INTRODUCTION

Perfect Animation Network is a family of professionals striving to make a mark in

the world of animated architectural designing. Under the able guidance of our
collective effort has steered the company towards providing quality designs &
excellence in all our endeavors. Our dedication towards achieving the ideals laid
is evident in the commitment shown by our team and the sincerity with which we
work.

PAN as an animation company has envisioned and pioneered the adoption of

designing from traditional paper maps & architectural blueprints.

PAN offers animation services that provide dynamic realism to dreary concepts
and ideas. Our creative designs, impressive 3D walkthroughs and perspectives
add a captivating dimension to your designs. These animations can be used to
explain concept in an interesting manner captivating the audience attention.

We provide animation renditions according to client requirements giving careful

consideration to specific needs. Our innate skills and expertise in these fields
helps us deliver on time with minimal OR no iterations required.

OBJECTIVES
Animation is a make belief world that has caught the fancy of commoners and
professionals alike. The public at large is impressed with the entertainment
quotient and the professionals are attracted by the utilitarian aspect of the
medium. The possibilities offered by 3D animation are immense; it only requires
creative application considering the right perspective.

Our creative designs, impressive 3D walkthroughs, perspectives, character

modeling & character animation add a captivating dimension to your designs.
These animations can be used to explain concept in an interesting manner
captivating the audience attention. Similarly, it can also be used in architecture to
give a 3D representation to your architectural blue prints & cartoon animation to
give shape to an imaginary story comprising of many characters. This also
assists in preparing 3D mock ups for client appraisal even before actual work
starts, which further helps in making necessary changes as 'n' when required.

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MISSION
Animation should be appealing, pleasurable and informative besides serving the
basic purpose & we at PAN have the expertise to deliver the same.

We at PAN offer services like Architectural Renditions / Walkthrough, Flash /

Shock Wave Animation, Cartoon Animation and Educational Animations /
Movies.

TEAM PAN
Prashant Pande – Managing Director

Abdul Ahad Siddique – General Manager

Amit Kumar Pandey – Manager – Business Development

Anju Chaudhary – Manager – HR

Garima Suman – Team Lead – Animation

Pallavi Jaiswal – Animator Architecture / Cartoon

Uday Bhan Singh Yadav – Network Administrator

Sunil Kumar Sharma – Sr. Software Programmer

PRODUCTS & SERVICES

• Architectural Renditions Walkthrough
We at PAN create high quality architectural renditions i.e. visual reflections of
your design including form, function & materials. Our team comprises of
professionals with years of experience in this field which makes PAN a desired
company to work with.

The type of architectural rendition produced by PAN are specifically tailored to

suite buildings with unique elements that cannot accurately be portrayed with

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standard drawing or other forms of art work as their effect is sterile, artificial and
lacks in essential visualization.

If you are seeking to clearly reveal the subtle textures and nuanced colors of the
materials incorporated into your design and wish to fully capture the essence and
distinctive character of your creation, then a PAN creation will live up to your
expectation. Individual appearance of each of your unique features is
meticulously rendered to accurately represent the final product.

After the structure is digitally crafted, it is then carefully worked upon with a digital
replication of the actual site which displays all the background and foreground
details to fully embrace the natural power of the surrounding scenery. Authentic
landscaping and other necessary features such as cars, people or seasonal
elements are then added to create the most convincing rendition possible.

Walkthrough on the other hand is a term often used in the software industry.
Sometimes walkthroughs are used in very many forms of human endeavor since
the process is a thought experiment that seeks to determine the likely outcomes
of an affair based on conditions and the effects of decisions taken.

An architectural walkthrough utilizes computer software to provide a virtual tour

of a building or structure prior to its real life construction. The walkthrough is
sometimes referred to as a flythrough, whilst the walkthrough is an important
communication tool to demonstrate how the building will be seen by pedestrian
users of a building or an end user, the software does not confine the viewer to
one view point rather it permits the possibility of seeing the building from all
angles.

PAN specializes in producing distinctive Renditions / Walkthroughs for distinctive

architectural plans.

• Flash Shock Wave Animations

Flash is one of the authoring tools for animated multimedia both on & off the web.
PAN specialists have the right exposure & experience in designing via this
technology. Flash / Shockwave are widely accepted technologies for creating
interactive real-time animation's on the Web. An amazing thing about Flash
animation technology is its low bandwidth requirements compared to animated
GIF's & Quick Time movies.

Flash is one of those wonderful programs that can be put for a plethora of uses.
But one of the most common things people want to be able to do with it is make
cartoons and animations. It can be used to make simple animated banners,
graphics, entire web sites & CD business cards.

