Assignment Brief 3 (RQF)

Higher National Certificate/Diploma in Business

Student Name/ID
Number:

Unit Number and Title: Unit 32: Business Strategy (574)

Academic Year: 2019

Unit Assessor:

Assignment Title: ASSIGNMENT 3 – Strategic planning

Issue Date:

Submission Date:

Internal Verifier Name:

Date:

Submission Format:

Format:

 This assignment is an Individual report.

 You must use font Calibri size 12, set number of the pages and use multiple line
spacing at 1.5. Margins must be: left: 1.25 cm; right: 1 cm; top: 1 cm and bottom: 1
cm.
 You should use in text references and a list of all cited sources at the end of the essay
by applying Harvard referencing style.
 The recommended word limit is 1000-1500 words (+/-10%), excluding the tables,
graphs, diagrams, appendixes and references. You will not be penalized for exceeding
the total word limit.
 The cover page of the report has to be the Assignment front sheet 3 (to be attached with
this assignment brief).

Submission

 Students are compulsory to submit the assignment in due date (slot 21) and in a way
requested by the Tutor.
 The form of submission will be a soft copy posted on http://cms.greenwich.edu.vn/.

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  Remember to convert the word file into PDF file before the submission on CMS.
Note:

 The individual Assignment must be your own work, and not copied by or from another
student.
 If you use ideas, quotes or data (such as diagrams) from books, journals or other
sources, you must reference your sources, using the Harvard style.
 Make sure that you understand and follow the guidelines to avoid plagiarism. Failure to
comply this requirement will result in a failed assignment.

Unit Learning Outcomes:

LO4. Apply models, theories and concepts to assist with the understanding and interpretation
of strategic directions available to an organization.

Assignment Brief and Guidance:

*This assignment guidance is for reference only and can be customized by the tutor to meet
specific needs

Assignment scenario.
Assume that you are the head of Strategy Development of a XYZ company. You have been
required by the managing director of your company to carry out a comprehensive
organizational audit including assessing both internal and external environments. Based on
these analyses, you have to make some recommendations on which strategy the company
should pursue in the future.
Your responsibility is to find relevant data and information from trustworthy sources,
process them rationally and present the findings and strategic suggestion as a formal strategic
report, which consists of three main parts:
 Part 1: External analysis
 Part 2: Internal analysis
 Part 3: Strategic planning and evaluation

 Assignment 1 is the part 3 of the required strategic report.

Note: You are free to choose the company (regardless the nationality) at which you are
assumed to be working for (so called the chosen company).

Structure of the Report:

General introduction: the chosen company, main purposes and structure of the work.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
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Main contents of the report:

1. Propose at least two strategic plans as a set of strategic choices including:

 Strategic direction (i.e. choices of products, industries & markets to pursue)
 Business strategy (i.e. choices about business positioning relative to competitors)
 Strategic method (i.e. how to pursue the strategy)
2. Evaluate alternative strategies using various assessment methods (e.g. SAFe criteria,
Quantitative Strategic Planning Matrix – QSPM) while taking mission and vision of
the chosen company into consideration.

To enhance the evaluation, you should also discuss the strengths and weaknesses of
each strategic alternative.

3. To successfully complete your report, you need to make sure to obtain the synthesis of
different sources of data has been applies objectively to provide a logical flow of
contents throughout the report.

In addition, some specific application to VN content should be provided. (This request

should be specified by your tutor). E.g. What strategies you would suggest the chosen
company to follow if they want to enter Vietnam market (in case the chosen company
is a foreign corporation and they are currently not operating in VN).

A conclusion to summarize all the key findings and analysis must be presented. Plus, you can
conclude on expected achievements for the chosen company if it would follow your strategic
recommendation.

Unit assessment criteria

Pass Merit Distinction

LO4. Apply models, theories and concepts to assist with the LO 1,2,3 & 4
understanding and interpretation of strategic directions available D1. Critique and interpret
to an organization. information and data
P4. Applying a range of M4. Produce a strategic applying environmental
theories, concepts and management plan that has tangible and competitive analysis
models, interpret and and tactical strategic priorities and to produce a set of valid
devise strategic planning objectives. strategic directions,
for a given organization. objectives and tactical
actions.

Prepared by: Higher Education Qualifications (HEQ) Approved by: HEQ, QDAM (HE)
Version 1.0 – November 2017
DCL 1 – Public (Unclassified)
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