THE TOUR OPERATOR (TO)
► As the assembler of services, a TO acts as an intermediary between the
TOUR OPERATORS,
TOUR PACKAGES AND
PHILIPPINE TOUR
DESTINATIONS
It is important to note here the business of
wholesaling tour packages maybe engaged by
any of the following commercial entities:
► INDEPENDENT WHOLESALER the most common, is a TO that contracts travel
suppliers directly and assembles regular tour packages based on perceived
demand for resale to end-users by the retail travel agents
► TRANSPORTATION COMPANY may also engage in the tour wholesale business
by working closely with the TO and packaging regular tour packages that
maximize the utilization of the company’s scheduled trips, blocked-off
departures and non-scheduled trips like charters
► TMC/ RETAIL TRAVEL AGENT may act as TO when it packages specific tour
arrangements as required by its own client. The TMC would act as a TO of ad
hoc tour packages. Occasionally, the TMC will re-sell this ad-hoc tour package
to other TMC’s thus also acting as wholesalers
► INCENTIVE TRAVEL HOUSES are also considered in the tour packaging business
although they deal directly with end-users and provide highly specialized and
innovative arrangements tailored-fit fir the exigencies of the sponsoring
corporation
FUNCTIONS OF TO (TOUR OPERATOR)
2. NEGOTIATES WITH SUPPLIERS OF TRAVEL
SERVICES having access to negotiated rates (or
contracted rates) from travel suppliers that are
more competitive than retail prices. This can be
negotiated based on the TO’s production track
record, the market potential of the package being
develop or the influence of the negotiators. Another
essential ingredient is having special terms and
conditions with the suppliers
suppliers of travel services and the traveling public. It contracts
transportation services for access, accommodation establishments fro lodging
and meals, entities that provide attraction and activities and tour guides. A
TO contracts the separate travel components and combines these into a single
tour package
► CHARATERISTICS OF A TO (TOUR OPERATOR)
1. WHOLESALERS their clients are primarily the retail TMC/travel agencies,
thus their dealings with the end-user is indirect
2. Acts as an INTERMEDIARY to and as an INTEGRATOR of the travel suppliers
3. Derives income from VARIABLE BUT LIMITED PROFIT MARGINS and capitalizes
on
favorable TERMS, CONDITIONS and CONCESSIONS
4. Generates additional revenues by selling OPTIONAL TOURS, EXCURSIONS and
EXTENSION STAYS
FUNCTIONS OF TO (TOUR OPERATOR)
1. CONCEPTUALIZES PLANS AND DEVELOPS TOUR PACKAGES
that meets the need of the specific client (ad-hoc) clients or
address the perceive needs of a target market (regular
package). These given include the number of participants,
the duration of the package, the preferred destinations, the
category of hotel desired and the like. TO analyses the needs
of a target market and determines the sustainability of a
destination, a hotel category, the duration of the package
and so on and so forth. In short the TO does not exactly
know who will purchase the package unlike with the former,
which is the tailor-made to set a specifications by a specific
client
FUNCTIONS OF TO (TOUR OPERATOR)
3. ASSEMBLES AND INTEGRATES THE VARIOUS
TRAVEL COMPONENTS INTO A SINGLE TOUR
PACKAGE it acts as an integrator. It contracts
the transport services such as airline, bus/car
operators, shipping or cruise lines, the hotels for
lodging and meals, restaurants and nightclubs
for entertainment and tour guides. The TO is
virtually the “THE NUT THAT KEEPS ALL THE
BOLTS (suppliers) TOGETHER”
FUNCTIONS OF TO (TOUR OPERATOR)
4. DELIVERS THE TOUR PACKAGE it delivers the
travel service components of the tour package by
operating worry-free and secured programs and/or
itineraries that are based on the specific
requirements of the clients or the inclusions
detailed in the marketing and sales tools used to
promote the package to the target market. Delivery
includes overseeing the actual delivery of services
via the tour escort or the tour guide, acting as the
TO’s representative in the field
REVENUE SOURCES OF TOs
2. By seeking and negotiating for favorable TERMS,
CONDITIONS AND CONSSESSIONS the TO gains an advantage
which may translate to additional revenues or favorable
