Академический Документы
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Культура Документы
1.Introduction
2.Analysis of Reports
3. Accounting Policies
4.Performance Analysis
5. Ratio Analysis
6.Commonsize Financial Statements
7. Trend Analysis
8.Comparison with Industry
9.Market Analysis
10. Conclusion
1.Introduction
Godrej Consumer Products Ltd.(GCPL) is a major player in the Indian FMCG market
with leadership in personal, hair, household and fabric care segments. The company employs
950 people and has three state-of-the-art manufacturing facilities at Malanpur (M.P.)
Guwahati (Assam) and Baddi (H.P). About Godrej Industries Ltd.
Godrej Industries Ltd., incorporated in the year 1988, is a Mid Cap company (having a market
cap of Rs 12977.49 Crore) operating in Diversified sector.
Godrej Industries Ltd. key Products/Revenue Segments include Personal Care which
contributed Rs 1762.92 Crore to Sales Value (82.22 % of Total Sales), Dividend which
contributed Rs 341.49 Crore to Sales Value (15.92 % of Total Sales), Export Incentives which
contributed Rs 21.66 Crore to Sales Value (1.01 % of Total Sales), Rental Income which
contributed Rs 15.43 Crore to Sales Value (0.71 % of Total Sales) and Scrap which contributed
Rs 2.49 Crore to Sales Value (0.11 % of Total Sales)for the year ending 31-Mar-2019.
For the quarter ended 30-06-2019, the company has reported a Consolidated sales of Rs
2845.06 Crore, down -1.46 % from last quarter Sales of Rs 2887.19 Crore and down -3.60 %
from last year same quarter Sales of Rs 2951.31 Crore Company has reported net profit after
tax of Rs 91.40 Crore in latest quarter.
The company’s top management includes Dr.Ganapati D Yadav, Mr.Adi Godrej, Mr.Aspy
Cooper, Mr.Jamshyd Godrej, Mr.K M Elavia, Mr.K N Petigara, Mr.Mathew Eipe, Mr.Nadir
Godrej, Mr.Nitin Nabar, Mr.Vijay Crishna, Ms.Rashmi Joshi, Ms.Tanya Dubash. Company
has BSR & Co. LLP as its auditoRs As on 30-06-2019, the company has a total of 336,384,367
shares outstanding
The current operating environment of the Company consists of many competitors in this
segment – namely, HUL, Marico, Dabur, ITC, Wipro FMCG, Emami. Since GCPL operates
in the mid-market segment it has not been affected by the current economic crisis. In fact, due
to recession, many consumers would have shifted from premium to next lower segment. That’s
why the company’s Annual Report highlights – ‘’Creating Opportunities in Adversity’.
FMCG Sector: The FMCG sector in India is growing at a fast pace and more and more
companies are diversifying in this sector – the last major one being ITC. So GCPL needs to
formulate new strategies to maintain the growth rate it has enjoyed till date. With the per capita
income rising and the expansion in retail chains, GCPL needs to ensure visibility to consolidate
its position.
Technical: In today’s world business in driven by consumers. Constant Innovation is the way
to improve performance. Extensive R&D in personal care products and technical developments
to minimize costs is something GCPL needs to focus on to deal with global giants.
Legal: The modern day consumer is very conscious and alert about the harmful effect of
chemicals. The raw material input should be as per standards set by the regulatory authority to
avoid any legal action against the company. Legal proceedings can permanently damage the
reputation.
Political Consideration: In the next few years, rural markets, having huge number of
‘prospective consumers’ is going to be the new domain of many FMCG giants. To tap the rural
market, and avoid resistance from small local players in these markets, the company needs to
have political support to grow ahead with its expansion plans, if any.
2. Analysis of Reports
In this section, an analysis of the statements of the top management is presented.
