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2018-2019
Annual Report
2018-2019
CONTENTS
Letter from the communication,
president media and content
04 204
football real Madrid
Foundation
06 212
basketball REAL MADRID GRADUATE
SCHOOL EUROPEAN
74 UNIVERSITY
248
Members veterans
116 260
facilities management report
2018/2019
132 272
revenue 2019/2020
season budget
164 294
LETTER FROM
THE PRESIDENT
Dear Members, That is why we work every model must remain very solid
day to make the necessary to maintain our independence
Your commitment and your changes and to recover the and to ensure the club always
loyalty have determined and hunger for trophies that is part belongs to its members.
will determine the destiny of of the identity of our club while
Real Madrid. We are one of the always acknowledging and We are now embarking on
most important institutions in recognizing the spectacular one of our biggest dreams.
world sport and without a doubt achievements of these last An key challenge. To turn the
the biggest club in history. And few years. Trophies that Santiago Bernabéu into the BOARD OF DIRECTORS
that is and will always be our have increased our European best stadium in the world. The
greatest challenge: working as pedigree, with 13 European remodeling work that will make
hard as possible to live up to our Cups, and have allowed us to our stadium a spectacular President
greatest history. distance ourselves from our avant-garde icon of the city of
main rivals. Madrid has already begun and Florentino Pérez
For 117 years we have created will also be a greater source of
a feeling together that goes In basketball we are also revenue for our club.
beyond borders. A feeling that enjoying a special moment. Vice Presidents
has grown with every victory The 35th League title and the A new Santiago Bernabéu, Fernando Fernández Tapias
and thanks to the strength of Spanish Super Cup won by this the pride of all madridistas,
a set of values that identify unforgettable team are proof just as Real Madrid City is, Eduardo Fernández de Blas
us as an institution which is that we have on our hands a which continues to grow and Pedro López Jiménez
committed to everything our winning dynasty with 17 titles in develop tirelessly. Today Real
badge and our shirt represents: the last 8 seasons. Madrid City is a benchmark in
effort, sacrifice, excellence, terms of elite performance and Secretary
talent, respect, humility and We should never believe that our in terms of the football and
solidarity. triumphs and victories are simple. basketball academies, with Enrique Sánchez González
The reality of the international state-of-the-art residences for
This Annual Report, which scenario is increasingly complex our teams, with a new partner
describes the intense work of and competitive and we must service centre in an innovative MEMBERS
an entire season, is a reflection face up to it with the robust, corporate office building that is Santiago Aguado García
of this permanent search for rigorous, modern and effective already at full capacity.
excellence and leadership in all management of our club's Manuel Cerezo Velázquez
those areas that are now part of resources. A Real Madrid City that also Jerónimo Farré Muncharaz
the competitive world of football houses the headquarters of our
and basketball. Today we are still top of the UEFA Foundation. Our commitment to † Ángel Luis Heras Aguado*
football club ranking. Leaders the most vulnerable members Nicolás Martín-Sanz García
The winning cycle that has since 2014 uninterruptedly. of society, especially children,
allowed us to win three Leaders in the sporting, financial, remains a priority objective and Catalina Miñarro Brugarolas
consecutive European Cups and social and charitable spheres. we will never give up on it. José Manuel Otero Lastres
four in five seasons is something
that is only comparable with Real Madrid is once again Dear members, thank you for Enrique Pérez Rodríguez
those feats achieved under our the most valuable club in the your loyalty. We need to remain Raúl Ronda Ortiz
president Santiago Bernabéu world, according to Forbes, united to make the dreams of
and with legends such as Alfredo and for the twelfth year we millions of madridistas a reality José Sánchez Bernal
Di Stéfano and our honorary are the club with the highest and to continue being the most Gumersindo Santamaría Gil
president, Paco Gento. revenue, according to the prestigious and admired club in
Deloitte report. Our brand is the world. José Luis del Valle Pérez
However, this has not been the most valuable of all football
the season we all hoped it clubs according to Brand
would be. Our team won Real Finance and Real Madrid is
Madrid’s seventh world club also a leader in transparency
champions trophy. It also did in Spain and Europe.
this for the third time in a row,
something no other club has Our economic strength is crucial
ever achieved. But we demand to maintain our leadership
more of ourselves and expect position and to address the future Florentino Pérez
*Ángel Luis Heras Aguado died
more. with a guarantee of success. Our President of Real Madrid C.F. on 21 December 2018.
Zinedine Zidane david bettoni Keylor Navas Carvajal VALLEJO Kroos Modric Casemiro mariano Benzema
Coach ASSISTANT COACH
25 4 5 15 18 20 11 17
HAMIDOU MSAIDIE Antonio Pintus SCourtois Sergio Ramos VARANE valverde M. Llorente asensio Bale Lucas Vázquez
assistant Fitness coach
30 6 12 21 22 24 28
ROBERTO VÁZQUEZ Javier Mallo luca Nacho Marcelo Brahim isco D. ceballos Vinicius Jr.
GOALKEEPING COACH FITNESS/RETRAINING COACH
13 19 23
4-1
WINNERS
REAL MADRID
RUNNERS-UP
AL AIN FC
THIRD
CA RIVER PLATE
FOURTH
KASHIMA ANTLERS
FIRST
1960 INTERCONTINENTAL CUP CHAMPIONS
FIFTH
2016 CLUB WORLD CUP CHAMPIONS
SECOND
1998 INTERCONTINENTAL CUP CHAMPIONS
SIXTH
2017 CLUB WORLD CUP CHAMPIONS
THIRD
2002 INTERCONTINENTAL CUP CHAMPIONS
SEVENTH
2018 CLUB WORLD CUP CHAMPIONS
26 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 27
1,099 DAYS
AS THE EUROPEAN
CHAMPIONS
An era-defining team that is already one
of the best in the history of football. Real
Madrid is the first team ever to win three
Champions League trophies in a row and to
win four in five years. A team that has been
European champion for 1,099 days. The
counter started on 28 May 2016, when the
Eleventh was won in Milan. After that came
the Twelfth in Cardiff and the Thirteenth in
Kiev would arrive to prolong this legendary
cycle that culminated on 1 June 2019 in the
Wanda Metropolitano, when Liverpool were
proclaimed champions against Tottenham.
1
CLUB
Real Madrid
VALUE IN BILLIONS OF EUROS
750.9
RANKING OF THE MOST TRANSPARENT CLUBS OF THE RANKING OF THE MOST TRANSPARENT
CHAMPIONS LEAGUE 2018/19 CLUBS OF THE FIRST DIVISION
Source Dyntra Source Dyntra
POSITION CLUB PERCENTAGE NO. CLUB PERCENTAGE NO. CLUB PERCENTAGE
Goal scorers: Benzema 4, Asensio, Ramos and Lucas Vázquez 3, Isco and Vinicius Jr. 2, Llorente, Odriozola, Javi Sánchez and Cristo 1.
Pre-season and friendly games
DATE MATCH STADIUM RESULT GOAL SCORERS
Santiago Bernabéu Trophy
01/08/2018 Manchester United - Real Madrid Hard Rock Stadium 2-1 Benzema
EDITION DATE MATCH RESULT GOAL SCORERS 05/08/2018 Real Madrid - Juventus FedExField 3-1 Asensio (2) and Bale
08/08/2018 Real Madrid - Roma MetLife Stadium 2-1 Asensio and Bale
XXXIX 11/08/2018 Real Madrid - Milan 3-1 Benzema, Bale and Mayoral
Goal scorers: Asensio 3, Bale 2 and Benzema 1.
46 REPORT REALMADRID
ANNUAL REPORTREAL MADRID2018-2019
2018-2019 FOOTBALL 47
LUKA MODRIC’S
YEAR
48 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 49
MODRIC,
GOLDEN BALL.
Luka Modric was crowned in Paris as the best played two excellent matches in Abu Dhabi and
footballer in the world in 2018. The Real Madrid in the top European competition he played a key
midfielder received the Golden Ball in recognition role in winning the Thirteenth and was chosen as
of his excellent year. France Football magazine, the best midfielder of the tournament.
which awards this prestigious trophy annually,
presented the Croatian with the award in an event In addition, the Real Madrid player captained
that was attended by a large delegation from the Croatian national team that reached the
the club, headed by President Florentino Pérez. 2018 World Cup final and his outstanding role
Modric guided Real Madrid to victory in the Club in Russia earned him the competition’s Golden
World Cup and Champions League in 2018. He Ball.
Four Real Madrid players were included in the Marcelo was a member of this eleven for the
FIFA/FIFPro World XI 2018. Ramos, Marcelo, fifth time, Modric for the fourth consecutive year
Varane and Modric were included in the and Varane was part of the FIFA/FIFPro World XI
ideal lineup and no other club had as many for the first time. The rest of the members were:
representatives in the team of the year. For De Gea, Alves, Kanté, Hazard, Messi, Mbappé
Sergio Ramos it was the ninth time in his career. and Cristiano Ronaldo.
Real Madrid starred in the 2017/18 Champions Navas played 11 games with Real Madrid in the
League awards per position, which were Champions League and beat Alisson and Buffon
presented at the Grimaldi Forum in Monaco. in the voting. Ramos, who also played 11 games
Keylor Navas, Sergio Ramos and Luka Modric and scored a goal, beat his teammates Varane
were chosen best goalkeeper, best defender and and Marcelo in the voting. And Modric, scorer of
best midfielder in the competition, respectively. one goal in his 11 games, beat De Bruyne and
Kroos to the award.
SERGIO RAMOS, SEVEN STARS AWARD OF THE KEYLOR NAVAS, AWARDED THE 2017
COMMUNITY OF MADRID IBERO-AMERICAN COMMUNITY TROPHY
Accompanied by Florentino Pérez, Sergio Keylor Navas collected the Ibero-American
Ramos received at the Real Casa de Correos Community Trophy awarded by the Spanish
in Madrid the Seven Stars Award of the National Sports Council at the National Sports
Community of Madrid 2016 for Best Male Awards 2017 ceremony, which took place at
Sportsperson. This distinction highlights the the Royal Palace of El Pardo. The Real Madrid
work of sportspeople who have achieved goalkeeper received the trophy from King
great success and the organizations that Felipe VI for his "outstanding contribution to the
have contributed the most each year to the promotion and dissemination of sport”. Navas,
promotion of sport in the region. In his thank- who won the Champions League, Club World
you speech, the Real Madrid captain said: “I feel Cup, League and European and Spanish Super
tremendous joy and pride to have been chosen Cups in 2017, said: "I am very happy and proud to
as the best male sportsperson in these awards. receive this award”. The Costa Rican goalkeeper
The Community of Madrid welcomed me more was also chosen as Goalkeeper of the Year
than 13 years ago and here I have grown as a 2018 by the Confederation of North, Central
person and professional, and I feel at home. I American and Caribbean Association Football
proudly represent Real Madrid as captain and (CONCACAF). This is the third consecutive time
we carry the name of this Community around that the goalkeeper has received this award
the world in the most honest way possible”. having won it in 2016 and 2017.