purchase conditions over its competitors. While the
competition may be required to pat a one-night deposit at a
lodging establishment before obtaining a confirmation,
another may be exempted from this from this requirement.
Some TO may have 60day credit line, while another may
have 90day credit facility with the supplier, or some
components are given by the suppliers on a complimentary
basis, but included in the package at a minimal cost
REVENUE SOURCES OF TOs
4. For tour groups movements, souvenirs shops
grant the TO SHOPPING COMMISION on sales
generated. This is a legitimate source of revenue in
the business of operating tours anywhere in the
world. However, it is the TO’s responsibility to
ensure that souvenir shops that grant commissions
on sales generated maintain reasonable retail prices
that compare well with other retailers. This
commission is normally shared with the tour guide
REVENUE SOURCES OF TOs
1. VARIABLE MARK UP based on the contracted
rate from the supplier that are negotiated based
from the TOs production track record, the
market potential or influence. Its profit is
variable and adjustable, and are restrained by
the market forces, the competition and the
profit margins that must remain below the retail
price for the same service purchase individually
REVENUE SOURCES OF TOs
3. Another revenue is the SALE OF OPTIONAL
TOURS, EXCURSIONS AND EXTENSION STAYS
during the operation of the tour package,
additional revenues may be generated by the
sale of optional tours or services, meaning the
sale of service not included in the price of the
original tour package purchased. At the end of
the tour, clients may decide to extend their stay
at the end-point of the tour package, thus
generating extra sales for the TO
REVENUE SOURCES OF TOs
NOTE:
Normally, TO earns or loses money on foreign exchange rate fluctuation by
hedging on the rate of exchange, hopping for a more favorable exchange rate at
a time payments are due suppliers. TOs make advance deposits for another
purposes and charge cancellation fees when non is due
Sometimes, TO avoid paying commissions to the TMC/travel agents thus earning
more money, through DIRECT SALES TO END-USERS. However, this is not a good
practice since it undermines the support of the TMCs/travel agents selling their
packages
CRITERIA FOR CLASSIFICATION OF TOs
1. AREA OF OPERATIONS refers to the geographical area included in the
tour package, or the area visited by the end-users in the course of
delivering the tour product. It is the physical area, with all the
attractions (natural or man-made) all the activities whether
spontaneous or planned, the experience of events, and in some
instances, where TO is based
2. MARKET OR SOURCE OF TRAFFIC refer to the place of residence of
those purchasing and participating in a tour package. It does not
necessarily mean the nationality of the buyers (tourist or
excursionists). Example: German expatriates living and working in
Hong Kong. The nationality is German, but the market source is Hong
Kong
BASED ON THE TWO CRITERIA:
TOs ARE CLASSIFIED AS FOLLOWS
1. LOCAL TOUR OPERATOR (LTO) comes from both local and foreign travelers,
visiting the destination where the TO is based. Its clientele is generally off
the street and over-the-counter sales occasionally other TOs in the country. It
operates regular sightseeing tours or tour packages to popular destination in
the locality
2. DOMESTIC TOUR OPERATOR (DTO) comes from local associations, schools,
companies and corporations and, occasionally, individual travelers who
organize summer outings, out-of-town meetings, incentive trips to national
destinations. The packages they prepare are usually on an ad-hoc basis, as
and when contracted, and tailor-made to the needs of the clients
3. INBOUND TOUR OPERATOR come from foreign (outbound) tour operators at
the origin country who send clients to national destinations, on regular or
ad-hoc packages, based on the requirement of their clients, and regardless of
their nationality
4. OUTBOUND TOUR OPERATOR designs and assembles tour packages for
residents of the Philippines, either foreign of local, to destinations abroad.
The popularity of a destination overseas or the specification requirements of
the traveler, either groups or individual, determine the type of package

