GOLDEN ABC INC.

In Partial Fulfillment of the Requirements

in MGNT410: Business Policy and Strategy, for a Degree
Bachelor of Science in Business Administration, Major in
Business Operations Management and Business Analytics

Submitted by:

Submitted to:

Date
April 27, 2019

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 Table of Contents

Cover Page ………………………………………………………..….. 1

Table of Contents ……………………………………..……….…….. 2

Strategic Graph/Chart …………………………………………....…... 3

I. STRATEGIC INTENT ………………………………………….….…... 4

II. STRATEGIC MISSION ………………………………………….….… 4

III. SUCCESSFUL STRATEGIC ACTIONS ………………...…..…...… 4

IV. FORMULATION OF STRATEGIES ………………………………… 5

V. IMPLEMENTATION OF ​STRATEGIES ………………………….....

VI. STRATEGIC COMPETITIVENESS …………………………….…… 7

Reference ……………………………………………………………………... 7

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STRATEGIC LEADERSHIP AND THE STRATEGIC MANAGEMENT
PROCESS

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I. STRATEGIC INTENT
GOLDEN ABC, Inc. is the top proprietary brands shaping the retail
industry with ​the vision of being the most admired Asian fashion brands
company, GABC creates and sells its own clothing, accessories,
footwear, and personal care lines. ​Produced, marketed, and retailed
under a fast-growing, dynamic family of well-differentiated, proprietary
brands: ​PENSHOPPE, OXYGEN, FORME, MEMO, REGATTA​, and
TYLER​, it also operates ​RED LOGO​, a wholly-owned direct selling
subsidiary.

II. STRATEGIC MISSION

The GOLDEN ABC ​“WORLD” mission is having a Winning culture,
Operational excellence, Responsive stewardship, Leading brands, and
Dynamic talents while keeping true to the core values of Integrity,
Professionalism, Service, and Spirit of Enterprise.

III. SUCCESSFUL STRATEGIC ACTIONS

GOLDEN ABC and its brands have been recognized by the
highest award giving bodies in the country for their excellent brand and
retail management programs. Penshoppe (2002), Oxygen (2007),
Memo (2010), and ForMe (2013) have achieved Hall of Fame Status
as Retailer of the Year at the Outstanding Filipino Retailers Awards
given by the Philippine Retailers Association (PRA) & the Department
of Trade in Industry (DTI). Penshoppe was also recognized as the
2014 Global Retailer of the Year from the same award giving body. In
2017, Penshoppe was awarded as the Country Winner of the Best
Marketing Campaign Award by the Federation of Asia-Pacific Retailers
Association (FAPRA).

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IV. FORMULATION OF STRATEGIES
Golden ABC creates different kinds of fashion styled clothing that
would fit different kinds/taste of people according to their ages, culture,
work and group etc.

V. IMPLEMENTATION OF​ ​STRATEGIES

Golden ABC came up with different boutiques that would suit the
personality of the individuals. These are Penshoppe, Oxygen, ForMe,
Regatta and Memo.

Fashion brand for the youth​.

The brand approaches fashion with on-trend, affordable, and quality
merchandise, easily establishing itself as the youth’s go-to brand for
fashion pieces that allow them to express themselves and that complement
their lifestyle, too. ​With a modern vision to break barriers in the fashion
scene, Penshoppe takes the stand as the authority on everyday fashion.
This is where all the cool kids shop.

Streetwear accessible to everyone.

The brand schools us on what’s new and makes a conscious effort to
create clothes that embrace authentic individual expression, making it an
easy favorite among streetwear enthusiasts. ​Inspired by street fashion and
youth culture, Oxygen is all about being effortlessly cool.

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 Fashion made easy for the ladies.
Known for its feminine and chic pieces that are perfect for mix and match,
ForMe makes it easy for the modern woman to be fashionable in a breeze.
From romantic clothing to closet staples, fun footwear and accessories, the
brand provides seasonal must-have pieces that spark the emotions of any
girl who wears ForMe.

Redefining modern leisurewear.

A leisurewear​ ​brand for outdoor fun and weekend relaxation, Regatta is an
iconic label known for its classic, easy style, and world-class
quality.​Regatta continues to redefine what modern leisurewear is to the
younger generation.

The destination of stylish professionals.

Taking cues from polished and refined classics but not without a
contemporary twist, Memo delivers no-nonsense wardrobe essentials you
can never go wrong with. ​With pieces that fit the lifestyle of stylish
modern-day professionals, looking pulled together from weekday to
weekend, from desk to dusk is possible.

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 A wholly-owned, direct-selling company of Golden ABC, Inc.

RED LOGO LIFESTYLE, INC., is all about providing a well-crafted and

meaningful earning opportunity for people with entrepreneurial spirit while
offering a choice selection of quality fashion and lifestyle products at
competitive pricing.

VI. STRATEGIC COMPETITIVENESS

For more than 30 years Golden ABC has established 900 stores
s​trategically located nationwide, presence in Indonesia, Cambodia,
Vietnam, Myanmar, Singapore, Thailand, Brunei, Macau, Bahrain, and
the Kingdom of Saudi Arabia, ​as well as being available online ​which
made them considered as one of the best competitors in the retail
industry.
Also, the company was honored to be the Philippine
representative in the 7th ASEAN Business Awards held in Nay Pyi
Taw, Myanmar and named one of the winners in the ASEAN Centricity
Category for serving as the perfect model for Filipino companies
aiming to enter into the integrated ASEAN market in a position of
strength. More recently, GOLDEN ABC was again named winner in
the 2017 ASEAN Business Awards for Priority Integration Sector in
Retail held in Manila, Philippines.

REFERENCES:
http://www.goldenabc.com/