UNDER-12 A UNDER-12 B
League champions. League champions.
(Group 1 of the Under-12 Autonomous Community's First Division). (Group 2 of the Under-12 Autonomous Community's First
Winners of the U-12 Madrid Tournament of Champions. Division).
Winners of the La Liga Promises National Tournament (Villarreal).
UNDER-18 B UNDER-18 C
League champions. League champions.
(Group 12 of the Under-18 National League). (Group 1 of the Under-18 Autonomous Community's First
Winners of the MIC International Tournament. Division).
Runners-up of the U-18 Madrid Tournament of Champions.
UNDER-10 A UNDER-10 B
League champions. Third in the League.
(Group 7 of the Preferente Under-10 Football 7-Madrid). (Group 7 of the Preferente Under-10 Football 7-Madrid).
Winners of the U-10 Madrid Tournament of Champions.
Winners of the Iscarcup Tournament.
UNDER-16 A UNDER-16 B
League champions. League champions.
(Group 1 of the Under-16 Autonomous Community's First (Group 2 of the Under-16 Autonomous Community's First
Division). Division).
Winners of the U-16 Madrid Tournament of Champions. Runners-up of the U-16 Madrid Tournament of Champions.
UNDER-8
League champions.
(Group 27 of the Under-8 Football 7-Madrid).
Point guard-
COACHES point guard shooting guard shooting guard forwards Power forward center
7 23 20 1 24 3 14
Pablo Laso Jesús Mateo CAMPAZZO Llull Carroll CAUSEUR deck Randolph Ayón
Coach Assistant coach
19 25 5 16 9 22
Francisco Redondo ISIDORO CALÍN Pantzar prepelic Rudy Yusta F. Reyes TAVARES
Assistant coach Assistant coach
44 33 32
Causeur won his fourth title with Real Madrid in two seasons. Campazzo was voted MVP of the final.
They also visited the Palacio de Cibeles, The team with the customary photo
the headquarters of the Madrid City Council. on the Santiago Bernabéu pitch.
Llull was awarded his second MVP of the The players celebrate their fifth Super Cup at the
Super Cup after the one in Vitoria in 2014. Multiusos Fonts Do Sar in Santiago beating a
great opponent, Baskonia.
During the Endesa Super Cup 2018, Felipe in the Endesa League (798) and also in the
Reyes became the oldest player to wear the EuroLeague (345). With more than 1,000 games
Real Madrid shirt, beating Toñín Llorente. Since for Real Madrid, Felipe Reyes renewed for a year
then, he hasn't stopped breaking records. He is and, therefore, will have more opportunities to
already the player with the most matches played continue beating these and other records.
ACB LEAGUE
ROUND MATCH
regular season
Matchday 1 Real Madrid 88 - Iberostar Tenerife 73
Matchday 2 Valencia Basket 70 - Real Madrid 88
PRE-SEASON Matchday 3 Real Madrid 89 - Unicaja 82
Matchday 4 Real Madrid 92 - Divina Seguros Joventut 69
competition MATCH Matchday 5 Monbus Obradoiro 73 – Real Madrid 86
Matchday 6 Real Madrid 90 – San Pablo Burgos 77
FRIENDLY MATCH San Pablo Burgos 85 - 98 Real Madrid
Matchday 7 Real Madrid 105 - MoraBanc Andorra 107
8TH EDITION COSTA DEL SOL TOURNAMENT Real Madrid 80 - 69 Olympiacos Matchday 8 Montakit Fuenlabrada 80 - Real Madrid 95
Matchday 9 Real Madrid 104 – Delteco GBC 71
Unicaja 47 - 96 Real Madrid
Matchday 10 FC Barcelona Lassa 86 - Real Madrid 69
Matchday 11 Real Madrid 87 - Herbalife Gran Canaria 63
Matchday 12 Café Candelas Breogán 84 – Real Madrid 71
Matchday 13 Real Madrid 80 – UCAM Murcia 74
ENDESA SUPER CUP Matchday 14 Kirolbet Baskonia 74 - 91 Real Madrid
Matchday 15 Movistar Estudiantes 93 - 88 Real Madrid
competition MATCH Matchday 16 Real Madrid 98 - 96 Tecnyconta Zaragoza
Semi-final Monbus Obradoiro 61 - 81 Real Madrid Matchday 17 Baxi Manresa 78 – 83 Real Madrid
Matchday 18 Real Madrid 89 - 79 Montakit Fuenlabrada
Final Real Madrid 80 - 73 Kirolbet Baskonia
Matchday 19 Unicaja 103 - 102 Real Madrid
Matchday 20 Real Madrid 82 - 76 Kirolbet Baskonia
Matchday 21 MoraBanc Andorra 66 - 87 Real Madrid
Matchday 22 Divina Seguros Joventut 74 - 83 Real Madrid
COPA DEL REY Matchday 23 Real Madrid 91 – 57 Baxi Manresa
Matchday 24 Real Madrid 76 - 82 FC Barcelona Lassa
ROUND MATCH Matchday 25 Iberostar Tenerife 82 - 91 Real Madrid
Quarter-finals Real Madrid 94 - 63 Movistar Estudiantes Matchday 26 Herbalife Gran Canaria 71 - 77 Real Madrid
Matchday 27 Real Madrid 94 - 70 Monbus Obradoiro
Semi-finals Real Madrid 93 - 81 Divina Seguros Joventut
Matchday 28 UCAM Murcia 80 - 82 Real Madrid
Final Real Madrid 93 - 94 FC Barcelona Lassa
Matchday 29 Real Madrid 94 – 89 Cafés Candelas Breogán
Matchday 30 San Pablo Burgos 84 - 102 Real Madrid
Matchday 31 Real Madrid 109 - 92 Movistar Estudiantes
Matchday 32 Tecnyconta Zaragoza 70 - 85 Real Madrid
Matchday 33 Real Madrid 83 - 77 Valencia Basket
Matchday 34 Delteco GBC 76 – 95 Real Madrid
PLAYOFFS
Quarter-finals / 1st match Real Madrid 98 – 75 BAXI Manresa
Quarter-finals / 2nd match BAXI Manresa 73 – 88 Real Madrid
Semi-finals / 1st match Real Madrid 94 - 72 Valencia Basket
Semi-finals / 2nd match Real Madrid 79 - 66 Valencia Basket
Semi-finals / 3rd match Valencia Basket 78 - 85 Real Madrid
Final / 1st match Real Madrid 87 - 67 FC Barcelona Lassa
Final / 2nd match Real Madrid 81 - 80 FC Barcelona Lassa
Final / 3rd match FC Barcelona Lassa 78 – 77 Real Madrid
Final / 4th match FC Barcelona Lassa 68 – 74 Real Madrid
regular season
Matchday 1 Real Madrid 109 – 93 Darussafaka
Matchday 2 AX Armani Exchange Milan 85 – 91 Real Madrid
Matchday 3 Real Madrid 97 - 79 Kirolbet Baskonia
Matchday 4 Real Madrid 89 – 55 Buducnost Voli
Matchday 5 Zalgiris 79 - 90 Real Madrid
Matchday 6 Maccabi Fox Tel Aviv 66 – 87 Real Madrid
Matchday 7 Real Madrid 79 - 74 Khimki Moscow
Matchday 8 Real Madrid 89 - 76 Herbalife Gran Canaria
Matchday 9 Olympiacos 88 - 83 Real Madrid
Matchday 10 Real Madrid 88 - 93 CSKA Moscow
Matchday 11 Anadolu Efes 82 - 84 Real Madrid
Matchday 12 Real Madrid 92 - 65 FC Barcelona Lassa
Matchday 13 Real Madrid 89 – 68 Panathinaikos OPAP
Matchday 14 FC Bayern Munich 72 – 82 Real Madrid
Matchday 15 Fenerbahçe 65 – 63 Real Madrid
Matchday 16 Real Madrid 91 – 79 Maccabi Fox Tel Aviv
Matchday 17 Herbalife Gran Canaria 67 - 75 Real Madrid
Matchday 18 Real Madrid 94 - 78 Olympiacos
Matchday 19 Buducnost Voli 73 – 60 Real Madrid
Matchday 20 Real Madrid 92 - 84 Anadolu Efes
Matchday 21 Darussafaka 82 – 86 Real Madrid
Matchday 22 CSKA Moscow 82 - 78 Real Madrid
Matchday 23 Real Madrid 91 – 78 FC Bayern Munich
Matchday 24 FC Barcelona Lassa 77 – 70 Real Madrid
Matchday 25 Real Madrid 101 – 86 Fenerbahçe
Matchday 26 Khimki Moscow 75 - 100 Real Madrid
Matchday 27 Real Madrid 92 – 89 AX Armani Exchange Milan
Matchday 28 Kirolbet Baskonia 86 - 76 Real Madrid
Matchday 29 Panathinaikos OPAP 73 – 74 Real Madrid
Matchday 30 Real Madrid 86 - 93 Zalgiris
PLAYOFFS
Quarter-finals / 1st match Real Madrid 75 – 72 Panathinaikos OPAP
Quarter-finals / 2nd match Real Madrid 78 – 63 Panathinaikos OPAP
Quarter-finals / 3rd match Panathinaikos OPAP 82 – 89 Real Madrid
FINAL FOUR
Semi-final CSKA Moscow 95 - 90 Real Madrid
Third place match Fenerbahçe 75 – 94 Real Madrid
UNDER-16 B
14th in the Special Under-16 category of Madrid.
ABSTENTIONS: 5
NO: 4
VOTING AT THE 2018
ABSTENTIONS: 8 EXTRAORDINARY GENERAL ASSEMBLY
FIRST ITEM ON THE AGENDA
THIRD ITEM ON THE AGENDA Approval of the authorization of the Board of Di-
Approval of the Revenue and Expenses Budget rectors to borrow for the financing of the remod-
and the Activities Report for the Year 2018/2019. eling works of the Santiago Bernabéu stadium.
NO: 6 NO: 57
ABSTENTIONS: 10 ABSTENTIONS: 23
Florentino Pérez, presided over the event, The Real Madrid vice-president Eduardo Fernández
together with the Honorary President, Francisco de Blas and his father, Eduardo Fernández García
Gento and representatives of the Board of received the gold insignia at the hands of Florentino
Pérez and Paco Gento.
Directors, all accompanied by the club’s living
legends.
Services for delegate members are provided and it now totals more than 2.361 million The 902 21 2002 member hotline is also still
Member Services Office exclusively from the office in Real Madrid City. visits since it was launched in March 2011. available. In the 2018/2019 season, 34,800 calls
The timetable in this case is from Monday to have been answered.
