School Cagayan National High School – Senior High School
Teacher BABYLYN T. IMPERIO
DAILY LESSON LOG
WEEK 04
I. OBJECTIVES
A. Content Standard
B. Performance Standard
C. Learning
Competency/Objectives
Write the LC code for each.
The learners…
II. CONTENT
Learning Resources
A. References
1. Teacher’s Guide pages
2. Learner’s Materials pages
3. Textbook pages
4. Additional Materials from
Learning Resource
B. Other Learning Resource
III. PROCEDURES
Date FEBRUARY11-15, 2019
Day 1
The learner demonstrates the
essence of the new product
development, pricing,
placing(distribution) and promoting a
product or service
The learners shall be able to design a
new product or service, decide types
of pricing approach, and choose
distribution methods and promotions
tools that respond to market trends
Define a product and differentiates
the product services and experiences
ABM_PMII-IIa-e-17-
Developing a Marketing
Mix(Promotion)
Principles of Marketing by:Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com,
www.google.com
Grade Level GRADE 11-12(ABM)
Subject PRINCIPLES OF MARKETING
Semester SECOND SEMESTER
Day 2 Day 3 Day 4
The learner demonstrates the EXIT EXAM FOR G-12 EXIT EXAM FOR G-12
essence of the new product
development, pricing, STUDENTS STUDENTS
placing(distribution) and promoting a
product or service
The learners shall be able to design a
new product or service, decide types
of pricing approach, and choose
distribution methods and promotions
tools that respond to market trends
Define a product and differentiates
the product services and experiences
ABM_PMII-IIa- e-18
Developing a Marketing Mix (Place)
Principles of Marketing by:Angelita
Ong Camillar-Serrano; Marketing by
Dr. Maria Luisa Chua Delayco
www.youtube.com, www.google.com
A. Reviewing previous lesson or
presenting the new lesson
B. Establishing a purpose for the
lesson
C. Presenting examples/
instances of the new lesson
D. Discussing new concepts and
practicing new skills #1
E. Discussing new concepts and
practicing new skills #2
F. Developing mastery (leads
to Formative Assessment 3)
G. Finding practical application
of concepts and skills in daily
living
Video Analysis teacher will let her
students to watch a video then they
will analyze what is the video is
trying to implicate to them
Setting the mood and presentation of
learning objectives
MEMA: the teacher will now let her
students to enumerate the message
of the video
The teacher will process the answers
of the students and discuss additional
input on the concept.
ROLE PLAYING: Students are group
together then the teacher will assign
each group the elements of
Promotional mix..each group will read
the concepts of the element and role
play in front then after the role
playing leader will now give a brief
summary of the element
KNOWLEDGE CHECKER: each group
will now perform
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer in the future
WHITE BOARD RACE: Divide
students into two teams, and divide
the board down the middle. Students
line up in two teams. The first person
in each line has a pen. When you say
the topic, they run to the board,
write a word related to the topic,
pass the pen to the next person then
join the back of their line
Setting the mood and presentation of
learning objectives
Pictionary Review game: Write a
topic, concept or vocabulary word on
an index card. Students work as
teams to draw hints on the board
without the use of spoken or written
words.
The teacher will process the answers
of the students and discuss
additional input on the concept.
WHITE BOARD RACE: Divide
students into two teams, and divide
the board down the middle. Students
line up in two teams. The first person
in each line has a pen. When you say
the topic, they run to the board,
write a word related to the topic,
pass the pen to the next person then
join the back of their line
ODD ONE OUT: write 4 or 5 common
words related to the topic. Have
students decide which word is the
odd one out and why..each group
will present or explain why they odd
and out word/s
The teacher will provide a clear
understanding about the discussions
that will relate to a life of a
businessman/marketer
 H. Making generalizations and The teacher will now close her MS The teacher will now close her MS The teacher will now close her MS
abstractions about the lesson Power point presentation and asks Power point presentation and asks Power point presentation and asks
her students to explain terms in their her students to explain terms in their her students to explain terms in their
own words. own words. own words.

I. Evaluating learning
J. Additional activities for
application or remediation
The teacher will provide a clear The teacher will provide a clear The teacher will provide a clear
understanding about the discussions understanding about the discussions understanding about the discussions
that will relate to a life of a that will relate to a life of a that will relate to a life of a
businessman/marketer businessman/marketer businessman/marketer

IV. REMARKS

V. REFLECTION
A.. No. of learners who earned
80% in the evaluation
B. No. of learners who require
additional activities for
remediation who scored below
80%
C. Did the remedial lessons
work?
No. of learners who have
caught up with the lesson
D. No. of learners who continue
to require remediation
E. Which of my teaching
strategies worked well?
Why did these work?
F. What difficulties did I
encounter which my principal or
supervisor can help me solve?

G. What innovation or localized

materials did I use/discover
which I wish to share with other
teachers?
Prepared by: Checked by: Approved by:

BABYLYN T. IMPERIO RICHARD N. ROMERO , DME MARIA DIGNA A. TURINGAN

Subject Teacher Subject Coordinator SHS Assistant Principal II, Academics