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Annual Report

2018-2019
Annual Report
2018-2019
CONTENTS
Letter from the communication,
president media and content
04 204
football real Madrid
Foundation
06 212
basketball REAL MADRID GRADUATE
SCHOOL EUROPEAN
74 UNIVERSITY
248
Members veterans

116 260
facilities management report
2018/2019
132 272
revenue 2019/2020
season budget
164 294
LETTER FROM
THE PRESIDENT

Dear Members, That is why we work every model must remain very solid
day to make the necessary to maintain our independence
Your commitment and your changes and to recover the and to ensure the club always
loyalty have determined and hunger for trophies that is part belongs to its members.
will determine the destiny of of the identity of our club while
Real Madrid. We are one of the always acknowledging and We are now embarking on
most important institutions in recognizing the spectacular one of our biggest dreams.
world sport and without a doubt achievements of these last An key challenge. To turn the
the biggest club in history. And few years. Trophies that Santiago Bernabéu into the BOARD OF DIRECTORS
that is and will always be our have increased our European best stadium in the world. The
greatest challenge: working as pedigree, with 13 European remodeling work that will make
hard as possible to live up to our Cups, and have allowed us to our stadium a spectacular President
greatest history. distance ourselves from our avant-garde icon of the city of
main rivals. Madrid has already begun and Florentino Pérez
For 117 years we have created will also be a greater source of
a feeling together that goes In basketball we are also revenue for our club.
beyond borders. A feeling that enjoying a special moment. Vice Presidents
has grown with every victory The 35th League title and the A new Santiago Bernabéu, Fernando Fernández Tapias
and thanks to the strength of Spanish Super Cup won by this the pride of all madridistas,
a set of values that identify unforgettable team are proof just as Real Madrid City is, Eduardo Fernández de Blas
us as an institution which is that we have on our hands a which continues to grow and Pedro López Jiménez
committed to everything our winning dynasty with 17 titles in develop tirelessly. Today Real
badge and our shirt represents: the last 8 seasons. Madrid City is a benchmark in
effort, sacrifice, excellence, terms of elite performance and Secretary
talent, respect, humility and We should never believe that our in terms of the football and
solidarity. triumphs and victories are simple. basketball academies, with Enrique Sánchez González
The reality of the international state-of-the-art residences for
This Annual Report, which scenario is increasingly complex our teams, with a new partner
describes the intense work of and competitive and we must service centre in an innovative MEMBERS
an entire season, is a reflection face up to it with the robust, corporate office building that is Santiago Aguado García
of this permanent search for rigorous, modern and effective already at full capacity.
excellence and leadership in all management of our club's Manuel Cerezo Velázquez
those areas that are now part of resources. A Real Madrid City that also Jerónimo Farré Muncharaz
the competitive world of football houses the headquarters of our
and basketball. Today we are still top of the UEFA Foundation. Our commitment to † Ángel Luis Heras Aguado*
football club ranking. Leaders the most vulnerable members Nicolás Martín-Sanz García
The winning cycle that has since 2014 uninterruptedly. of society, especially children,
allowed us to win three Leaders in the sporting, financial, remains a priority objective and Catalina Miñarro Brugarolas
consecutive European Cups and social and charitable spheres. we will never give up on it. José Manuel Otero Lastres
four in five seasons is something
that is only comparable with Real Madrid is once again Dear members, thank you for Enrique Pérez Rodríguez
those feats achieved under our the most valuable club in the your loyalty. We need to remain Raúl Ronda Ortiz
president Santiago Bernabéu world, according to Forbes, united to make the dreams of
and with legends such as Alfredo and for the twelfth year we millions of madridistas a reality José Sánchez Bernal
Di Stéfano and our honorary are the club with the highest and to continue being the most Gumersindo Santamaría Gil
president, Paco Gento. revenue, according to the prestigious and admired club in
Deloitte report. Our brand is the world. José Luis del Valle Pérez
However, this has not been the most valuable of all football
the season we all hoped it clubs according to Brand
would be. Our team won Real Finance and Real Madrid is
Madrid’s seventh world club also a leader in transparency
champions trophy. It also did in Spain and Europe.
this for the third time in a row,
something no other club has Our economic strength is crucial
ever achieved. But we demand to maintain our leadership
more of ourselves and expect position and to address the future Florentino Pérez
*Ángel Luis Heras Aguado died
more. with a guarantee of success. Our President of Real Madrid C.F. on 21 December 2018.

4 ANNUAL REPORT REAL MADRID 2018-2019 LETTER FROM THE PRESIDENT


FOOTBALL 5
football

6 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 7


FIRST TEAM
2018-2019 SQUAD

COACHES GOALKEEPERS DEFENDERS MIDFIELDERS FORWARDS


1 2 3 8 10 14 7 9

Zinedine Zidane david bettoni Keylor Navas Carvajal VALLEJO Kroos Modric Casemiro mariano Benzema
Coach ASSISTANT COACH

25 4 5 15 18 20 11 17

HAMIDOU MSAIDIE Antonio Pintus SCourtois Sergio Ramos VARANE valverde M. Llorente asensio Bale Lucas Vázquez
assistant Fitness coach

30 6 12 21 22 24 28

ROBERTO VÁZQUEZ Javier Mallo luca Nacho Marcelo Brahim isco D. ceballos Vinicius Jr.
GOALKEEPING COACH FITNESS/RETRAINING COACH

13 19 23

Julen Lopetegui was coach until 29 October 2018.


Santiago Hernán Solari was coach until 11 March 2019.
José Carlos G. Parrales Kiko Casilla* ODRIOZOLA Reguilón *Kiko Casilla was a Real Madrid player until 17 January 2019.
retraining coach

8 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 9


SEVEN-TIME
WORLD CHAMPIONS
Club World Cup winners
Real Madrid was proclaimed world champion for the seventh time
and is the first club in history to win three consecutive titles
7 Winners
Club World Cup

10 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 11


Real Madrid retained the title of world champion,
the seventh in its history. In Abu Dhabi, our team
became the first to win the Club World Cup for
the third time in a row.

The victory took place on the same stage as the


previous Club World Cup: the Zayed Sports City
Stadium in Abu Dhabi, which also hosted the
semifinal against Kashima Antlers (1-3). Bale was
key to getting to the final with a spectacular hat-trick.

In the final against Al Ain (4-1), the first three


goals in the win were scored by Modric, Llorente
and Sergio Ramos. The fourth was an own goal
by Nader.

Real Madrid wins the


Club World Cup for the third
year in a row.
The starting eleven in the Abu Dhabi final.
Top (from left to right): Courtois, Sergio Ramos,
Kroos, Varane, Llorente and Benzema.
Bottom (from left to right): Lucas Vázquez,
Bale, Marcelo, Carvajal and Modric.

12 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 13


1-0

The first goal of the match was scored by Modric,


who beat the goalkeeper of Al Ain
with a great left-footed shot.

14 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 15


2-0

4-1

Marcos Llorente scored the second goal of the


match with a powerful shot from outside the area.

Ramos and Vinicius Jr. scored the


3-0 goals that completed the win for Real Madrid.

16 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 17


Marcos Llorente,
MVP of the final

BALE’S HAT-TRICK TOOK US TO THE FINAL


In the semifinals, Real Madrid beat Kashima Antlers,
the champions of Asia, thanks to a stellar performance
from Bale, who scored a hat-trick in just 11 minutes.
The Welshman has a special love affair with this
competition, in which he has scored six goals.

It is the fifth world


championship won by Real
Madrid in the 21st century.

18 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 19


REAL MADRID,
FIFA FAIR PLAY TROPHY
Real Madrid won the FIFA Fair Play Trophy, which
distinguishes the team that finishes the competition
with the best disciplinary record.

20 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 21


BALE,
CLUB WORLD CUP
GOLDEN BALL
The Welshman received the Golden Ball which
is awarded to the best player at the Club World
Cup. He scored three goals in this edition and
in the final he almost scored a repeat of the
overhead kick that he scored against Liverpool
in Kiev. A special mention must go to Kroos, the
only player who has been world champion five
times, more than any team in the current Club
World Cup format. He equalled the Cristiano
Ronaldo’s record as top scorer in the history of
the competition with six goals and also became
one of three players who has scored a hat-trick
at the Club World Cup.

The MVP award of the final went to Marcos


Llorente. The former academy player scored his
first goal with Real Madrid.

And finally, Varane ended his unforgettable year


as a double world champion: with France and
with Real Madrid.

22 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 23


2018 CLUB WORLD CUP
STANDINGS

WINNERS

REAL MADRID

RUNNERS-UP

AL AIN FC

THIRD

CA RIVER PLATE

FOURTH

KASHIMA ANTLERS

24 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 25


REAL MADRID.
SEVEN TIMES WORLD CHAMPION
FOURTH
2014 CLUB WORLD CUP CHAMPIONS

FIRST
1960 INTERCONTINENTAL CUP CHAMPIONS

FIFTH
2016 CLUB WORLD CUP CHAMPIONS

SECOND
1998 INTERCONTINENTAL CUP CHAMPIONS

SIXTH
2017 CLUB WORLD CUP CHAMPIONS

THIRD
2002 INTERCONTINENTAL CUP CHAMPIONS

SEVENTH
2018 CLUB WORLD CUP CHAMPIONS
26 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 27
1,099 DAYS
AS THE EUROPEAN
CHAMPIONS
An era-defining team that is already one
of the best in the history of football. Real
Madrid is the first team ever to win three
Champions League trophies in a row and to
win four in five years. A team that has been
European champion for 1,099 days. The
counter started on 28 May 2016, when the
Eleventh was won in Milan. After that came
the Twelfth in Cardiff and the Thirteenth in
Kiev would arrive to prolong this legendary
cycle that culminated on 1 June 2019 in the
Wanda Metropolitano, when Liverpool were
proclaimed champions against Tottenham.

1,099 days elapsed between 28 May 2016


and 1 June 2019, during which Real Madrid
remained the winner of the Champions League.