The new Member Services Office is located Thursday from 10:00 a.m. to 2:00 p.m. and This office currently has permanent procedures
in Real Madrid City and opened on 4 from 4:00 p.m. to 7:00 p.m., and Fridays for members to modify their personal details,
September 2018. The entrance is on Avenida from 10:00 a.m. to 2:00 p.m. Delegates and check their direct debit details and change
de las Fuerzas Armadas, 402, and can be members of the 100 Club, made up of our 100 them if they wish, change their PIN code or
reached by public transport on the local train most senior members, receive personalized access seat assignments, as well as temporary
(Valdebebas stop) or on EMT buses 171 and service and special privileges in appreciation procedures, such as those set up to apply for
174. The Member Services Office is open from for their loyalty and service to the club. funding of annual passes and membership fees
Monday to Friday from 9:00 a.m. to 7:00 p.m. for the 2018/2019 season, and request tickets for
continuously, both at the headquarters in Real Champions League and Copa del Rey games.
Madrid City and at the Santiago Bernabéu ONLINE MEMBER Temporary measures also included changing the
stadium. SERVICES OFFICE type of season pass or ceasing payment of club
fees.
The Member Services Office has received The Online Member Services Office (https://
more than 11,000 visits this year and attended socios.realmadrid.com) is the website where
to more than 10,000 phone calls. More than members can make queries and conduct Member
13,000 requests for information and other transactions related to their membership Hotline 91 344 54 45
queries were received at the email address. without having to visit the club’s offices, at
Also, more than 4,000 calls were made to any time and with guarantee of complete Exclusive hotline for members. Accessing it requires
member delegates and others in relation to security and confidentiality. During the prior identification with membership number and PIN
different events, such as the presentation of 2018/19 season, the on-line office recorded code. You can also communicate with the club from
insignia, signings, etc. more than 431,936 visits by members anywhere in the world, dialing +0034 91 344 54 45.
Written publications and communications on the club, exclusive videos, ticket sales dates SMS messages Player autograph sessions
and the results of the weekend’s football and
Bylaws. The official document containing the basketball matches. More than 80,000 members During the 2018/2019 season, the club has As in past seasons, at every game played outside the
rules governing the club. The current bylaws were currently receive the electronic newsletter by intensified the sending of SMS messages to Community of Madrid, player autograph sessions have
passed at the Extraordinary General Assembly e-mail, resulting in a total volume of 2,610,900 mobiles with the latest news relating to ticket sale been organized and local supporters club’ members
held on 30 September 2012. e-mails sent last season. dates, assignment of seats and other relevant were invited to the cities where the team plays.
information. A total of 241,132 SMS messages
Members Newsletter. An official publication were sent.
containing institutional information on the club, Member notifications Membership Disciplinary Commission
as well as news of interest to members.
As a supplement to the e-newsletter and Ticket Incident Office The Membership Disciplinary Commission continued
General Report. An official publication listing taking advantage of new technologies, the its work over the 2018/2019 season as the regulatory
all Real Madrid activities: institutional, sports, Members Department also sends notifications Club members have an exclusive ticket incident body for membership discipline, in accordance with the
social, business, economic and communications to members by e-mail, the frequency of which office available on match days, at which they can Club’s Statutes, particularly in the following procedures:
events, together with its financial statements. depends on the information needs of the solve problems relating to lost tickets or if they
club and its members. During the 2018/2019 have forgotten their season pass and have their
Hala Madrid, Hala Madrid Junior and Tiempo season, more than 5,000,000 e-mails were tickets issued. In the 2018/2019 season, 4,685 PROCEEDINGS INITIATED IN 2018/2019
Descuento magazines. Quarterly magazines sent with information of great use and interest incidences have been resolved.
containing the latest club news, reports, to members, making communications between
For resale and misuse of season passes and match tickets 187
For infringements regulated by Act 19/2007,
interviews, offers and promotions. Four issues the club and its members faster, more agile dated 11 July, against Violence, Racism,
were sent last season to the homes of members and efficient. We therefore wish to encourage Real Madrid City Xenophobia and Intolerance in sport. 8
and Real Madrid fans. all Real Madrid members who haven’t already For the intervention of national police and security
done so, to send their e-mail address to the All Real Madrid members and fans can visit, forces in the organised resale of season tickets. 56
club, which they can do through a quick and upon request, the first team and academy TOTAL 251
Exclusive e-newsletters for members simple step at https://socios.realmadrid. residences, gym, dressing rooms and football
com, by registering their membership number pitches where our teams play and train. In the RATIFIED PROCEEDINGS 2018/19
Weekly electronic magazine for Real Madrid and PIN code using the option “Change my 2018/2019 season they were visited by more
members, offering the latest news and information personal data”. than 5,000 people. Ratified proceedings and relevant penalties. 1,428
Throughout the season, the fan clubs celebrated Department of the visiting team to invite a
their anniversaries, at which the club was group of its fans to a lunch to promote relations
present and sent institutional representatives. between the fans.
We attended 298 acts, almost all of those that
were held. 12 Fan Clubs celebrated their 25th At the end of the season, the Fan Club
anniversary, 3 their 50th anniversary and 3 their Department organized a football 7 tournament for
60th anniversary. the Under-8, Under-10 and Under-12 divisions.
More than 10,000 supporters belonging to 132
At each first-team away match, we invite the teams representing almost 90 Real Madrid fan
local fan clubs to meetings with them where they clubs gathered at Real Madrid City on 22 and
exchange opinions and discuss the club and 23 June, to enjoy a true Real Madrid weekend.
how it operates. At the end of the season, we The elimination phase was played on the first
have maintained contact with over 530 clubs. day and the finals on the second. The trophies
were presented at Real Madrid City in the
Florentino Pérez, at the Fan Club Tournament
All the clubs that so requested, were also able to presence of President Florentino Pérez. Just
held at Real Madrid City.
visit Real Madrid City and get to see its facilities. like last year, the trophies for the champions of
each category were presented at the Santiago
With regard to games played at the Santiago Bernabéu stadium before the Corazón Classic
Bernabéu stadium, the Fan Club Department Match. Fernando Hierro and Iván Campo
works in conjunction with the Members presented the trophies to the winners.
3
BELGIUM 9 NORWAY 1 China 9 Oman 1
BULGARIA 2 POLAND 1 India 5 Palestine 3
Algeria 1 Libya 1 CROATIA 1 PORTUGAL 1
Congo Republic 1 Mauritania 1 SPAIN CYPRUS 1 ROMANIA 1
Indonesia 3
Iran 1
The Philippines 1
Qatar 1
2,211
Brazil 2 Nicaragua 2 Egypt 1 Morocco 11 DENMARK 1 RUSSIA 3 Iraq 1 Saudi Arabia 1 AUSTRALIA 2
Chile 2 Panama 1 Gabon 1 Nigeria 1 ESTONIA 1 SLOVAKIA 1 Israel1 Syria 3 NEW ZEALAND 1
Colombia 2 Peru 2 Ghana 1 Senegal 1 FRANCE 7 SLOVENIA 2 Japan 2 United Arab
Costa Rrica 2 Puerto Rico 1 Guinea 3 Sudan 1 GERMANY 5 SWEDEN 2 Emirates 5
Jordan 2
Cuba 2 Dominican Liberia 1 Tunisia 2 GIBRALTAR 1 SWITZERLAND 15 Vietnam 1
Republic 2 Kuwait 3
EL Salvador 1 GREECE 1 TURKEY 1 Yemen 1
USA 17 Lebanon 1
Guatemala 4 HUNGARY 2 UNITED KINGDOM 4
Mexico 6 Venezuela 4
IRELAND 1 Ukraine 1
Awarding of the works was extended to the most important Spanish control, supervision and development of area will be implemented, the participating
construction companies, excluding Dragados, the implementation works have also been companies will be required to strictly comply
On 8 May 2019, the contract for the execution of in compliance with the club's code of ethics. contracted, including assigning the Project with the regulations applicable to them, and
the remodeling works of the Santiago Bernabéu All the bids presented a high technical level Management to Bovis, the site management the human and material resources available for
stadium was awarded to the company FCC and competitive economic conditions. During to Ayesa, the health and safety coordination to the prevention of occupational hazards will be
Construcción. The bid evaluation report issued the execution of the works by the selected Smdos, and contracting the advisory services reinforced. To ensure we are equipped for the
by the independent engineering contracted by construction company, the stadium’s usual activity of Legends for the business plan. One of the greatest possible level of safety objective, Real
the club, rated this bid as the most economical, must be guaranteed at all times, both the holding activities involved, as an essential priority for Madrid has signed a Collaboration Agreement
with the shortest implementation time, and of matches and the continuity of the rest of the the club, is ensuring that the maximum safety for the Prevention of Occupational Risks with
with a construction system that minimizes the daily activities of the tour, restaurants, shop, etc. and health guarantees are established for the the Workers' Commissions Federation of
inconvenience to the operation of the stadium implementation of the remodeling works of the Construction and Services and the Federation of
and the environment. The bidding process began In addition to contracting the construction Santiago Bernabéu stadium. In this regard, Construction and Agro Industry of the General
on 30 October 2018 when the invitation to tender company, the necessary teams for the all the necessary measures and actions in this Union of Workers in Madrid.
The stadium of the 21st century completely revamped so the spectators will be It will be a physical and also digital stadium, from all over the world. This will help promote
able to enjoy new services, a wider offer and open to the city and its environment, the brand and the image of Real Madrid around
The remodeling of the Santiago Bernabéu an improved quality; the safety, accessibility sustainable and inclusive. We will improve the the world, and also promote the image of the
stadium is already underway. We will turn it into and evacuation conditions of the stadium experience and the facilities for members with city of Madrid and Spain.
a 21st-century stadium with the utmost comfort, will be improved substantially for all fans; the a remodeling project that incorporates all the
where members and fans can enjoy unforgettable demolition of the shopping centre and the technological advances available for a 21st There will be a spectacular expansion of the
sensations and experiences, with the newest reconfiguration of the towers on the Castellana century stadium. There will be an extraordinary museum which will cover a much larger area and
technologies as the heart of the state-of-the- with new ramps, escalators and lifts, will allow a level of audiovisual media, including the contain new interactive activities with the latest
art project. It will be one of the most appealing more balanced and evenly-spread accessibility facades and seats, with the installation of a virtual and augmented reality technologies. At
sights for anyone visiting Madrid from anywhere and evacuation; there will be more and better spectacular 360-degree scoreboard as part the same time, the Bernabéu Tour experience
in the world. A unique stadium in an unsurpassed access and the transit of spectators will be of the architectural structure of the stadium, will also be extended with the creation of a
location. more fluid, thanks to the installation of new incorporating the latest digital technologies panoramic tour along the perimeter of the roof
escalators on the sides facing the Castellana to distribute own content that enriches the around the entire stadium. These new spaces
This main objectives of this remodeling are to and Padre Damián streets to the highest level experience of the live matches. will create a unique, special and varied dining
improve the comfort and accessibility of our of the stadium. The modernization of this new destination broadening the types of restaurants
members and fans and generate new sources stadium will eliminate architectural barriers Strategically, this project also represents an and gastronomic experiences to offer. The
of revenue for the club. To improve comfort in all the accesses, inside and also in its opportunity for true digital transformation. We commercial offering will increase: there will
and accessibility, we will carry out several surroundings. About 1,000 new seats will be want to turn the stadium into a technological, be two Real Madrid stores which will sell the
actions. All the areas inside the stadium, such created so that people with different abilities leisure and commercial platform from which entire range of our branded products. We will
as the galleries, bathrooms and bars will be can enjoy the stadium without restriction. we can interact with members and Madrid fans also develop a new commercial concept with
establishments selling the most prestigious We are fortunate to be able to witness one of the and business model, essential to continue
consumer and electronics brands which will turn great projects of the future of Real Madrid, the increasing our revenue and to ensure we can
the common areas into must-see showcases of fulfillment of the dream of the entire Real Madrid compete successfully in an increasingly difficult
the world’s newest products. The new Bernabéu family: to continue enjoying the best stadium international scenario. In short, a great avant-
will also have unique spaces for both cultural in the world, adapted to new times and new garde and universal icon, the great stadium of
and business events and meetings. technologies. It will result in a new exploitation the 21st century, the pride of Real Madrid.