Chairman’s Statement
From the Chairman’s Statement, it can be seen that even though the global recession has hit
almost every sector, the Indian FMCG sector has not been hit and has in fact posted increased
growths. Due to this, there is a huge scope for investors feeling safe to invest in the Indian
FMCG sector. As far as GCPL is concerned, there is a need to innovate and come up with
products that are relevant to the consumers and this will help GCPL to differentiate itself from
the other players in the sector. The Chairman also feels that Godrej has been very successful
with the launches of new brands and with the increase in sales and hence it is in a good position
to address the effects of the economic downturn.
Management Discussion and Analysis
The management feels that due to the rapid economic growth of India over the last few years,
rural consumption levels are bound to rise and hence this presents major opportunities for
Indian Consumer Product companies. Over the current year, GPCL has launched a wide variety
of new products across all its product categories. As part of improving the efficiency of its
operations, GCPL has entered into a 10 year contract with Hewlett Packard (HP) who are
expected to provide IT solutions and products specially designed for GCPL’s needs. Owing to
the uncertainties in the international market due to the recession and strengthening of the rupee
compared to currencies like GBP (British Pound) and ZAR (South African Rand), the
international operations of GCPL don’t seem to be upto the mark and hence they have adopted
a ‘wait and watch’ policy in this regard.
As far as the financials are concerned, the major factor is that the company has been involved
in a rights issue and the cash generated through this operation has been utilised to repaying
high cost debt and the remaining has been deposited into fixed deposits with banks. What the
company is planning to do with this huge cash reserve is not very clear. The major strategies
that the company seems to be adopting for the immediate future is to achieve reductions in
expenditures, without having to sacrifice in the quality of its goods and services, as well as
getting involved in acquisitions as a means of improving the market share. It is this, which the
company is counting on to help it get across these recessionary times. So, on the whole the
company has a very positive outlook for the next year.
Directors’ Report
The Directors feel that the overall performance of the company is encouraging. It can be noted
in the Director’s report that GCPL has adjusted the book value of intangibles like Trademarks
and brands, worth 31.3 crores, against the securities premium account. The directors feel that
this gives a better picture of the company’s operating performance. The company was also
granted permission by the Ministry of Corporate Affairs to exclude showing the accounts of its
subsidiaries in its accounts. The Stakeholder’s Value Creation and Governance Rating of
GCPL has been upgraded to SVG2+ to SVG1.
3.Accounting Policies
The accounting policies of GCPL seem to be inline with its operations and no major
discrepancies have been found. The only point worth noting is that though the company has a
policy of amortising trademarks and other intangible assets for a period not exceeding 10 years,
it has taken an exception in the case of Rapidol, for which the amortisation is provided over a
period of 20 years.
INCOME:
EXPENDITURE:
Profit and Loss for the Year 153.06 -25.98 -145.24 -111.68 -50.80
KEY ITEMS
Cash Flow
Rs (in Crores)
Net Cash Flow from Operating Activity 450.88 284.50 247.64 .00 -123.78
Net Cash Used in Investing Activity -215.73 169.98 -226.03 .00 -298.16
Net Cash Used in Financing Activity 218.00 -406.42 -16.69 .00 455.67
Net Inc/Dec In Cash and Cash Equivalent 453.15 48.06 4.92 -91.32 33.73
Cash and Cash Equivalent - Beginning of the Year 61.03 12.01 7.09 98.43 64.70
Cash and Cash Equivalent - End of the Year 514.18 60.07 12.01 7.11 98.43
Rs (in Crores)
Rs (in Crores)
Assets
The Yearly Results page of Godrej Industries Ltd. presents the key annual result items, its comparison with the
sector peers and its Annual Results for the last five years.
TOTAL INCOME
9.74%
2,185.78Cr.
Rs
PEER RANGE
1.88
380,438.00
EBIT
94.63%
Rs 392.58Cr.
PEER RANGE
-6.96
57,118.00
PAT
-137.58%
Rs -90.73Cr.
