Running Head: NEW QUALITY INITIATIVE AND VITAQUEST 1

New Quality Initiative and Vitaquest

Student’s Name

Institutional Affiliation
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New Quality Initiative and Vitaquest

The new quality initiative refers to the steps that firms undertake in ensuring that

it shows its pursuance in getting things done appropriately and take responsibility

(Antony, 2015). As Dhillon & Gupta (2015) asserts, it refers to the introduction of a new

product or procedure within the firm with the hope that it will remain operational. New

quality initiatives serve as motivators for organizations to perform their operations in the

best way to ensure productivity is at its peak.

A firm that has engaged in this initiative is Vitaquest International. The firm has

stated its pledge of quality to become an industry leader in the overall quality for the

manufacture and development of consumer products in functional and nutraceutical foods

market. The initiative was proposed in April this year and is referred to as TotalQ™

Commitment to Quality (Vitaquest, 2019). It draws on the corporation’s operations in a

wide range of activities and fields such as final product assurance, internal quality

assurance systems, product design, ingredient integrity testing, and outsourcing of raw

materials. The company conducts thorough tests for raw materials and finished products

with the objective of enhancing quality management to support its 4000+ products

(Vitaquest, 2019). Through this initiative, the corporation is in pursuit of better serving

their clients. This is a new way to ensure safety and quality, a new system of delivery,

and a newly formulated technique. Their wish is becoming a better partner for their

clients as they anticipate building their own brands in the markets. With their standards

and practices in full compliance with those of the Food and Drugs Authority (FDA), the

customers may be guaranteed of high-quality products.

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Conclusively, competition is on the rise, and as many brands come up, enterprises

should be client-centered. They should develop high-quality products which will

appropriately serve their clients so that they get the value for money. Thus, businesses

should establish quality initiatives which will help them in satisfying the needs of their

customers.
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References

Antony J. (2015). The ten commandments of quality: a performance perspective.

International Journal of Productivity and Performance Management, 64(5), 723-

735.

Dhillon, I., & Gupta, S. (2015). Organizational Restructuring and Collaborative

Creativity: The Case of Sony IUP Journal of Business Strategy, 12(1), 53.

Vitaquest. (April, 2019). Vitaquest International Unveils New Quality Initiative.

Retrieved from https://vitaquest.com/2019/04/26/vitaquest-unveils-new-quality-

initiative/.