E-Commerce

Submitted by
Aakriti Sood
Roll no 55
LLB 3 yrs Semester 1
E- Commerce
E-Commerce is commonly known as
electronic marketing.
It consists of buying and selling goods
and services over an electronic
system such as the internet.
E-Commerce is the purchasing, selling
and exchanging goods and services
over computer network or internet
through which transactions or terms of
sale are performed electronically.
Steps involved in E-Commerce
Online store

Customer Internet
support marketing

Payment
Shipping
solutions

Customer or
Order
management
system
Process of E-Commerce
 A consumer uses web browser to connect to the
home page of a merchant’s website on the
Internet.
The consumer browses the catalogue of
products featured on the site and select items to
purchase. The selected items are placed in an
electronic shopping cart.
When the consumer is ready to complete the
purchase of selected items, he or she provides a
bill-to and ship- to address for purchase and
delivery.
 When the credit or debit card number is
validated and the order is completed at the
commerce server site, the merchant’s site
displays a receipt confirming the customer’s
purchase.
The website then forwards the order to a
processing network for payment processing
and fulfilment.
Some common applications related
to e-commerce
Online shopping and Order tracking
Electronic Tickets
Social- networking
Newsgroups
Online Banking
Teleconferencing
Instant Messaging
Domestic and International Payment Services.
Online Banking
Online banking is defined as:
The automated delivery of new and traditional
banking products and services directly to
customers through electronic, interactive
communication channels.
Benefits:
Anytime and anywhere banking.
Pay bills online by saving postal services.
Online purchases
Service available: 24x7
Types of E-Commerce
Business to Business (B2B)
Business to Consumer (B2C)
Business to Employee (B2E)
Consumer to Consumer (C2C)
Business-To-Business (B2B)
B2B stands for Business to Business. It consist of
largest forms of E commerce. This model
defines that Buyers and sellers are 2 different
entities. It is similar to manufacturer issuing
goods to the retailer and wholesaler.
Example: Dell deals computers and other
associated accessories online but it does not
make up all these products. So, to govern to
deal with these products, first step is to
purchase them from the producers of those
products.
Business-To-Consumer(B2C)
The basic concept of this is to sell the
product online to the consumers.
B2C is the direct trade between the
company and consumers. It provides
direct selling through online.
Example: Dell selling me a laptop.
Business-To-Employee(B2E)
E-commerce uses a network which allows
companies to provide products and services to
their employees. Companies uses B2E networks
to automate employee-related corporate
processes.
Consumer-To-Consumer (C2C)
There are many sites offering free classifieds,
auctions and forums where individuals can buy
and sell through online payment systems like
PayPal where people can send and receive
money online with ease.
 Example: e-Bay’s auction service is an example
where person to person transaction takes place
every day since 1995.
Another examples are Quikr, olx etc.
Social Impact
By using electronic technology through the
internet, it achieved:
More competitions, more marketplaces, faster
transactions and more advanced technologies.
It made activities between customers and
producers more active.
Limitations
Unable to examine products personally.
Not everyone is connected to internet.
There is the possibility of credit card number
theft.
Mechanical failures can cause unpredictable
effect on total processes.
Flipkart Case
On 6 October 2014, Flipkart sold products worth Rs
600 Crore in 10 hours in a special one-day event - "The
Big Billion Day", claiming they had created e-commerce
history, but their reputation for good customer service
suffered because of technical problems, and angry
reactions on social media from buyers disappointed
with the pricing and availability of products. Servers
within two hours of the sale being opened and many
users complained of landing on error pages and seeing
their sale process being interrupted, amid accusations
that discounts were offered on inflated prices. A day
after its Big Billion Day sale, e-commerce giant Flipkart
has sent an apology letter to its customers.
Snapdeal Case
A person has ordered a Samsung galaxy core 2
via Snapdeal but got a vim bar soap in the box.
 Another similar case from snapdeal was, when
two huge “Marble Stones” were delivered
instead of Apple iphone4S leaving customer
disappointed.
Conclusion
With the help of digital payment solution a normal
person can easily merge digital banking with e-
commerce as with the help of payment methods which
includes solutions like NET BANKING, CREDIT CARD
BANKING & DEBIT CARD BANKING. A lay person can
buy anything on e-commerce sites like amazon,
flipkart, snapdeal etc. which reduces time and money
of a person.
A person can choose anything to his needs from a wide
variety of products and pay accordingly from a wide
variety of payment options.