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PAGE 2 Issue 3 2012 • WITS Business School
Gender-based violence is
pillar of stability, but now South Africans
are rapidly losing faith in corporations.
This is mainly because there is a lack of
no child’s play
visible leadership – the days of the Anton
Ruperts and Harry Oppenheimers are
over, he said. The public no longer see
board members and CEOs as responsible
As many as 35% of Gauteng schoolboys on most handsets. The game is a version
citizens but rather as self-interested and
have been involved in gang rape, according of the traditional African street game
out of touch with the realities of ordinary
to the United Nations. And many young morabaraba. As the child plays, multiple-
South Africans.
South Africans don’t even know how to choice questions pertaining to GBV pop up
However, a strong reputation can
define rape, let alone where to go for help (“What do you do when a friend is raped?”)
be achieved and maintained in this
if they become victims. and have to be answered correctly in order
environment. What is key is a perception
It is this kind of attitude that the to proceed to the next level.
of a brand as a ‘good citizen’. Woolworths
UN wanted to combat when they Shongwe said that many teens they
has managed to market itself as such and
now far outstrips any other organisation commissioned Anne Shongwe’s company spoke to had not realised until they were
in reputation, Heil said. The institute’s to create an educational and empowering exposed to MoRaba that they had been
research showed that almost 79% of cellphone game that would teach teens the victims of rape and that there were
South Africans would say something good about gender-based violence (GBV). places they could go to get help. Several
about the retailer. Founder and CEO of Afroes Transform- teenage boys told Afroes they had not
MTN, last year’s leader, slipped in ational Multi-Media and Consulting, known they were rapists until they played
the rankings. Heil thought that this was which creates African educational mobile the game.
probably due to the fact that the emotional applications, Shongwe spoke at a WBS Afroes also designed Champ Chase,
connection South Africans forged with the Entrepreneurial Heroes Lecture about which encourages youngsters to speak
brand during the MTN-sponsored 2010 how her international award-winning out about abuse. The player is given a
FIFA World CupTM had faded. company aims to change the world with series of missions to rescue children
Heil said corporations should decide if its games. across South Africa from abusers. Child
a good reputation was of strategic value – Kenyan-born Shongwe explained that protection resources, such as the Childline
some organisations, such as Unilever, do 400 million young Africans have access number, are located on each level. The
better without one, preferring to keep a to cellphones and 40% of them use Nelson Mandela Children’s Fund-funded
low profile. They then needed to realise the phones mainly for playing games. game has been downloaded more than
a vision that made the company appear “Gaming is a powerful platform because 300 000 times.
to be a good citizen. This vision must be of its interactive nature,” said Shongwe. Afroes believes its platform can bring
demonstrated in every area of operation. She aimed to reach six million youngsters about change. MoRaba players’ results
The brand’s products and services must with Afroes’ games. can be tracked and measured, so it
be innovative and visible. And, most For the UN’s GBV campaign, Afroes is possible to see if they improve and if
importantly, corporate leaders need to be designed MoRaba. This is a simple the child is learning anything from the
visible and responsible. ■ game that can be downloaded for free game. ■
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PAGE 3 Issue 3 2012 • WITS Business School
Carnival to improve
economy
South Africans will experience their own Caribbean-style carnival
in Bela Bela, Limpopo in December. It is scheduled to be the
biggest carnival ever hosted in the province – and possibly in the
country and on the continent.
This was announced at a public lecture given by Trinidadian
development specialist, Dr Suzanne Burke, at a public lecture at
WBS recently.
Burke, who has 20 years of experience in the cultural industry
sector, explained that while the annual carnival in Trinidad and
Tobago is about enjoyment, spontaneity and excess before the
Lenten fast, it is also a major economic development vector in the
archipelago nation. It is partly because of this that the Trinidad
and Tobago government is collaborating with the Limpopo
government in creating a carnival.
Burke explains that after Trinidad and Tobago emerged from
structural adjustment in the 1970s, “the government framed the
carnival as a developmental tool.” This made strategic sense as a
large proportion of the population (over 35%) is directly involved
in producing the carnival, according to Burke.
The government assists with subsidies, investment in
infrastructure and the like. Yet the carnival remains a successful
Dr Suzanne Burke
and ever-evolving part of the economy because it remains in
the hands of stakeholders on many levels: environmental and
community groups, artists, schools and the like. Such “creative
clusters” drive innovation in the carnival, said Burke. The carnival
attracts tourists and has created year-round employment for
many performers, who now work the global carnival circuit.
Burke’s talk showed how innovation in the creative and cultural
sector can impact on an emerging country’s development.
Trinidad’s experience, therefore, holds lessons for South African
strategic innovation management studies. This is partly why a
carnival is being brought to Limpopo this year.
Burke’s talk was hosted by the Master of Management in
Innovation programme and the Strategic Management of
(L-R) Professor Gillian Marcelle, Dr Suzanne Burke and High Innovation Group, in association with the Wits Art and Literary
Commissioner for Trinidad and Tobago, Harry Partap Experience 2012. ■
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PAGE 4 Issue 3 2012 • WITS Business School
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PAGE 5 Issue 3 2012 • WITS Business School
FINANCE
Finance for Non-financial Managers 4
12 – 15 November 2012
Technical and Financial Evaluation Projects 2
17 – 21 September 2012
Integrated Strategy, Budgeting and Reporting Programme
15 – 17 October 2012
SPECIALISED TOPICS
BEE – Unpacking Strategy and Codes
22 – 23 August and 19 September 2012
LEADERSHIP DEVELOPMENT
Fast Track Leadership 2
28 September – 30 November 2012
CERTIFICATE PROGRAMMES
New Managers Programme 81
3 September – 7 December 2012
Management Advancement Programme (MAP)
6 September 2012 – 29 June 2013 (part time)
PROJECT MANAGEMENT
Project Management 3
12 – 16 November 2012
MARKETING
Sales Management
20 – 24 August 2012
CONTACT DETAILS:
Rutendo Nxumalo
Tel 011 717 3627
E-mail Rutendo.Nxumalo@wits.ac.za
Let us know about any news relating to WBS, its staff and alumni,
or if there is an event you want alumni or staff to attend.
Contact Rutendo Nxumalo at WBS Marketing on 011 717 3627 or e-mail
Rutendo.Nxumalo@wits.ac.za.