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BIBLIOGRAPHY

Books:

 Kothari, C.R., “Research Methodology”, Ed. 2007, New Age International (P) Limited, Publishers, New
Delhi.

 Cooper, Donal R. & Schindler; business research and methods; 8th edition, Tata mc Graw Hill
publishing co.
 Kotler, Philip , Marketing Management : 11th Edition , New Delhi , Prentice Hall Of India ,
2002.

Websites:

 www.irda.com
 www.dlf life insurance. com
 www.iciciprulife.com
 www.hdfcinsurance.com

Newspapers and Journals:-

 The Economics Times.

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