TOUR OPERATIONS DEPARTMENT TOUR DEPARTMENT MANAGER

► Oversees both activities, but

the respective supervisors are
responsible for each day
activity

QUOTATION OFFICER RESERVATIONS OFFICE

1. Service all quotation requests by developing an itinerary and assembling all 1. Process all reservation request for transportation
required components and costing same
companies, hotels, airlines, tour guides, and restaurants
2. Prepares correct quotations promptly and efficiently
3. When acceptance is received, requests the RESSERVATIONS OFFICER to
process all necessary reservations 2. Follows-up waitlisted requests
4. When the confirmations are received, reconfirms the arrangements with the 3. Seeks alternative suppliers when the need arises
client
4. Documents all these actions in the proper forms e.g.
5. Prepares all the supporting documents for the clients
booking card for tours, booking request form, tour
6. Receives, logs, and actions all requests
voucher etc
7. Keep abreast with developments in the field by coordinating with the FIELD
SUPERVISOR 5. Acts on as back up to the OPERATIONS SUPERVISOR
8. Acts as back up to the OPERATIONS SUPERVISOR 6. Performs other duties as required
9. Performs other duties as required
TOUR COORDINATOR COURIER
1. Meets and assists guests upon arrival, and provides send-off assistance and
airline/ship group check-in upon departure
2. Accompanies parties in transit from the gateway to the hotel to ensure a safe and 1. Efficiently provides support services for all field staff –
unhindered arrival TOUR COORDINATOR, GUIDE and or ESCORT
3. Coordinates check-in/ check-out procedures at the hotel
2. Backs up the TOUR COORDINATOR in particular in the
4. Assists the tour guide in generating additional revenues by selling of optional tours
to the clients handling of luggage – pick up and delivery
5. Reconfirms connecting/onward reservations on domestic/international flights of 3. Ensures that the land transportation equipment is on time
shipping/bus lines, for and in behalf of the clients
6. Supervises baggage handling whenever required establishes good professional
and in working order
relationships with hotels and the drivers
4. Assist in the reconfirmation of connecting/onward
7. Arranges, if necessary, alternative facilities
reservations on domestic/international flights
8. Ensures parties have satisfactory transport, meals, and hotel facilities as arranged
9. Performs other duties as required 5. Performs other duties as required

*MARKETING AND SALES MESSENGER DEFINITION AND TYPES OF TOUR

PACKAGES
1. Efficiently and reliably provides delivery services
for the tour operations department in the shortest ► The product of the TO is the TOUR
possible time PACKAGE, which is a combination of two or
2. Acts as the back up for the courier more travel components. The following are
3. Performs other duties as required the basic travel components of a tour
package in a Philippine setting

