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STI College, Sta.

Cruz
Sta. Cruz, Laguna

The Impact of Media in Globalization


Task Performance in the Contemporary World

Submitted by:
Micah Alyssa Obdosantos
Kathleen Jewell Pono
Joyce Carol Valencia

Submitted to:
Ms. Edlyn Indonila
Introduction

Media plays a constructive role in today’s society. For a long time media was one

of the methods of controlling people and leisure. Nowadays, media is one of the main

parts of our lives and our society, because we used word media, to combine all sources

of information from increasing public awareness to collecting views, information, and

also the attitude of the people towards certain issue. Inform the public about all the

recent happenings relevant to them, in a comprehensive manner, giving all essential

details and important speculations, without any bias. It is the means of communication

that reaches people widely, has a significant place in the age of information revolution.

Media also spread awareness about issues which require our attention and must

encourage and mobilize the public work towards certain issues and causes.

Media refers to the different means of communication like radio, television,

internet etc. It plays a very important role in shaping human mind. Mass media is a

section of the media determined to reach a greater audience. Most globalization

theorists believe that media has played an important role in acceleration of

globalization. With the increase in the importance of economic, cultural and

technological integration between countries, it has a great impact on our society’s

personal lives. It is because of globalization that today there is an increased access to a

broad range of media. (Impact of Globalization on Media)

Globalization has a great influence on the media and further its impact on us.

The most visible effect of globalization is wide spread communication. The introduction

of newspapers, magazine, internet and TV has immensely helped to spread information


and has helped people to come together from all over the world. However this impact

has its own disadvantages, its advantages are much more.

In this study, researchers will address the functions of media in the backdrop of

economic, cultural, technological and new media in globalization. This paper would

highlight the advantages and disadvantages of media in the globalized world.

Background

Globalization refers to the dynamic processes that are developed to break down

interactions between individuals, societies, organizations and cultures across the globe.

It is a social process, which compresses space and time while minimizing distance with

technology. The media, on the other hand, refers to the different modes of

communication between parties like the internet, television or radio among many others.

It is a vital component while communicating, as it shapes the minds of users

(Baniyassen, 2017)

In both scholarly work and public debate on globalization, the influence of media

and particularly electronic media on social change is considered to be of paramount

importance. In sociological and cultural analyses of globalization media such as satellite

television, the Internet, computers, mobile phones etc. are often thought to be among

the primary forces behind current restructuration of social and cultural geography.

Electronic media facilitate an increased interconnectedness across vast distances and a

temporal flexibility in social interaction. Furthermore, development, imperialism and

globalization are three ideas which have been designed to interpret and change the

world. They can frequently be seen rubbing shoulders in discussions of international


questions in the social sciences but what they mean to each other is often anything but

clear.

The effects of globalization are diverse, affecting the various aspects of the world

so as to bring changes for the better. Media refers to the different means of

communication like radio, television, and internet. It plays a vital role in shaping human

mind. It is to determine to reach a greater audience. Most globalization theorists believe

that media has played an important role in acceleration of globalization. With the

increase in the importance of economic, cultural and technological integration between

countries, it has a great impact on our society’s personal lives. It is because

globalization that today there is an increased access to a broad range of media.

Research Question

What are the role of media in globalization and its effects on society?

Importance

Nowadays mass media plays a key role in extension of globalization process.

The media components such as television, Internet, computers etc. are considered to

have a paramount influence on globalization. Also because of globalization process

today there is an increased access to a broad range of media, which plays a very

important role in shaping human minds and has an immense impact on our society’s

personal lives.

Concepts of media and globalization are important because they are taking place

at this very moment, strongly influencing all of humanity. In this research, the
researchers aim to know how media affect globalization or the role of media in

globalization and its effects on society.

This project is worth writing by applying the media in globalization process. It will

show how media works and how it contributes in globalization. We can also apply this in

the real world.

Media’s interactive quality is what makes it influential and if not for media, there

would be no globalization and through this project we will be able to demonstrate the

vital role of media plays in globalization process.

Methods

The researcher plans to answer the questions by conducting a qualitative

archival research since there are no surveys being held.

Archival research is a method of collecting data from sources that already exist.

This method differs from empirical research in which a hypothesis and areas of interest

are determined before data collection occurs. Involving primary sources held in an

archive, a Special Collections library, or other repository. Archival sources can be

manuscripts, documents, records, objects, sound and audiovisual materials, or other

materials. Archives are important because they provide evidence of activities and tell us

more about individuals and institutions. They tell stories; records weren't usually created

for the purpose of historical research so they often provide a less biased account of

events than secondary sources (Alley & King's College, 2019).


Reference

Alley and King’s College. (2019). Retrieved October 10, 2019, from Alley Dog:
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Baniyassen, S. O. (2017, July 9). Media Globalization. United Arab Emirates University.

Essays, UK. (November 2018). Effects Of Globalization On Media Media Essay.


Retrieved from https://www.ukessays.com/essays/media/effects-of-globalization-on-
media-media-essay.php?vref=1

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Giddens A (1991) The Consequences of Modernity. Polity Press, Cambridge.

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Tomlinson J (1999) Globalization and Culture. Polity Press, Cambridge.

What is Media Globalization. (2019). Retrieved October 10, 2019, from IGI Global:
https://www.igi-global.com/dictionary/communication-and-media/63320

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