Assessment Task 1 (AT1) Written Assessment

Question 1a -
All businesses are affected by legislation, codes or standards. Understanding how they
impact on a business’s marketing practices is critical for maintaining compliance and to
ensure the business and staff do not break any laws.
For this task you are required to research and submit information related to a number of
laws. You need to identify the name of the legislation, describe its key provisions and
explain how it could affect business practices. The laws you need to identify relate to:
1. Consumer law
The Competition and Consumer Act 2010

The Competition and Consumer Act 2010 (CCA) covers most areas of the market: the relationships
between suppliers, wholesalers, retailers, and consumers. Its purpose is to enhance the welfare of
Australians by promoting fair trading and competition, and through the provision of consumer
protections.

Broadly, it covers:

 product safety and labelling

 unfair market practices
 price monitoring
 industry codes
 industry regulation – airports, electricity, gas, telecommunications
 mergers and acquisitions.

An Act relating to competition, fair trading and consumer protection, and for other purposes

Part I—Preliminary

1 Short title

This Act may be cited as the Competition and Consumer Act 2010.

2 Object of this Act

The object of this Act is to enhance the welfare of Australians through the promotion of
competition and fair trading and provision for consumer protection.

Business rights

As a business, you have certain protections under the Australian Consumer Law and more broadly,
the Competition and Consumer Act 2010.

 Repair, replace, refund on business purchases

 Supplier refusal to supply goods or services
  Business behaviour that limits competition
 False or misleading claims
 Franchisee rights
 Growers of horticulture produce
 Petrol retailers
 Make a complaint

https://www.accc.gov.au/about-us/australian-competition-consumer-commission/legislation

https://www.legislation.gov.au/Details/C2019C00149

https://www.accc.gov.au/business/business-rights-protections/business-rights

2. Privacy

The Privacy Act

The Privacy Act 1988 (Privacy Act) was introduced to promote and protect the privacy of individuals
and to regulate how Australian Government agencies and organisations with an annual turnover of
more than $3 million, and some other organisations, handle personal information.

The Privacy Act includes 13 Australian Privacy Principles (APPs), which apply to some private sector
organisations, as well as most Australian Government agencies. These are collectively referred to as
‘APP entities’. The Privacy Act also regulates the privacy component of the consumer credit reporting
system, tax file numbers, and health and medical research.

Australian Privacy Principles

The Australian Privacy Principles (or APPs) are the cornerstone of the privacy protection framework in
the Privacy Act 1988 (Privacy Act). They apply to any organisation or agency the Privacy Act covers.

There are 13 Australian Privacy Principles and they govern standards, rights and obligations around:

 the collection, use and disclosure of personal information

 an organisation or agency’s governance and accountability
 integrity and correction of personal information
 the rights of individuals to access their personal information

The Australian Privacy Principles are principles-based law. This gives an organisation or agency
flexibility to tailor their personal information handling practices to their business models and the
diverse needs of individuals. They are also technology neutral, which allows them to adapt to changing
technologies.

A breach of an Australian Privacy Principle is an ‘interference with the privacy of an individual’ and can
lead to regulatory action and penalties.

https://www.oaic.gov.au/privacy/the-privacy-act/

https://www.oaic.gov.au/privacy/australian-privacy-principles/

3. Marketing codes
The AANA Code of Ethics applies to all advertisers to set the standard for advertising in any medium.

The AANA established the self-regulatory system for advertising and marketing communications in
1997 with the release of the AANA Code of Ethics. Since that time, the AANA has developed and
introduced new Codes and amended the existing Codes to keep pace with the rapid changes within
the advertising, marketing and media industry. The Codes are platform and technology neutral and
evolve and adapt to keep pace with changing consumer expectations. A full list of the Codes, Practice
Notes and Guidelines are available below.

The Code of Ethics is the cornerstone of the AANA self-regulatory system and is supplemented by a
Code of Advertising and Marketing to Children, Food and Beverages Code, Environmental Claims Code
and Wagering Advertising & Marketing Communication Code. The self-regulatory system is
underpinned by an independent, transparent and robust complaints handling system administered by
Ad Standards.

http://aana.com.au/self-regulation/codes/

Question 1b
Identify three software applications that are commonly used in quantitative and qualitative
analysis and outline their key features.
Quantitative studies often result in large numerical sets that would be cumbersome to analyse
without the assistance of computer software packages. Programs such as EXCEL are relatively straight-
forward and available to most researcher and are particularly useful descriptive statistics and less
complicated analyses.

1. SPSS (Statistical Package for Social Science)

Features:
- Comprehensive and compatible with nearly any type of data file
- Can be used to run both descriptive statistics and other more complicated analyses
- Can be generate reports, graphs, plots, and trend lines based on the data analyses
2. STATA
Features:
- Can be used for simple and complex analyses
- Generate charts, graphs and plots of your data and results
- It uses four different windows including the command window, the review window, the
result window and the variable window
3. SAS (Statistical Analysis System)
Features:
- Can work with very large data sets
- Additional capabilities that make it commonly used in the business world because it can
address issues such as business forecasting, quality improvement, planning, and so forth
- It needs some knowledge of programming language is required to operate the software

https://cirt.gcu.edu/research/developmentresources/research_ready/quantresearch/software
Qualitative Data Analysis Software helps in the form of explanation, understanding or interpretation
of the people and situations to help in the meaningful and symbolic content of qualitative data.

1. NVivo
Features:
- Import and analyse images, video, emails, spreadsheets, online surveys, web data
- Relationship coding
- Charts, word clouds, word trees, explore and comparison diagrams
- Import articles from reference management software
- Matrix coding, coding, word frequency, text search and coding comparison queries
2. ATLAS.ti
Features:
- Unicode throughout
- Direct import Twitter, Endnote, Evernote data
- Elegant and tremendously useful new network layout options
- All tool windows can be freely positioned
- Multiple documents
3. MAXQDA
Features:
- Work with bibliographic data from reference management programs
- Organize and analyse literature and excerpts with MAXQDA
- Create literature reviews with MAXQDA

https://www.predictiveanalyticstoday.com/top-qualitative-data-analysis-software/