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Also, Shockwave Animations have progressively become easier to view online.
Though Shockwave Movies for presentation are much more complex but they
are real eye-catchers than any other form of presentation. It can include
animation, video, video backgrounds, voice narration & can still function just like
a PowerPoint presentation which is easy to navigate and interesting to watch.

• Cartoon-Animation
The name "Animated Cartoon" is generally not used when referring to full-length
animated productions, since the term more or less implies to a shorter version.
As per recent development boom in the animation industry and it’s wider fan
following, huge number of animated feature films are being produced, both at the
Bollywood & Hollywood.

PAN’s Cartoon Animation Studio creates customized animated cartoons. Ours is

an easy system while developing animated cartoons!

Animation Cartoons can be constructed / designed / created through various

softwares & technologies. PAN specialists have exposure in designing cartoon
animation via all latest softwares and technologies.

• Educational Animation Movie

Popularity of using animations to help learners understand and remember
information has greatly increased since the advent of powerful graphic-oriented
computers. This technology allows animation to be produced at ease & that too
at a cost-effective price. Educational animation requires specialized team &
techniques that present the content in a way which is eye catching & connects
with audience interest. Teachers who are always on a lookout for new techniques
to make their subjects interesting have always been on a lookout for such
options. These days schools are adapting to these techniques and making sure
that their students get more then what they actually could from traditional method
of study.

TECHNOLOGY
PAN’s animation environment consists of technologies that are provided to it at
favorable conditions by three strategic technology partners (IS for back end
server side management; C.net as a courseware platform and J.com for
replicating site and Hosting Partnership).

They have been designed and created to function as an integrated solution. By

employing standard Internet technologies and a hosted content delivery model,

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PAN is able to provide customers with a high quality, efficient means to educate
their extended enterprise.

• Content Delivery System

PAN hosts the e-learning environments of its customers. By centralizing all
infrastructure and hosting requirements, its customers derive significant benefits,
such as the avoidance of hardware, software, content and technology installation
and/or updates, and 24/7 access from anywhere there is a PC and an Internet
connection.

• Tracking and Reporting System

The tracking ability allows a to work, and continue at home or while traveling.
Regardless of their location, PAN’s system recognizes each client, tracks their
progress and records their specifications. Using only a standard Web browser,
managers can run both standardized and custom reports on clients progress,
gaining visibility into the specifications of their extended enterprise.

• Collaboration Tools
PAN hosts and makes available to customers proprietary and third-party
collaboration tools, which currently include instant messaging software, e-mail
solutions, chat rooms and discussion boards. These collaboration tools are
designed to create a environment that fosters collaboration between peers and a
high degree of interaction between clients and animators.

• Testing and Assessment

PAN’s system offers comprehensive testing and assessment capabilities, which
can be customized for specific solutions and customers. Assessment and testing
capabilities include the full range of testing techniques.

• Full Integration with Corporate Infrastructures

PAN’s animation solutions can be fully integrated with customers' corporate
information technology systems, including their Web sites and intranets. As a
result, clients do not necessarily realize that they are accessing content hosted
from PAN’s servers. Integration layer provides adapters for management
systems. Layout is designed to be compatible with customer's security concerns,
specifications, needs and limitations.

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 • High-Availability Systems
PAN’s systems have been designed to maximize availability, with redundancy in
the areas in which failures are most likely to occur (network connections to the
Internet, Web server , storage arrays ). Servers are hosted with a leading Web-
hosting firm which provides backup power, constant monitoring, physical
security, seismic resistance, fire suppression and climate control systems.

1. 3D Studio Max (2008)

2. Vray for Max 2008 (Plug-in)
3. Adobe Suite
4. Auto CAD (Latest Version)
5. Quad Core Processor (2.40 GHz)
6. nVIDIA Quadrofx Graphic Card
7. 17” TFT Monitor Screens
8. 8 GB RAM (Random Access Memory)
9. 250 GB Hard Drive
10. 6 MB L2 Cache

DESIGN CAPACITY
Perspective Views (Interior / Exterior / Plan Rendering)
Grade A:
Offices
Company Buildings
Institutions-Educational / Governmental / Private
Hospitals / Medical Complexes
Shopping Centers / Complex
Hotels, Restaurants & Pubs
Group Housing
Apartment Building
Swimming Pool
Factory
Showrooms
Other Commercial / Governmental / Private Projects

Grade B:
Independent Homes
Farm Houses / Villas
Development Projects

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Exhibition Stalls
Bungalow
Small Office

Grade C:
Fly Over
Bridge
Traffic Arrangements
Airport
Metro Station
Bus Terminals
Townships
Aerial View
Other Commercial / Governmental / Private Projects

Elements of Walkthrough:
Building Interior:
Interior designers can show 3D mock up to the clients with type of furniture to be
used, wall & floor treatments and drapery without starting actual work. Any
changes or rework required can be done as per client specifications right there
which would further streamline process for future work deployment. The provision
of a dramatic walkthrough of the finished designs is a delightful add-on for the
client.

