Академический Документы
Профессиональный Документы
Культура Документы
Acknowledgement
About Guangdong University
Welcome Dinner
Classroom learning
Globalization and CSR
Path of Chinese Business
Economic Trend in Guangzhou
E-commerce
Chile: Economy, Culture and tourism
Chinese Enterprise and Going Global Strategy
Business visit
Inter Africa express
Guangdong Eagle Gifts Co. Ltd
Guangdong Zhujiang Brewery Group CO. LTD.
Conclusion
With deep respect I express my unfeigned gratitude and unforgettable indebtedness to the
Prof. J. Philip, Chairman, XIME for instituting this Winter Program at GDUFS, China
which gave us a international exposure. I also thank Prof. Joy Varghese, Dean Academic,
and Assist. Prof. Ragesh T S, Batch coordinator XIME, for encouraging us to participate in
this Program.
I would like to profoundly thank Prof. Zhu Wenzhong, Dean for School of Business,
GDUFS for accepting us to participate in the winter program at Guangdong Institute of
Foreign Studies, Guangzhou. I also want to thank Prof. Li Yongning, Ph. D, Prof. WU
Yiming, Ph. D, Prof. Zhu Wenzhong, Prof. Zeng Yuran, Prof. Qiu Xinying, Prof. Sergio
Alvarez Illesca for enlightening us about the China’s Globalization and CSR, Path of
Chinese Business, Economic Trend in Guangzhou, E-commerce, Chile: Economy, culture
and tourism, Chinese Enterprise and Going Global Strategy. I also thank all the student
volunteers of GDUFS who were exceptionally helpful and for staying with us all the time at
Guangzhou.
With a teaching staff of 1,154, among whom 52% are full or associate professors and 215 are
international teachers, the University has 22 faculties offering 64 programs in literature,
economics, management, law, engineering, science, education and art for bachelor, master
and doctoral degrees and post-doctoral research. With 20 foreign languages available, the
University is the only one in South China that offers the greatest variety of foreign language
programs and its foreign language and literature as academic discipline is among the best
across the nation.
The school has carried out extensive international cooperation and exchanges with
universities across the world. By December 2014, it has formed close ties with 268
universities and academic research institutes from more than 40 countries and regions, such
as the United States, India, Britain, France, Germany, Spain, Italy, Canada, Australia, Japan,
Russia, Malaysia, Indonesia, Thailand, Vietnam, Korea, Chile, Cuba, Mexico and Hong
Kong, Macao, Taiwan, etc. In 2014, it received 2562 overseas students from 116 countries
and regions. Of all the university graduates each year, 18% of them once studied abroad. The
school has carried out collaborative research with Lancaster University, the World Bank, the
European Union, and other world-famous universities and international research institutes.
A welcome dinner was organized by Mrs. Liang Jie the Assistant Dean GDUFS, in the
Teacher’s dining hall of the University. She told us about the university and its culture and
also the scheduled classes for the next 12 days that includes Globalization and CSR, Path of
Chinese Business, Economic Trend in Guangzhou, E-commerce, Economy culture and
tourism of Chile, and Chinese Enterprise and Going Global Strategy.
Innovative programs,
Never taking things for granted &
Environmental relief.
Next we came to know about the ethical challenges come along with globalization. These can
be mentioned as:
More complexity of stakeholders in an enlarged or extended supply chain.
Different institutional and cultural environment.
Choices of firms operating globally for profit.
Apart from this we learnt about ethical relativism & MNC’s ethical issues. Ethical relativism
has been defined as such positions where your ethical principles are defined by the traditions
of your society, personal opinions and the circumstances. Along with the term ethical
relativism we also came across few more terminologies such as:
• Virtue ethics: where right or wrong is determined by personal interpretation.
• Brain drain
The first thing taught by this lecture was about Braclustochrone curve.
Then four very interesting stories were described to us so that we can analyse those situations
and find the interconnection between them. These stories were:
• The tower of Bobel (following the great flood)
After that we talked about the very important concept of “Three pillars of Chinese culture”,
i.e.
• Confucianism
• Buddhism
We also learnt about the five stages of energy and explanation of the concept through a
business environment. Like:
Water – Research and development
• Wood – marketing
• Fire – culture
• Metal – finance
Long life
Fortune / wealth
Guangzhou is the major contributor to the China’s Economy. Being the Industrial Hub of
China, with many manufacturing industries in and around the Guangzhou, It is the principal
driver of Chinas Economy over the last 30 years. Other Provinces with great production and
exports are Jiangsu and Shandong. These two provinces stand at second and third position
respectively in terms of GDP after Guangdong province. In terms of imports, Guangdong,
Beijing and Shanghai stand at first, second and third positions respectively.