28 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 29


SERGIO RAMOS: BENZEMA:
600 GAMES FOR REAL MADRID 450 GAMES FOR REAL MADRID
After 14 seasons at the club, Sergio Ramos has The legend of Sergio Ramos began on 8 Karim Benzema played his 450th official ended his tenth season as a Real Madrid player
now played over 600 games with Real Madrid September 2005 during his official presentation match for Real Madrid in Amsterdam. After the having played 465 games and scored 222 goals.
and, with 606 in total, has beaten the record with Real Madrid. Since then, he has won 20 game, President Florentino Pérez handed a
of two Real Madrid legends: Gento and Hierro, titles: 4 Champions Leagues, 4 Club World Cups, commemorative shirt to the French striker, who
who played 601 games. Ramos is only behind 3 European Super Cup, 4 League Cups, 2 Copas completed a great season, in which he was the
Santillana (645), Sanchís (710), Casillas (725) del Rey and 3 Spanish Super Cups. team’s top scorer (30 goals) and also the player
and Raúl (741) in this ranking. with the most matches (53). Moreover, Benzema

MODRIC: 300 GAMES BENZEMA: RECORD OF CONSECUTIVE GOALS WITH


FOR REAL MADRID REAL MADRID, AND THE SEASON’S TOP SCORER
Luka Modric played his 300th match Benzema scored for fives games in
with Real Madrid against Athletic Club a row in the League, totalling 8 goals
at the Santiago Bernabéu. The Croatian in a row for Real Madrid. This broke
reached this figure in his seventh the previous record of consecutive
season in the first team and received goals in the club’s history, held
a commemorative shirt from President by Puskas, scorer of seven goals
Florentino Pérez after the game. Since during the 1961-62 League. The
his debut as a Real Madrid player in the French striker ended the season as
2012-13 season he has won 4 Champions the team’s top scorer with 30 goals.
Leagues, 4 Club World Cups, 3 European
Super Cups, 1 League Cups, 1 Copa del
Rey and 2 Spanish Super Cups.

30 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 31


REAL MADRID, TOP OF THE UEFA RANKINGS
FOR THE SIXTH CONSECUTIVE SEASON
Real Madrid finished the season leading the
UEFA coefficient rankings. The club, which
has dominated this classification since the end
of the 2013/14 season, has a total of 146,000
points. Below it are Barcelona (138,000), Bayern
Munich (128,000), Atlético de Madrid (127,000),
Juventus (124,000), Manchester City (106,000),
Sevilla (104,000), PSG (103,000), Arsenal
(101,000) and Porto (93,000).

The club coefficient rankings are based on the


results in the Champions League and in the
Europa League during the last five seasons.

UEFA COEFFICIENT RANKINGS


POSITION CLUB POINTS

1 Real Madrid 146,000


2 FC Barcelona 138,000
3 Bayern Munich 128,000
4 Atlético de Madrid 127,000
5 Juventus 124,000
6 Manchester City 106,000
7 Sevilla 104,000
8 PSG 103,000
9 Arsenal 101,000
10 Porto 93,000

Real Madrid has been top of this classification


since the end of the 2013/14 season.

32 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 33


REAL MADRID IS THE MOST VALUABLE FOOTBALL
CLUB IN THE WORLD ACCORDING TO ‘FORBES’
Real Madrid is the most valuable football club in the of television rights, the revenues of 100 million
world in 2019, with a value of 4.239 billion dollars, dollars that it obtained for winning its third
according to the prestigious magazine Forbes. consecutive Champions League and the new
sponsorship agreement with adidas. In addition,
In its report, Forbes highlights the strength of its according to Forbes, Real Madrid is the third
commercial business as keys to Real Madrid's most valuable sports institution in the world,
leadership - with special focus on the area of behind the Dallas Cowboys of the NFL and the
sponsorship -, the continuous increase in the value New York Yankees of the MLB.

RANKING OF THE WORLD'S RANKING OF THE WORLD'S MOST


MOST VALUABLE FOOTBALL CLUBS VALUABLE SPORTS INSTITUTIONS
POSITION CLUB BILLIONS OF DOLLARS POSITION CLUB BILLIONS OF DOLLARS

1 Real Madrid 4.239 1 Dallas Cowboys (NFL) 5.000


2 FC Barcelona 4.021 2 New York Yankees (MLB) 4.600
3 Manchester United 3.808 3 Real Madrid 4.239
4 Bayern Munich 3.024 4 FC Barcelona 4.021
5 Manchester City 2.688 5 New York Knicks (NBA) 4.000
6 Chelsea 2.576 6 Manchester United 3.808
7 Arsenal 2.268 7 New England Patriots (NFL) 3.800
8 Liverpool 2.186 8 LA Lakers (NBA) 3.700
9 Tottenham 1.624 9 Golden State Warriors (NBA) 3.500
10 Juventus 1.512 10 New York Giants (NFL) 3.300

34 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 35


REAL MADRID IS AT THE TOP, FOR THE POSITION

1
CLUB

Real Madrid
VALUE IN BILLIONS OF EUROS

750.9

TWELFTH YEAR, OF THE RANKING OF HIGHEST 2 FC Barcelona 690.4

EARNING CLUBS ACCORDING TO DELOITTE 3


4
Manchester United
Bayern Munich
666.0
629.2
5 Manchester City 568.4
Real Madrid earned 751 million euros in 2018, in the world according to the 21st edition of 6 Paris Saint-Germain 541.7
76 million more than in the previous year and the Football Money League report, published
7 Liverpool 513.7
131 million more than in the 2015/16 season. by the consultancy Deloitte after analysis of
8 Chelsea 505.7
As a result, it was top for the twelfth year of the the financial information for the 2017/2018
ranking of the highest earning football clubs season. 9 Arsenal 439.2
10 Tottenham 428.3

36 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 37


REAL MADRID, THE MOST VALUABLE REAL MADRID IS THE MOST
FOOTBALL CLUB IN THE WORLD ACCORDING VALUABLE FOOTBALL BRAND IN THE
TO THE REPORT ‘THE EUROPEAN ELITE 2019’ WORLD ACCORDING TO BRAND FINANCE
Real Madrid is the most valuable POSITION CLUB VALUE IN BILLIONS OF EUROS Real Madrid is the most valuable football brand POSITION CLUB BILLIONS OF EUROS
football club in Europe according to in the world according to the Brand Finance
1 Real Madrid 3.224 1 Real Madrid 1.646
the The European Elite 2019 report by Football 50 report published by the independent
the consultancy KPMG. The club is 2 Manchester United 3.207 consultancy Brand Finance. Real Madrid’s 2 Manchester United 1.472
valued at 3.224 billion euros, ahead of 3 Bayern Munich 2.696
brand is valued at 1.646 billion euros and tops 3 FC Barcelona 1.393
Manchester United (3.207) and Bayern the ranking ahead of Manchester United (1.472
Munich (2.696). Real Madrid has grown 4 FC Barcelona 2.676 billion), Barcelona (1.393), Bayern Munich (1.314), 4 Bayern Munich 1.314
by 10% in a year. 5 Manchester City 2.460 Manchester City (1.255) and Liverpool (1.191). 5 Manchester City 1.255
These six clubs comprise 40% of the value of the
6 Chelsea 2.227 6 Liverpool 1.191
The report indicates that Real Madrid’s brands included in the report, which analyses the
position is the result of the high revenues 7 Liverpool 2.095 50 largest football clubs in the world. 7 Chelsea 968
achieved between 2016 and 2019 8 Arsenal 2.008 8 Paris Saint-Germain 914
for winning the Champions League, Brand Finance highlights in its analysis that the
9 Tottenham 1.679 9 Arsenal 885
in addition to its improvement in value of Real Madrid has increased by 27% in the
profitability and an accumulated growth 10 Juventus 1.548 last year, partly thanks to winning the Champions 10 Tottenham 758
of 29% in operating income, mainly League for the fourth time in the last five years. In
driven by the growth in commercial addition, the club has the highest business value
revenue in recent years. in the world of football and the Santiago Bernabéu
leads the stadium performance classification.

38 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 39


REAL MADRID IS THE REAL MADRID, THE
MOST VALUABLE CLUB IN THE WORLD BEST FOOTBALL CLUB IN THE WORLD
ACCORDING TO THE POWA INDEX ACCORDING TO ‘FRANCE FOOTBALL’
Real Madrid is the best club in partnerships with a high commercial France Football magazine has developed The system scores teams from one to
the world in terms of the value of value, such as those with Audi, EA a ranking with the 30 best football twenty in each of the ten categories:
its sponsorship according to the Sports, Hugo Boss and Mahou. clubs in the world, which is led by Real twenty points for first place, nineteen for
POWA index, which uses artificial Madrid with 184 points, the result of the second, and so on.
intelligence to evaluate a multitude analysis of 10 different categories. The
of factors and compare all sports club leads the classification followed POSITION CLUB POINTS
POSITION CLUB POINTS
institutions in the world with each by Barcelona (177), Manchester United
1 Real Madrid 184
other. Real Madrid is second in a 1 NBA 98,038 (151), Bayern Munich (135) and Liverpool
classification led by the NBA and 2 Real Madrid 91,521 (120). The ranking is based on variables 2 FC Barcelona 177
is ahead of Barcelona. According such as the analysis of the players (list 3 Manchester United 151
3 Barcelona 89,411
to this index, Real Madrid, thanks of achievements, Golden Balls...), the
4 NFL 84,264 4 Bayern Munich 135
to the 3 Champions Leagues television audience of the teams, their
conquered consecutively, ensures 5 Premier League 62,758 reach in social networks, attendance 5 Liverpool 120
great visibility to two of its main 6 Manchester United 62,011 at the stadium, income, expenses, the 6 Juventus 107
business partners, the airline market value of the club and, finally,
7 UEFA Champions League 54,206 7 Paris Saint-Germain 94
Emirates, whose logo appears on its historical importance, the latter a
the front of the shirt, and adidas, 8 LaLiga 46,637 "subjective" fact as recognized by the 8 Chelsea 91
one of the largest sports brands 9 Liverpool 45,738 magazine. Using these criteria, 85 clubs
9 Manchester City 89
in the market. In addition to these, 10 Arsenal 44,294
around the world were analysed and
Real Madrid is involved in other finally reduced to a list of 30. 10 Arsenal 88

