Welcome to "Create Your

Follow the Steps in Yellow. Only enter data/information in the Grey cells.
NOTE: This Excel template is password protected - it will work as is - just enter labels and data in the grey cell
For more information on Perceptual Maps visit: www.perceptualmaps.com

Simply type over the grey cells below to quickly and

Step 1 Enter the Title of Your Map

Step 2 Enter the two labels for your Horizontal Axis

For the left side of the map
For the right side of the map

Step 3 Enter the two labels for your Vertical Axis

For the bottom of the map
For the top of the map

Please note that you can click on Attribute Ideas in the menu on the main webs
Or for more information on Perceptual Maps and/or the Market Seg

Step 4 Enter the Brands or Products to be Mapped Step 5

Up to a maximum of 25 brands/products

Do NOT Type Over ==> 1=

5=
(Some examples provided, simply type over the brands below.) 9=
1 Impulse
2 Fitbit
3 Samsung
4 Garmin
5
6 Mi Band
7
8
 9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 7 When finished entering your data above, simply copy your

Health and Fitness Watches

Specific Health
Features
LowBattery Life
LowBattery Life
General Health
Features
me to "Create Your Perceptual Map"
n in the Grey cells. A how to use video is at: YouTube link
st enter labels and data in the grey cells only - if (for some reason) you want to unprotect this spreadsheet - the password is map
www.perceptualmaps.com Or email: geoff@perceptualmaps.com

ells below to quickly and easily create your own Perceptual Map

Health and Fitness Watches

Your map will be produced
(This is an example only. Simply type after
below, over this
youmap
entertitle.)
your
data

Map starts after row 60

Low Battery Life (These are examples only.
High Battery Life Type in your attributes.)

General Health Features (These are examples only.

Specific Health Features Type in your attributes.)

deas in the menu on the main website to help determine suitable brand/product attributes to use
ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
All About Perceptual Maps

Score each brand/product for the two attributes Step 6

Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional step
Horizontal Attribute Vertical Attribute
Low Battery Life 1= General Health Features 1=
Equal mix of both 5= Equal mix of both 2=
High Battery Life 9= Specific Health Features 3=
2 3
3 6
3 4
2 6

9 4
data above, simply copy your Perceptual Map below and paste it into your document.

hes To maintain the formatting of the map

ecific Health when you copy it:
Features

4
 HighBattery Life
General Health
Features
 YouTube link
this spreadsheet - the password is map
Copyright 2014-18

ptual Map

attributes to use
rocess, please visit

Change the circle sizes

Please note that this is an optional step
Sizes
Small
Medium
Large
3
3
3
3

3
o your document.

To maintain the formatting of the map

when you copy it:

Click on the edge of the map

to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'

and choose 'bitmap'.
 Welcome to "Create Your
Follow the Steps in Yellow. Only enter data/information in the Grey cells.
NOTE: This Excel template is password protected - it will work as is - just enter labels and data in the grey cell
For more information on Perceptual Maps visit: www.perceptualmaps.com

Simply type over the grey cells below to quickly and

Step 1 Enter the Title of Your Map

Step 2 Enter the two labels for your Horizontal Axis

For the left side of the map
For the right side of the map

Step 3 Enter the two labels for your Vertical Axis

For the bottom of the map
For the top of the map

Please note that you can click on Attribute Ideas in the menu on the main webs
Or for more information on Perceptual Maps and/or the Market Seg

Step 4 Enter the Brands or Products to be Mapped Step 5

Up to a maximum of 25 brands/products

Do NOT Type Over ==> 1=

5=
(Some examples provided, simply type over the brands below.) 9=
1 Impulse
2 Fitbit
3 Samsung
4 Garmin
5 Mi Band
6 Mi Band
7
8
 9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25

Step 7 When finished entering your data above, simply copy your

Health & Fitness Watches

High Quality
LowPrice
LowPrice
Low Quality
me to "Create Your Perceptual Map"
n in the Grey cells. A how to use video is at: YouTube link
st enter labels and data in the grey cells only - if (for some reason) you want to unprotect this spreadsheet - the password is map
www.perceptualmaps.com Or email: geoff@perceptualmaps.com

ells below to quickly and easily create your own Perceptual Map

Health & Fitness Watches

(This is an example only. Simply type over this map title.)

Low Price (These are examples only.

High Price Type in your attributes.)

Low Quality (These are examples only.

High Quality Type in your attributes.)

deas in the menu on the main website to help determine suitable brand/product attributes to use
ptual Maps and/or the Market Segmentation, Targeting and Positioning (STP) process, please visit
All About Perceptual Maps

Score each brand/product for the two attributes Step 6

Use a 1-9 scale, using the following table as a rough guide. Please note that this is an optional step
Horizontal Attribute Vertical Attribute
Low Price 1= Low Quality 1=
Equal mix of both 5= Equal mix of both 2=
High Price 9= High Quality 3=
6 6
7 7
7 5
9 9
2 4
2 4
data above, simply copy your Perceptual Map below and paste it into your document.

s
High Quality

To maintain the formatting of the map

when you copy it:

4
 HighPrice
Low Quality
 YouTube link
this spreadsheet - the password is map
Copyright 2014-18

ptual Map

Your map will be produced

below, after you enter your
data

Map starts after row 60

attributes to use
rocess, please visit

Change the circle sizes

Please note that this is an optional step
Sizes
Small
Medium
Large
3
3
3
3

3
o your document.

To maintain the formatting of the map

when you copy it:

Click on the edge of the map

to highlight it

Select 'copy' from the menu

Go to your document

Select 'paste', then 'paste special'

and choose 'bitmap'.
 Price Battery Days Battery Feature
Impulse - 799 4 2 3
Fitbit Charge 3 738 5 3 6
Samsung Galaxy Fit 799 5 3 4
Garmin Vivo Sport 920 4 2 6
Mi Band 4 149 15 9 4

Blood Pressure Sleep ApneiaHeart Rate Sleep Monitor Calorie Bur

Impulse - ✔ ✔ ✔ ✔ ✔
Fitbit Charge 3 ✔ ✔ ✔
Samsung Galaxy Fit ✔ ✔ ✔
Garmin Vivo Sport ✔ ✔ ✔
Mi Band 4 ✔ ✔ ✔

1 2 3 4
5
Exercise Female HealtGuided BreStress Level
✔ ✔ ✔ ✔ 5
✔ ✔ ✔ 6
✔ 4
✔ ✔ ✔ 6
✔ 4

5 6 7 8 9
10 15