Building Exterior:

3D Walkthroughs usually start with depiction of the external facade of the

building where structure, architecture & building materials can be exhibited.

External Environment:
3D Architectural animation especially in the case of 3D Flythrough will include
exterior features such as landscaping, trees, hedges, fences, vehicles, roads &
neighborhood in general.

3D Virtual Art Galleries

Virtual art gallery walkthroughs are more effective than a simple 2D catalogue.
Relevant information such as artist details would be incorporated into 3D virtual
room design. Customized showings for different markets & different pricing
provide flexibility for an enhanced consumer base that may view the show from
remote locations. 3D walkthrough helps you transform your thoughts into
impressive integrated multimedia presentation representing architectural

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establishment. It also provides a fitting visual presentation & accurately portrays
complex engineering concepts.

MARKET ANALYSIS
India is emerging as an outsourcing hub for animation and visual effects with
large number of international media companies entering into joint ventures with
animation studios in India. Animation market in India is estimated to be worth
USD 560 mn in 2010 and is expected to reach USD 1,192 mn by 2012.
Animation sector comprises of education, multimedia/web design, entertainment
and custom content development.

The report provides a brief overview of the Indian animation industry including
market size, growth and key segments. Analysis of drivers reveals that growing
demand for animated content in the domestic market, cost arbitrage opportunity
in India, improving animation education and increasing character licensing
business have helped growth of this sector in India. The key challenges identified
include high set-up and production cost, talent shortage and lack of protection of
intellectual property. The future trends identified include increasing animation
application in other sectors, domestic animation movies earning revenues
through international releases and increase in investments and realizations for
animated movies in India.

Indian Animation is creating an identity for itself today in the global marketplace.
India has the world's largest entertainment industry, a robust software industry
and also skilled manpower, all essential ingredients for the growth of Animation
industry. The animation studios are catering to the requirements of segments
such as feature films, television programmes, advertisements and computer
games. Currently, Indian animation players are predominantly catering to the
needs of overseas television programme production companies. The biggest
challenges that the Indian animation industry is facing are awareness, skills and
manpower development, infrastructure and financial support, which would require
industry and government to partner.

Cost of animation production in India is the lowest compared to other

destinations like Canada, Korea, Taiwan and Philippines.

PAN is determined to become the key provider of information to corporations,

government and institutions about use of 3D animation and graphics.

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MARKET SEGMENTATION
The primary targets for PAN’s animation products include these three vertical
markets:

• Corporations
Offices, Company Buildings, Institutions, Private Hospitals, Medical Complexes
Shopping Centers, Complex Hotels, Restaurants & Pubs, Group Housing,
Apartment Building, Swimming Pool, Factory Showrooms, Other Commercial
Private Projects.

• Government

Fly Over Bridge, Traffic Arrangements, Airport, Metro Station, Bus Terminals
Townships, Aerial View, Other Governmental Projects.

• Institutions
Development Projects, Academic Institutions, Schools, Small Offices.

STRATEGY
Our objective is to be the leading animation company and provide best quality
animated content solutions to corporations, government agencies and academic
institutions.

Key elements of the strategy include:

• Streamline delivery and facilitate easy solutions

PAN, in partnership with its strategic partners intends to continually streamline

content delivery and integration of the technology platform with those of its
customers to facilitate easy solutions.

• Boost & adapt updated menu:

Continuously update the offerings to satisfy clients changing needs

• Develop long-term strategic relationships with customers.

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As a provider, PAN is a strategic resource for customers and will capitalize on
this to develop products aligned with customers’ needs.

• Exploit strategic relationships to create new distribution

channels.

The great flexibility of PAN’s technology will allow it to quickly generate new
products as new market opportunities surface as result of strategic relationships
with customers, who are much more attuned to market needs.