40 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 41


REAL MADRID, LEADER IN TRANSPARENCY REAL MADRID LEADS THE
IN THE 2018/19 CHAMPIONS LEAGUE TRANSPARENCY INDEX OF FIRST
Real Madrid is the most transparent club of the
2018/2019 Champions League, according to the
Real Madrid obtained 58.62% in institutional
transparency, 92% in communication and
DIVISION CLUBS
latest study by Dyntra, the leading global collaborative relationship with fans and the public, 78.57%
platform that aims to measure the public information in economic/financial transparency and 90% Real Madrid leads the transparency index of First that are divided into 4 parameters, which
of different entities. The club leads the ranking with a in contracting of services. "The only two clubs Division clubs, according to the report published Real Madrid passes in all cases: institutional
transparency index of 77.17%, followed by Barcelona that exceed 50% compliance in each of the four by Dyntra, the leading global collaborative transparency (58.62%); communication and
(69.57%) and Juventus (54.35%). The study categories are Real Madrid and Barcelona," platform that aims to measure the public relationship with fans and the public (92%);
analyses institutional transparency, communication says Erwin de Grave, director of International information of different entities. economic/financial transparency (78.57%); and
and relationship with fans, economic and financial Relations at Dyntra. The corporate websites of contracting of services (90%).
transparency and contracting of services of the 32 the football clubs were used as the source for Real Madrid has a transparency index of 77.17%.
clubs participating in the Group Stage of the last carrying out the assessments. The study is based on the information published
edition of the Champions League. by the clubs and in total 92 indicators are analysed

RANKING OF THE MOST TRANSPARENT CLUBS OF THE RANKING OF THE MOST TRANSPARENT
CHAMPIONS LEAGUE 2018/19 CLUBS OF THE FIRST DIVISION
Source Dyntra Source Dyntra
POSITION CLUB PERCENTAGE NO. CLUB PERCENTAGE NO. CLUB PERCENTAGE

1 Real Madrid 77.17 1 Real Madrid 77.17% - Real Sociedad 34.78%


2 FC Barcelona 69.57 2 Barcelona 66.30% 12 Celta de Vigo 32.61%
3 Juventus 54.35 3 Eibar 55.43% 13 Espanyol 31.52%
4 O. Lyon 36.96
4 Levante 51.09% - Getafe 31.52%
- Ajax 36.96
5 Leganés 48.91% 15 Betis 30.43%
6 Valencia 35.87
6 Huesca 43.48% - Rayo Vallecano 30.43%
7 Borussia Dortmund 32.61
7 Sevilla 43.48% - Girona 30.43%
8 Manchester City 30.43
9 Oporto 29.35 8 Alavés 40.22% 18 Athletic Club 29.35%

10 Schalke 04 28.26 9 Valencia 35.87% 19 Atlético de Madrid 28.26%

- Atlético de Madrid 28.26 10 Real Valladolid 34.78% 20 Villarreal 11.96%

42 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 43


ECA EUROPEAN CLUB REAL MADRID, THE MOST POPULAR
OF THE YEAR 2018 FOOTBALL TEAM IN THE WORLD
Real Madrid was chosen European Club Real Madrid was, according to Google In Europe, Real Madrid was the
of the Year 2018 by the ECA (European data, the most searched team on most searched in countries such as
Club Association) for the third consecutive the internet in 2018. Real Madrid led Switzerland, Russia, Croatia, Serbia,
season. In the ninth edition of these awards, digital searches in 97 countries around Romania and Lithuania. In addition,
the club was recognized for its great the world and on four continents the club was top of searches in the
2017/18 season. Pedro López Jiménez, (Europe, Africa, Asia and America). It US, Canada, Colombia, Peru, Chile,
vice-president of Real Madrid, collected the came ahead of Arsenal, Manchester Bolivia, Paraguay and in almost all the
award during an event held in Split (Croatia). United, Liverpool and Barcelona. countries of North Africa.

44 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 45


RESULTS
2018-2019 SEASON

uefa champions league league


ROUND DATE MATCH RESULT GOAL SCORERS MATCHDAY DATE MATCH RESULT GOAL SCORERS
Group Stage 19/09/2018 Real Madrid - Roma 3-0 Isco, Bale and Mariano 1 19/08/2018 Real Madrid - Getafe 2-0 Carvajal and Bale
Group Stage 02/10/2018 CSKA Moscow - Real Madrid 1-0 2 26/08/2018 Girona - Real Madrid 1-4 Benzema (2), Ramos and Bale
Group Stage 23/10/2018 Real Madrid - Viktoria Plzen 2-1 Benzema and Marcelo 3 01/09/2018 Real Madrid - Leganés 4-1 Benzema (2), Bale and Ramos
Group Stage 07/11/2018 Viktoria Plzen - Real Madrid 0-5 Benzema (2), Casemiro, Bale and Kroos 4 15/09/2018 Athletic - Real Madrid 1-1 Isco
Group Stage 27/11/2018 Roma - Real Madrid 0-2 Bale and Lucas Vázquez 5 22/09/2018 Real Madrid - Espanyol 1-0 Asensio
Group Stage 12/12/2018 Real Madrid - CSKA Moscow 0-3 6 26/09/2018 Sevilla - Real Madrid 3-0
Round of 16 13/02/2019 Ajax - Real Madrid 1-2 Benzema and Asensio 7 29/09/2018 Real Madrid - Atlético 0-0
Round of 16 05/03/2019 Real Madrid - Ajax 1-4 Asensio 8 06/10/2018 Alavés - Real Madrid 1-0
9 20/10/2018 Real Madrid - Levante 1-2 Marcelo
Goal scorers: Benzema 4, Bale 3, Asensio 2, Marcelo, Casemiro, Mariano, Isco, Lucas Vázquez and Kroos 1. 10 28/10/2018 Barcelona - Real Madrid 5-1 Marcelo
11 03/11/2018 Real Madrid - Valladolid 2-0 Vinicius Jr. and Ramos
12 11/11/2018 Celta - Real Madrid 2-4 Benzema, Ramos, Ceballos and Cabral (og)
FIFA Club World Cup 13 24/11/2018 Eibar - Real Madrid 3-0
14 01/12/2018 Real Madrid - Valencia 2-0 Lucas Vázquez y Wass (og)
ROUND DATE MATCH RESULT GOAL SCORERS 15 09/12/2018 Huesca - Real Madrid 0-1 Bale
16 15/12/2018 Real Madrid - Rayo Vallecano 1-0 Benzema
Semi-finals 19/12/2018 Kashima Antlers - Real Madrid 1-3 Bale (3)
17 03/01/2019 Villarreal - Real Madrid 2-2 Benzema and Varane
Final 22/12/2018 Real Madrid - Al Ain 4-1 Modric, Llorente, Ramos and Nader (og)
18 06/01/2019 Real Madrid - Real Sociedad 0-2
Goal scorers: Bale 3, Modric, Llorente and Ramos 1. Own goals: 1.
19 13/01/2019 Real Betis - Real Madrid 1-2 Modric and Ceballos
20 19/01/2019 Real Madrid - Sevilla 2-0 Casemiro and Modric
21 27/01/2019 Espanyol - Real Madrid 2-4 Benzema (2), Ramos and Bale
European Super Cup 22 03/02/2019 Real Madrid - Alavés 3-0 Benzema, Vinicius Jr. and Mariano
23 09/02/2019 Atlético Madrid - Real Madrid 1-3 Casemiro, Ramos and Bale
ROUND DATE MATCH RESULT GOAL SCORERS 24 17/02/2019 Real Madrid - Girona 1-2 Casemiro
25 24/02/2019 Levante - Real Madrid 1-2 Benzema and Bale
Final 15/08/2018 Real Madrid - Atlético Madrid 2-4 Benzema and Ramos 26 02/03/2019 Real Madrid - Barcelona 0-1
27 10/03/2019 Valladolid - Real Madrid 1-4 Benzema (2), Varane and Modric
28 16/03/2019 Real Madrid - Getafe 2-0 Isco and Bale
29 31/03/2019 Real Madrid - Huesca 3-2 Isco, Ceballos and Benzema
Copa del Rey 30 03/04/2019 Valencia - Real Madrid 2-1 Benzema
31 06/04/2019 Real Madrid - Eibar 2-1 Benzema (2)
ROUND DATE MATCH RESULT GOAL SCORERS 32 15/04/2019 Leganés - Real Madrid 1-1 Benzema
Round of 32 31/10/2018 Melilla - Real Madrid 0-4 Benzema, Asensio, Odriozola and Cristo 33 21/04/2019 Real Madrid - Athletic 3-0 Benzema (3)
Round of 32 06/12/2018 Real Madrid - Melilla 6-1 Asensio (2), Isco (2), Vinicius Jr. and Javi Sánchez 34 25/04/2019 Getafe - Real Madrid 0-0
Round of 16 09/01/2019 Real Madrid - Leganés 3-0 Ramos, Lucas Vázquez and Vinicius Jr. 35 28/04/2019 Rayo Vallecano - Real Madrid 1-0
36 05/05/2019 Real Madrid - Villarreal 3-2 Mariano (2) and Vallejo
Round of 16 16/01/2019 Leganés - Real Madrid 1-0
37 12/05/2019 Real Sociedad - Real Madrid 3-1 Brahim
Quarter-finals 24/01/2019 Real Madrid - Girona 4-2 Ramos (2), Lucas Vázquez and Benzema
38 19/05/2019 Real Madrid - Real Betis 0-2
Quarter-finals 31/01/2019 Girona - Real Madrid 1-3 Benzema (2) and Llorente
Semi-finals 06/02/2019 Barcelona - Real Madrid 1-1 Lucas Vázquez Goal scorers: Benzema 21, Bale 8, Ramos 6, Mariano, Ceballos, Modric, Isco and Casemiro 3, Marcelo, Vinicius Jr. and Varane 2, Lucas Vázquez, Brahim, Vallejo, Carvajal
Semi-finals 27/02/2019 Real Madrid - Barcelona 0-3 and Asensio 1. Own goals: 2.