Commitment to the Environment light emissions and noise outside, eliminating will improve the natural ventilation. All
the current inconvenience to neighbours and facilities have been designed with reduced
The reform will take into account our improving the quality of the environment, maintenance and limited energy consumption
commitment to the environment. The complete as well as improving the regulation of a in mind, in order to meet the highest standards
renovation of the stadium will be carried out comfortable temperature inside. of sustainability. There will be centralized and
applying sustainability and energy efficiency automated maintenance, reducing operating
criteria. The environmental sustainability of the expenses and therefore the CO 2 footprint;
building will be reinforced with the complete reuse of rainwater throughout the stadium
The construction of the new roof of the renovation of its facilities. For this, energy facilities; integration of solar panels in roof
Santiago Bernabéu stadium will have a double efficiency criteria will be applied using slats with a significant reduction in stadium
composition, fixed to cover all seating and renewable energy sources associated to the energy consumption; centralized and efficient
retractable over the pitch, and will contribute to building and systems to cut the overall CO2 management of waste generated in the
the reduction of noise and light pollution on the emissions through solar panels positioned stadium and widespread use of sustainable
surroundings of the city of Madrid, decreasing on the roof, and the new enveloping skin means of transport and distribution.
Corporate Offices
Prior to the start of the remodeling of the After the full installation and operation of all installed in the lifts that manages the allocation Also, sound-absorbing panels have been
Santiago Bernabéu stadium, all club and the club's services, various functional and based on the traffic existing at any time, so suspended from the ceiling in the glass-enclosed
Foundation employees were transferred to the environmental sustainability improvements not all the cabs are running at the same time, areas which have improved the acoustic comfort
new corporate office building in Real Madrid have been made during the current season. An reducing waiting times and streamlining the up/ of users. They have been installed in line with the
City. intelligent call management system has been down flows, as well as the stops at the floors. design of the rest of the open areas.
Refurbishment of exterior signage The design, based on original prototypes, is Improvement of mobility in the vicinity The execution by the Compensation Board
by the architecture firm GDP, and stands out of the actions foreseen in the aforementioned
During the 2018/19 season, the exterior signage for its clean and simple lines to match the In order to finalize the exterior urban development of Special Plan will allow the construction of a new
of Real Madrid City has also been refurbished style of the residences and the office building the plot of the Real Madrid City that is the duty and road called Calle 51, with an estimated budget
and updated, through the introduction of new, built recently. Their design is based on an responsibility of the Ciudad Aeroportuaria-Parque de of €2,448,470. It will be located adjacent to the
more modern and attractive aesthetic signaling steel tube inner structure based finished with Valdebebas Compensation Board, and with the aim east and southeast perimeter of the Real Madrid
elements, which match the architectural design a 4 mm thick grey aluminum panel; both the of improving the connections of the aforementioned City plot. With the aim of improving mobility in
used in the expansion of our city, and include base and the signage of the new elements plot with the main transport hubs, The Special Plan the area, it will have 2 lanes and connect with the
updated information on the locations of the are backlit for better visibility and aesthetics for the improvement of public networks in the vicinity M-11, and to ensure it functions as a road with
latest facilities that have been built. at night. of Calle 51 has been submitted for processing by maximum efficiency, Calle 51 will be 10 metres
the City Council of Madrid. wide and served by all the urban services.
Improvements in management of which the following three stand out: TPM control system and comprehensive monitoring) of the office building was created during
(Total Productive Maintenance), which aims in all buildings of Real Madrid City (multi- the 2018/2019 season. Similarly, a three-
In June 2019 Tecnocontrol was awarded the to eliminate production losses through a purpose headquarters, residences, football dimensional model of the topography of the Real
contract for the Comprehensive Management global management system of continuous pitches, pavilion, offices, etc.), and for existing Madrid City was also developed, which will allow
of the Real Madrid City Facilities, a process improvement; RCM (Reliability Centered installations (air conditioning, electrics, fire us to complete the virtualization of all existing
that began on 30 November with an invitation Maintenance), which prioritizes maintenance protection, plumbing and sanitation, water, lifts urban development facilities (roads, pavements,
to tender extended to the main companies in tasks based on the status of the asset; and and vertical communications, stand heating, parking lots, networks, conduits, etc.), making
the Facility Management sector. The successful LEAN (Productivity Improvement), which electromechanics, etc.). us once again pioneers in the world of football
bid, in addition to being the most economical, provides high levels of performance by reducing in the implementation of a new technology for
offers extra personnel for energy saving time and costs. The scope of this contract Real Madrid continues with its implementation the monitoring, management, maintenance and
and consumption control services, and will includes all the different types of maintenance of BIM methodology, not only in the design refurbishment of its facilities. BIM methodology
enable the implementation of sustainability (preventive, predictive, corrective, conductive, phase of the new constructions, but also in was used for virtual tour application that can be
techniques based on maintenance engineering, legal technical, energy, document management, the operational phase. The 3D virtual model found on our website.
Being at the forefront is launching a fourth team them achieve their business objectives. Thus, reach of the club is unique. Our digital influence partners, who take the image of Real Madrid to
kit halfway between the virtual and the real. the agreement established with the European reaches every corner of the world, with millions our millions of fans in all corners of the world,
In a novel partnership between our partners University these last two seasons has revolved of followers on different social networks. is essential.
adidas and video game company EA Sports, we around taking advantage of the club's global Something which helps us to amplify every
designed a special fourth kit for the FIFA 19 video audiences to attract new students. To try not action that our sponsors carry out, generating a
game. But the special model also went to sale only to build on brand and values but also on great deal of visibility among our fans.
physically, with 2,000 limited edition units being how we can help their business objectives. A
soldiin less than 48 hours. Also at the hands of model that we are increasingly applying to more During the last season we launched up to
EA Sports, Real Madrid was the star of one of brands. 1,740 items of content, which generated
the best-selling and most played football video the extraordinary figure of almost 3 billion
games on the market. Expectations among FIFA Some of the activation actions have won impressions. But not only is our ability as
19 users were huge and the icing on the cake recognition. For example, Nivea Men, a global an amplifier significant, the performance
was the appearance of the real actor who plays partner in care products for men, received an of our networks too, which ensure not only
Alex Hunter at the presentation of the third kit EFI Silver Award (one of the most prestigious dissemination but a lot of interaction with our
for the 2018/19 season at an event in New York. awards in the world of advertising) in the content: 251 million video views and more than
Again this mix of the real with the digital was a category of brand building for its repositioning 118 million interactions with the content of our
trend-setting success. since 2013, the year in which our sponsorship partners.
relationship began.
The activation of our partners gets more Our goal is to remain always at the forefront.
sophisticated every day and the club And to publicize actions of this type, we can Only then can we remain a global benchmark
understands that it has to be a tool that helps count on our huge digital fingerprint. The global in sponsorship. And for this, the support of our
INDIVIDUAL PLAYER IMAGE Consumer brands such as Red Bull have opted
for players such as Asensio, while HyperX, the
The players are a big draw for the top brands, peripherals division for gamers, has Varane
which see in them the appeal with which they and Casemiro as ambassadors, participating
can associate their image over the medium and in the global advertising campaign We´re All
long-term. Gamers.
This is the case with the collaboration between Clothing companies such as Hugo Boss
Keylor Navas and Movistar Costa Rica, which and El Ganso have Kroos and Odriozola as
this season has opted for an innovative digital ambassadors for their brands. In addition, OTRO,
Casemiro and Varane are ambassadors of the
marketing campaign registering a record a new social platform with exclusive content, HyperX brand, the peripherals division for ‘gamers’.
number of impacts for the brand in that country. has Isco as one of its global ambassadors.
MERCHANDISING AND Madrid on the pitch and providing the best the presence of high-profile players, both in
DISTRIBUTION products to Real Madrid fans from around the the football and basketball teams, are key to
world. increasing the demand for the official products
In May 2019, Real Madrid and adidas from the adidas-Real Madrid collection, and
announced the extension of their sponsorship Given the relevance of the Real Madrid brand for other Real Madrid branded products sold
and licensing agreement until June 2028. An and the wide distribution network of our partner, under the club’s license worldwide.
unprecedented agreement that marks the third adidas, every day we are able to offer Real
decade of the most successful partnership in Madrid fans around the world the possibility of The plan is reinforced with the expansion of
the world of football. The German brand has buying Real Madrid kits on all continents and the Real Madrid licensed products portfolio,
designed and produced the iconic white shirt in more than 90 countries. International sales which already exceeds 12,000 products.
since 1998. During this time, Real Madrid has once again far exceeded those of the national They range from the classic items such as
won 6 Champions Leagues, 6 Club World market by a ratio of 3 to 1 (75% international clothing and technological products, to
Cups, 4 European Super Cups, 6 League Cups, and 25% national). The most relevant markets school and home supplies, board games and
5 Spanish Super Cups and 2 Copa del Rey. in the adidas-Real Madrid textile product line jewellery.
are Spain, UK, France, China, USA, Japan and
The goal of the club and adidas for the next Latin America. The club works with 136 companies developing them available to the fans through the major
few years is to continue leading the world products under the Real Madrid brand, which online and offline distribution channels,
of football, repeating the successes of Real The importance of the Real Madrid brand and they sell in more than 100 countries, making especially through the club’s official stores.
BERNABÉU TOUR
The Bernabéu Tour is one of Madrid’s major With regards to the visitors’ places of origin, it
tourist attractions. Since its opening, the number is worth highlighting the consolidation of nearby
of visitors has continued to increase which is markets (Spain and the rest of Europe) but we
placing us in a privileged position in the city’s must also emphasize the relevance of tourism
tourist with 1,300,000 annual visitors, an average from China, Japan and the Middle East. The
of 3,500 per day. We continue to be one of the international market represents 60% of annual
leading tourist attractions in the city in terms visitors, with special mention to those coming
of intention to visit and we have established from the Americas, a number which continues
ourselves as one of the places with the highest to grow, mainly thanks to visitors from the US,
satisfaction rate in the sector of tourism. Mexico and Brazil.