PAN – ANIMATION & DESIGN

RATE CARD
Exterior:

Grade A:

• Offices
• Company Buildings
• Institutions-Educational / Governmental / Private
• Hospitals / Medical Complexes
• Shopping Centers / Complex
• Hotels, Restaurants & Pubs
• Group Housing
• Apartment Building
• Swimming Pool
• Factory
• Showrooms
• Other Commercial / Governmental / Private Projects

CATEGORY SERVICES QUANTITY/ PRICE

DURATION
Walkthrough / Architechtural One Minute 50000
Flythrough Walkthrough
(Animation)
Areal View Areal View (Total 1 16000

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 Site Layout)
Plan Rendering Site Layout 1 7000
Perspective View View 1 10000 - 12000

Grade B:
• Independent Homes
• Farm Houses / Villas
• Development Projects
• Exhibition Stalls
• Bungalow
• Small Office

CATEGORY SERVICES QUANTITY/ PRICE

DURATION
Walkthrough / Architechtural One Minute 40000
Flythrough Walkthrough
(Animation)
Areal View Areal View (Total 1 12000
Site Layout)
Plan Rendering Site Layout 1 5000
Perspective View View 1 7000 - 9000

Grade C:

• Fly Over
• Bridge
• Traffic Arrangements
• Airport
• Metro Station
• Bus Terminals
• Townships
• Aerial View
• Other Commercial / Governmental / Private Projects

CATEGORY SERVICES QUANTITY/ PRICE

DURATION
Walkthrough / Architechtural One Minute 55000
Flythrough Walkthrough
(Animation)

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Areal View Areal View (Total 1 20000
Site Layout)
Plan Rendering Site Layout 1 10000
Perspective View View 1 13000 - 15000

Interior:

Grade A:

• Offices
• Company Buildings
• Institutions-Educational / Governmental / Private
• Hospitals / Medical Complexes
• Shopping Centers / Complex
• Hotels, Restaurants & Pubs
• Group Housing
• Apartment Building
• Swimming Pool
• Factory
• Showrooms
• Other Commercial / Governmental / Private Projects

CATEGORY SERVICES QUANTITY/ PRICE

DURATION
Walkthrough / Architechtural One Minute 45000
Flythrough Walkthrough
(Animation)
Plan Rendering Site Layout 1 7000
Perspective View View 1 8000 - 10000

Grade B:

• Independent Homes
• Farm Houses / Villas
• Development Projects
• Exhibition Stalls
• Bungalow
• Small Office
CATEGORY SERVICES QUANTITY/ PRICE

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 DURATION
Walkthrough / Architechtural One Minute 40000
Flythrough Walkthrough
(Animation)
Plan Rendering Site Layout 1 5000
Perspective View View 1 5000 - 7000

Conditions:
• Service Tax @ 12.36% applicable
• Payment Structure is as follows:
1. 50% Advance at the time of project finalization on all services
unless specified.
2. 25% Balance at the time of first showcase
3. Final 25 % at the time of Project Delivery
• Make all payments through Cheque / DD in favor of “Perfect Animation
Network”.
• All Pricing in Indian Rupees “INR”
• All disputes subjected to Lucknow Jurisdiction
• Perspective View Prices are subject to change as per complexity & area.

SALES FORECAST
The sales forecast in the following table are projected to rise from $36 million in
2010 to $60 million in 2011 and $105 million in 2012. The forecast obviously
depends on healthy monthly growth rates in the average number of clients
added.

Sales Summary Year 1 Year 2 Year 3

(Rs. x 000)
Avg. No. of 6,000 10,000 17,000
Products Sold
Growth Rate 181% 181%
Animation 29,845 52,642 95,317
Revenues
Additional
Revenues
Trainer Revenues 2,089 2,632 3,813
Development 1,791 2,106 2,859
Revenues
Marketing Fees 1,194 1,579 1,906

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Sales Revenues 895 1,053 953
Total Sales 35,814 60,012 1,04,848

Cost of Sales 21,488 30,006 41,939

60% 50% 40%
Gross Profit 14,325 30,006 62,909

FINANCIAL PLAN
This is an animation and learning venture that, of course, depends on the
developing financial prospects of the growing animation & 3D world. To make it
work financially, PAN need to increase valuation on schedule to bring in
substantial additional capital. The tables that follow define the investment offering
for investors. Specifically the plan envisions
• a pre-money valuation of $35 million, with IRR of about 180% for all
investors of this round
• The exit strategy is an IPO at the of 2011, valuing the company at $356
million or $524 million,
if valuation is based an very conservative earnings or sales multiples of ,
respectively 10 and 2.