Goal scorers: Benzema 4, Asensio, Ramos and Lucas Vázquez 3, Isco and Vinicius Jr. 2, Llorente, Odriozola, Javi Sánchez and Cristo 1.
Pre-season and friendly games
DATE MATCH STADIUM RESULT GOAL SCORERS
Santiago Bernabéu Trophy
01/08/2018 Manchester United - Real Madrid Hard Rock Stadium 2-1 Benzema
EDITION DATE MATCH RESULT GOAL SCORERS 05/08/2018 Real Madrid - Juventus FedExField 3-1 Asensio (2) and Bale
08/08/2018 Real Madrid - Roma MetLife Stadium 2-1 Asensio and Bale
XXXIX 11/08/2018 Real Madrid - Milan 3-1 Benzema, Bale and Mayoral
Goal scorers: Asensio 3, Bale 2 and Benzema 1.

46 REPORT REALMADRID
ANNUAL REPORTREAL MADRID2018-2019
2018-2019 FOOTBALL 47
LUKA MODRIC’S
YEAR
48 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 49
MODRIC,
GOLDEN BALL.
Luka Modric was crowned in Paris as the best played two excellent matches in Abu Dhabi and
footballer in the world in 2018. The Real Madrid in the top European competition he played a key
midfielder received the Golden Ball in recognition role in winning the Thirteenth and was chosen as
of his excellent year. France Football magazine, the best midfielder of the tournament.
which awards this prestigious trophy annually,
presented the Croatian with the award in an event In addition, the Real Madrid player captained
that was attended by a large delegation from the Croatian national team that reached the
the club, headed by President Florentino Pérez. 2018 World Cup final and his outstanding role
Modric guided Real Madrid to victory in the Club in Russia earned him the competition’s Golden
World Cup and Champions League in 2018. He Ball.

50 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 51


Florentino Pérez and Real Madrid legends
Butragueño, Roberto Carlos, Amancio and Raúl
accompanied Modric, who was crowned in Paris as
the best footballer in the world.

52 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 53


THE REAL MADRID
AND THE GOLDEN BALL:
A LEGENDARY RELATIONSHIP

54 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 55


MODRIC,
THE BEST FIFA MEN'S
PLAYER 2018 AWARD
Luka Modric won The Best FIFA Men's Player composed of the coaches and captains of
2018 award at the gala held on 24 September the national teams, a specialized journalist
at the Royal Festival Hall in London. In the third representing each national team and fans
edition of this trophy, Modric beat Cristiano from around the world registered at FIFA.com.
Ronaldo and Salah in the vote cast by a jury

56 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 57


COURTOIS, THE BEST RAMOS, MARCELO, VARANE AND
FIFA GOALKEEPER 2018 MODRIC, IN THE FIFA/FIFPRO
AWARD WORLD XI
Thibaut Courtois received The Best FIFA team, beat Lloris and Schmeichel in the vote
Goalkeeper 2018 at the gala in London. The cast by a group of former goalkeepers and
Real Madrid goalkeeper, Golden Glove of the former strikers chosen by FIFA.
Russian World Cup with the Belgian national

Four Real Madrid players were included in the Marcelo was a member of this eleven for the
FIFA/FIFPro World XI 2018. Ramos, Marcelo, fifth time, Modric for the fourth consecutive year
Varane and Modric were included in the and Varane was part of the FIFA/FIFPro World XI
ideal lineup and no other club had as many for the first time. The rest of the members were:
representatives in the team of the year. For De Gea, Alves, Kanté, Hazard, Messi, Mbappé
Sergio Ramos it was the ninth time in his career. and Cristiano Ronaldo.

58 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 59


MODRIC, 2017/2018
UEFA PLAYER OF THE YEAR
Luka Modric received the 2017/18 UEFA Player UEFA member federations and 80 coaches who
of the Year award at the gala held at the Grimaldi were involved in the Champions League and
Forum in Monaco. The Real Madrid player beat the Europa League in the 2017/18 season.
Cristiano Ronaldo and Salah in the vote by a
jury composed of 55 journalists representing

NAVAS, RAMOS AND MODRIC,


THE BEST IN THEIR POSITIONS
IN THE 2017/18 CHAMPIONS LEAGUE

Real Madrid starred in the 2017/18 Champions Navas played 11 games with Real Madrid in the
League awards per position, which were Champions League and beat Alisson and Buffon
presented at the Grimaldi Forum in Monaco. in the voting. Ramos, who also played 11 games
Keylor Navas, Sergio Ramos and Luka Modric and scored a goal, beat his teammates Varane
were chosen best goalkeeper, best defender and and Marcelo in the voting. And Modric, scorer of
best midfielder in the competition, respectively. one goal in his 11 games, beat De Bruyne and
Kroos to the award.

60 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 61


The winners at the UEFA gala were accompanied by
Florentino Pérez and by Real Madrid legends Beckham, Kaka,
Figo and Roberto Carlos.

62 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 63


RAMOS, VARANE, MARCELO AND MODRIC, COURTOIS, WORLD’S BEST GOALKEEPER
IN THE UEFA.COM TEAM OF THE YEAR 2018 OF 2018 ACCORDING TO THE IFFHS
Sergio Ramos, Marcelo, Varane and Dijk, Kanté, Hazard, Mbappé, Messi and The International Federation of
Modric were included in the Team of Cristiano Ronaldo. Sergio Ramos was Football History and Statistics
the Year 2018 published by Uefa.com. included in the best eleven for the eighth (IFFHS) recognized Courtois’
The four Real Madrid players were time, the seventh in a row. Marcelo and fantastic season by selecting him
voted by the users of this website. Real Modric had also been selected in the as the World’s Best Goalkeeper of
Madrid was the club with the most previous edition, while for Varane it was 2018. The Real Madrid goalkeeper
representatives in this best eleven, his first inclusion. received his third award in the
which also featured Ter Stegen, Van space of just a few months having
been chosen as the Golden Glove
at the World Cup in Russia and best
goalkeeper in The Best Awards
gala. The votes of football experts
from 90 countries put him ahead of
Lloris, Buffon, Keylor Navas, Oblak
and Ter Stegen.

MODRIC, BEST PLAYMAKER


OF 2018 ACCORDING TO THE IFFHS
Luka Modric was the Best
Playmaker of 2018 according to
the International Federation of
Football History and Statistics
(IFFHS). Football experts from 90
countries voted in the award which
was given to the Croat, who added
yet another trophy for his fantastic
2018 season, in which he won the
Golden Ball, The Best Award and
the UEFA Best Player of the Year.
Behind the Real Madrid midfielder
came Messi, Hazard, De Bruyne
and Neymar.

64 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 65


CASEMIRO Y MILITÃO, CEBALLOS, VALLEJO AND MAYORAL,
CHAMPIONS OF THE COPA AMÉRICA U-21 EUROPEAN CHAMPIONS
Real Madrid players Casemiro and Militão were against Paraguay due to suspension. He also The Spanish national team won the U-21 European Ceballos scored two goals and provided
crowned champions of the Copa América with scored a goal in the competition, in the Group Championship for the fifth time in its history and an assist in the tournament. Borja Mayoral,
Brazil. The hosts won their ninth continental Phase match against Peru. Meanwhile, Militão did so with several Real Madrid players in its ranks: meanwhile, scored two goals. The three
title after defeating Peru (3-1) in the final played came on in the 77th minute of the final, making Vallejo, Ceballos and Borja Mayoral. The first two players join the list of European Under-21
in the Maracana. Casemiro, a fundamental part his debut in the tournament with the canarinha. were the captains of the national team, which faced champions currently in the Real Madrid
of coach Tite’s system, played the entire game. The Madrid defender waited for his opportunity Italy, Belgium, Poland and France before winning the squad, which also includes Nacho, Carvajal
and was finally rewarded with playing the Copa final against Germany (2-1). Both, moreover, were and Isco, who won the title in 2013.
The Real Madrid midfielder was a starter in all the América and taking part in a new victory for included by UEFA in the best team of the tournament.
tournament matches except in the quarterfinals Brazil.

LUNIN, U-20 WORLD


CUP CHAMPION
WITH UKRAINE
Andriy Lunin, was crowned U-20 World Cup
champion with Ukraine. The Real Madrid
goalkeeper was one of the stars of the
competition held in Poland and was chosen
as the best goalkeeper of the tournament.
The Ukraine national team culminated its
excellent participation by beating South
Korea in the final (3-1).

66 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 67


SERGIO RAMOS BEATS THE RECORD VARANE, AWARDED
OF VICTORIES WITH THE NATIONAL TEAM (122) FRANCE’S LEGION OF HONOUR
During the build-up to the qualifying match Raphaël Varane was awarded the France’s
for the 2020 European Championship Legion of Honour along with the rest of the
between Spain and Sweden at the Santiago members of the team that won the World Cup
Bernabéu, Sergio Ramos was recognized in Russia. The president of France, Emmanuel
for his record of victories with the national Macron, awarded the team led by Didier
team. The Real Madrid captain received a Deschamps with the country’s highest official
plaque from the Spanish Football Federation distinction at a ceremony held at the Élysée
to commemorate his record number of wins Palace in Paris. “I am very happy and proud.
with the national team which he achieved Being world champions was a great moment. It
in the previous match against the Faroe was a fantastic adventure, football is more than
Islands (122). Behind the Madrid defender just a sport, it conveys important values”, said
in the record number of wins, who against the French centre-back after being given the
Sweden won his 123th international match, award. The French national team was crowned
come Iker Casillas (121), Xavi (100) and world champion for the second time in its history
Iniesta (96). after defeating Croatia (4-2) in the final of the
World Cup in Russia. Varane, who played every
minute in the competition, was one of the most
important parts of the French team's success.