To reach this target audience and grow in terms Its excellent location and the offer of unique In this new season our facilities have established City. Between both facilities we have more than
of visitor numbers, we continue to improve content, as well as the incorporation of the latest themselves as one of the most sought after 30 indoor spaces, on top of other outdoor spaces
and increase sales channels. Our commercial technologies, make the Bernabéu Tour one of venues for hosting corporate events and that enable us to offer personalized events for
activity is very intense and we have distribution the most visited spaces in our city and make the business conferences. We have held 180 events any company and for professional conference
agreements covering a large number of tickets, visit an unforgettable experience. The Bernabéu with companies, more than half of which are organizers, who seek excellence, uniqueness
with collaboration agreements with the main tour Tour constantly renews its content incorporating, international, representing 15 countries and with and that differentiating element that can turn their
operators, wholesalers, online agencies, leisure season after season, the trophies won by our more than 4,000 participants. day into something unique and unforgettable.
activity portals, agreements with the main tourist football and basketball teams.
and leisure attractions of the city, such as Warner This is a thriving sector, demonstrated by This line of business has as its common
Park, Madrid Zoo or the Thyssen Bornemisza Also, the constant number of visits from school the fact that the city of Madrid is ranked third denominator the versatility of the spaces, the
National Museum among others. The aim is to groups from around Spain, exceeding 150,000 by number of international conferences. diversification of the offer and the synergies with
attract a much wider target audience, understand students annually from more than 4,000 schools, This highlights the fact that we should continue the main agents of the sector.
and engage with new consumption habits and, demonstrates the richness of the entertainment/ to focus on this sector, positioning our facilities
above all, develop products that allow us to be cultural offer for this type of segment as well and services as part of the offer, and taking We will continue to focus on making the offer in
one of the most visited museums or tourist and as the educational services offered to this advantage of the commercialization of the our facilities more international and reducing its
leisure spaces worldwide. community. Santiago Bernabéu stadium and Real Madrid seasonality.
RESTAURANTS
The Santiago Bernabéu houses four of The Asador de la Esquina is accessed through Located in the Santiago Bernabéu
Madrid’s stand-out restaurants, which benefit gate 46. At the entrance there is a bar offering stadium since 2004, Puerta 57 continues
from a prime location and stunning views over a more casual and relaxed atmosphere. to offer the high-quality cuisine of Grupo
the pitch. They are all managed by top-level The restaurant has a large 25 metre window La Máquina. Its interior is comprised of different
restaurant groups that are firmly established in overlooking the countryside, a large dining room spaces.
the industry. and private space for à la carte dining.
Zen Market is one of the best Asian restaurants Located at gate 30 of the stadium, Real Café Real Madrid, together with companies with proven
in the city of Madrid. With a capacity of 290 Bernabéu has a capacity of 454 people and is an experience in the Food & Beverage, branding
people in its 2,000 square metres of space, the ideal place for corporate, family or social events. and interior design sector, has developed a new
restaurant captivates through the senses, with The restaurant offers traditional cuisine. international business line, redefining its previous
ancient artefacts adorning the walls and dining restaurant concept. The club’s new casual dining
rooms. The US multinational Aramark, industry leader, concept will be located in the world’s greatest
runs the bars at the Santiago Bernabéu and capitals, taking the club's brand abroad and thus
Alfredo Di Stefano on matchdays, as well as the improving its international presence.
Tour Bernabéu café year-round. With its modern
and creative business approach, it offers a wide
range of products and services.
Real Madrid App features of the app is its audio-visual content, Social Networks
which provides round-ups, multi-angle replays,
This is the club’s official app and can be special cameras offering exclusive images; Real Madrid’s social networks are the club’s
downloaded from the main mobile stores on-demand matches and the club’s television communication channels that reach the
(Android and iOs) and already has more than channel, Realmadrid TV. largest audience which, in addition to serving
nine million downloads since its total upgrade as a source of daily information for our fans,
and relaunch in May 2015. This year the app has been 100% revamped and provide support to the all the business lines:
its usability has been improved by incorporating merchandising, ticketing, sponsorship, digital
The app adapts its contents and settings new forms of gamification with the first version channel traffic, Bernabéu Tour... This season
according to whether it is accessed from of fanconnect. The app has a new design and we continued to prioritize quality of content
the stadium or outside it. And it expands its other improvements mean that users can now and adapting the formats to each channel. In
contents on game days complementing the purchase products at the stadium bars or open this way we can ensure a better functioning
televised experience of the match as a second content without having to register. And new of the publications of the mentioned business
screen with information and exclusive live features, without forgetting the other functions lines.
images, with more detailed information and that members and Madridistas can enjoy with
providing the opportunity to communicate a just few clicks. Realmadrid App is available in Real Madrid is present on Facebook, Instagram,
live during matches with all the fans spread English, Spanish, Arabic, Indonesian, Japanese, Twitter, YouTube, Snapchat, Weibo, Giphy,
around the world. One of the most attractive Portuguese, French and soon also German. Line, Wechat and Toutiao, accounting for
more than 300 million followers, making it the
sporting institution with the biggest audience in
the world. During this season we have opened
an account on Douyin and TikTok, platforms
belonging to Bytedance characterized by their
short video format and a younger user base,
where we are experiencing exponential growth. of 3.8 million per video (our closest competitor
received only 2.2 million). The above does not
This season the club consolidated its top include the more than 3,010 million views of
ranking position on the major social media Instagram stories over the year an increase of
platforms, reaching 110 million followers on 13%. In June, with the presentations of the new
Facebook, 74 million on Instagram and 32 signings, the club achieved its best figures on
million on Twitter. We are also leaders in the all platforms.
new leading social media platform in China
(Douyin) with almost two million followers.
CAMPE
In addition, the Real Madrid Foundation publishes LIGA 2 ONES
017/18
an Annual report and an Economic report, as well
as a quarterly magazine.
Presentation at the Bernabéu of Sergio Llull with the students of the inclusive basketball
"At Christmas, no child without a gift" campaign. school of the La Masó sports centre (Madrid).
The Canal de Isabel II facilities is one of This initiative promotes active ageing and
the locations where the Physical Activity maintaining the physical capabilities of those
Programme for the Elderly was carried out. over 65.
Students of the socio-sports school of Colombia in The first social sports basketball school
a complementary computer class. was opened in the United States
this season.
Arbeloa attended the opening of the social The Alma Cup Europe brought together nine
sports school in Ternopil (Ukraine). delegations in Hungary to share football and values.
One of the functions of the Real Madrid exhibitions: the Francisco Gento collection; an
Foundation is to manage the club’s Historical exhibition dedicated to Juanito; an exhibition
Heritage Centre. Located at Real Madrid City, the on the Copa Libertadores 2018 played at the
Centre receives, sorts, records, catalogues and Santiago Bernabéu; and a special exhibition
digitalizes all the objects and documents relating in honour of the 10 editions of the Corazón
to the sports administration and management of Classic Match.
the club, as well as those donated or on loan
from scholars, writers, journalists or Real Madrid The Historical Heritage Centre contributed to the
supporters. More than 257,000 items have been book La Decimotercera, una historia interminable,
catalogued so far. published by the Real Madrid Foundation and
Espasa; and Real Madrid C. F. El mejor del
During the 2018/19 season, the centre mundo. It also loaned out objects to The Olympic Presentation of the book “La Decimotercera.
received more than 1,532 items and 12,800 Museum Network (Estonian Sports and Olympic Una historia interminable’” in the presidential
images. It has catalogued 4,300 pieces and Museum) during the European Super Cup for a box at the Santiago Bernabéu.
has associated more than 58,000 images to all themed exhibition on Real Madrid.
objects. More than 2,100 items were donated,
mainly photos, and 16 temporary exhibitions The centre organized themed exhibitions in
were presented, in which 823 historical Real the four editions of the Luis de Carlos Forum
Madrid objects were exhibited. The Historical held this season, as well as in the Real Madrid
Heritage Centre accompanies every event and Foundation’s First Conference on Values and
presentation of the Real Madrid Foundation and Sport. Finally, he collaborated in the episode
collaborates continuously with the Bernabéu El Rey de las Ligas: Paco Gento, part of the
Tour where visitors have enjoyed four special documentary on the 90 years of La Liga.
248 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 249
REAL MADRID GRADUATE Over 11,500 students
SCHOOL EUROPEAN have studied at the school.
UNIVERSITY ACTIVITIES
The school is present in ten
countries: Spain, USA, Mexico,
Chile, Colombia, China, Germany,
Portugal, United Kingdom and Australia.
250 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 251
Zvonimir Boban, FIFA Deputy Secretary General Enhamed Enhamed, athlete and expert in
and Modric were the protagonists of the high performance methodologies, at the
opening day of the White Week. conference ‘The wheel of talent’.
As for academic trips, our MBA in Sports Students studying the Master’s Degree in Sports Another activity of great importance is the Madrid Basketball, Toni Nadal, former coach
Organization Management students travelled Marketing also travelled overseas, specifically to White Week, held in the presidential box in of Rafa Nadal, and Javier Fernández, double
to London and New York, accompanied on Germany and the Netherlands. There they were the Santiago Bernabéu. This year, of note world champion and the best Spanish skater
this second trip by students from the Master’s received by the heads of the Ajax Amsterdam, was the participation, among others, of José in history. Other highlights included the session
Degree in Sports Management and Sports Bayern Munich, Schalke 04 and Borussia Ángel Sánchez, general manager of Real with Enhamed Enhamed, an example how
Management Online. In both cities, they visited Dortmund Marketing Departments and had the Madrid C.F.; of Jesús Bueno, vice-president of to overcome the odds, and the session with
the most representative sports facilities and opportunity to visit the Adidas head office. Similarly, Basketball Business Operations of the NBA for Pilar Jericó, one of the best Spanish talent
met with the heads of the most prestigious the students of the Master’s Degree in Sports Europe, Middle East and Africa; and of Michele management analysts. One of the sessions
sports organisations. As well as their trip to Law travelled to Switzerland, where they visited Centenaro, general secretary of the European most appreciated by the students was the
New York, the Masters in Sport Management FIFA, UEFA, FIBA, the European Club Association Club Association (ECA). The most emotional round table moderated by Roberto Carlos in
students travelled to Valencia and to Vitoria (ECA), the Court of Arbitration for Sport, the moment of the week came during the session which Raúl González Blanco and Xabi Alonso
as part of their academic programme. Our Maison du Sports, the International Federation for that starred Luka Modric, Real Madrid player, participated.
Football Management Master’s students were Equestrian Sports and other sports institutions. and Zvonimir Boban, FIFA deputy general
met on their trip to the Netherlands by the For the first time, students of the Master’s Degree secretary. The students particularly valued the high standard
heads of the academies at Ajax of Amsterdam, in Communication and Sports Journalism and the of the speeches, the event organization, the
AZ Alkmaar, Feyenoord and the Dutch Football Master’s Degree in Sports Journalism visited the A special mention must be made for the venue in which it was held and the opportunity
Federation. UEFA and FIFA headquarters in Switzerland. participation of Pablo Laso, coach of Real to mingle with other students at the school.
