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MOBILE BANKING
Putting customer service back in customers hands

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INDUSTRY OVERVIEW

Banks are seeking means to leverage the power of mobile phones as

a cost-effective distribution channel that can deliver broad-based
INDUSTRY HIGHLIGHTS
financial services like trading, lending, and wealth management.
However, customer concerns around transaction security and By 2015, one in five US adults will be using mobile
challenges related to multiplicity of form and access mechanisms banking
have stymied its growth.
Value of mobile payments to grow at a CAGR of 68%
between 2010 and 2015
Mobile banking customer base in the US has grown from 12 million
NFC based payments expected to be worth $820
in 2009 to 26 million in 2011, and is estimated to reach 77 million million in 2013
by 2014. At Wipro, we believe that this is just the beginning. We
Mobile P2P payments market to touch $14 billion by
hold the view that while financial institutions have limited their
2015 from $2 billion in 2011
focus on basic retail mobile banking, several customer segments and
solution possibilities remain to be explored. Figure 1 below depicts
Wipro’s view of the industry:

Corporate/
Large MoIP Corporate
FX Rates Mobile
Organizations Positive Banking
Alerts UC Pay
iPad Auto
Mobile Dealer Loan
Coupons
Payroll Origination Card
Card Acceptance
Small Medium Servicing SME Mobile
Banking
Businesses Alerts
Card Mobile Proximity
Servicing Remittance Payment
P2P
Mobile Wealth Title Check/
Basic Payments Management Data
Model Validation
Banking Mobile
Personal OD Trading
Retail Alerts Finance Alerts Expedited
Customers Management Bill
iPad Branch payment
Queue
Busters

Customer Service Revenue Generation

Oriented /Cost Reduction

Cost Revenue
Saving Generation

Phone size indicates relative opportunity potential

How Can Wipro Help?
Wipro has worked extensively to provide mobile banking solutions to customers. We have deployed basic retail banking and mobile trading
applications and developed transformation roadmaps, provided competitive analysis and consulted on features, access control and security
issues. We bring value through our dedicated team of qualified professionals and domain experts. Figure 2 provides a snapshot of the work
done by Wipro in the mobile banking space:

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De f Mo ing hhb
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solution for

solu
originating
Tablet

account
based

era
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Wipro’s
Experience
iP se e
ho d
ba obil for

iPh on
ne
M king B

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Ba SM om

M
on
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PF
Cu
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s

Mobile
Banking
Application
Testing

Mobile Channel
Transformation and Roadmap
DEfinition for one of the large
banks in the US.40% reduction
in Roadmap definition time.
Deployment of Mobile
Banking Solution for a top
10 US based Bank. Support for
all major channels SMS, WAP
and downloadable Applications
Competitive Analysis for
Mobilebanking for one of the
largest cardissuers and banks
in the US. Consulting on
features, access and customer
facing security features for
Mobile Trading Platform for
a leading financial institution
in the US. features in the
solution included-market
watch, buy/sell, quotes,
contract information,

Mobile Banking dashboards and reports

Our Service Offerings

Wipro provides a wide spectrum of services ranging from mobile channel visioning and roadmap creation to deployment of mobile solutions and
complete support to manage the mobile ecosystem. Figure 3 below summarizes our key service offerings:

Service Offerings
Mobile Channel Visioning, 3rd Party Testing
Roadmaps, Reqd

Managing the Mobile Customer Support

Eco-System

Develop Helpdesk Support

Sustain Solution Components

Security Testing

A Snapshot of Our Services

Advisory Services Accelerators and Productized Services Associated Services

Domain Consulting, business Smart mobile banking for small & Application development and
consulting, transformation services medium businesses maintenance

Technology architecture consulting nance management on Testing services

mobiles
Mobile banking product evaluation
Card servicing on mobiles
Managing the mobile ecosystem Mobile couponing
Security testing services
Application/product support and
enhancement

