruit like it is rich in
anti-oxidants, lowers cholesterol level, aids to your weight loss, contains anti-inflammatory
properties and cures irritated skin. As a manufacturer of batuan powder it must need to
ensure the safety and benefits of it to the customer. We must also ensure that the powder
The proponents use the batuan fruit as the main ingredients of the business. Everyone
should should also know that batuan contains different benefits to our body. By using
batuan powder it will help other Filipino dishes a surprising taste of sour that will surely
love by quezonians. This powder ensure the safety and effectiveness of batuan powder to
every dishes.
1.2 Business Name
Having a business name is very important in making a business which can create its
own identity that will stand out from other businesses. An eye catcher business name is
easier for the customer to remind a certain business. The business name itself will not stand
alone for the success instead giving and providing a quality product will do.
business or firm instead of a good or services. Also known as trading name, is a name
which a business trades under for commercial purposes, although its registered, legal name,
used for contract and other formal situations. The name of the business will be name as
APBP Manufacturing Corporation, where APBP means Arya’s Pure Batuan Powder. The
word Arya came from the Sariayahin’s former motto “Arya! Sariaya ! is town where our
A logo is an important part of the company’s brand and makes a significant impact
on a company’s public perception. The logo shown above presents the image of a fruit. It
is the Batuan fruit which is the main ingredient in our product. Using the green green colors
as the background color in batuan fruit represents harmony, natural and healthy. On the
bottom part is the name of the product as well as the name of the company which is the
APBP Manufacturing Company where APBP means “ Arya’s Pure Batuan Powder.
Business Offerings
The list below are two questions for the business orientation:
batuan powder. It is in line with food industry since the raw materials which is the batuan
fruit that belongs in the food category. The company will use high end machines and
equipment for the process of the product which secure to provide the best quality
products and services that exceed beyond its competitor and customer expectations.
What do we provide?
Since the nature of the business is to manufacture the batuan powder, The
Company will ensure that the products offered are made up of natural ingredients and to
produce an affordable products. The business assure to have a natural batuan powder and
satisfy customer’s sense of taste. Below are the products that APBP Manufacturing
Company offers:
Table 1.
Here are the unique selling proposition of the business that others will not under
estimate the products offered and the basis of this where the 4ps of marketing or marketing
mix.
Product
The product that it was made of quality and natural ingredients and passed the
quality and safety assurance to ensure that the process for doing the product was according
to the standard operating procedure set by an organization. The quality and the firmness of
the product are the company’s top priority that offer a safe and clean, to avoid
contamination, issues and problems of the product. Lastly, the product packaging together
with its label, cover and secure important information which need to be communicated to
a customers and can create a better relationship between the customers and the business.
Price
influenced by both production cost and demand for the product. The price of our products
varies from the pricing strategy of the company. However the company will set prices that
are affordable to customers to meet and achieve their trust, loyalty and expectations.
Place
The location of the business is one of the primary concern and made it show place
demand if the place is easy to recognize. Since the company will be manufacturing, the site
must be nearby the main road to easily be traced by the customers where it may be. The
company will also offer a product testing as one of the company’s distribution strategy.
Promotion
In order for the business to be well-known, The Company intends to have the
following:
Product concept seeks to ensure that customers can understand what products will
do for them and to also know if the product can be the best value. It is also a strategy to
increase consumer protection by checking claims made during marketing strategies such
as advertising. The business allow customers to try our products for free if customers
Social Media
Nowadays, all of us know how to use gadget such as computers, cellphone or etc.
that connected in some applications and to give information and awareness to the customers
about the product that company offer. It is the easiest and fastest way to build connections
to loyal customers of the company. The company will be patronize not only for the people
It is a free form of promotions (one reason is important). It’s shared by the customer’s
experiences and how much they like the business, product and services. It is one of the
most credible form of advertising so that the business need first to create loyalty and trust
every dishes by means of giving an excellent products, customers will show interest in our
company, so they will recommend our product to their friends and families.
of two or more people that will carry the business with goal of earning profit wherein each
partner contributes money, labor and skills, The business is based on the partnership
agreement known as “ Articles of Co-Partnership”. All profits or losses are usually divided
equally among all partners unless there are special agreements. Based on the contrast of
the pros and cons of general partnership. The proponents find it more interesting to other
organizations.
The names indicated below will be the owners of APBP Manufacturing Company.
The profit sharing of the company when it comes to revenue and losses will be 20%
each.
Table 2.
Partners Ownerships
The location place a crucial role for the success of business. It allows the firms to enter
The figure illustrates the map where the operation site of the company is located. Is the
agreed location for the operation of the business where all manufacturing activities of a
APBP
Lying In
Manufacturing
Company
AH26
Andrade’s Eatery
Starshop
The vision, mission and objectives of the company are followed by our employees.
Knowing and understanding what vision, mission and objective is. They can assure a great
outcome since all the members of the company will do and offer their best to contribute for
Vision
Luzon, making batuan fruit more recognizable and will continue to provide the best quality
of our product to meet the standards and expectations of our valued customers.