252 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 253
This academic year, a masterclass titled “Las presented to the attendees a practical overview
claves para una mentalidad ganadora” (the of sports law and the benefits of post-grad
keys to a winning mentality), was organized programmes offering this specialization.
at the Santiago Bernabéu stadium. It was
attended by illustrious guests, including Álvaro Each of the programmes has involved
Arbeloa and Víctor Sánchez del Amo, former a club executive as co-director. Faithful
Real Madrid football players. to our commitment, many Real Madrid
professionals formed part of the teaching
A masterclass on “The Practice of Sport staff of the different master’s degrees,
Lawyers” was organized in which Juan de Dios which was highly rated by students as a
Crespo, Marcos Motta and José Lasa, partners way of directly facilitating information on the
in three important law firms specialising in internal management of the club. In addition,
Sports Law (Ruiz Huerta&Crespo, Laffer 107 students carried out internships in the
Abogados and Bichara e Motta Abogados) different departments of the club. Pablo Laso took part in the first White Week
conference of the Real Madrid Graduate School
European University.
Raúl, Xabi Alonso and Roberto Carlos Álvaro Arbeloa and Emilio Butragueño, during
participated in the White Week. their talk to the students of the school.
254 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 255
THE REAL MADRID GRADUATE SCHOOL
EUROPEAN UNIVERSITY, RECOGNIZED
WITH A NATIONAL SPORTS AWARD
The jury of the 2018 National Sports Awards, The Real Madrid Graduate School European During the 2018-2019 academic year, in which The Copa Stadium 2018 was awarded ex
who met on 27 February, decided to award the University was founded in 2006 with a clear the 13th promotion graduated, more than aequo with the Ecomar Foundation.
Copa Stadium to the Real Madrid Graduate international essence and vocation. It is 500 students from 56 different nationalities
School European University. This prestigious currently present in 10 countries in Europe, participated in one of the 15 programmes of
award is granted to the person or entity that has America, Asia and Oceania. More than 11,500 the different areas (health, sport, management
stood out for its special contribution during the students have studied at the school. and communication) that are taught in Madrid.
year to promoting sport.
256 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 257
13TH PROMOTION OF THE REAL Emilio Butragueño, general manager
MADRID GRADUATE SCHOOL of the Real Madrid Graduate School
In his speech, Florentino Pérez said: The patron of the promotion was
“Today you are reaping the rewards of José María Álvarez-Pallete, executive
your hard work and effort. Our school chairman of Telefónica. In his speech
provide you with the right tools to fulfil he said: “Most of your life’s story has
your dreams, but I hope that, in addition, yet to be written, live it fully, keep your
after all these months, you will also take head, but always listen to your heart.
José María Álvarez-Pallete, executive chairman
with you the essence of Real Madrid's Pursue your dreams, find your own of Telefónica and patron of the promotion.
values. I am convinced that your time path and build your own refuge. “There
here at the Real Madrid Graduate is a 4 in 20 chance that Real Madrid
School European University will have an will win the League or qualify for the
impact on you as professionals and as Champions League, 1 in 10 that it will that it will reach the final and 1 in 160
human beings”. get through the Group Stage, 1 in 80 that it will win the competition. 1 in
5,000 that it will win it 2 years in a row,
1 in 164,000 that it will win it 3 years in
a row, 1 in 130 million that it will win 4
of the last 5 Champions Leagues and 1
in 5 billion that it will win it 13 times in
its history. If we combine all this, that
results in a 1 in 0.5 quadrillion chance.”
During the 2018/19 season the following football and basketball players passed away:
José Luis Cortés, Serena, Juan Bautista Agüero, José María Abreu, Iznata, Junquera, Pazos, José
Antonio Reyes and Juan Vázquez.
270 ANNUAL REPORT REAL MADRID 2018-2019 ANNUAL REPORT REAL MADRID 2018-2019 271
Management
Report
For the year ended June 30, 2019.
Operating income amounted to €757 million Club membership fees and season tickets The Club enjoys a balanced revenue mix, with This diversified stream of recurring revenues
in 2018/19, up €6 million or 1% from the accounted for 7.2% of total revenue (compared the three largest lines (stadium, television and lends financial stability to the Club, cushioning
year before, extending the growth trend that to 16.5% in 2000 and 9.7% in 2009). marketing) each making up around a third of the impact of potential fluctuations in revenue
has kept the Club among the world’s leading the total. caused by varying performance on the
revenue-earning sports entities in the past 14 In the 2000-2019 period, revenue grew at an sporting front or by changes in the economic
years despite losing in the round of 16 in the average annual rate of 10.5%. The Club has gradually reduced the weight of landscape.
2018-19 UEFA Champions League television revenue (La Liga and Champions
Going forward, promoting the Club’s brand League matches) and increased the weight of
This item includes revenue from the various through investment in top players and other revenue sources.
business lines (stadium, international and international expansion are still the principle
friendly matches, broadcasting, and marketing), ways in which the Club can remain competitive
but excludes revenue from player transfers, and maintain its status as a global benchmark
which is recognized in the income statement in football.
under “Gains/(losses) on disposal of non-current
assets”.
BREAKDOWN OF
OPERATING INCOME
(before disposal of non-current assets)
2018/2019
OPERATING INCOME
(Before disposal of non-current assets)
23%
€ Million
800 1999/2000 39%
757
751
750
700
675
26% 32%
650
600
owt
h 578
620
€ 757 M
l gr 550
550 annua 521
age 514
aver 480 € 118 M
500
10.5
%
442
15%
450
407
400
351 366
350 9%
292
300 276
236
250
193
33% 23%
200
152
150
138
118
100
50
0
1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
Stadium Stadium
Int. & Friendly Matches Int. & Friendly Matches
Broadcasting Broadcasting
Marketing Marketing
The efficiency ratio, calculated by dividing the Operating profit before depreciation and on player registrations. Therefore, before they
Club’s total personnel expenses by operating amortization, or EBITDA before disposal of can add new players, they must release other
income (before disposal of non-current non-current assets, is the Club’s earnings from players. As a result, player transfers among
assets), is the most widely used indicator operating activities after subtracting personnel football clubs is hardly an exception, but rather
internationally to measure a football club’s and other operating expenses from the revenue part of the Club’s standard practice so that it
operational efficiency. The lower the ratio, the obtained by the business lines. can renew staff, generating proceeds that can
more efficient the Club. be used to self-finance part of the cost of new
EBITDA before disposal of assets amounted to additions. In 2018/19, gains on player disposals
The efficiency ratio in 2018/19 was 52%, near €124 million in 2018/19, up from €93 million the amounted to €52 million (with average gains
the 50% level considered the threshold for year before, leaving an EBITDA before disposal in the last five years of €48 million), resulting
excellence and well below the 70% maximum of assets/operating income ratio of 16%. in EBITDA of €176 million, compared to €147
level recommended by the European Club million the year before.
Association (ECA). Nevertheless, EBITDA after the disposal of
assets (player registrations), or simply EBITDA, The EBITDA performance in recent years is the
must be considered when assessing the cash result of a financial management that pursues
flows from operating activities generated by profitability through combining efforts to boost
the Club. Football clubs are subject to a limit revenue and rein in costs.
PERSONNEL EXPENSES/
OPERATING INCOME
OPERATING PROFIT BEFORE DEPRECIATION
% AND AMORTIZATION (EBITDA)
100% € Million
90%
90% 86%
220
80% 203
200
72% 176
180
70% 165 163 147
MÁXIMUM LEVEL RECOMMENDED BY THE EUROPEAN CLUB ASSOCIATION 160 151 154 150
60% 146
60% 57% 140 138
52% 52% 52%
50% 120
49% 49% 104 105 105
50% 47% 48% 46% 47%
46% 45% 46% 100
43% 85 84
40%
80 73
60
30% 40
20
20% 5
0
-20
10%
-19
-40
0% -60 -45
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
Operating income in 2018/19 amounted to Profit before tax was €53 million (€43 million Real Madrid contributed €319.1 million directly At June 30, 2019, Real Madrid was current
€757 million, up €6 million or 1% from the year in the previous year), which, after applying to state and local taxes, and social security in on the payment of all its tax obligations, as
before despite losing in the round of 16 in the the nominal tax rate of 25% and other tax 2018/19. The breakdown by item is as follows: always.
2018-19 UEFA Champions League legislation, leaves net profit of €38 million, €7
million (23%) higher than the year before. • €243.4 million paid in state and local income
EBITDA before disposal of non-current assets tax and social security, representing a cost
totaled €124 million, with gains on player The Club has reported average profit after tax of 32% of the Club’s revenue; i.e. for every
disposals of €52 million (2018: €54 million), of €33 million in the last five years. €100 of income, Real Madrid allocates €32
leaving EBITDA of €176 million, compared to to tax and social security payments.
€147 million in 2017/18.
• €75.7 million in VAT paid to the tax authorities
From this €176 million, €122 million of (difference between output VAT charged to
depreciation and amortization (2018: €102 customers and input VAT paid to suppliers) ,
million) y and €1 million of net financial costs arising from Real Madrid’s economic activity.
(2018: €2 million) are subtracted.
operating income 751 757 Personal income tax withholding and non-resident income tax (deductions from staff remuneration and image rights) 203,874
Annual Growth 11.3% 0.8% INCOME TAX 15,062
Property and other local taxes 15,742
OPERATING PROFIT before depreciation and amortizacion, and disposal of non-current asssets SOCIAL SECURITY CONTRIBUTIONS (company) 7,207
(EBITDA before disposal of non-current assets) 93 124 SOCIAL SECURITY CONTRIBUTIONS (employee) 1,557
% of revenue 12% 16%
TOTAL COST of taxes and social security 243,441
% of revenue 32%
OPERATING PROFIT before depreciation and amortizacion (EBITDA) 147 176
TOTAL CONTRIBUtIoN by REAL MADRID to tax revenue and social security 319,104
profit after tax 31 38
The Club invested €272 million in 2018/19, amount for the payment to the Madrid City On May 8, 2019, the Board of Directors awarded for the works. The first drawdown on the loan is
of which €23 million went to the upgrade and Council of tax on construction, installations the remodeling contract to FCC Construcción, in July 2019, so it is not reflected in the balance
development of facilities; €249 million were and works (ICIO) arising from the grant of the with a term of 39 months. sheet as of June 30, 2019.
invested in the acquisition of players. building permit. Specific disclosures on this
project are provided in another section of the The remodeling work will be carried out without The facility also includes a three-year grace
Part of the investment in players was self- report. affecting the matches scheduled or the stadium’s period for repayment of principal. Therefore, Real
financed with proceeds from transfers, which normal activities (e.g. Tour Bernabéu, official club Madrid will pay a fixed annual amount of €29.5
amounted to €124 million. Net investment • €233 million on the construction of Real Madrid store, restaurants). million as from July 30, 2023, until maturity on
in 2018/19 in sports personnel (acquisitions City, considered the largest sports complex July 30, 2049.