SERGIO RAMOS, SEVEN STARS AWARD OF THE KEYLOR NAVAS, AWARDED THE 2017
COMMUNITY OF MADRID IBERO-AMERICAN COMMUNITY TROPHY
Accompanied by Florentino Pérez, Sergio Keylor Navas collected the Ibero-American
Ramos received at the Real Casa de Correos Community Trophy awarded by the Spanish
in Madrid the Seven Stars Award of the National Sports Council at the National Sports
Community of Madrid 2016 for Best Male Awards 2017 ceremony, which took place at
Sportsperson. This distinction highlights the the Royal Palace of El Pardo. The Real Madrid
work of sportspeople who have achieved goalkeeper received the trophy from King
great success and the organizations that Felipe VI for his "outstanding contribution to the
have contributed the most each year to the promotion and dissemination of sport”. Navas,
promotion of sport in the region. In his thank- who won the Champions League, Club World
you speech, the Real Madrid captain said: “I feel Cup, League and European and Spanish Super
tremendous joy and pride to have been chosen Cups in 2017, said: "I am very happy and proud to
as the best male sportsperson in these awards. receive this award”. The Costa Rican goalkeeper
The Community of Madrid welcomed me more was also chosen as Goalkeeper of the Year
than 13 years ago and here I have grown as a 2018 by the Confederation of North, Central
person and professional, and I feel at home. I American and Caribbean Association Football
proudly represent Real Madrid as captain and (CONCACAF). This is the third consecutive time
we carry the name of this Community around that the goalkeeper has received this award
the world in the most honest way possible”. having won it in 2016 and 2017.

68 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 69


THE ACADEMY
Nine academy teams were champions.
Of the 13 teams that make up the Real Madrid What has been one of the best seasons in the
Academy, nine won the league championship history of the academy has also been reflected Six academy teams didn’t lose a single
and one was runner-up in the 2018-2019 in the spectacular scoring records. The 13 teams game in their respective leagues.
season. These results are some of the best scored a total of 1,758 goals in their respective
that the Academy has achieved in the last three leagues, the highest number in the last 12
decades. seasons which is an average of more than 135
per team. The Under-10s A, with 257, scored the
Real Madrid Castilla, with one of the youngest most goals of all the academy teams.
teams of the 80 that make up the category,
performed very solidly all season which allowed
it to finish in the top four of Group I of Second
Division B.

As a result it played the promotion phase to the


national Second Division. In the first leg, Castilla
was far superior and beat Cartagena (3-1) but
that team wasn’t able to get through after a very
tough return leg.

The Under-18 A team was runner-up in Group


V of the category’s Division of Honour, while in
the Copa del Rey it fell just sort of reaching its
seventh consecutive final.

Of the nine academy teams that were champions,


six ended their respective competitions
unbeaten. The two Under-16, the Under-14 A,
the Under-12 A, the Under-10 A and the Under-8
teams managed to not lose a single game. The
statistics of the Under-12 A and the Under-8
teams were particularly impressive.

A special mention must go to the championship


won by the Under-12 B team, one of the most
complicated of the lower categories since the
physical difference with their rivals, almost all a
year older, is more noticeable at this age. The
Under-14 B and the Under-12 A teams won
the LaLiga Promises International and National
Tournaments respectively. The Under-16 A, the
Under-14 A, the Under-12 A and the Under-10
A teams finished the season by winning the
Madrid Tournament of Champions in their
respective categories.
Real Madrid’s Under-14 B team, champion of the La Liga
Promises International Tournament (Arona).

70 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 71


UNDER-14 A UNDER-14 B
REAL MADRID CASTILLA UNDER-18 A League champions. Fourth in the League.
Fourth in Group I of Second Division B. Runners-up in Group 5 of the Division of Honour. (Group 1 of the Under-14 Division of Honour). (Group 2 of the Under-14 Division of Honour).
First knockout round of the promotion phase Semifinalists in the Copa del Rey U-18. Winners of the U-14 Madrid Tournament of Champions. Winners of the La Liga Promises International Tournament (Arona).
to the Second Division. Quarter-finalists in the UEFA Youth League.
Quarter-finalists in the Copa de Campeones.

UNDER-12 A UNDER-12 B
League champions. League champions.
(Group 1 of the Under-12 Autonomous Community's First Division). (Group 2 of the Under-12 Autonomous Community's First
Winners of the U-12 Madrid Tournament of Champions. Division).
Winners of the La Liga Promises National Tournament (Villarreal).
UNDER-18 B UNDER-18 C
League champions. League champions.
(Group 12 of the Under-18 National League). (Group 1 of the Under-18 Autonomous Community's First
Winners of the MIC International Tournament. Division).
Runners-up of the U-18 Madrid Tournament of Champions.

UNDER-10 A UNDER-10 B
League champions. Third in the League.
(Group 7 of the Preferente Under-10 Football 7-Madrid). (Group 7 of the Preferente Under-10 Football 7-Madrid).
Winners of the U-10 Madrid Tournament of Champions.
Winners of the Iscarcup Tournament.

UNDER-16 A UNDER-16 B
League champions. League champions.
(Group 1 of the Under-16 Autonomous Community's First (Group 2 of the Under-16 Autonomous Community's First
Division). Division).
Winners of the U-16 Madrid Tournament of Champions. Runners-up of the U-16 Madrid Tournament of Champions.

UNDER-8
League champions.
(Group 27 of the Under-8 Football 7-Madrid).

72 ANNUAL REPORT REAL MADRID 2018-2019 FOOTBALL 73


basketball
FIRST TEAM
2018-2019 SQUAD

Point guard-
COACHES point guard shooting guard shooting guard forwards Power forward center
7 23 20 1 24 3 14

Pablo Laso Jesús Mateo CAMPAZZO Llull Carroll CAUSEUR deck Randolph Ayón
Coach Assistant coach

19 25 5 16 9 22

Francisco Redondo ISIDORO CALÍN Pantzar prepelic Rudy Yusta F. Reyes TAVARES
Assistant coach Assistant coach

44 33 32

Juan Trapero TAYLOR THOMPKINS KUZMIC


Fitness coach

76 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 77


ENDESA
LEAGUE CHAMPIONS
Real Madrid won its fifth League title in seven years,
maintaining its dominance in Spain 35 Winners
Endesa League

78 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 79


LEAGUE CHAMPIONS
FOR 35TH TIME

Real Madrid won its 35th League title, the


fourth in the last five years. It did so at the
Palau Blaugrana, where it won its third game
of the finals against Barcelona to go 3-1
up and take the title. The team reached the
playoffs after going on an impressive run of 10
consecutive victories in the Regular League,
which secured home court advantage in all the
knockout rounds.

After beating Baxi Manresa in the first round


and Valencia Basket in the second round, Real
Madrid secured a place in its eighth consecutive
Endesa League final (all of these with Pablo
Laso as coach). It was one of the best finals
of recent years, which will be remembered for
Carroll's three-pointer in the second match. A
three-pointer in the last second that culminated
an almost impossible comeback (81-80) and that
meant a win for Real Madrid who went 2-0 up in
the tie. After losing the third game by one point,
Real Madrid completed the win in the fourth
game at the hands of Campazzo (MVP of the
final) and Tavares, who dominated the rebounds.
The 68-74 victory meant a 35th League title for
Real Madrid and was the deserved reward for a
year filled with difficulties. It also meant a fifth
League for Pablo Laso in eight finals and the
confirmation of Madrid's supremacy in Spanish
basketball having won the championship in four
of the last five seasons.

Felipe Reyes lifts Real Madrid’s 35th League


trophy in the Palau Blaugrana after winning the
third game of the finals against Barcelona.

80 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 81


Laso’s Real Madrid team have won
17 trophies in 8 years.

Carroll's three-pointer in the second game against


Barcelona. A basket in the last second that Real Madrid won the championship for the
culminated Real Madrid’s comeback (81-80) and second successive season.
put them 2-0 up in the tie.

82 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 83


CAMPAZZO, MVP OF THE FINAL
OF THE ENDESA LEAGUE
Facundo Campazzo was voted MVP of the Final He is the first Argentine player to win the MVP
of the Endesa League. of the League final. Upon receiving the award
he said: “It has been a tremendous year, I’m on
The point guard, vital to the way Real Madrid cloud nine. I work to raise my level, to bring out
play, averaged in the 4 games against Barcelona the best version of myself every day”.
14 points, 3.7 assists and a score of 19.2.

The 68-74 victory provides confirmation of Madrid's supremacy


in Spanish basketball having won the championship in four of
the last five seasons.

Causeur won his fourth title with Real Madrid in two seasons. Campazzo was voted MVP of the final.

84 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 85


Fifth league title for Carroll and
the second for Tavares.
The champions celebrated the trophy in the
Palau's dressing room and posed in a new Llull
selfie for history.

The squad continued to celebrate the title achieved


at the Palau Blaugrana in the dressing room.

86 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 87


The squad, the coaching staff and the Board Reyes and Llull present the 35th League title
of Directors visited the Real Casa de Correos, to the Real Madrid fans.
headquarters of the Community of Madrid.

They also visited the Palacio de Cibeles, The team with the customary photo
the headquarters of the Madrid City Council. on the Santiago Bernabéu pitch.

88 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 89


WINNERS OF
THE SUPER CUP
Real Madrid started the season winning the Super Cup in
Santiago de Compostela, the fifth in its history.
5 Winners
of the Super Cup

90 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 91


WINNERS OF
THE SUPER CUP
The Endesa League was the second trophy of
the season for Real Madrid, which started the
season winning the Spanish Super Cup, the fifth
in the club's history. In Santiago de Compostela,
the team defeated Obradoiro first in the semifi-
nals (61-81) with Llull, Randolph and Deck as top
scorers. In the final they faced up against Kirol-
bet Baskonia.