Mission
The APBP aims to provide a new souring ingredients and is dedicated to promote
the batuan fruit to make it more popular not only in the northern Luzon and visayas but
In order to meet the company’s vision, mission and objectives, the organization set
1. To promote the Batuan Fruit and make it recognizable to the people of Quezon
SITUATIONAL ANALYSIS
This chapter presents the industry review which comprises the related studies and
literatures, the target market, the competition in the industry and the SWOT (strength,
Below are industry review which presented and conducted. These have been taken
Dried batuan fruits were used by ancient Indians in treating different types of
which can relieve inflammations in the body. Eating fresh batuan can reduce the cholesterol
levels in the body, which is good and has beneficial effects for people who have
hypertension. Irritated skin can be cured by resin that can be extracted from batuan by
simply applying it on the skin. It also contains a lot of antioxidants, which fight free radicals
from the body that can cause several types of diseases in the body. It is also rich in vitamin
C, which can help to boost our immune system and to the overall body’s health
(https://philnews.ph/2017).
There are just about as many different types of condiments as there are different
types of food, with various cultures having versions that are unique or particularly
but also to maintain and improve the state of their habitat. The study proposes the
following: increasing one's level of awareness regarding the state of edible wild fruits
through information dissemination campaigns to boost the current value of these fruits,
additional declaration of protected areas, especially in the province of Iloilo where rare
batuan fruits mentioned in this study are found, and promoting the sustainable use of edible
Seed storage proteins which accumulate in high amounts in some plant seeds as
sources of nutrients for germinating seeds constitute an important source of dietary proteins
for human consumption. In the Philippines, many edible, indigenous, seed-bearing fruit
trees which are known only by the local people provide income as well as cheap sources
of their dietary proteins. “Batuan”, Garcinia binucao (Blco.) Choisy, is one of the lesser-
known, indigenous, seed-bearing fruit trees identified with export potential (de la Cruz,
2013). The fruit which is mainly used as souring agent in native dishes contains several
(more or less 7) large, edible seeds (Quevedo, 2013; Florido and Cortiguerra, 2003).
However, the quality and quantity of the seed protein of “batuan” fruit remains little if none
at all has been published to date. Quevedo (2013) revealed that the protein content of
“batuan” fruits is generally low (less than 10%) with the seeds containing the highest.
consumed and considered as a favorite souring agent by Filipinos especially in some part
of the provinces of Negros Occidental, Iloilo, Leyte, Masbate and in other places in the
Philippines (Florido and Cortiguerra, 2003; Cojuangco, 2012; de la Cruz, 2013). During
fruiting season, the fruits are processed into various products such as salted puree, jam,
Thus, information in terms of protein quality and quantity are very valuable and
may make significant contribution to its nutrient quality and processing properties as well
as its potential application in food processing. Furthermore, analysis of the seed storage
proteins in “batuan” may also provide insight into characterization of genetic diversity,
improvement of nutritional quality, and seed development for “batuan”. This article
presents the results on the extraction and characterization of the protein in “batuan” seed.
“Batuan” seed proteins were evaluated for their relative amount and amino acid
According to P. J. Restituto (2017), The study found that batuan leaf and fruit are
diabetes complication that happens after eating, resulting in abnormally high blood
active compounds of batuan. At the same time, it looked at how the fruit’s antioxidant
properties counter the production of free radicals that damage cells. It also examined the
The primary raw materials for the Batuan powder is batuan fruit. This Batuan fruit
has a sour that give a best and surprising taste to every dishes which can give a lot of
tamarind.
compare to tamarind because it can promotes obesity if it is frequent used. It is natural and
healthy that business could develop and experiment into a useful, beneficial of an
affordable items. Aside from a delicious fruit, you can eat raw, you can used it, you can
preserved it, pickled, dried, in powder form or in a juice. It is a very promising kind of
products.
The target market determines the business prospects and the customers who want
to patronize the products. APBP Manufacturing Company has a target market which is the
2.3 Competitions
Competition arises whenever at least two parties strive for a goal which cannot be
shared and always present in the business which serve as the challenge between the existing
from on how they are able to maintain and sustain their standing in the market. They must
be able to identify and know who are the competitors and on how they are going to stand
out. Competition can also help to respond to campaign with their own initiatives. This can
be used to create strategies that sustain advantages in the competitors weakness improved
respond to the proponents request and also allowed the team to see the production process
operating hours, their facilities , supplies of the raw materials and their pricing and
promotional strategy used. Aside from gathering information, the proponents did the
observation to know what can be the other factors to make the business different from
competitors.
The table below shows the name of the direct and indirect competitors of the
Table 3.