- transfers) was €125 million (2017/18: €-18 ever built by a football club, with a total To fund the remodeling project, the Real Madrid
million). Average annual net investment in the surface area of 120 hectares, 10 times bigger Board of Directors, under authorization by the Real Madrid closed the deal without having to
2000-2019 period was €69 million. than the former complex. Ideally located in General Assembly of Delegated Members held provide any mortgage guarantees or accepting
one of the fastest growing areas of Madrid on September 23, 2018, arranged the financing any restrictions on the Club’s management or
In addition to investing in players, the Club and with excellent public transportation, of €575 million for a term of 30 years and a debt, allowing it to carry out its normal activity
allocated a significant amount to building and Real Madrid City is a strategic enclave and fixed rate of 2.5%. with no impact from payment of the works.
upgrading its facilities and for technological a first-rate sports and entertainment center.
development. In the 2000-2019 period, Real Noteworthy in recent years is the marked The financing was structured through a loan with
Madrid invested: improvement made to the installations, with three drawdowns, one in July 2019, July 2020
the construction of the first-team and youth and July 2021, in line with scheduled payments
• €277 million in the stadium, modernizing team residences -a Club goal for many years-
the facilities and enhancing their quality and a basketball training arena and two new
and functionality for spectators, as well as training fields. Last year, construction was
providing the facilities with the resources and completed on the new office building where CASH AND CASH EQUIVALENTS
services to broaden the stadium’s commercial the Club’s various operating departments
offering and develop the Club’s IT platform. All work, which will pave the way for a greater
this investment has generated a considerable integration and free up space in the stadium. The Club ended 2018/19 with €156 million The cash balance, coupled with undrawn
annual financial return. Investments in 2018/19 of cash, thanks to strong cash flows from facilities, leave Real Madrid in shape to
in the Stadium related mainly to previous Overall, these investments have helped operating activities. This includes the bonuses comfortably meet its scheduled payment
investments made in the Santiago Bernabéu drive Real Madrid’s economic growth, social paid for sports achievements the year before. obligations.
Stadium remodeling project, particularly the development and sports successes.
INVESTMENTS
€ Million
340
CASH AND CASH EQUIVALENTS
320 314 € Million
300
280 272 220 211
260
240
240 200
190
220 207 180 174 178
200 169
180 173 160 156 156
159 161 160 153
160 142 152 143
140 128 126 140
118 117 115
120 109
100 91 88 83 90 120 112 113 109
80 103 98
60 100 98 93
40 85
80
20
0
60
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19
40
DISPOSALS: INCOME FROM PLAYER TRANSFERS, €M
20 19
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 10
67 11 6 40 24 43 36 33 56 102 20 14 41 102 114 28 54 108 124 0
30/06/2000 30/06/2001 30/06/2002 30/06/2003 30/06/2004 30/06/2005 30/06/2006 30/06/2007 30/06/2008 30/06/2009 30/06/2010 30/06/2011 30/06/2012 30/06/2013 30/06/2014 30/06/2015 30/06/2016 30/06/2017 30/06/2018 30/06/2019
Players Stadium Repurchase of Rights Real Madrid Sport City
Working capital (i.e. the difference between which has gone from €-182 million in 2010 Due to the large volumen of transactions sheet would not be consistent with an
current assets and current liabilities) at June to €-60 million as of June 30, 2019. The carried out by the Club in the present, the adequate cash flow management and is not
30, 2019 can be broken down into operating reduction in the working capital/revenue only way to offset recurring negative working compatible with the not-for-profit status of
working capital (€-267 million), financial ratio is greater: from 41% in 2010 to 11% in capital would be to have a large positive the Club, which invests funds obtained in the
working capital (€126 million) and other working 2019. financial working capital through a large development of its sports and its facilities.
capital (available-for-sale assets, provisions balance of cash and cash equivalents.
and taxes amounting to €81 million). This negative working capital is recurring;
i.e. rolled over each year due to the intrinsic Apart from exceptional requirements at
The Club’s working capital is structurally nature of operations, as reflected in the trend specific moments, a large cash balance
negative as the nature of its operations in balances; figures are broadly similar from relative to the size of the Club’s balance
leads to operating working capital with large year to year, with occasional variations due
creditor balances (between €-120 million to operating trends each season (e.g. sport
and €-290 million for player registrations, achievement prizes).
net trade payable and upfront collection of
membership fees and season tickets). These balances are rolled over and, therefore, WORKING
present similar amounts at each year-end, so CAPITAL
Significant efforts have been made in recent they do not represent debt, or a liquidity or
€ Million 6/30/09 6/30/10 6/30/11 6/30/12 6/30/13 6/30/14 6/30/15 6/30/16 6/30/17 6/30/18 6/30/19
years to lower its negative working capital, business continuity problem.
120 117
102 Financial Working Capital
90
Cash 112 93 98 113 156 174 109 211 178 190 156
60
40 Current investments 0 0 0 41 0 0 0 0 0 0 0
30
10 Player transfer receivables 13 34 28 21 24 36 58 53 20 52 79
0
Bank borrowings -24 -48 -7 -43 -26 -16 0 0 0 -10 0
-30
-60
-30 Player transfer and other investments payable -146 -115 -92 -74 -76 -91 -111 -131 -70 -55 -108
-60 Subtotal -45 -37 27 59 77 103 56 133 128 177 126
-90
-90 -94 -86
-120 -98 -100 -106
-150 -123 -123 Other
-135 -132
-142 -141
-180 Available-for-sale financial assets 29 0 0 0 0 0 0 0 0 0 79
-210 -182 Provisions -10 -1 -1 -1 -2 -2 -3 -1 -2 -2 -2
Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
Taxes 1 4 -17 0 1 7 1 5 7 6 4
Subtotal 20 4 -18 -1 -1 5 -2 4 5 4 81
CASH±SHORT TERM INVESTMENTS (€ MILLION)
Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
TOTAL WORKING CAPITAL -142 -182 -141 -123 -100 -94 -135 -86 -132 -106 -60
19 153 143 169 160 103 98 85 112 93 98 154 156 174 109 211 178 190 156
The Club had total liabilities at June 30, 2019 (€224 million at June 30, 2019 and €189 million Gross debt was discussed in the previous The Club includes as debt the balance of
of €606 million (2018: €595 million) and equity at June 30, 2018). section. advances on income accruing in the future,
of €533 million (2018: €494 million), giving a which stood at €33 million at June 30, 2019
total balance sheet value of €1,138 million The Club’s gross debt at June 30, 2019, in However, the Club’s key metric is its net debt; (2018: €24 million).
(2018: €1,089 million). accordance with Spanish GAAP, totaled €174 it does not make sense to discuss what one
million, of which €50 million corresponded owes without factoring in what one owns. Net debt at June 30, 2019 amounted to €-27
Liabilities comprise gross debt, trade payables to bank borrowings and €124 million to debt million (2018: €-107 million), which is actually
(€207 million at June 30, 2019 and €271 relating to investments in players and facilities Net debt is gross debt minus cash and cash net liquidity as the sum of cash and cash
million at June 30, 2018) and other liabilities, (€135 million in the previous year: €60 million equivalents, of €156 million at June 30, 2019 equivalents and receivables from transfers,
composed of provisions, accruals, and taxes bank borrowings and €75 million investments). (2018: €190 million) and receivables from other exceeds the amounts payable on investments,
clubs from player transfers (in keeping with a bank borrowings, and advances. Net debt
core principle of consistency, since gross debt represents the external resources which,
includes amounts paid to other clubs for player coupled with own funds, are used to fund the
acquisitions and as player acquisitions/sales capital invested by the Club to carry out its
real madrid liabilities at june 30, 2018 are mirror sides of the business), of €79 million activity. Therefore, as debt is negative, own
at June 30, 2019 (2018: €76 million), recognized funds are used to fund more than all the capital
€ Million current Non-current total
in “Financial assets” in the balance sheet. invested.
Borrowings 66 69 135
Trade and other payables 271 271
Net debt at june 30, 2018
Financial liabilities 337 69 406 € Million current Non-current total
Payables for player transfers, works and repurchase of rights -56 -20 -75
Provisions 2 24 26 Player transfer receivables 52 24 76
Net investments/transfers -3 4 1
Deferred taxes 16 16 Bank borrowings -10 -50 -60
Current tax 0 0 Cash 190 0 190
Cash advance -24 -24
Public Administrations 23 23
Subtotal other net debt 180 -74 106
Accruals 99 24 123
TOTAL NET DEBT 177 -70 107
Total other liabilities 124 64 189
TOTAL LIABILITIES 461 134 595 NET DEBT AT JUNE 30, 2019
€ Million current Non-current total
Payables for player transfers, works and repurchase of rights -108 -16 -124
Player transfer receivables 79 0 79
REAL MADRID LIABILITIES AT JUNE 30, 2019 Net investments/transfers -29 -16 -45
Bank borrowings 0 -50 -50
€ MILLION current Non-current total
Cash 156 0 156
Cash advance -33 -33
Borrowings 108 66 174 Subtotal other net debt 156 -83 73
Trade and other payables 207 207 TOTAL NET DEBT 126 -99 27
Financial liabilities 316 66 381
Provisions 2 14 16
MANAGEMENT BALANCE
Deferred taxes 19 19 € Million 06/30/2018 06/30/2019
Players, facilities and other property 698 786
Current tax 0 0
Provisions and other -23 -13
Public Administrations 26 26 Net operating working capital -287 -267
Accruals 129 33 163 TOTAL NET CAPITAL INVESTED 387 506
Total other liabilities 157 67 224 EQUITY 494 533
NET DEBT -107 -27
TOTAL LIABILITIES 473 133 606 TOTAL FUNDING SOURCES 387 506
The Club’s net debt at June 30, 2019 was Comparing debt with the Club’s payment Equity represents the Club’s own funds; i.e. the The greater the amount of equity relative to
€-27 million. Rather than a debt, this actually capacity represented by ordinary cash flow funds which, with borrowings, fund the Club’s debt, the higher the Club’s value, solvency
represents net liquidity as the sum of cash and (measured using EBITDA: €176 million), yields a needs to carry out its activities. and financial autonomy, as capital invested is
cash equivalents and receivables from transfers, debt/EBITDA ratio —one of the most commonly financed more by equity than debt. The debt/
Equity is the accounting measure of enterprise
exceeds the amounts payable on investments, used solvency indicators— at June 30, 2019 of equity ratio is used as an indicator of solvency
value. For an entity like Real Madrid, which does
bank borrowings, and advances. The Club has 0.0, which is commensurate with a maximum and financial autonomy: the lower this ratio,
not distribute dividends, the annual change in
had negative net debt for the fourth year in a credit rating for financial institutions. the higher the Club’s solvency and financial
equity relates to annual profit after tax (and any
row, i.e. it enjoys a net liquidity position. autonomy.
balance sheet revaluation).