One Road One Zone Policy is the major driver for outward development in China. China has
been constantly following this policy since years. The creation of an economic land belt that
includes countries on the original silk road through Central Asia, West Asia, the Middle East
and Europe, as well as a maritime road that links China’s port facilities with the African
coast, pushing up through the suez canal into the Mediterranean. China well knows its
development is linked to Asia and beyond and, in part, is banking its future on responding to
its neighbours’ huge infrastructure needs via one road one zone policy.
Infrastructure is the key reason for the development in any country. China has 4.46 mn kms
of Highways, 202 airports, 92 subway lines, 411 mn users of social networks, 981 mn
smartphone users. Its first highway network is from Guangzhou.
The share of GDP (by valued-added) from Chinese industry has been close to 50% for more
than 30 years, but since 1980 the share contributed by service industries grown from 30% to
43%. This is below the norm in advanced countries where services account for more than
70% of GDP.
• Social marketing
• Mobile marketing
• Offline marketing
Conversations
Engagement
• Social-mobile-local nexus
o E-commerce sales:
o Preferred mobile OS
IOS: 25%
Windows: 1%
Others: 1%
Online promotional holiday: single day, black Friday, green Monday, cyber Monday etc.
o Major e-commerce categories: apparel & footwear, consumer electronics, consumer
appliances, food & drink.
o Cross-border e-commerce: diapers, baby food, baby milk formula, toys & maternity
products, baby clothing.
Economy
Chile is ranked as a high-income economy by the World Bank, and is considered one of
South America's most stable and prosperous nations, leading Latin American nations in
competitiveness, income per capita, globalization, economic freedom, and low perception of
corruption. Although Chile has high economic inequality, as measured by the Gini index, it is
close to the regional mean.
In 2006, Chile became the country with the highest nominal GDP per capita in Latin
America. In May 2010 Chile became the first South American country to join the OECD. Tax
revenues, all together 20.2% of GDP in 2013, were the second lowest among the 34 OECD
countries, and the lowest in 2010. Chile has an inequality-adjusted human development index
of 0.661, compared to 0.662, 0.680 and 0.542 for neighboring Uruguay, Argentina and
Brazil, respectively. In 2008, only 2.7% of the population lived on less than US $2 a day.
Culture
The culture of Chile reflects the relatively homogeneous population as well as the
geographic isolation of the country in relation to the rest of South America. Since colonial
times, the Chilean culture has been a mix of Spanish colonial elements with indigenous
(mostly Mapuche) culture.
The Huasos of Central Chile and their folk music and dance are central to Chilean folk
culture. Even though the folk traditions the Central Chile are central to Chilean cultural and
national identity, Chile is both geographically and culturally diverse with both the North and
the South having their own folk music and dance due to different indigenous peoples and
immigrant groups settling there. Additionally, while some regions of Chile have very strong
indigenous heritage, such as Araucanía Region, Easter Island, and Arica Parinacota Region,
some regions lacks considerable indigenous communities and a few other regions have
noteworthy non-Spanish European immigrant heritage.
In the period starting from 1930 to 1970 appears a rebirth in the interest and popularity in
folk music in Chile carried out initially by groups such as Los Cuatro Huasos, who took folk
songs from the Chilean country and arranged them vocally and with musical instruments.
They gave several recitals in Chile, and in Latin America that contributed with its diffusion.
Later appeared other groups such as Los de Ramon, Los Huasos Quincheros, Los Cuatro
Cuartos, and others who continued with this diffusion. Also appeared several Chilean folk
composers such as Raul de Ramon, Margot Loyola, Luis Aguirre Pinto, Violeta Parra, Víctor
Jara, and others that carried out folk investigation and composed folk music that is still sung
up to this day.
Since the mid-1990s, tourism in Chile has become one of the main sources of income for the
country, especially in its most extreme areas. In 2005 this sector grew by 13.6%, generating
more than US$500 million, equivalent to 1.33% of national GDP.
According to the World Tourism Organization (WTO), Chile was the eighth most popular
destination for foreign tourists within the Americas in 2010, after the USA, Mexico, Canada,
Argentina, Brazil, Dominican Republic and Puerto Rico. That year 2,766,000 tourists entered
the country, generating a revenue of US$1,636 million. The majority of these visitors came
from American countries, mainly Argentina; however, the biggest growth in recent years has
been in visitors from Europe, especially Germany.