AIR TRANSPORTATION SEA TRANSPORTATION

► The air transportation industry involves companies that
provide scheduled air series and air taxi operators. This
industry is divided into two: ► Includes water transportation
1. SCHEDULED AIR SERVICES comprised of air carriers that
provide regular services fixed time and frequency operators whether salt of
schedules. Scheduled air services are further divided into
legacy carriers, like Philippine Airlines with full traditional
fresh-water service. In the
services and low cost carriers (LCC) like Cebu Pacific, Zest Philippines, this sector is divided
Air, Air Philippines, Air Asia and SEA Air
2. AIR TAXIS AND CHARTER OPERATORS transportation
into: dive cruises, inter island
companies that operate aircrafts – fixed or rotary wing – shipping, roll-off – roll-on and fast
or different configurations for private charters
craft services
DIVE CRUISES
1. THE EXPEDITION FLEET largest privately owned live-aboard fleet in the
Philippines. It operates eight (8) live –aboard motor vessels, with regular
scheduled diving expeditions in the Philippines, Palau and Chuuk in the
Federated State of Micronesia, in the Pacific southwest. Its fleet includes:
(US$1750 with 8day duration)
APO EXPLORER
BIG BLUE EXPLORER
BORNEO EXPLORER
ECO EXPLORER
OCEANIC EXPLORER
PACIFIC EXPLORER I
PACIFIC EXPLORER II
STELLA MARIS EXPLORER
ROLL-OFF/ROLL-ON
► Popularly known as RO RO this type of
vessel is flat-bottom with vehicular access
ramps at the fore and aft or on both ends.
These enables the carriage of passenger
busses, cargo truck, vans, pick up and small
vehicles including motorcycles and
passengers. This type of transportation
service is an integral part of the both the
East and West Strong Republic National
Highway
LAND TRANSPORTATION
► This industry involves all land transportation entities – either by rail or
by road – from the smallest units, such as tricycle associations, to the
large bus companies
TRAIN TRAVEL in the Philippine setting, recent tourism development in
the Philippines National Railways (PNR) is the reopening of the Bicol
Express last June 2011 and has a route that runs across Manila,
Laguna, Quezon and Bicol Region (Php550 for tourist coaches, Php800
for sleeper coaches and Php1400 for VIP and solo cabins)
BUS TRAVEL one of the main modes of transport in the Philippines. There
is no central bus terminal in Metro Manila, although plans are afoot to
set-up north central and south central Metro Manila bus station in the
foreseeable future. Bus companies have their own terminals. Several
bus terminals can be found in Cubao, Makati, Caloocan, Avenida Rizal
and Pasay.
INTER ISLAND
► 2GO TRAVEL is the brand of the combined resources of
Super Ferry, Super Cat, Cebu Ferry and Negros Navigation
ApEx (Apprenticeship-by-Experience) for Tourism and
Hospitality Management)
MatEx (Maritime Exposure Program) for Marine
Transportation, Marine Engineering and Seaman’s Rating
Course
FAST CRAFT SERVICE
► The fast craft air-conditioned service is provided by sea-craft that
travel at speeds of about 20 – 25 knots thus greatly reducing the
travel time between ports. Primarily for passengers, this service does
no carry freight but allows for small cargo and parcels. Service is First
Class in the upper deck and Tourist Class in the lower deck
2GO Super Cat (Batangas, Calapan, Cebu, Tagbilaran, Dumaguete, Leyte)
Ocean Jet (Cebu, Bohol, Leyte, Negros Oriental)
Wee Sam (Bacolod, Iloilo, Cebu, Visayas Regions)
MAIN ROADS IN THE PHILIPPINES
► PAN – PHILIPPINE HIGHWAY (MAHARLIKA HIGHWAY) the major highway
connecting country has two main arteries: (1) west side with its northern
terminus in Laoag City Ilocos Norte and its southern terminus (2) Zamboanga
City in Zamboanga del Sur. This side is also known as ASIAN HIGHWAY 26. The
east side starts in Aparri Cagayan and end in Davao City in Mindanao
► MANILA NORTH ROAD (MacARTHUR HIGWAY) running through the western part
of Northern Luzon, running from monument in Caloocan City to San Fernando
City, La Union
► EPIFANIO DE LOS SANTOS AVENUE (EDSA) circumferential (ring) highway
running from SM Mall of Asia in Pasay in the south to Monumento, Caloocan
City in the north
► C-5 circumferential highway that provides a faster alternative for motorists
driving between Quezon City and Makati City than EDSa
► AGUINALDO HIGHWAY is the main highway in Cavite that runs between the
Manila Coastal Road terminus in Bacoor, Cavite to the North and Tagaytay
City to the South
► COMMONWEALTH AVENUE is the Philippine’s widest road located in Quezon
City from Quezon Memorial Circle to Fairview
PHILIPPINE EXPRESSWAYS
► NORTH LUZON EXPRESSWAY (NLEx) from Balintawak, Quezon City in Metro
Manila to Sta. Ines, Mabalacat Pampanga
► SOUTH LUZON EXPRESS WAY (SLEx) from the City of Manila to Sto. Tomas in
Batangas; it is now connected to the Sourthern Tagalog Arterial Road (STAR)
► METRO MANILA SKY WAY is an elevated highway over SLEx that runs from
Makati City to Muntinlupa City and is planned to extend northways to connect
