Академический Документы
Профессиональный Документы
Культура Документы
Se debe escoger un caso de estudio de las empresas que han llevado sus procesos
a la transformación digital, identifique las variables de la estructura de diseño de
políticas o pre planeación del sistema aplicadas al caso y descríbalas.
The Schindler Group. The German group, known for its work with elevators, decided
to join forces with Apple. Thus, this organization improved the efficiency of its
elevators and escalators so that if any element fails to function as it should, this
information is sent to a back-end system that, through an iOS mobile application
called FieldLink, notifies a technician and Assigns him the job of fixing the fault.
Magnificent, right? Through the Internet of Things (Internet of Things) and the cloud
has managed to increase its functionality.
It is true that the Automotive sector is one of those that is the head in terms of Digital
Transformation. One of the many examples that I could comment on is the case of
Volvo, but there are many more. I encourage you to see everything in: Digital
Transformation in the Automotive Sector (data and real examples). Volvo has made
it possible for drivers of their cars to be in contact with them through apps or other
devices. Thus, if the car is stolen it can be located. You can also request assistance
or know where the car is parked, among other facilities.
McDonald's fast food chain has taken another step to save its customers time. So,
so that they do not wait for a long queue to order their food, they have managed to
place several digital kiosks in their stores.
Now, customers can place their order through these machines, which allow them to
customize their orders by adding or removing ingredients, and that gives you the
option to pay with a card at that moment or pay in cash queuing in the box.
Although it sounds like science fiction, it is not. Pizza chain Domino's Pizza is
committed to robotics on its way to Digital Transformation. The company has joined
forces with Starship Technologies so that from the summer of 2017 they start
delivering pizzas using autonomous robots. It remains to be seen the setbacks that
may arise and the legislation in reference to this type of robotic vehicles circulating
there to deliver our dinner, the truth is that the chain of pizzerias ensures that in a
matter of months the first tests will begin in Germany and Holland.
5. Digital transformation in the retail and fashion sector
If you like fashion, surely you've recently gone through a store in Zara (Inditex group)
and you've already been part of one of the main advances that this brand has made
in terms of Digital Transformation. The network of Zara stores knows its inventory at
every moment thanks to the RFID RFID tags placed in the alarms that they place on
their garments. In this way, the sellers are sent messages through an iPod and so
they know the stock of the different products and which ones have to be replaced.
These labels also allow them to locate products in the store by radio frequency and
do not need to be scanned because when the alarm is removed they are read.
Customers can also find out which store is the item and size they are looking for
through the Zara App, by scanning the barcode. It even allows you to pay online and
not have to wait in line.
7. Smart bracelets
MagicBand, this is the name of the new bracelet created by the company, aimed at
the DisneyLand audience. It is a personalized bracelet for each for each park visitor.
Its advantages aim to make your stay in its amusement parks easier and more
adapted, for example: it allows you to access your hotel room, buy food and other
products, enter amusement parks, where employees are where you need it, Quick
access to the experiences you've contracted.
Roberto Verino has installed digital testers at his flagship store in Barcelona. These
modern testers are a kind of digital mirror that allows you to visualize with brand
clothing in your reflection without having to try on your clothes. Undoubtedly, it is a
great step towards digital transformation.
9. Connect with followers through online communities
In his search for ideas for new products, Lego has conceived Lego Ideas, so that
the customers themselves can invent new models of the brand's new games. In the
online community, users bring their proposals to light and that idea that gets at least
10,000 fans will be validated by Lego and will be executed as a new product. But,
in addition to the fact of being able to realize his idea, the creator of the same will
be beneficiary of a 1% of the income of the sale of the product.
L'oreal Paris has launched a new App that simulates how you have a makeup.
L'oreal Makeup Genius has a facial recognition system with which you can follow
the advice of looks of the expert makeup artists of L'oreal Paris and apply them on
your face. Instantly, you can see on the screen of your mobile how the products you
"apply" appear on your face and know what favors you the most. Also, if you want
you can share with your Facebook and Instagram friends the looks that you have
liked.