E-Commerce project

On
Big Basket

Submitted to – Prof. Rama Sir

Submitted by - Shashank Kamle

Tanvi Bhalla
Palash Rastogi
Nishi Kumari
What is big basket
bigbasket.com (Innovative Retail Concepts Private Limited) is India’s largest online food and grocery
store. With over 18,000 products and over a 1000 brands in our catalogue you will find everything you
are looking for. Right from fresh Fruits and Vegetables, Rice and Dals, Spices and Seasonings to Packaged
products, Beverages, Personal care products, Meats – we have it all.
Choose from a wide range of options in every category, exclusively handpicked to help you find the best
quality available at the lowest prices. Select a time slot for delivery and your order will be delivered right
to your doorstep, anywhere in Bangalore, Hyderabad, Mumbai, Pune, Chennai, Delhi, Noida, Mysore,
Coimbatore, Vijayawada-Guntur, Kolkata, Ahmedabad-Gandhinagar, Lucknow-Kanpur, Gurgaon,
Vadodara, Visakhapatnam, Surat, Nagpur, Patna, Indore and Chandigarh Tricity. You can pay online
using your debit / credit card or by cash / sodexo on delivery.
Business model of big basket

Key partner Key activities. Value proposition. Customer Customer Segment.

Amazon web. AWS subscription. Cost reduction. Relationship. Mass market.
Cloud computing Data Analytics. Easy Management. Customer care . Local Vendors.
expert. Product Easily Scalability. blogs. Tech Savoy.
Local merchant. Development. Improved speed and Newsletter. Population.
Warehouse Warehouse Performance. Discount and Diversified.
partner. maintainence Almost no downtime. offers. Individuals.
Employee. Key resources. Faster customer Channels. Students.
Management. Employees. service. Social media.
Stakeholder. AWS Developer. On demand supplies Website.
Payment Reliable Network. with convenience. Mobile apps.
processing Brand/culture. Word of mouth.
merchant Office Space Multi product.

Cost Structure. Revenue Stream.

Salaries- AWS developer.
Merchandise sale, store sales, delivery charges, Sales
Website model developer.
Hardware/ software developer. commission from local retailer
Logistic cost.

Business model of Gofers.

On the basis BIG BASKET GROFERS
of
UBIQUITY  The most familiar one  Due to better services
 Can be accessed like faster deliveries,
through web and app people prefer it more.
 Can be accessed
through app and web
GLOBAL  26+ cities in India  18+ cities only in India
REACH

UNIVERSAL  They have the same  For now no rules and

STANDARDS standards for each of regulation for
their customer. different cities.
 The delivery process
remains the same

Richness  They have high range  They provide grains

and premium quality which are not
of product provided by big
basket.

Interactivity  They are more  They are not much

concerned about the concern about the
product and work customer feedback.
upon the feedback
provided by the
customer.

 They provide  They believe in word

Information information of their of mouth which is
density product, services and cheaper source of
apps through advertisement.
hoarding &
advertisement. Their
brand ambassador is
Shah Rukh khan
Use of social  They use website and  They use website and
technology apps to reach their apps to reach their
customers customers

E-commerce customer journey of big basket

Creating a customer journey map

There are four main parts of a customer journey map: inquiry, comparison,
purchase and installation. Each stage is vital for sales and marketing departments.

The customer journey begins when a customer asks about a product or service. At
that point, they become a prospect. The comparison stage is where customers use
readily available information about different products in any given market to
compare features, pricing, customer service ratings, etc. The purchase stage is
when the prospect becomes a customer, which then triggers the service department
to begin the final phase, installation.
inn

 In the initial phase merchant have to login himself in the app / website

 In the next stage the customer have to select the order and add in cart
 Customer can make payment through net banking, dr./cr. Card and have to
enter your address and other information.