with North Luzon Expressway (toll charges are different from SLEx)
► MANILA-CAVITE EXPRESSWAY (MANILA COASTAL ROAD) a short expressway
from Paranaque City in Metro Manila to Bacoor Cavite
► SUBIC-CLARK-TARLAC EXPRESSWAY (SCTEx) is currently the longest
expressway in the country, connecting the former U.S. military bases- and
now strategic economic hubs – of Subic Bay in Zambales and Clark Pampanga,
and it runs through the Central Luzon province of Tarlac
► SOUTHERN TAGALOG ARTERIAL ROAD (STAR Tollway) a highway entirely
located within the province of Batangas from the town of Santo Tomas to the
Batangas International Port in Batangas
TRANSFERS
► Defined as transportation services from a destination’s gateway (airport, pier
or bus station) to the place of lodging and vice – versa. These may be
provided by sea of land transportation and are classified as follows:
1. PRIVATE TRANSFERS provided exclusively to a passenger or a group of
passenger by a TO in a pre-arranged and pre-booked fashion. It normally
includes the service of a tour coordinator or airport representative to assist in
the handling of the luggage
2. AIRPORT SHUTTLE SERVICE are transfers provided by the airport management
onboard shuttle vehicle to and from the major city hotels. These operate on
set schedules and are booked on the spot
3. HOTEL TRANSFER SERVICE are transfers provided by accommodation
establishments exclusive for their own pre-booked or walk-in guests.
Normally, there is an additional charge for this service
4. PUBLIC TRANSFERS are booked on the spot onboard and may be by either
metered taxis or airport limousine services. Charges for limousine services are
normally based on the distance, volume of luggage and number of passengers
**SIGHT SEEING TOURS
5. OPTIONAL TOUR not included in the basic tour package. A client who wishes to
avail of these, pays extra at premium rates
6. PRIVATE TOURS operated exclusively for individual travelers or group of
individuals. Also a component of a tour package, these are most often common
conducted by foreign-language speaking tour guide
7. SEAT-IN-COACH SIGHTSEEING refers to the operation of guided sightseeing
tours (and regular tour package) on fixed daily schedules, regardless of the
number of participants
CAR RENTALS
► Car rental maybe chauffer driven or self – drives.
Most travel agencies are able to book a selection
of vehicle types anywhere in the world. Major car
rental companies, such as Budget Avis and Hertz
have offices in all major cities of the world, with
pick – up and drop-off facilities. As a rule, a valid
Philippine drives license in required
*SIGHT SEEING TOURS
► Simply tours, are combination of transportation within the destination to
sights and sites of interest, tour guide’s services, entrance fees,
entertainment or activities and when necessary, snacks and meal. Sight
seeing components do not include overnight stay. Sight seeing tour are
classified based on duration and/or type of operation as follows:
1. EVENING TOURS operated after six in the evening, such as sunset or dinner
cruise. These tours normally include dinner and a drink. “Night tour” is to be
discourages as this has unwholesome connotations
2. FULL – DAY SIGHTSEEING tours lasting eight to ten hours and normally include
lunch
3. HALF – DAY SIGHTSEEING operated either in the morning or in the afternoon.
Normally includes a snack
4. HOP-ON/HOP-OFF TOURS organized by transportation companies using their
scheduled service. Passengers board and de-board from the vehicle at
designated route stops to sightsee at their leisure, and re-board to go to the
next stop, and so forth and so on
TOUR ESCORT SERVICES
► Individuals who travel with the clients from the point of
origin and back, and acts as the manager of the tour
group. This person is also known as the TOUR LEADER
► Note that the TOUR ESCORT travels with the clients from
the point of origin and back to manager all activities of
the tour’s itinerary and insure the clients’ well-being; the
TOUR GUIDE services are provided in connection with
sightseeing at the destination and occasionally during the
meet and assist or transfer services
TYPES OF TOUR PACKAGES
► GROUND ARRANGEMENTS comprise of transfers and
sightseeing tour only
► LAND ARRANGEMENTS comprise of transfers, sightseeing
tours, hotel accommodations, with or without a meal plan
► INCLUSIVE TOUR PACKAGES includes transfers, sightseeing
tours, hotel accommodations, with or without a meals
plan plus transportation by air, sea or land from the origin
to the destination/s and back
► EXCLUSIVE ESCORTED TOUR PACKAGE is an inclusive tour
package with the services of a tour escort
TOUR PACKAGE VARIABLES
1. DURATION number of days and nights included in the package tour. Normally
the day means two nights
2. DESTINATION maybe for a single destination, or for multiple destination
3. CATEGORY OF ACCOMMODATION may vary from DELUXE to FIRST CLASS,
STANDARD, ECONOMY and BUDGET. Resorts are categorized as “AAA” for the