PEER RANGE
-861.98
35,163.00
Rs (in Crores)
INCOME
EXPENSES
Profit and Loss for the Year 153.06 -25.98 -145.24 -100.00 -50.80
KEY ITEMS
Review of Operations
Company’s performance during the year as compared with that during the previous year is
summarized below:
(Rs. Crore) Year (Rs. Crore) Year
Ended March 31 Ended March 31
Particulars 2018 2017
Revenue from Operations 1,986.32 1,602.17
Exceptional Items 267.38 -
Other Income 33.43 46.88
Total Income 2,287.13 1,649.05
Total Expenditure other than Finance Costs and
Depreciation and Amortisation 1,749.47 1,534.11
Profit before Finance Costs, Depreciation and
Amortisation and Tax 537.66 114.94
Depreciation and Amortisation Expense 68.58 52.43
Profit before Finance Costs and Tax 469.08 62.51
Finance Costs (net) 212.43 207.86
Profit before Tax 256.65 (145.35)
Provision for Current Tax 13.48 -
Provision for Deferred Tax 1.77 (0.11)
Net Profit 241.40 (145.24)
Remeasurment of Defined Benefits Plans (0.28) (1.92)
Total Comprehensive Income 241.12 (147.16)
Surplus brought forward 541.87 689.03
Profit after Tax available for appropriation 782.99 541.87
\Appropriation
Dividend on equity shares 58.85 -
Tax on Distributed Profit 1.15 -
Transfer to General Reserve - -
Surplus Carried Forward 722.99 541.87
Total appropriation 782.99 541.87
5.Ratio Analysis
Profitability Ratios
It can be seen from the ratios that Profit margin has decreased in spite of 22% increase in
income from net sales. This is mainly because, in this period, operating expenses have
increased by 30%. ‘Other income’ in the P&L Statement includes a huge chunk of interest
income earned, which does not seem to be a consistent source of income. If this is taken into
consideration, Profit margin is bound to decrease further. Since such interest income cannot be
considered as part of operating income, NOPAT profit margin has fallen by more than 4%.
Asset turnover and operating asset turnover have both fallen considerably. This is because
though assets have increased by 45%, sales have increased only by 22%. A possible
explanation could be that an enormous amount of cash, more than 50% of operating assets have
been locked up in deposit accounts. As a result, this cash doesn’t seem to be used for operating
activities. Thus it can be reasoned that the company is not making good use of its available
assets.
Due to all this the Return on Assets has fallen considerably by 6.64% compared to last year.
On analysing this using Du-Pont Analysis, it can be observed that there is an almost equal
contribution of both Profit margin and Asset turnover in this fall of ROA.
It can also be observed that Return on Equity and Earnings per Share have shown declines
due to a rights issue during the year. A total sum of 393 crores seems to have been raised.
However, this amount seems to have been transferred to deposit accounts, thus increasing the
cash balance, rather than on any other investment. So, it is possible that GCPL has some
plans of expansion in the coming year, for which it needed some cash reserves and this it
raised by issuing shares.
CURRENT RATIO
A current ratio is used to determine the short term solvency of the company .
According to industrial standards the current ratio should be 1 for a financially
sound company
(Amount in crore)
Current assets
Inventories 0 0 0 0 0
Sundry Debtors 0 0 0 0 0
Current Liabilities
Provisions 0 0 0 0 0
• It does not relate the total amount of negative or positive outcome to the
amount of current liabilities to be paid off, as would be the case with a real
ratio.
• It does not compare the timing of when current assets are to be liquidated to
the timing of when current liabilities must be paid off. Thus, a positive net
working capital ratio could be generated in a situation where there is not
sufficient immediate liquidity in current assets to pay off the immediate
requirements of current liabilities.