Led by Llull, scorer of 15 points and chosen as


MVP of the tournament, Real Madrid decided
the match in the last quarter in which they only
allowed their opponents to score 11 points. It
ended 80-73 for the team led by Pablo Laso, in
which Campazzo and Prepelic also shone. With
the winning of the League months later, Real Ma-
drid did the double once more.

Real Madrid conquered this trophy for the


fifth time after defeating Baskonia in the
final played in Santiago.

92 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 93


Rudy, Carroll, Reyes and Llull have won the
Spanish Super Cup with Real Madrid four times.

Llull was awarded his second MVP of the The players celebrate their fifth Super Cup at the
Super Cup after the one in Vitoria in 2014. Multiusos Fonts Do Sar in Santiago beating a
great opponent, Baskonia.

94 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 95


In the EuroLeague, Real Madrid finished the
Regular Season in third place and faced up
against Panathinaikos in the playoffs. They gave
the Greek team no chance, beating them 3-0 and
qualified for their seventh Final Four in the last
nine years. CSKA of Moscow awaited them in
the semifinals in Vitoria. Real Madrid dominated
until the last three minutes, when the match went
the way of the Russian side (95-90).

In the Copa del Rey, our team reached the final


for the sixth consecutive season and faced
up against Barcelona Lassa. The match was
resolved by a referring decision by awarding a
score to a shot by Tomic believing that, what
was actually a rebound, was an illegal block by
Randolph. They reviewed the play on the instant
replay but incomprehensibly they only checked
two angles of the eleven they had at their
disposal and in less than a minute they decided
to give two points to Barcelona, which resulted
in the final score of 93-94.

TAVARES, BEST DEFENDER


OF THE EUROLEAGUE
Walter Tavares collected the trophy for the
best defender of the Euroleague at the awards
ceremony that took place at the Vitoria
Conference Centre. The Real Madrid centre,
decisive thanks to his rebounds and blocks,
said at the event: "I feel very happy and it is very
rewarding to win this award”.

96 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 97


FELIPE REYES,
A RECORD CAPTAIN
More than 1,000 games for Real Madrid

During the Endesa Super Cup 2018, Felipe in the Endesa League (798) and also in the
Reyes became the oldest player to wear the EuroLeague (345). With more than 1,000 games
Real Madrid shirt, beating Toñín Llorente. Since for Real Madrid, Felipe Reyes renewed for a year
then, he hasn't stopped breaking records. He is and, therefore, will have more opportunities to
already the player with the most matches played continue beating these and other records.

Reyes broke the record for games played in the


Euroleague (342) and in the Endesa League (779).

Reyes reached 1,000 games for Real Madrid against


Valencia Basket in the second match of the Endesa
League semifinal playoff.

98 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 99


Offical Real Madrid Basketball photo for the
2018/19 season.

100 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 101


THE REAL MADRID BASKETBALL TEAM,
THE THIRD TEAM IN THE WORLD WITH
THE MOST FOLLOWERS ON FACEBOOK
RANKING OF EUROLEAGUE RANKING OF NBA TEAMS AND
It has 15.9 million followers and is only behind the Los TEAMS WITH THE MOST REAL MADRID WITH THE
Angeles Lakers and the Chicago Bulls. FOLLOWERS ON FACEBOOK MOST FOLLOWERS ON FACEBOOK
POSITION CLUB FOLLOWERS POSITION CLUB MILLIONS OF FOLLOWERS

1 REAL MADRID 15.9 M 1 L. A. Lakers 21.6


Real Madrid is a world leader on social media. Excluding those two franchises, Real Madrid is
Its leadership on social media in football, with ahead of the other 28 teams in the NBA and has 2 FC Barcelona Lassa 2.4 M 2 Chicago Bulls 17.9
109 million followers on Facebook, is now more followers than the Boston Celtics (9 million), 3 Fenerbahçe 1.2 M 3 REAL MADRID 15.9
matched by its leadership in basketball, the the team with the most titles, and the Golden
4 Olympiacos 404,000 4 Miami Heat 15.4
third team in the world with the most followers. State Warriors (11.3 million), winner in three of the
The 15.9 million fans of the Real Madrid last five seasons. Only six basketball clubs in the 5 Panathinaikos 388,000 5 G. S. Warriors 11.3
basketball page on Facebook make it the world have more than 10 million followers. Apart 6 Bayern Munich 300.000 6 Houston Rockets 10.9
third most followed team, only behind the Los from the Lakers, the Bulls and Real Madrid, these 7 Anadolu Efes 280,000 7 Boston Celtics 9
Angeles Lakers (21.6 million) and the Chicago are the Miami Heat (15.4), the Warriors (11.3) and
8 Maccabi Tel Aviv 235,000 8 Cleveland Cavaliers 8.7
Bulls (17.9 million) and the only European club the Houston Rockets (10.9). At the bottom of the
that can compete with the NBA, according to ranking, 12 NBA franchises have less than two 9 Zalgiris Kaunas 205,000 9 San Antonio Spurs 7.1
a study published by El Español. million fans on Facebook. 10 Olimpia Milan 171,000 - Oklahoma City Thunder 7.1
11 CSKA 94,000 11 Sacramento Kings 6.7
12 New York Knicks 5.9
13 Dallas Mavericks 4.4
14 L. A. Clippers 3.7
15 Indiana Pacers 3.2
16 Orlando Magic 2.7
17 Brooklyn Nets 2.6
18 Portland Trail Blazers 2.4
19 Toronto Raptors 2.3
20 Denver Nuggets 1.9
- Minnesota Timberwolves 1.9
22 Phoenix Suns 1.8
- Memphis Grizzlies 1.8
- Detroit Pistons 1.8
- Utah Jazz 1.8
26 Charlotte Hornets 1.7
- Philadelphia 76ers 1.7
- New Orleans Pelicans 1.7
29 Atlanta Hawks 1.6
- Milwaukee Bucks 1.6
31 Washington Wizards 1.5

102 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 103


TRIBUTES TO PEDRO FERRÁNDIZ,
DONCIC AND NOCIONI
Real Madrid paid tribute to Pedro Ferrándiz Llull and Reyes handed him a replica of the last With "Welcome to your home, Luka" on the season (Final Four, EuroLeague and Regular
before the start of the EuroLeague match in Euroleague title won in Belgrade and several former WiZink Center scoreboards, the fans applauded League) and twice chosen best young player of
which the team defeated Barcelona at the players of the section, such as Luyk or Emiliano, Doncic before the game, who stepped onto the the EuroLeague (Rising Star).
WiZink Center. Florentino Pérez, president posed for the family photo minutes before the tip court with the white number 7 shirt to receive
of the club, presented a shirt to the Madrid off. Ferrándiz, an honorary member, who coached a replica of the last EuroLeague at the hands Real Madrid paid tribute to Nocioni at half-
legend for his 90th birthday with the signature the basketball team for 13 seasons and won 4 of the team captains, Reyes and Llull, while time during the League match against Valencia
of all the current members of the basketball European Cups, 12 Leagues and 11 Cups, received receiving an ovation from the spectators present Basket. The former Real Madrid player during
first team. recognition from the fans who attended the game. at the first Euroleague playoff game. Earlier, the three seasons (2014-17), in which he won 1
current Dallas Mavericks player greeted his EuroLeague and was MVP of the final played
former teammates in the dressing room. in Madrid, 1 Intercontinental Cup, 2 Leagues,
3 Copa del Rey, 1 Super Cup and was part
Doncic said goodbye to Real Madrid last of the team that made history by winning all
summer to play in the NBA after six years full of five trophies it played in that year, received
success. The academy player played 216 games from his compatriots Campazzo and Deck a
with Real Madrid and accumulated a significant replica of the 2015 EuroLeague trophy and a
trophy haul: 1 EuroLeague, 1 Intercontinental, commemorative shirt with his name on signed
3 Leagues, 2 Copa del Rey, 3 MVP awards this by all the members of the squad.