most luxurious, to “AA” for first class to “A” for standard
4. MEAL PLAN refers to number of meals per day included in the package,
whether served in the place of lodging or outside in a restaurant. If all meals
are included, this is a full-board basis, full pension or American plan. If only
breakfast and lunch or dinner is included, this is a half board basis. If only full
breakfast is included, it is bed and breakfast basis. If no meals are included in
the package, this is a EUROPEAN PLAN tour package
5. MODE OF CLASS OF TRANSPORTATION refers to air, sea or land travel and type
of equipment. Class refers to the grade of service, facilities and amenities
offered to the passengers. In air travel class divisions are First, Business and
Economy. In sea travel class divisions are Suite, Stateroom, Cabin, Business
Class, Tourist and Economy. In land travel, it is Air-Conditioned or Ordinary
service
THE DOMESTIC TRAVELER
► The Philippine Travel Mart (PTM) organized by the
Philippine Tour Operators Association (PHILTOA) is an
annual event wherein market-supplier interactions provide
an opportunity to gather data on the top Philippine
destinations visited by the domestic travelers. This date
enables the creation of a profile of the respondents that
allows for a better understanding of the domestic market.
Over the years, ninety percent (90%) of the respondents
are Filipino from NCR and the rest were from the other
regions. The consolidated findings will be presented next
CLASSIFICATION OF TOUR PACKAGES
► REGULAR TOUR PACKAGES assembled based on
the perceived need or interest of a target market.
These are pre-packaged and feature well-known
attractions or activities that have a high demand
► AD HOC TOUR PACKAGES are tailor-made to the
requirements and specifications of particular
traveler of a group of travelers
TOUR MARKETS
1. ALLOCENTRIC derived from the root word “allo” meaning
varied in form. Thus, and allocentric traveler has interest
patterns that focus on various activities. It is
characterized by adventure and willingness to reach our
and experiment with life. The person is outgoing and
self-confident
2. PSYCHOCENTRIC derived from “psyche” or self-centered,
meaning centering on the small problem areas of one’s
life, and thus confined to a more secured and familiar
surroundings; less apt to go on for new unfamiliar
experiences
1. THE BUDGET TRAVELERS IN
EDUCATIONAL FIELD TRIPS
► An example of the Budget Traveler is a female college student, whose
age is between 17 – 22 years. She is very dependent on her parents for
financial support and her time is subject to the schedule of school
activities.
CHARACTERISTICS:
► Group travel
► Very strong cost considerations
► Sightseeing oriented
► Not comfort conscious
2. THE REGULAR TRAVELER IN CALL
CENTER TEAM BUILDING TRIPS
► The Regular Traveler is an employee in government of the private sector.
He/She is between 23 – 30 years old with a college degree and earns between
PHP16,000 – 33,000 a month or about 300,000 per annum. He/She may be
single but most probably is married. He/She may even hold a managerial
position. Disposable time is limited to vacation leaves from employment
CHARACTERISTICS:
► May of may not travel in groups
► On the look out for best value for money
► Site or activity oriented
► Comfort important but not essential
*TYPES OF TOURISM
► ADVENTURE TOURISM purpose of challenging oneself in a specialized acquired.
It is divided into EXTREME and SOFT adventure
► AGRI-TOURISM defined as “observation and participation” in agricultural
farms and farming crops and fruits
► CULINARY TOURISM defined as an “eating and drinking” holiday along with the
study of food production and processing and participation in food and
beverage activities in a relaxed environment
► CUTLURAL TOURISM characterized by guided tours that include tasting the
local cuisine and the viewing and participating in folk dance performances
and demonstration, purchase of local arts and craft, and the observance of
local religious sites and ceremonies
► ENVIRONMENTAL OR ECOTOURISM travel for the purpose of observing and
living with indigenous people. Environment tourism draws traveler to distant
and not easily accessible areas, to view the flora and fauna of the locality,
interact with the native tribes and admire the natural and environmental
attractions
TOURIST ATTRACTION
► Attractions and activities within a site, within a
destination are an important consideration for
leisure travelers. These consist of sightseeing
tours, shopping, entertainment and other such
activities. The available attractions in a
destination will affect traveler’s decision to visit
and the length of stay
3. THE HIGH END TRAVELER IN HOLIDAY
TRIPS
► The High End Traveler is definitely married with a post – graduate degree, age
between 31 – 5- years old. He/She earns atleast PHP50,000 per month.
He/She is a business person or sernior manager with ample disposable time
and money
CHARACTERISTICS:
► Family travel
► Wiling to pay more
► Destination conscious