A net working capital ratio is looked as the company’s ability to weather financial
crises. The net working capital should be a positive amount
(Amount in crore)
Year Mar-19 Mar-18 Mar-17 Mar-16 Mar-15
Total Current Assets 949922.81 818126.88 645750.12 541616.64 420921.39
Total Current Liabilities 55108.29 45763.72 56709.32 36725.13 32484.46
NET WORKING CAPITAL
RATIO 894814.52 772363.16 589040.8 504891.5 388436.94
EQUITY RATIO
The shareholder equity ratio shows how much of the company's assets are funded
by equity shares. The lower the ratio result, the more debt a company has used to
pay for its assets. It also shows how much shareholders would receive in the event
of a company-wide liquidation.
The ratio indicates proportion of owners fund to total fund invested in the
company . Traditionally it is believed that higher the owner’s fund lower is the
degree of risk
(Amount in crore)
Liquidity Ratios
At first glance, current ratio and quick ratio look very favourable and indicate a high degree
of liquidity. However, this is due to huge increase in cash (Deposit Accounts) which was raised
through a rights issue during the courts of the year. So we cannot assume that the company's
ability to pay off debts has increased, as most probably the company might be planning to
invest this cash in some kind of long term investment or fixed assets. So, there is a high
opportunity cost to the kind of current assets that Godrej is holding now. It could also be to pay
off long term debt. This can also be inferred from the Vice Chairman's statement.
Both debtor turnover and inventory turnover have improved compared to last year.
However, the effectiveness of these ratios can be gauged completely only by comparing them
with industry averages, which is presented in Section 6.
Solvency Ratios
It can be observed that Debt-Equity ratio has decreased significantly. This is because the
company has cleared off some loans and also due to the huge increase in equity due to the
rights issue. It is possible that Godrej has made a conscious decision to reduce their Debt-equity
ratio as they perceived wide fluctuations in the market. So, GCPL seems to be getting prepared
for difficult economic times by reducing debt and raising equity.
Current liabilities to equity ratio has also decreased due to this funds raised through issue of
shares. Interest cover has increased, though this could be due to the fact that total debt has
also decreased significantly.
So, on the whole, though raw numbers indicate that GCPL might be having good numbers to
attract investors, it has to be understood that GCPL has actually cleared off many of its high
cost debts through the cash raised from the rights issue and not due to any great performances
in its core business.
Expenditures
Materials consumed
and purchase of goods 53.05% 48.12%
Expenses 26.65% 31.68%
Interest and financial
charges 0.78% 1.16%
Depreciation 1.27% 1.75%
Inventory change 1.85% 83.59% -1.56% 81.15%
The common size Balance Sheet has been prepared by comparing every item in the Balance
Sheet with the total sources of funds. The comparisons are as shown below.
Application of Funds
Fixed Assets Gross Block 44.13% 90.28%
Depreciation 16.02% 37.73%
Capital Work in
Progress 0.41% 28.53% 24.33% 76.88%
Investments 16.21% 26.38%
Current Assets, Loans
and Advances Inventories 20.97% 56.06%
Sundry Debtors 1.63% 4.15%
Cash and Bank
Balances 57.05% 6.75%
Other Current Assets 1.49% 0.00%
Loans and Advances 19.01% 21.73%
Miscellaneous
Expenditure 0.00% 0.00% 0.00% 0.97%
Total Application of
Funds 100% 100%
Major analysis of the above mentioned figures is provided in the next section.
7. Trend Analysis
The sales have increased by 86% over the past 5 years while fixed assets have increased by
69%. Therefore it can be said that over the past 5 years, the company is making good use of its
assets in generating sales. However Operating Expenses have increased at a faster pace than
sales have indicating a need to control the expenses better while generating sales. Net Profit
has increased by more than 80% over the past 5 years and has kept up with sales increase (86%)
indicating that the company is doing a fairly good job at keeping over-all expenses in control
over the past 5 years in comparison to sales. The interest expense has not kept up with the long
term debt suggesting that interest rates could have changed for different borrowings
significantly.
However, a closer look at the analysis reveals a jump in current assets particularly over the
past year. The company’s balance sheet also reveals a huge increase in cash reserves. A look
at the vertical analysis indicates that cash and cash equivalents form 57% of the current assets.
