BSBMGT608

Manage Innovation and

Continuous Improvement
Research Task

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018
Table of Contents

1
Table of Contents 2
Candidate Details 3
Assessment – BSBMGT608: Manage Innovation and Continuous Improvement 3
Competency Record to be completed by Assessor 5
Research Task 6

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018
Candidate Details
Assessment – BSBMGT608: Manage Innovation and Continuous Improvement

Please complete the following activities and hand in to your trainer for marking. This forms part of
your assessment for BSBMGT608: Manage innovation and continuous improvement.

Name: _____________________________________________________________

Address: _____________________________________________________________

_____________________________________________________________

Email: _____________________________________________________________

Employer: _____________________________________________________________

Declaration

I declare that no part of this assessment has been copied from another person’s work with the
exception of where I have listed or referenced documents or work and that no part of this
assessment has been written for me by another person.

Signed: ____________________________________________________________

Date: ____________________________________________________________

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018
If activities have been completed as part of a small group or in pairs, details of the learners
involved should be provided below:

This activity workbook has been completed by the following persons and we acknowledge that it
was a fair team effort where everyone contributed equally to the work completed. We declare that
no part of this assessment has been copied from another person’s work with the exception of where
we have listed or referenced documents or work and that no part of this assessment has been
written for us by another person.

Learner 1: ____________________________________________________________

Signed: ____________________________________________________________

Learner 2: ____________________________________________________________

Signed: ____________________________________________________________

Learner 3: ____________________________________________________________

Signed: ____________________________________________________________

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018
Competency Record to be completed by Assessor

Learner Name: _______________________________________________________

Date of Assessment: _______________________________________________________

The learner has been assessed as competent in the elements and performance criteria and the
evidence has been presented as:

Assessor Initials

Authentic

Valid

Reliable

Current

Sufficient

Learner is deemed: COMPETENT NOT YET COMPETENT (Please circle)

If not yet competent, date for re-assessment: ____________________________________

Comments from Trainer / Assessor:

__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________
__________________________________________________________________________________

⮚ Assessor Signature:
________________________________________________________

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018
Research Task
Estima 1 Hour and 30 Minutes (Homework)
ted
Time
Object To provide you with an opportunity to demonstrate your knowledge of the
ive foundation skills, knowledge evidence and performance evidence.
Activit Complete the following individually and attach your completed work to your
y workbook.
The answers to the following questions will enable you to demonstrate your knowledge
of:
⮚ Learning
⮚ Reading
⮚ Writing
⮚ Oral Communication
⮚ Numeracy
⮚ Navigating the world of work
⮚ Interacting with others
⮚ Getting the work done
⮚ Cost-benefit analysis methods
⮚ Creativity and innovation theories and concepts
⮚ Organisational learning principles
⮚ Quality management and continuous improvement theories
⮚ Relevant risk management concepts
⮚ Relevant sustainability practices

1. Complete a SWOT analysis and process map specific to your organisation. Provide
details which should be taken into account when developing strategies for
innovation.

STRENGTHS WEAKNESSES
● Convenient Location ● Few retail locations
● Diversity of Products ● High Rental Costs
● Employee Loyalty ● High Staff Costs
● Warehousing near capacity

OPPORTUNITIES THREATS

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018
 ● People still prefer hands-on experience ● Stores moving to 24/7 operations
prior to purchase ● Online stores
● Increased product offerings
● Exclusive Deals
● Local economy and population growth

2. Which sources would you use when attempting to identify trends relevant to your
business? How should such information be stored and presented when outlining
innovative ideas?
There is a variety of data sources to assist us in researching :
● customers
● competitors
● industry
● location
Primary research refers to information gathered from original sources such as:
● surveys
● face-to-face interviews
● focus groups
● customer feedback
● questionnaires
Secondary research is information and data that has already been collected and
analysed by other sources such as:
● Australian Bureau of Statistics
● Industry and trade publications
● Social media and websites
● newspapers and media
Information should be stored in a place where other stakeholders may also access
them. Information can be stored through:
● Database
● Publications
● Memos
● Circulars
● Research Notes
3. Provide details of the digital channels used in the promotion of your business. Are
there any other forms of digital marketing which may prove effective?
➔ Social Media Marketing – SMM proved to be more effective than any other
digital channels that we have used so far. We get better customer engagement
than any other forms. Probably due to the fact that people are now more into
social media than any other platform.
➔ Seach Engine Optimization – We utilize SEO to make sure that when customers
search for a particular item on the internet, our store is one of the places being
recommended.

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
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 ➔ Affiliate Marketing – We have partnered with individuals and groups that are
active online to help us market our products. In exchange we provide them with
discounts and/or freebies.
➔ Email Marketing – We still employ email marketing as is inexpensive and
reaches a lot of our customers too. Nowadays people check email and social
media accounts more than other platforms.
➔ Content Markeitng – We sponsor content on various topics that may lead them
to purchase our products.
4. Select and research a well-known business entrepreneur. Provide details of five
key strategies which have played a part in the success of this figure.
WARREN BUFFET
➔ “I don’t look to jump over seven-foot bars; I look around for one-foot bars that I
can step over.” – Mr. Buffet means that success isn’t achieved by implementing
one huge strategy, usually success is achieved by taking small steps. One step at
a time.
➔ “Diversification is a protection against ignorance. It makes very little sense for
those who know what they’re doing.” – Diversification ensures that business
will still be running even if one portion of it is losing.
➔ “It’s far better to buy a wonderful company at a fair price than a fair company
at a wonderful price.” – On investments, it’s better to take a risk on something
that yields more on a high but reasonble expense than on something that may
not bring something for you bought a very low price
➔ “It takes 20 years to build a reputation and five minutes to ruin it. If you think
about that, you’ll do things differently.” – Reputation is the bread and butter of
any organization. And it only takes one customer to bring a company down.
➔ “It’s better to hang out with people better than you. Pick out associates whose
behavior is better than yours and you’ll drift in that direction.” – Hire people
that are better than you, and grow with them. Their experience and knowledge
will allow you to be a better person.

5. How does your organisation grant approval for the implementation of innovative
ideas? Are there any steps that could be taken to improve the speed and
efficiency of the approval process?
They always seek to undertake a meeting where the innovative thinking could be
justified as a process that would make things easier, also showing all the benefits and
ROI it would furtherly bring to the business.
6. What methods could be used to limit the negative impacts of change within your
organisation?
Some of them, are:
➔ Implement open communication channels
➔ Manage resistance to change
➔ Implement motivational remedies that could make employees excited with the
change
➔ Provide inputs to employees
7. What methods may your business use to record information about the success or
failure of innovative strategies? How should this information be stored?
By recording on spreadsheets all the results gathered in every stage of the process,
which will allow you to furtherly analyse the success and failures of the implementation
process

BSB61015 / Module C / Manage Innovation and Continuous Improvement Research Task / Version
1.2 / April 2018