► Comfort and convenience essential
**TYPES OF TOURISM
► HEALTH AND WELLNESS TOURISM combines the well –being of the person with
healthcare maintenance alongside leisure and relaxation aimed at
rejuvenating a person: mentally, physically, spiritually and emotionally. This
includes the enhancement or renovation of one’s physical attributes
► HISTORICAL TOURISM characterized by guided tours to monuments, museums
and light and sound shoes that are representative of important historical
events. Typically, these attractions are located near urban centers, and are
the mainstay of mass tourism
► RELIGIOUS TOURISM travel for spiritual renewal and to experience and
observe religious practices of a locality
► MEDICAL TOURISM defined as a health trip for “cost effective” private
medical care in collaboration with the tourism industry for patients needing
surgical and/or other forms of highly specialized treatment
► RECREATIONAL TOURISM participation in light sports, indoor or otherwise, and
social contacts in relaxed environment. Travel of this category is truly
representative of the so-called leisure traveler
ATTRACTIONS AND THEIR ATTRIBUTES:
► NATURAL ATTRACTIONS attributes and sights that are
inherent to the place. This include the cool climate in
Baguio City of the fine, white sand beaches of Boracay
island
► MAN MADE ATTRACTIONS those related to the history and
way of life of a place. Includes such site like St. Peter’s
Basilica in Rome, Italy
► RECREATIONAL ACTIVITIES tourism infrastructure designed
for specific leisure activities and for relaxation purposes.
These may include the different golf clubs and scuba
diving sites throughout the world
► RELIGIOUS GATHERING AND FESTIVALS are those attract
pilgrims because of their spiritual importance, such as the
places of Islamic worship in Mecca and Medina
TOURIST SITE
► A tourist site is a cluster of tourist attractions and
activities that cater to different tastes and
interests. These may range from the nature
–based sights, to man-made historical locations
and edifices, to religious or cultural events, to
exceptional and unique shopping, to soft and
extreme adventure, to leisure and recreational
opportunities and for special interest activities
such as bird watching or carving or scuba diving
DESTINATION ASSESSMENT
► TRANSPORTATION destination characteristic refers to its accessibility by air,
sea or land, in terms of travel time, type of equipment, convenience and
safety. The cost of accessibility and mobility within the destination to sites
and sights of interest, whether by private or public means is also a major
considerations
► FACILITIES availability of lodging facilities, both high-end and otherwise, and
the quantity of beds for sales are also major considerations. The variety of
food and beverage outlets must be also considered. Support industries, such
as the retail sale of souvenir and handicraft items are additional facilities of
the destination
► ATTRACTION AND ACTIVITIES the number of activities on the destination
entails identifying it as a sight to view and admire and the activity to
participate in and experience, or an activity to learn from the enhance one’s
knowledge
► HOSPITALITY RESOURCES general public attitude towards visitors and
language facilities will enhance the desirable of the destination to the
travelers. Service attitudes and quality of the service staff will also play a
major role in determining the sustainable of the destination
MAJOR PHILIPPINE TOURIST DESTINATION
LUZON
REGION I – ILOCOS REGION:
ILOCOC NORTE
ILOCOS SUR
LA UNION
PANGASINAN
TOURIST DESTINATION
► Is the sum total of a number of tourist
clusters and sites with their respective
varied attractions and activities with
sufficient and adequate facilities to meet
the needs of the travelers in terms of
transportation within the destination,
lodging facilities, food and beverage outlets
DESTINATION EVALUATION
► ACCESSIBILITY includes all transportation to and from the origin to the
destination by air, sea and land, plus all support infrastructure. It also
includes transfers to and from the place of lodging and within the destination
to sites and sights of interest
► COMFORT AND CONVENIENCE refers specially to the facilities catering to the
basic human needs, while convenience includes improvement of the basic
facilities, such as running water and 24 hour power supply
► EDUCATION AND ENTERTAINMENT product must have an education value,
wherein the visitors feels he/she learned something new and contain an
entertainment element. Product must also have special and focused
considerations for the environment both natural and social
► SERVICE, SAFETY AND SECURITY product must meet the visitor’s expectations,
in particular on the human side, and must include the prevention of
accidents, the maintenance of peace-and-order and the protection of life and
property
REGION II – CAGAYAN VALLEY
BATANES
CAGAYAN PROVINCE
ISABELA
NUEVA VIZCAYA
QUIRINO
CORDILLERA ADMINISTRATIVE REGION – CAR REGION III – CENTRAL LUZON