Occupying the southwest part of South America, Chile is normally divided into three
geographic areas:
Continental Chile comprises a long and narrow strip of land on the west coast of the
Southern Cone that extends between the parallels 17°29'57"S and Diego Ramírez
Islands at 56°32'12"S, mostly from the southeastern shore of the Pacific Ocean to the
Andes, across 4270km
Insular Chile corresponds to a set of islands volcanic origin in the South Pacific
Ocean: the Juan Fernández archipelago and Desventuradas Islands, belonging to
South America, the Salas y Gómez Island and Easter Island, geographically located in
the Polynesia.
The Chilean Antarctic Territory, is an area of Antarctica of 1,250,257.6km² between
meridians 53°W and 90°W on which Chile claims sovereignty, extending its southern
boundary to the South Pole. Because of its presence in the Americas, Oceania and
Antarctica, Chile describes itself as a tricontinental country.
The latitudinal width of the country, which spans over 39°, (over 72° if the Chilean Antarctic
Territory is included), its elevation and influence of the Pacific Ocean are the main factors
behind the climatic variety and landscape of Chile,[3] which determines the development of
the formation of different ecosystems in the country.
The country has 14 natural monuments, 36 National Parks, 10 biosphere reserves, 52 natural
reserves, 39 sanctuaries of Nature and 12 Ramsar wetlands, mainly in the extreme parts of the
country.
The first business visit in china was to Inter Africa Express and everyone was excited to learn
something new. It is the leader of China-Africa Cross Border E-commerce and air logistics
service. Established only in 2014 in collaboration with MEGACAP aviation service, it is one
of the prime companies of China that has risen to the top in a short duration. Base located in
Guangzhou concentrates on China-Africa international logistics solutions. It has served 100
thousand customers since 2014. It has collaboration with Ethiopian airlines and delivers
goods in 2-3 days.
Megacap Aviation Service Group (MASG), established in 2007, is a fully registered
company specializing in Passenger and Cargo GSSA (General Sales and Service Agency)
businesses in China. After collaboration in business they connect to the globe and across
China. The head office is located in Shanghai.
Slogan
"Dedicated and professional, deliver excellent aviation service."
Online trade within the EU, with its single market and common currency in many member
states, is evenly referred to as cross-border ecommerce as for example selling from Germany
to China.
Cross-border ecommerce can refer to online trade between a business (retailer or brand) and a
consumer (B2C), between two businesses, often brands or wholesalers (B2B), or between
two private persons (C2C), e.g. via marketplace platforms such as Amazon or eBay.
Many areas are under the military control and many areas are risky to work in Africa. They
have partnered with the local agents and continue their business safely and happily.
The business model and the ideology to tap a potential market and willingness to take the risk
are learnt.
The second business visit was to the Guangdong Eagle Gifts Co. Ltd which is one of the
primary practices of Chinese culture of giving gifts. The manufacturing unit is in Shanghai.
The place we visited was a designing, gifts display and home décor. We were guided in
groups and there were multiple rooms each with a unique colour or unique material made
gifts and decoration items. Each country they supply they have a separate material and
separate colour depending on the taste of that nation. The minimum order that has to be
placed is 500 pieces to 1000 pieces depending on the chosen product.
The company was established in 2002. It is operated by Victor and Teresa. Annual growth
rate of 20% to 30% is seen. In 2017 annual turnover hit USD $40 million. The showroom
size is 4000sq meter, displaying over 20,000 items.
They are busy throughout the year and free only during the holidays as the backend work
keeps happening throughout the year and product leaves the warehouse before the holiday
season begins. The design team works hard to keep coming up with new designs every year
and not bore the customers with the same design.
Their main products are Christmas themed and the stakes into India are very less and hence
they have not capitalised or focused on Indian market.
Middle East is their major market with 40% market share, China, Africa and North-America
each contributes 20% to the business. Its business spreads across UK, Germany, USA,
France, Russia, Australia, Mexico, Brazil, and Chile. They haven’t entered Indian market as
they are unsure of the market conditions and the business environment. Upon letting they
As for its innovation, Zhujiang Brewery produced its first bottle of draft beer in 1997 and
began to promote white beer names Supra in China. It also made significant breakthrough in
beer brewing technology by replacing the kieselgur filtration with the cross-flow membrane
filtration.
and makes efforts to build an international beer enterprise so that people all around all around the
world can enjoy the freshest Zhujiang Beer.