Preliminary Certificate in Marketing – Assignment / Examination Application

PCM Intake II – 2018

Name(should be filled by student as per student ID)
Registration Number (should be filled by student)
Nature of the assignment Individual Assignment
Assignment submission date 17th June 2018 (Before 4.00PM)
Late submission period (with penalty and marks 18th June 2018 – 24th June 2018 (Before
reduction) 4.00PM)
Examination Date July 08th 2018

Assignment Requirements
 This assignment should be conformed to the Assignment Guidelines presented as per the
PCM Text Book. (please refer Course Manual {last section} of the Text book)

 Word count minimum: 2000 and maximum 3000 words.

 Do not insert any pictures on the cover page of the assignment. Submit the soft copy of the
assignment along with the bound hard copy ( all assignments should be spiral bound)

 Assignments will NOT be accepted after last date of acceptance under any circumstances.

 Total 07 Marks will be reduced from all assignments submitted after the submission date.
Also a fine of LKR 500/= will be charged for any individual assignment submitted after the
submission due date.

 Assignments should be submitted ONLY if sitting for the examination paper. (Except for
Transferred candidates). If a student has NOT submitted the assignment, he/she will NOT
be issued an exam admission.

 Assignment / Examination Application (This page) should be attached to the assignment

before the cover page. The assignment-marking scheme should be attached right after
the cover page.( Please note this is not mentioned in the format in the course manual but
to be adhered)
PCM Examination Rules and Regulations

 You will be issued a student ID/membership card from the institute within first month.
It’s your responsibility to coordinate with the study centre where you attend the
lectures to collect the ID card.

 Your examination will be held on July 08th 2018 at two examination centres Colombo
and Kandy. Examination centre& time will be communicated through the admission
form.

 Admission will be prepared ONLY for the students who submitted their assignments
before the last date of acceptance. You are expected to collect your admission form at
least three days before the examination date. You will not be allowed to sit for the
examination without admission card and student ID/NIC.

 If you were absent on the examination date due to an illness, your assignment marks
can be transferred to the next immediate examination. You are expected to submit a
medical certificate as a proof of your illness alone with the following table filled within
14 days from the examination date. It will be valid ONLY for the next immediate
examination.

 Results will be published in SLIM web site within one month from the examination
date. Result sheets or letter of assignment transfer (Only for absent students) should be
collected from SLIM / Study centres within two weeks after releasing the results.

 It’s only the assignment marks will be transferred. Therefore student should coordinate
with SLIM / Study Centre to apply for the next immediate examination before the
assignment submission date by submitting a repeater application form along with
payment of LKR3,000 as repeat examination fee.

------------------------------------------------------------------------------------------------------------------------------
MEDICAL ACCEPTANCE FORM

(Please separate from here and hand over to SLIM / Study centre attached with medical
certificate)

Student Name
Program & Intake PCM Intake II – 2018
Registration Number
Reason for the absence

Signature of Student Date

Received by
(SLIM /Study Centre
Officer)
 ASSIGNMENT TOPIC
Understanding the Importance of role and functions of Marketing and the “Micro
and Macro Environment” forces that would impact the operations of an
organization and developing the appropriate Marketing Mix elements for
Organizational success”.

ASSIGNMENT BACKGROUND

Marketing isn't simply an important part of business success – it is the business.

Everything else in the business depends upon marketing. Mark Cuban, owner of the
Dallas Mavericks and several media and entertainment companies, puts it as
succinctly as possible: "No customers. No company."

Micro and macro environments have a significant impact on the success of marketing
strategies and therefore the factors of these environments should be considered in-
depth during the decision-making process of the marketing department. In doing so,
they develop products that provide superior customer value; and prices, distribute,
and promote them effectively in well-defined target markets.
Task 01
Select an FMCG organization of your choice and give a brief introduction about the
organization and three products it markets.

(10 Marks)
Task 02
Explain the role and functions of marketing in the context of the selected
organisation

(25 Marks)
Task 03
With reference to the selected organization in task one, select one product/brand of
your choice and carry out a detailed analysis of the marketing mix elements which
they have used effectively to market the product.

(30 Marks)
Task 04
Identify and explain the “Micro and Macro Environment” forces that would impact
the operations of the selected organization in task one

(15 Marks)

Task 01 10 Marks
Task 02 25 Marks
Task 03 30 Marks
Task 04 15 Marks
Following assignment guidelines(As per the Course Manual in the Text
20 Marks
Book)
Total 100 Marks
For late submission, 07 marks will be deducted from the total earned marks
 Assignment Marking Scheme – PCM II - 2018
(For the use of the examiners only)
Programme Preliminary Certificate in Marketing
Examination PCM II 2018 – July 08th 2018
Understanding the Importance of role and functions of Marketing and
the “Micro and Macro Environment” forces that would impact the
Assignment Topic
operations of an organization and developing the appropriate
Marketing Mix elements for Organizational success”.
Student Registration Number
(to be filled by the students)

Allocation of marks ( Please Use only a RED PEN from this point onwards)

Area of evaluation Weightage Marks Awarded

Task 01 10%

Task 02 25%

Task 03 30%

Task 04 15%

Following assignment guidelines 20%

Total 100%

Late Marks

Final marks of evaluation

Overall comments by the examiner

100

Signature of Examiner Signature of

& Date Education officer

Important: This should be attached to the assignment AFTER THE COVER PAGE