STRENGTHS WEAKNESS
souring ingredients
• Will know as the new souring
equipment
OPPORTUNITTIES THREATS
• Improving Sales
product
• Expansion of business
Strengths
Since the product is new to the market, there is a possibility that it could be for
exporting and have a chance that customers would be curious about it. It will have a chance
to know our product as a new souring agents instead of other sinigang mix. Customer will
patronize our product not only in Visayas, Northern part of the Philippines, in Quezon
Weaknesses
As the APBP Manufacturing Company is new to the market one of the weaknesses
of our company is that the company’s products are not yet recognized by the customers it
is because they are just familiar with other souring ingredients like sinigang mix etc. The
competition with other products as well is one of the weaknesses of the company because
it is new to the customer. The manufacturing also requires a high capital due to the machine
Opportunities
Expansion of business has a great opportunity for exposing our product to a wider
audience. Increasing of customers is continuously, some of them might not recognized our
product because it is new to them and they will be curious about the product and will try if
this works. It will know that it is useless or it can replaced other souring agent.
Furthermore, as the company’s product is new to the market the development and
innovation of the product is one of the opportunity because it will one of the pathway of
our company to improved and develop our products to satisfy the customers.
Threats
One of the threats that the APBP Manufacturing Company will face is the existing
and many competitors with other well-known products. The people will tend to choose
Under the Management and Personal aspects are Management and Personnel
Company that will give insights on what level of organization each employee into and to
General
Manager
Machine
Operator
Helper (4) Driver (2)
(2)
Security
Guard (2)
Company.
The top management which is the general manager will be filled by Sweathzel
Gutierrez who is in charge for all company’s operations including revenue and
controlling cost. The marketing/sales officer will be Princess Sarah Solis who is
responsible for ensuring company’s presence, managing marketing, and advertising,
selling process and vested to power the upper level but still control by the general
responsible in analyzing and interpreting data which related in financial aspect and
processes. The production officer will be filled by Jalela Tadiosa who is responsible for
requirements and estimating, negotiating and agreeing budgets and timescale with clients
and managers. One of the marketing staff will be filled by Darlyn Cueto who is
responsible for promoting and driving the sales of company’s product. The marketing
staff (1), helper (5), driver (2), security (2), machine operators (3) are the unoccupied
position.
In this level of management, the general manager takes the top level position among
the organization.
General Manager
Table 3
Job Specification
Male or female
Marketing/Sales Officer
Table 4
Job Description
success
Job Specification
Male or female
Finance/Accounting Officer
Table 5
Job Description
Job Specification
Male or female
Production Officer
Table 6
Job Description
Job Specification
Marketing Staff
Table 7
Job Description
Develop sales strategies and approaches for various products and services
Male or Female
Must have an organization skills and has excellent in verbal and communication
skills
Machine Operator
Table 8
Job Description
Check, test and set up drying conveyor, crushing machine for sorting and packing
Ensures the safety and cleanliness of machines before and after the operation
Checks and reports status of the machine regularly when have defects
Job Specification
Physically fit
Helper
Table 9
Job Specification
Male or female
Driver
Table 10
Job Specification
Male
Physically fit
Security Guard
Table 11
Job Description and Job Specification of the Security Guard
Job Description
Job Specification
Male or female
The content of the management practices are hiring and recruitment practices,
salary and benefits and management operations. The following are listed below
hired applicants. The company will provide knowledge so that the applicants will have
enough information on the works or job that will performed. The following steps will be
proposed in hiring and recruitment practices that will suitable for the company.
initiative and goals and for department and individual growth. Proper planning and
evaluation of the need will lead to hiring the right employees for the role and team.
to develop interview questions, interview evaluation and reference check question. The
company also provide the comprehensive duties and responsibilities for each required.
Once the evaluation and identification of the needed employment are through,
advertising will be the next step. The description and qualification of the position needed
are indicated in the poster alone along the contact person and the address of the company.
Aside from posters, the company will also use social media flat forms in advertising.
Step 4. Review and Screen Applicants
It is the first step in getting information of those people who wanted for a specific
job to be done by marketing manager. Application are those who apply during the initial
period will be reviewed and controlled. Applicants who have passed in the qualification
the most important in selection process to be done by the general manager. In this stage,
the interviewer ask a lot of questions. It is the opportunity for the employer and
perspective employee to learn more about each other and validate information provided
by both. Those questions serves as a way to identify someone’s behavior and other things
check. Once the screening have been completed, the applicants who pass the interview,
screening and create good impression will proceed to complying and submitting all of
necessary documents that the company ask. The listed below of needed document are
listed below.
Phil health
HDMF
Tin Number
Health certificate
Barangay Clearance
Police clearance
Cedula
Step 7. Orientation
applicant. This stage includes the contract signing and orientation about the company that
will be working with. It is also the part where the company will distribute the materials
After the orientation the general manager made the last step of the hiring process
which is the positioning where the company will be distributing the hired applicants to
Giving the personnel the salary and benefits is required in a business. The salary
that is more enough to support his/her needs. The table below shows the detail.
Table 12
P357.00. It is the owner’s discretion to give higher salaries to compensate the employees
3.2.2.3 Management Operation
season for the whole calendar year. The working schedules of the employees are based on
labor code DOLE or Department of Labor and Employment. The allowable working
hours per week is 48 hours. Overtime of the employees is subjected to overtime pays but
as much as possible, strict compliance with rules and regulation of the labor code must be
implemented.
Table 17
Time of
Under this subtopic, PERT (Programmed Evaluation and Review Technique) and
Formula:
te= to+tp+(4)tr
Where