104 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 105


RESULTS
2018-2019 SEASON

ACB LEAGUE
ROUND MATCH

regular season
Matchday 1 Real Madrid 88 - Iberostar Tenerife 73
Matchday 2 Valencia Basket 70 - Real Madrid 88
PRE-SEASON Matchday 3 Real Madrid 89 - Unicaja 82
Matchday 4 Real Madrid 92 - Divina Seguros Joventut 69
competition MATCH Matchday 5 Monbus Obradoiro 73 – Real Madrid 86
Matchday 6 Real Madrid 90 – San Pablo Burgos 77
FRIENDLY MATCH San Pablo Burgos 85 - 98 Real Madrid
Matchday 7 Real Madrid 105 - MoraBanc Andorra 107
8TH EDITION COSTA DEL SOL TOURNAMENT Real Madrid 80 - 69 Olympiacos Matchday 8 Montakit Fuenlabrada 80 - Real Madrid 95
Matchday 9 Real Madrid 104 – Delteco GBC 71
Unicaja 47 - 96 Real Madrid
Matchday 10 FC Barcelona Lassa 86 - Real Madrid 69
Matchday 11 Real Madrid 87 - Herbalife Gran Canaria 63
Matchday 12 Café Candelas Breogán 84 – Real Madrid 71
Matchday 13 Real Madrid 80 – UCAM Murcia 74
ENDESA SUPER CUP Matchday 14 Kirolbet Baskonia 74 - 91 Real Madrid
Matchday 15 Movistar Estudiantes 93 - 88 Real Madrid
competition MATCH Matchday 16 Real Madrid 98 - 96 Tecnyconta Zaragoza
Semi-final Monbus Obradoiro 61 - 81 Real Madrid Matchday 17 Baxi Manresa 78 – 83 Real Madrid
Matchday 18 Real Madrid 89 - 79 Montakit Fuenlabrada
Final Real Madrid 80 - 73 Kirolbet Baskonia
Matchday 19 Unicaja 103 - 102 Real Madrid
Matchday 20 Real Madrid 82 - 76 Kirolbet Baskonia
Matchday 21 MoraBanc Andorra 66 - 87 Real Madrid
Matchday 22 Divina Seguros Joventut 74 - 83 Real Madrid
COPA DEL REY Matchday 23 Real Madrid 91 – 57 Baxi Manresa
Matchday 24 Real Madrid 76 - 82 FC Barcelona Lassa
ROUND MATCH Matchday 25 Iberostar Tenerife 82 - 91 Real Madrid
Quarter-finals Real Madrid 94 - 63 Movistar Estudiantes Matchday 26 Herbalife Gran Canaria 71 - 77 Real Madrid
Matchday 27 Real Madrid 94 - 70 Monbus Obradoiro
Semi-finals Real Madrid 93 - 81 Divina Seguros Joventut
Matchday 28 UCAM Murcia 80 - 82 Real Madrid
Final Real Madrid 93 - 94 FC Barcelona Lassa
Matchday 29 Real Madrid 94 – 89 Cafés Candelas Breogán
Matchday 30 San Pablo Burgos 84 - 102 Real Madrid
Matchday 31 Real Madrid 109 - 92 Movistar Estudiantes
Matchday 32 Tecnyconta Zaragoza 70 - 85 Real Madrid
Matchday 33 Real Madrid 83 - 77 Valencia Basket
Matchday 34 Delteco GBC 76 – 95 Real Madrid

PLAYOFFS
Quarter-finals / 1st match Real Madrid 98 – 75 BAXI Manresa
Quarter-finals / 2nd match BAXI Manresa 73 – 88 Real Madrid
Semi-finals / 1st match Real Madrid 94 - 72 Valencia Basket
Semi-finals / 2nd match Real Madrid 79 - 66 Valencia Basket
Semi-finals / 3rd match Valencia Basket 78 - 85 Real Madrid
Final / 1st match Real Madrid 87 - 67 FC Barcelona Lassa
Final / 2nd match Real Madrid 81 - 80 FC Barcelona Lassa
Final / 3rd match FC Barcelona Lassa 78 – 77 Real Madrid
Final / 4th match FC Barcelona Lassa 68 – 74 Real Madrid

106 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 107


EuroLeague
ROUND MATCH

regular season
Matchday 1 Real Madrid 109 – 93 Darussafaka
Matchday 2 AX Armani Exchange Milan 85 – 91 Real Madrid
Matchday 3 Real Madrid 97 - 79 Kirolbet Baskonia
Matchday 4 Real Madrid 89 – 55 Buducnost Voli
Matchday 5 Zalgiris 79 - 90 Real Madrid
Matchday 6 Maccabi Fox Tel Aviv 66 – 87 Real Madrid
Matchday 7 Real Madrid 79 - 74 Khimki Moscow
Matchday 8 Real Madrid 89 - 76 Herbalife Gran Canaria
Matchday 9 Olympiacos 88 - 83 Real Madrid
Matchday 10 Real Madrid 88 - 93 CSKA Moscow
Matchday 11 Anadolu Efes 82 - 84 Real Madrid
Matchday 12 Real Madrid 92 - 65 FC Barcelona Lassa
Matchday 13 Real Madrid 89 – 68 Panathinaikos OPAP
Matchday 14 FC Bayern Munich 72 – 82 Real Madrid
Matchday 15 Fenerbahçe 65 – 63 Real Madrid
Matchday 16 Real Madrid 91 – 79 Maccabi Fox Tel Aviv
Matchday 17 Herbalife Gran Canaria 67 - 75 Real Madrid
Matchday 18 Real Madrid 94 - 78 Olympiacos
Matchday 19 Buducnost Voli 73 – 60 Real Madrid
Matchday 20 Real Madrid 92 - 84 Anadolu Efes
Matchday 21 Darussafaka 82 – 86 Real Madrid
Matchday 22 CSKA Moscow 82 - 78 Real Madrid
Matchday 23 Real Madrid 91 – 78 FC Bayern Munich
Matchday 24 FC Barcelona Lassa 77 – 70 Real Madrid
Matchday 25 Real Madrid 101 – 86 Fenerbahçe
Matchday 26 Khimki Moscow 75 - 100 Real Madrid
Matchday 27 Real Madrid 92 – 89 AX Armani Exchange Milan
Matchday 28 Kirolbet Baskonia 86 - 76 Real Madrid
Matchday 29 Panathinaikos OPAP 73 – 74 Real Madrid
Matchday 30 Real Madrid 86 - 93 Zalgiris

PLAYOFFS
Quarter-finals / 1st match Real Madrid 75 – 72 Panathinaikos OPAP
Quarter-finals / 2nd match Real Madrid 78 – 63 Panathinaikos OPAP
Quarter-finals / 3rd match Panathinaikos OPAP 82 – 89 Real Madrid

FINAL FOUR
Semi-final CSKA Moscow 95 - 90 Real Madrid
Third place match Fenerbahçe 75 – 94 Real Madrid

Real Madrid played 86 matches this season,


of which it won 69.
In official matches, the balance is 83 matches
played and 66 matches won.

108 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 109


THE ACADEMY
La best academy in Europe.

The Real Madrid basketball academy is enjoy-


ing one of the best moments in its history. The
Junior team won the EuroLeague in Vitoria. It is
the second time that it has been crowned Eu-
rope's best team in its category after the title
achieved in 2015.

Also, for the third successive season, the Junior,


Under-16 and Under-14 teams won the treble
in their respective Spanish championships, an
accomplishment they had previously achieved
in the 2014/15, 2016/2017 and 2017/2018 sea-
sons. Also, the Under-14 A team was champi-
on of the Endesa Mini Cup in Madrid, making
it seven successive titles. The EBA League
team finished the season in second place in
Group B.

The Junior, Under-16 and Under-14 teams


were proclaimed champions of Spain, the third
successive season that this treble has been
achieved which demonstrates the dominance
of the Madrid academy.

110 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 111


THE JUNIOR TEAM,
EUROPEAN CHAMPIONS

Real Madrid’s Junior team has won the


EuroLeague of its category for the second time
in its history, following the victory in 2015. The
team defeated Mega Bemax Belgrade in the
final in Vitoria by 76-95. Nakic (33 points and a
score of 41), Sylla (16 points, 14 rebounds and
a score of 40) and Garuba (21 points) led a team
that took control of the game in the second
quarter with a 30-13 run.

Mario Nakic was named the best player in the


final phase of the EuroLeague with averages
of 17.3 points, 6.8 rebounds, 4.8 assists and a
score of 23.3 in all four games.

In addition to the EuroLeague, Real Madrid’s


Junior team was crowned champion of
Spain and champion of Madrid, winning an
unforgettable treble.

112 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 113


EBA JUNIOR UNDER-14 A
Second in Group B EuroLeague Champions. Champions of Spain.
Champions of Spain. Champions of the Endesa Mini Cup.
Madrid Champions. Madrid Champions.

UNDER-16 A-B UNDER-14 B


15th in the Special Under-14 category of Madrid.
UNDER-16 A
Champions of Spain.
Madrid Champions.

UNDER-16 B
14th in the Special Under-16 category of Madrid.

114 ANNUAL REPORT REAL MADRID 2018-2019 BASKETBALL 115


Members

116 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 117


GENERAL ASSEMBLY Ordinary and Extraordinary
General Assembly of Delegate
Members 2018.

The Ordinary and Extraordinary General FOURTH ITEM ON THE AGENDA


Assemblies were held on 23 September 2018. Approval of membership fees for the 2019/2020
They passed the annual report, balance sheet season.
and financial statements for the 2017/2018
season, the budget for the 2018/2019 season VOTES PERCENTAGE
and maintained current membership fees as
the taxable base. The Extraordinary Assembly VOTES CAST: 1,238
approved the financing for the remodeling of the YES: 1,220 98.55%
stadium.
NO: 13

ABSTENTIONS: 5

VOTING AT THE 2018 ORDINARY GENERAL


ASSEMBLY
fees
SECOND ITEM OF THE AGENDA Members under 11 years of age EXEMPT
Approval of the Budget, Annual Report, Balance
Members from 11 to 14 years of age €42.20
Sheet and Profit and Loss Accounts for the
Reduced Fee (retired members over 65 years
2017/2018 Financial Year. of age and a member for more than 25 years)
€61.60
Adults €123.30
VOTES PERCENTAGE Members for more than 50 years EXEMPT
VOTES CAST: 1,239

YES: 1,227 99.03%

NO: 4
VOTING AT THE 2018
ABSTENTIONS: 8 EXTRAORDINARY GENERAL ASSEMBLY
FIRST ITEM ON THE AGENDA
THIRD ITEM ON THE AGENDA Approval of the authorization of the Board of Di-
Approval of the Revenue and Expenses Budget rectors to borrow for the financing of the remod-
and the Activities Report for the Year 2018/2019. eling works of the Santiago Bernabéu stadium.

VOTES PERCENTAGE VOTES PERCENTAGE

VOTES CAST: 1,239 VOTES CAST: 1,097

YES: 1,223 98.70% YES: 1,017 92.7%

NO: 6 NO: 57

ABSTENTIONS: 10 ABSTENTIONS: 23

118 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 119


Awarding
of Insignias
On 3 November 2018, a ceremony was held to
award insignias to club members of 25, 50 and 60
years. A total of 4,593 insignias were awarded, of
which 116 were gold and diamond, 1,159 were
gold and 3,318 were silver.

Florentino Pérez, presided over the event, The Real Madrid vice-president Eduardo Fernández
together with the Honorary President, Francisco de Blas and his father, Eduardo Fernández García
Gento and representatives of the Board of received the gold insignia at the hands of Florentino
Pérez and Paco Gento.
Directors, all accompanied by the club’s living
legends.

