GLOBAL ON-LINE FINALS - CONCEPT PAPER

Project Team Details

Country: Colombia

Team Name : Technology & Innovation

Team Members

Laura Chapeton

Diego Rojas

Natalia Valero

CHALLENGE

Using a combination of the STEM knowledge and entrepreneurial skills in your team, come up with
an innovative, commercially viable solution (product, scheme or service) to a prominent issue
affecting your community. How will your solution make a lasting positive impact and create social
change. How can mobile technology play a role?

Proposed Solution
Executive Summary The problem that we identified is the difficulty that people have in order
to be able to access properly to medical services in Colombia. As we know, access to health
care varies across countries and it is mostly influenced by social and economic conditions as
well as health policies. In our country, people have a hard time trying to schedule
appointments, accessing to medicines and even getting immediate attention in the Hospital’s
E.R. As a solution to this problem we developed a mobile medical application to help people
improve their quality of life. Our application name is MeDi Access.

Innovation Our solution is innovative because we want to use mobile to improve health and
health care delivery. We want to help people manage their own health and wellness without
obstacles, promote healthy living, and gain access to medical information and services when
and where they need it. We think mobile technology can play a bigger role in people’s lives
by changing positively and making a great impact on how people access to health care
services.
Detailed Description

It’s clear that the use of Mobile Technology is growing fast and it is turning into a tool to manage
different aspects of our lives. Our business idea consists of making the access to health care
services easy and efficient. We realized that with the right features, a mobile medical app could
ease how both patients and doctors interact.

With our app patients would be able to manage their own health and wellness, such as to
monitor their intake of medicines. This app also aims to help health care professionals improve
and facilitate patient care. For example, our app can provide guidance on where to find or
locate a doctor or hospital near your location.

Our proposal consists of:

- Medical Calendar: this feature keeps track of your medical appointments and sends a
customizable reminder to the user, so that the schedule their medical appointments on time
assist the day of the event.

- Medicine and Prescription Tracker: some patients take a large number of medicines and it
can be difficult to keep track of what you took and when, specially for old people. This
application allows patients to keep track of their medicine use. Reminders and alerts can be
set up as well.

- Medical Guide: users will be able to access a complete guide with information about
professionals, practice locations, hospitals, health care centers across the city and
pharmacies. According the mobile location, the app throws results near you.

- Medical attention in case of emergency: in the emergency section of the app, the user would
be able to call in or send an alert to the emergency line.

This application will surely change the storage, retrieval, sharing, and use of health care
information and services.

Target group(s) This application is targeted to all people over 18 years old that want to
access faster and efficient to medical services and information.

We will introduce this business idea to all the health care institutions and organizations,
which are the ones who deliver and provide health care services and products. They would
be interested in our idea because of the benefits and efficiency our application offers them
and their patients.

Describe the Financial Plan of the Business Idea

We need investors for our business idea. Before we offer the app to them, it is important to
establish how much we need to spend on developing the mobile medical application. In order
to develop the application we must consider the following item’s costs:

- Application Design

- Graphics

- Software Development

- Text Content

- Marketing and Publicity

- Management
Feasibility

Uniqueness Our solution combines different features and that makes it unique. Users have
never had so many utilities in one app. Our innovation offers support for both healthcare
professionals and patients to take ownership of their healthcare experience and to not waste
any time by waiting on long lines just to schedule an appointment.

Marketing In order to market our app we will implement some activities to get people
spread the word and purchase it.

- Strategy: We will focus on marketing the product in a unique way. We will reach potential
customers by thinking how to get them interested and placing publicity in places such as
practices, hospitals and health care centers.

- A Sales Pitch: We will create an effective marketing pitch for our application.

- Website: We will build a great website to marketing our app effectively. We’ll present the
app in a way that will attract more visitors to the website and show how it works, so that
people can see how they can benefit from it.

- Offering a Free Version: We will offer a trial free version of our app. This version will contain
a link to buy the premium version and enough key features so that the customer knows what
the app is about and get interested enough to buy the full version.

Implementation

Our application: MeDi Access will work as any other app. The user will download it from a
website or an app store using a Smartphone or another mobile device like a tablet. Users
should have access to internet connection on their phone in order to run it. Once the app is
installed in the phone or device, the user has to create an account and log in to start using it.