ABRA AURORA
BATAAN
APAYAO
BULACAN
BENGUET
NUEVA ECIJA
IFUGAO PAMPANGA
KALINGA TARLAC
MOUNTAIN PROVINCE ZAMBALES

NATIONAL CAPITAL REGION – NCR / METRO MANILA

CALOOCAN

LAS PINAS
REGION IV – A (CALABARZON)
MAKATI

MALABON

MANDALUYONG

MUNTINLUPA CAVITE
MANILA

MARIKINA LAGUNA
PARANAQUE

PASAY

PASIG
BATANGAS
QUEZON

VALENZUELA
RIZAL
NAVOTAS

PATEROS
QUEZON
SAN JUAN

TAGUIG – MUNICIPALITY

REGION IV – B (MIMAROPA) REGION V – BICOL

MINDORO OCCIDENTAL ALBAY

MINDORO ORIENTAL CAMARINES NORTE
MARINDUQUE CAMARINES SUR
ROMBLON CATANDUANES
PALAWAN MASBATE
SORSOGON
 MAJOR PHILIPPINE TOURIST DESTINATION

VISAYAS REGION VII – CENTRAL VISAYAS

REGION VI – WESTERN VISAYAS

BOHOL
AKLAN
ANTIQUE CEBU
CAPIZ NEGROS ORIENTAL
GUIMARAS SIQUIJOR PROVINCE
ILOILO
NEGROS OCCIDENTAL

MAJOR PHILIPPINE TOURIST DESTINATION

REGION VIII – EASTERN VISAYAS MINDANAO
REGION IX – ZAMBOANGA PENINSULA
BILIRAN
EASTERN SAMAR
ZAMBOANGA DEL NORTE
NORTHERN SAMAR
ZAMBOANGA DEL SUR
SOUTHERN SAMAR
ZAMBOANGA SIBUGAY
SAMAR
BASILAN
LEYTE

REGION X – NORTHERN MINDANAO REGION XI – DAVAO REGION

BUKIDNON COMPOSTELA VALLEY

CAMIGUIN DAVAO
LANAO DEL NORTE DAVAO ORIENTAL
MISAMIS OCCIDENTAL
DAVAO OCCIDENTAL
MISAMIS ORIENTAL
REGION XII – SOCCSKSARGEN REGION XIII – CARAGA

SOUTH COTABATO AGUSAN DEL NORTE

COTABATO AGUSAN DEL SUR
SULTAN KUDARAT SURIGAO DEL NORTE
SARANGANI SURIGAO DEL SUR
GENERAL SANTOS CITY BISLIG CITY AND DINAGAT

AUTONOMOUS REGION OF MUSLIM

MINDANAO – ARMM

BASILAN WHAT CAN YOU TELL ABOUT THE

LANAO DEL SUR DIFFERENT REGIONS IN THE PHILIPPINES?
MAGUINDANAO
SULU
TAWI – TAWI