GENERAL ASSUMPTIONS
Budget Assumptions

VAT & Retained taxation : 10%

Material Assets - Leasehold Improvements The improvements to be done is to

adapt it to company's requirements

Laboratory Equipment Assumes availability of centralized lab facilities

Immaterial
Web Site & Corp. Image, Media

Package Costs relate to the creation of a web site, logo, brochure ,

presentation materials

Own Intellectual Property Includes costs of preparing, national & international

filing and maintaining patents. We are assuming an average of 2 new patents per

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each of the years in the plan period.
Corporate Software Accounting, management and scientific software
purchases/leases

Capitalizable R&D Expenses None, all costed out.

Human Resources
Board of Directors (nonexecutive): Assumes that only non-executive officers will
receive Board

Compensation
Scientific Advisory Board Assumes that Board of Directors and SAB membership
compensations cannot be cumulated.

Salaries Assume that salaries cost will equal 67% of all HR costs, with
balance distributed among social, leaving indemnities and other costs.

Operating Costs, R&D Gen. & Adm

Leases laboratory & adm. Facility. Leasehold expenses for the whole facility.

Profit & Loss

Sales: The plan assumes a 5% monthly growth in number of courses sold
throughout the period.

No. Of Starting Courses sold per month : 3,750

Monthly growth rate: 105% Ave/Person

Animation Revenues: 500.00

Additional revenues: In aggregate 20% of Animation revenues in Yr , 15% in Yr2

and 10% in Yr 3.

Trainer Revenues: Assumed to be 7% of animation revenues in Yr 1, 5% in Yr 2

and 4% in Yr 3.

Devpt. Revenues: Assumed to be 6% of animation revenues in Yr 1, 4% in Yr 2

and 3% in Yr 3.

Marketing fees: Assumed to be 4% of animation revenues in Yr 1, 3% in Yr 2

and 2% in Yr 3.

Sales revenues: Assumed to be 3% of animation revenues in Yr 1, 2% in Yr 2

and 1% in Yr 3.

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Balance Sheet
Accumulated Depreciaton: 20% per year

Receivables & Payables: 30 days and 90 days, respectively

Equity Offering: 60,00,000

Retained Earnings: All losses are carried forward

VAT Payments & Credits: Done as they occur after balacing out with VAT credits;
the latter are carried forward as a current asset.

PROJECTED PROFIT & LOSS

Summary Pro- Year 1 Year 2 Year 3

forma Financial
Statements
(Rs. x 000)
Budget
Human Resource 6 7 9
Count (Year End)
Capital 1,110 1,492 2,424
Expenditures
Human Resources 925 1,045 1,152
Research & 300 600 960
Development
Sales & Marketing 1,600 1,080 1,860
General & Adm. 512 631 765
Total Budget 6,547 12,848 19,161

Profit & Loss

Total Sales 35,814 60,012 1,04,848
Cost Of Sales 21,448 30,006 41,939
Total Operating 3,754 3,774 5,155
Expenses
Net Income After 6452 16,097 35,597
Taxes

Cash Flow
Cash In Details
Sale Of Product 3000 - -

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Gross Profit From 14,325 30,006 62,909
Sales
Interest Income 182 595 1,574
Total Cash In 17,507 30,601 64,483

Cash Out Details

Capital 1,110 1,492 2,424
Expenditures
Participations 2,100 8,000 12,000
Human Resources 925 1,045 1,152
Research & 300 600 960
Development
Sales & Marketing
1,600 1,080 1,860
General & Adm. 512 631 765
Taxes On Income4,301 10,731 23,731
Payables (-) - - -
212 328 493
Net VAT - - -
Payments 2,013 4,572 4,557
Balance At The 8,623 18,679 37,842
Year End

Balance Sheet
Assets
Current 6,881 20,695 49,471
Assets 692 1,766 3,773
Total Assets 7,573 15,876 39,706

Liabilities &
Shareholder
Equity
Current 221 428 640
Stockholders 3,000 3,000 3,000
Equity
Retained Earnings 4,352 12,448 36,066
Liabilities Plus 7,573 15,876 39,706
Equity

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BENEFITS OF WORKING WITH
PAN
We understand the importance of relationships and keep our clients in the loop,
by keeping the lines of communication open during the project time period.
Communication is key to the success of any project. If you have specific needs to
make you feel more comfortable, we will happily oblige and accommodate the
same. We have been doing business as a virtual office; in fact, Internet has been
the most powerful contributor to our success.

Complete project control, client satisfaction and transparency in delivery are the
mantras for PAN's success. Though, true benefit can only be realized by actually
working with us.

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