Perhaps this cash can be better utilized by the company in investments or in paying off current
liabilities. The long term liabilities of the company has reduced significantly from the past year
and perhaps the cash could be used to pay this off some more if the opportunity costs have been
analyzed correctly. The amount of unsecured loans has reduced both as an absolute value and
as a percentage of the source of funds from 32% last year to 8% this year. The gap in funding
has been made up by the vast increases in the company’s reserves.
While overall sales have increased, the company’s costs have increased more, thereby reducing
profit margins over the past 2 years. The company was better at cost control last year than this
year. This can mainly be attributed to the increase in purchases of goods consumed, perhaps
due to an increase in the price of these goods consumed. All other expenses have declined as a
percentage of sales over the period indicating that the company needs to cut back on inventory
purchased for consumption in order to maintain the same expense-as-percentage-of-sales ratio
as the previous year.
In this section, the performance of GCPL has been compared with other Indian companies in the Personal
Care industry. The industry ratios have been acquired from the Capitaline database. Appendix 2.
Comparison of ratios with industry
From the comparison it is evident that GCPL is doing much better compared to others in the
industry in most counts. Even though some of them could be due to the huge increase in
GCPL’s share capital, it can be argued that GCPL does have resources to count on in the
fluctuating economic conditions.
So on the whole, GCPL might be able to beat out its Indian peers, but it will be severely tested
by competition from the MNC giants in the industry like Colgate-Palmolive, HUL, P&G etc.
9. Market Assessment
The relevant capital market ratios used to analyse the standing of GCPL in the market are
shown in Appendix 1. Following are the main aspects that can be observed from these ratios.
The share prices of Godrej have fallen over the last year and the difference is quite significant
compared to the BSE Sensex average. This, and the fact that there was an issue of shares, has
had the greatest influence on capital market ratios. The P/E ratio has decreased by a small
amount which means that investors are willing to spend lesser price per rupee of earning of the
company. Dividend Yield has increased although the Dividend has remained the same for the
recentmost two years. This increase is also because the Average Stock Price had fallen.
The Book Value of share has increased drastically due to the rights issue, as there has been a
great increase in capital. Due to this the P/B ratio has decreased significantly because the
average stock price has also decreased.
The total return for the shareholder, which takes into account the gains for the shareholder
in terms of change in stock price and dividend earned, is very diminutive for the year. This is
because the dividend offered per share has not been able to offset the losses due to fall in share
price.
The total return to the shareholder is calculated to be 0.16%. From the annual report it can be
seen that value of cost of equity estimated by GCPL is as high as 13.2%. This means that
GCPL expects its shareholders to anticipate returns at the rate of 13.2 % on their investments.
Comparing this to the actual return that GCPL has been able to offer, which is 0.16%, does not
put GCPL in a good stand. GCPL has not been able to live up to the expectations of its
shareholders over the previous year.
Due to all this, investors would not see GCPL as a good investment.
10. Conclusion
The major focus on the reports from the top management has been on how to deal with the
unpredictable economic conditions. In this aspect, though GCPL has managed to record a
healthy growth in its sales, the increase in its expenses has been much higher and hence
affecting profit margins. Though the company has been successful in raising a huge amount of
cash using an issue of rights, most of these funds have been locked up in fixed deposits and it
is not clear what the company is planning to do with this money in the long term. In spite of all
this the company’s performance compared to the industry is very good. On the whole, the
company doesn’t seem to be utilising its cash inflows effectively.
However, the company’s performance in the share market has not been good and shareholders
will not feel justified at the returns that they are getting from GCPL’s stock. So, investors will
not be looking up to invest in GCPL unless there is a marked improvement in the company’s
core operations.
Overall, even though the performance of the company has been good over the last 5 years,
compared to previous year, the company’s performance has not been upto the mark. However
GCPL does have the resources needed to turn this trend around next year and its major focus
has to be to use its assets more effectively.