Wealth management solution Governance, risk and compliance for

mobile banking

Help desk support

Advisory Services relates to domain consulting, business consulting,
transformation services and technology architecture consulting. A focus
on mobile banking allows our consultants to provide services related to
identifying and defining business requirements apart from package
evaluations, consulting on build vs. buy decisions, articulating the vision
and defining the business case for transformation. We also create
blueprints for target operating model, define business architecture,
support process engineering and develop business implementation
roadmaps.
Accelerators and Productized Services help our customers ensure
accelerated delivery of solutions by cutting the time-to-market. The
services include mobile banking platforms and proactive solution
initiatives:
Smart Mobile Banking (SMB): A comprehensive solution with
features such as positive pay, expense claim, payroll management and
remote deposit capture. It has full capabilities across the mobile
banking lifecycle and provides a range of banking services such as
relationship summary, money transfer, positive pay and ATM locater.
It supports key smartphones and tablets such as iPhone, iPad,
Blackberry and those operating on the Android platform.
Personal Finance Management: A solution that provides a
consolidated view of the customer’s entire financial portfolio via the
mobile device. It also uses analytics to advise customers on their
buying decisions by suggesting payment options like loans or
hire-purchase.
Card Servicing via Mobile: The solution allows customers to control
their card-related transactions/features over the hand phone. Users
can view card statements, previous transactions and balances, report
a stolen card, change the PIN number and call customer care. It also
enables customers to generate a virtual card for online use.
Mobile Couponing: This application shows the coupons available
with the card holder based on their current geographic location.
Wealth Management on Tablets & Smart Phones: The two
complementary applications address the needs of wealth
management advisors and their clients.
Our Partnerships with key mobile platform organizations help
Wipro accelerate the development of mobile solutions and provide
mobility platforms to our customers.

Industry Challenges & Wipro’s Solutions

Banks and financial service providers constantly seek newer and cost-effective ways to leverage mobile services to enhance their client-base, improve
process efficiencies and enhance speed-to-market of their products and services. Our focus areas and the solution approach to the industry’s current
challenges are represented in Figure 4 and Table 1 below:

Efficiency
Improvements

Accelerate
Time to
Extending Market
Mobile
Banking

WIPRO’S
FOCUS

Focus on
Smart Phones
and TCO
Revenue reduction
Generation

Key Challenges
Domain Financial institutions use mobility to
establish market presence and gain
customer mindshare. They are yet to
perceive mobility as a means to generate
generation
additional revenues.
Revenue
Financial institutions are under pressure
to optimize internal processes in the
improvement
Efficiency
changing environment.
In the fast-paced world of mobile
development, financial institutions must
Accelerate time
bring applications to the market quickly
to market
to stay ahead of competition.
Financial institutions need to support
key smart phone platforms to ensure
customer acceptance of their mobile
Smart Phones &
Reduce TCO
offerings. They have realized that the
initial release of the mobile application
is just the first step of a long process
that involves multiple upgrades,
application store & carrier testing and
functional improvements.
Extend Mobile
Banking
Banks are yet to extend their mobility
efforts beyond retail banking to cover
other segments.
Wipro Solution
Wipro solutions like smart mobile banking help small
and medium businesses generate revenue. It also
demonstrates how financial institutions can leverage the
mobile channel to evolve from a financial services
provider to a business process optimizer.
Wipro has created multiple points of views and solution
concepts on using mobility to optimize processes for
these stakeholders:
Bank to Employees: Tablet for branch process
improvements, mobility for relationship manager
processes
Bank to Business: Corporate mobile banking, mortgage
banker and mortgage broker mobile applications
Bank to Extended Enterprise: Solutions for appraisals,
field-based asset verifications & lease management
Wipro has created multiple points of views and solution
concepts on using mobility to optimize processes for
these stakeholders:
Bank to Employees: Tablet for branch process
improvements, mobility for relationship manager
processes
Bank to Business: Corporate mobile banking, mortgage
banker and mortgage broker mobile applications
Bank to Extended Enterprise: Solutions for appraisals,
field-based asset verifications & lease management
Wipro provides offerings that facilitate faster
go-to-market. These include:
Pre-built solutions like smart mobile banking for small &
medium businesses, applications for lease management &
card servicing, solutions for wealth management &
personal finance
Partnerships with key mobile development platforms –
Antenna, Kony, Sybase/SAP and Syclo
Our 1,250 consultants have experience spanning
capabilities like development, usability, and testing &
lifecycle management. Wipro’s competency and
experience covers all key smartphone platforms like the
iOS, Android and BlackBerry. In addition, Wipro has
created HTML5 competencies and uses it along with
allied technologies like PhoneGap.
Our dedicated development center in Atlanta GA
performs near-shore development and carrier testing of
mobility applications.
Wipro has created a comprehensive solution that
focuses on small business mobile banking and is now
extending it to corporate mobile banking.
Wipro is also developing mobile solutions for wealth
management advisors and clients.
Success Stories
A few of Wipro’s key success stories in this domain are listed below:
Defined the mobile roadmap for a large US bank
The customer faced challenges owing to an inflexible platform
and a dated legacy suite. It had multiple disparate platforms
running third-party applications. The messaging process
generated text from the core system and dispatched it from
the host. Wipro’s solution defined a roadmap to replace the
legacy platform with a long-term solution that would assist
increased adoption of mobile banking. The solution reduced
roadmap definition time by 40% and ensured uninterrupted
customer capability, while balancing time-to-market with
customization efforts.
Mobile trading platform for leading financial
services company
The customer sought to provide trading facilities in equities
and commodities across mobile platforms with features like
market watch, advisories, quotes and dashboards. Banking on
our extensive experience in the securities domain and large
e-mobility practice, Wipro evaluated the client’s needs and
recommended a platform to set up a device-and-operator
independent application. The solution could support all types
of mobile devices with a rich user interface.
Mobile banking competitive analysis for a US
card issuer
The customer required a mobile security strategy and
roadmap. Wipro’s team compared mobile banking features of
the top 5 US banks including those related to information
availability and access, user adoption and technology support.
Our comprehensive recommendations helped the bank speed
up its decision making process over defining and implementing
a mobile channel strategy. The solution reflected our expertise
in mobile technologies, security and banking domains.
Personal finance on iPhone for a global financial
conglomerate
The customer was looking to provide bespoke wealth
management to its clients and extend the solution to iPhone
users. Wipro defined and developed the application and
created an iPhone mobile client that was certified and
deployed. The solution improved customer loyalty and helped
exploit native iPhone capabilities like accelerometer, graphics
and audio while planning and managing the client’s wealth.
Mobile money market compliance approval
via BlackBerry
The customer wanted a mobile money market compliance
approval mechanism for BlackBerry smartphones. Our solution
provided dynamically generated email notifications for
scheduled roles assigned by the workflow process based on
pre-defined parameters. Besides offering offline form
submission options to clients outside coverage area, the
solution enabled content push to the BlackBerry browser. It
allowed the clients to handle workflow actions in real time on
the move and helped them track and close activities within
stipulated timelines.
Lead management & application capture system
on a tablet
The customer was looking to streamline its lead management
process to enable reduction of manual intervention, improve
contact management and enable direct sales agents to capture
and submit e-applications from remote locations. Wipro
designed and developed a tablet device-based application that
allowed agents to upload and download lead application data
from host systems. The solution helped our customer improve
contact ratios and cut TAT across the lead management cycle.
WIPRO BANKING AND FINANCIAL SERVICES
Wipro’s Banking Practice has partnered with over 50 of the world’s leading banks including 4 of the top 5 banks worldwide as well as leading
banks in the Asia Pacific. Our expertise across retail banking, enterprise banking, investment banking, regulatory risk and compliance, mobile
banking, channels, payments, lending & mortgages and wealth management address transformational changes for our customers. Our solutions
on cloud, mobile, social computing and analytics enable our customers to build a bankable future.

ABOUT WIPRO TECHNOLOGIES

Wipro Technologies, the global IT business of Wipro Limited (NYSE:WIT) is a leading Information Technology, Consulting and Outsourcing
company, that delivers solutions to enable its clients do business better. Wipro Technologies delivers winning business outcomes through its
deep industry experience and a 360 degree view of “Business through Technology” – helping clients create successful and adaptive businesses.
A company recognised globally for its comprehensive portfolio of services, a practitioner’s approach to delivering innovation and an organization
wide commitment to sustainability,Wipro Technologies has over 130,000 employees and clients across 54 countries.

For more information, please visit www.wipro.com or mail info@wipro.com

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