Since June 2009, it has made ongoing and Real Madrid’s debt/equity ratio has decreased
considerable efforts to reduce debt. Through the profits it obtains, the Club has
in recent years, to -0.0 at June 30, 2019; the
increased equity each year to €533 million at
value of net debt represented 0% of the value
June 30, 2019, up €38 million from the year
of equity, indicating maximum solvency and
NET DEBT before (net profit for the year).
financial autonomy.
€ Million
400
350
327
300
250 245
200
198
150
162 170 EQUITY
115 130 125
96 € Million 533
100 84 91
72 500 495
50
442 463
450
0 412
400
-4 370
-50 -13 -10 -27 350
-38 312
-100 300
275
-94 -107 251
-150 250
-141 220
-200 200 196
176
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19 150 141
106
100
68 74 80 86
Net debt : Bank borrowings + Payables/Receivables on acquisition/transfer of assets – Cash 62
50 30
A negative sign means a net liquidity position. Debt also includes the balance of non-current advances
0
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
Net debt/EBITDA ratio
3.5 Net debt/equity ratio
3.1 Net debt : Bank borrowings + Payables/Receivables on acquisition/transfer of assets – Cash
3.0 A negative sign means a net liquidity position. Debt also includes the balance of non-current advances
6.0
2.5 5.4
5.0
2.0
4.0
1.7 1.7
3.2
3.0
1.5 1.4 1.4
1.1 2.0 1.7
1.0
0.8 1.1
1.0 0.8 0.8 0.7 0.7
0.6 0.5 0.3 0.2 0.2
0.5 0.5
0.4 0
-0.1 -0.0 -0.0 -0.0 -0.0
0 n/a n/a n/a n/a n/a n/a 0.0 0.0 0.0 0.0 -1.0 -0.5
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19 -2.0 -1.4
-1.9
-3.0
EBITDA : Operating profit before depreciation and amortization. As of 2008/09, with new Spanish GAAP, it includes gains/(losses) on
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
disposals and impairment of non-current assets.
assets EQUITY AND LIABILITIES Assets/liabilities at June 30, 2019 amounted Highlights on the liability side: Bank borrowings
to €1,138 million, an increase of €49 million decreased by €10 million. Outstanding
€ THOUSAND 06/30/2019 06/30/2018 € THOUSAND 06/30/2019 06/30/2018 from the year before. payables on investments were €49 million
higher as a result of the investments made.
Sports intangible assets 310,903 316,787 Social Fund and Reserves 490,086 458,912 Highlights on the assets side: The carrying The balance of salaries payable decreased by
Other intangible assets 4,042 7,479 Profit (loss) for the year 38,394 31,174 amount of sports intangible assets decreased €58 million due primarily to the payment during
Property, plant and equipment 350,343 341,215 CAPITAL AND RESERVES 528,480 490,086 by €6 million due the net result of investment the year of bonuses for sports achievements
Investment properties 11,552 11,920 Grants received 4,276 4,420 less amortization, disposals, impairment and the year before. The balance of provisions
Non-current player transfers 56 23,812 EQUITY 532,756 494,506 transfers to available-for-sale. The value of and non-current accruals was practically
receivable
property, plant and equipment increased by unchanged. Equity at the end of the reporting
Deferred tax assets 19,111 13,043
€9 million due mainly to previous investments period amounted to €533 million, up €38
Other financial assets 29,769 20,301
in the stadium remodeling project. Other million from the year before (net profit for the
TOTAL NON-CURRENT ASSETS 725,776 734,557 Provisions for liabilities and charges 14,293 23,906
investments increased by €9 million due to year).
Bank borrowings 49,693 49,793
payments of wages, which are accrued as
Non-current payables for player acquisitions 15,279 17,444
expenses over the long term. Current- and
Non-current payables for stadium and Real Madrid
Sport City works 0 1,229 non-current receivables for player transfers
Payables for repurchase of rights/other 924 902 increased by €3 million. Available-for-sale
Deferred tax liabilities 19,390 16,230 assets increased by €79 owing to the
Accruals 33,289 24,227 reclassification from sports intangible assets.
TOTAL NON-CURRENT LIABILITIES 132,868 133,731 The cash balance decreased by €34 million
due primarily to the payment during the year
Provisions for liabilities and charges 2,163 1,920 of bonuses for sports achievements the year
Assets held for sale 78,993 Bank borrowings 94 10,151 before.
Inventories 5,570 3,671 Current payables for player acquisitions 100,608 38,307
Current player transfers receivable 78,802 52,305 Current payables for stadium and Real Madrid City 7,478 17,138
Trade receivables 84,759 98,976 works
Current payables for repurchase of rights 64 60
Current tax assets 3,881 5,743
Trade and other payables 83,477 86,237
Cash and cash equivalents 155,706 190,109 Wages and salaries payable 149,497 207,760
Accruals 4,956 3,664 Accruals 129,378 99,215
TOTAL CURRENT ASSETS 412,607 354,468 TOTAL CURRENT LIABILITIES 472,759 460,788
TOTAL ASSETS 1,138,383 1,089,025 TOTAL EQUITY AND LIABILITIES 1,138,383 1,089,025
USE OF FINANCIAL INSTRUMENTS and liquidity. Acceptable investment products Liquidity risk
include bank deposits, repos, commercial paper
Real Madrid has established a series of issued by highly solvent financial institutions, The risk that the Club will have a shortage
procedures and controls that make it possible interest-bearing accounts and other similar of funds or lack access to sufficient funds
to identify, measure, and manage the risks financial products. Specifically, investment at an acceptable cost to meet its payment
arising from financial instrument activity. in speculative financial products or those obligations at all times. To address this risk
Financial instrument activity exposes the Club in which the counterparty is not clearly and the Club aims to maintain sufficient available
to credit, market, and liquidity risk. explicitly identified are expressly prohibited. funds to carry out its operating activities and
Investments should be diversified to ensure make the investments it requires at any given
that the risk is not significantly concentrated time. On June 30, 2019, the Club had a cash
Credit risk in any one institution. Investments in current balance of €156 million and undrawn credit
financial assets must be liquid assets with lines for the amount of €285 million at a highly
Credit risk is the risk that a Club counterparty a maturity of three months or less, with a competitive variable interest rate. If drawn
will not meet its contractual obligations, i.e. repurchase commitment or a secondary down, the entire amount would mature in the
the possibility that financial assets will not be market that guarantees their immediate long term.
recovered at their carrying amount within the liquidity if required. Compliance with these
established time frame. requirements minimizes investment risk and These funds, plus the cash flows generated
therefore the Club has seen no impairment on regularly by the Club through its operating
With regard to trade receivables, the Club has any of its financial investments since 2000, the activities, allow it to comfortably meet all its
a procedure in place to measure, manage and first year for analysis of the Club’s economic payment commitments and have sufficient
control the risks arising from each of its loans. and financial performance considered in this flexibility to make decisions on potential new
The procedure covers risk measurement and management report. investments.
the initial authorization, ongoing monitoring
of the exposure and subsequent controls.
The Club, through its various departments, Market risk
assesses and monitors these exposures
on a monthly basis with a view to identify Market risk entails interest rate risk caused
risky situations and collect delays, taking by uncertainty over the future performance
the necessary precautions, including legal of the financial markets and interest rates
measures if warranted, to enable recovery of with the consequent negative impact on the
amounts past due as quickly as possible. In results of the Club’s operations and cash
many cases, in order to guarantee collection flows. As described in other sections of this
of receivables, the Club often demands management report, the Club employs an
suitable collateral and guarantees. As a result extremely prudent debt policy and arranges
of all these measures the Club’s losses on its operations with variable interest rates
uncollectible receivables are insignificant in indexed to the Euribor plus a small spread.
relation to the its annual revenue. Therefore, the annual interest charge in its
income statement is insignificant (less than
The Club’s investment policies establish 1% of EBITDA) and risk in the event of a rise
that financial investments must be made in in interest rates is immaterial. Considering
accordance with the following guidelines: They the cost that this would imply, the Club
must be arranged with financial institutions does not use hedging derivatives to manage
domiciled in Spain and of renowned solvency interest rate risk.
The Club’s average supplier payment period Given the nature of its activities, the Club’s The Club expects to build on the success
in 2018/19 was 57 days, below the legal most relevant activity in this area is the design, of its sport model, pursuing further sports
maximum established in Law 15/2010 of development and start up of the technology successes in football and basketball, which
July 5. platform to support its digital activities. have differentiated the Club from others
throughout its history and especially over
the last six years. This performance must be
PERSONNEL TREASURY SHARES supported by an economic model that aims to
achieve self-sustaining growth, where, through
In 2018/19, the Club had an average of 814 As the Club is a sports association it has no the combination of diversified revenue and
employees, of which 410 were players and shares and therefore no treasury shares. contained costs, a profitability and financial
coaches (2017: 795 and 407, respectively). structure are achieved to provide the solvency
that enables the Club to make the investments
At June 30, 2019, the Club had 817 employees EVENTS AFTER THE REPORTING PERIOD it needs to carry out its business. The stadium
(2018: 811), of which 404 (2018: 417) were remodeling project is under way in 2019/20
players and coaches. The most significant events that occurred and will be carried out without affecting the
between the end of the reporting period and matches scheduled or the stadium’s normal
the date of authorization for issue of these activities
ENVIRONMENTAL INFORMATION financial statements and management report
were as follows:
Given the nature of its activities, the Club has
no environmental liabilities, expenses, assets, • Acquisition of player transfer rights for
provisions or contingencies that could have approximately €274,000 thousand.
a significant effect on its equity, financial
position and results. • Sales, transfers or share in third-party
transactions involving player transfer rights
Real Madrid, in compliance with its for approximately €112,000 thousand.
sustainability and energy efficiency policy,
continues to study and carry out measures No other significant events occurred between
to reduce its consumption and ensure the the end of the reporting period and the date
responsible management of resources. of authorization for issue of these financial
statements that are not included in this report.
€ THOUSAND 2018/2019 BUDGET 2019/2020 Operating income (before disposal of non-current assets) is budgeted
at €822.1 million, up €64.9 million from the €757.3 million the year
Membership fees, ticket sales and other stadium revenue 175,049 161,335 before. This increase is mainly due to a higher sponsorship and
Revenue from international and friendly matches 113,593 109,685 merchandising income. In the budget, has been assumed to reach the
Broadcasting revenue 172,991 179,828 quarterfinals in Champions League. It has also been assumed in the
Marketing revenue 295,634 371,283 budget, the profit for the Club because of the favorable judgment from
the European Union General Court, which has refused the existence of
Total operating income (before disposal of non-current assets) 757,267 822,131 state aid in the valuation of the land in Las Tablas.
Membership fees, ticket sales and other stadium revenue 156,098 5,237 161,335
Revenue from international and friendly matches 108,867 818 109,685
Broadcasting revenue 177,561 2,267 179,828
Marketing revenue 363,716 7,567 371,283
Total operating income (before disposal of non-current assets) 806,242 15,888 822,131
Total operating expenses before depreciation and amortization (698,254) (42,848) (741,102)