Services for delegate members are provided and it now totals more than 2.361 million The 902 21 2002 member hotline is also still
Member Services Office exclusively from the office in Real Madrid City. visits since it was launched in March 2011. available. In the 2018/2019 season, 34,800 calls
The timetable in this case is from Monday to have been answered.
The new Member Services Office is located Thursday from 10:00 a.m. to 2:00 p.m. and This office currently has permanent procedures
in Real Madrid City and opened on 4 from 4:00 p.m. to 7:00 p.m., and Fridays for members to modify their personal details,
September 2018. The entrance is on Avenida from 10:00 a.m. to 2:00 p.m. Delegates and check their direct debit details and change
de las Fuerzas Armadas, 402, and can be members of the 100 Club, made up of our 100 them if they wish, change their PIN code or
reached by public transport on the local train most senior members, receive personalized access seat assignments, as well as temporary
(Valdebebas stop) or on EMT buses 171 and service and special privileges in appreciation procedures, such as those set up to apply for
174. The Member Services Office is open from for their loyalty and service to the club. funding of annual passes and membership fees
Monday to Friday from 9:00 a.m. to 7:00 p.m. for the 2018/2019 season, and request tickets for
continuously, both at the headquarters in Real Champions League and Copa del Rey games.
Madrid City and at the Santiago Bernabéu ONLINE MEMBER Temporary measures also included changing the
stadium. SERVICES OFFICE type of season pass or ceasing payment of club
fees.
The Member Services Office has received The Online Member Services Office (https://
more than 11,000 visits this year and attended socios.realmadrid.com) is the website where
to more than 10,000 phone calls. More than members can make queries and conduct Member
13,000 requests for information and other transactions related to their membership Hotline 91 344 54 45
queries were received at the email address. without having to visit the club’s offices, at
Also, more than 4,000 calls were made to any time and with guarantee of complete Exclusive hotline for members. Accessing it requires
member delegates and others in relation to security and confidentiality. During the prior identification with membership number and PIN
different events, such as the presentation of 2018/19 season, the on-line office recorded code. You can also communicate with the club from
insignia, signings, etc. more than 431,936 visits by members anywhere in the world, dialing +0034 91 344 54 45.

120 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 121


Florentino Pérez with members of the 100 Club,
in the box of honour at Santiago Bernabéu.

Written publications and communications on the club, exclusive videos, ticket sales dates SMS messages Player autograph sessions
and the results of the weekend’s football and
Bylaws. The official document containing the basketball matches. More than 80,000 members During the 2018/2019 season, the club has As in past seasons, at every game played outside the
rules governing the club. The current bylaws were currently receive the electronic newsletter by intensified the sending of SMS messages to Community of Madrid, player autograph sessions have
passed at the Extraordinary General Assembly e-mail, resulting in a total volume of 2,610,900 mobiles with the latest news relating to ticket sale been organized and local supporters club’ members
held on 30 September 2012. e-mails sent last season. dates, assignment of seats and other relevant were invited to the cities where the team plays.
information. A total of 241,132 SMS messages
Members Newsletter. An official publication were sent.
containing institutional information on the club, Member notifications Membership Disciplinary Commission
as well as news of interest to members.
As a supplement to the e-newsletter and Ticket Incident Office The Membership Disciplinary Commission continued
General Report. An official publication listing taking advantage of new technologies, the its work over the 2018/2019 season as the regulatory
all Real Madrid activities: institutional, sports, Members Department also sends notifications Club members have an exclusive ticket incident body for membership discipline, in accordance with the
social, business, economic and communications to members by e-mail, the frequency of which office available on match days, at which they can Club’s Statutes, particularly in the following procedures:
events, together with its financial statements. depends on the information needs of the solve problems relating to lost tickets or if they
club and its members. During the 2018/2019 have forgotten their season pass and have their
Hala Madrid, Hala Madrid Junior and Tiempo season, more than 5,000,000 e-mails were tickets issued. In the 2018/2019 season, 4,685 PROCEEDINGS INITIATED IN 2018/2019
Descuento magazines. Quarterly magazines sent with information of great use and interest incidences have been resolved.
containing the latest club news, reports, to members, making communications between
For resale and misuse of season passes and match tickets 187
For infringements regulated by Act 19/2007,
interviews, offers and promotions. Four issues the club and its members faster, more agile dated 11 July, against Violence, Racism,
were sent last season to the homes of members and efficient. We therefore wish to encourage Real Madrid City Xenophobia and Intolerance in sport. 8
and Real Madrid fans. all Real Madrid members who haven’t already For the intervention of national police and security
done so, to send their e-mail address to the All Real Madrid members and fans can visit, forces in the organised resale of season tickets. 56
club, which they can do through a quick and upon request, the first team and academy TOTAL 251
Exclusive e-newsletters for members simple step at https://socios.realmadrid. residences, gym, dressing rooms and football
com, by registering their membership number pitches where our teams play and train. In the RATIFIED PROCEEDINGS 2018/19
Weekly electronic magazine for Real Madrid and PIN code using the option “Change my 2018/2019 season they were visited by more
members, offering the latest news and information personal data”. than 5,000 people. Ratified proceedings and relevant penalties. 1,428

122 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 123


Membership Details • Priority in the purchase of tickets and • Financial reasons. View of the 2018 General
discounts for members without season passes. • Health reasons. Assembly of Members.
The membership of Real Madrid is made up a • Change of residence for work reasons.
total of 93,176 members, of which 73,340 are • Free entry to the Bernabéu Tour and to Real • Change of residence for study reasons.
men and 19,836 are women. Madrid City to watch two Real Madrid Castilla
matches and youth academy teams. In the 2018/2019 season, 2,031 members made
• 65,144 adult members paid a fee of €149.19. use of the system.

• 3,345 adult members over 65 years of age, Temporary assignment


retired and with 25 years of membership, paid a of season passes to the club Financing of membership
reduced membership fee of €74.54. fees and season passes
The Real Madrid Board introduced a system
• 5,277 adult members with more than 50 years in which members are entitled to apply for Thanks to an agreement with Caixabank-
of membership are exempt from payment of the temporary assignment of season passes to the Consumer Finance, our season ticket holders
membership fee. club for one season, thereby not having to pay can request financing over 3, 6 or 10 months,
for the pass during yhe said period and only for interest-free.
• 5,793 junior members from 11 to 14 years of the membership fee.
age paid a fee of €51.06. In the 2018/2019 season, 6,691 members
Members with season passes are allowed to financed their fees.
• 13,617 junior members under 11 years of age make their season passes fully available to the
are exempt from payment of the membership fee. club for duly justified reasons:

124 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 125


FAN CLUB
DEPARTMENT
Real Madrid has 2,412 Fan Clubs, of which 2,211
are in Spain and 201 are in the rest of the world.
At present, we have 67 national and international fan clubs
that are in the process of being set up.

Throughout the season, the fan clubs celebrated Department of the visiting team to invite a
their anniversaries, at which the club was group of its fans to a lunch to promote relations
present and sent institutional representatives. between the fans.
We attended 298 acts, almost all of those that
were held. 12 Fan Clubs celebrated their 25th At the end of the season, the Fan Club
anniversary, 3 their 50th anniversary and 3 their Department organized a football 7 tournament for
60th anniversary. the Under-8, Under-10 and Under-12 divisions.
More than 10,000 supporters belonging to 132
At each first-team away match, we invite the teams representing almost 90 Real Madrid fan
local fan clubs to meetings with them where they clubs gathered at Real Madrid City on 22 and
exchange opinions and discuss the club and 23 June, to enjoy a true Real Madrid weekend.
how it operates. At the end of the season, we The elimination phase was played on the first
have maintained contact with over 530 clubs. day and the finals on the second. The trophies
were presented at Real Madrid City in the
Florentino Pérez, at the Fan Club Tournament
All the clubs that so requested, were also able to presence of President Florentino Pérez. Just
held at Real Madrid City.
visit Real Madrid City and get to see its facilities. like last year, the trophies for the champions of
each category were presented at the Santiago
With regard to games played at the Santiago Bernabéu stadium before the Corazón Classic
Bernabéu stadium, the Fan Club Department Match. Fernando Hierro and Iván Campo
works in conjunction with the Members presented the trophies to the winners.

Florentino Pérez at the Fan Club


meeting in Abu Dhabi.

126 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 127


FAN CLUBS THROUGHOUT FAN CLUBS outside spain
Present in 84 countries

THE WORLD EUROPE AMERICA


ALBANIA 1 BRAZIL 2
ANDORRA 1 CHILE 2
AZERBAIJAN 1 COLOMBIA 2
BELARUS 1 COSTA RICA 2
BELGIUM 9 CUBA 2
BULGARIA 2 DOMINICAN REPUBLIC 2
NATIONAL FAN CLUBS CROATIA 1 EL SALVADOR 1
CYPRUS 1 GUATEMALA 4
DENMARK 1 MEXICO 6
ANDALUSIA 466 CASTILLA Y LEÓN 176 ESTONIA 1 NICARAGUA 2
Almeria 59 Avila 34 FRANCE 7 PANAMA 1
GERMANY 5 PERU 2
Cadiz 44 Burgos 20
GIBRALTAR 1 PUERTO RICO 1
Cordoba 81 León 26
GREECE 1 USA 17
Granada 86 Palencia 12
HUNGARY 2 VENEZUELA 4
Huelva 43 Salamanca 23
IRELAND 1 TOTAL 50
Jaén 71 Segovia 20
ITALY 1
Malaga 56 Soria 5
LUXEMBOURG 1
Seville 26 Valladolid 20
MACEDONIA 1
ARAGON 44 Zamora 16
THE NETHERLANDS 2 ASIA
NORWAY 1 BAHRAIN 1
Zaragoza 21 CATALONIA 129
POLAND 1 CHINA 9
Huesca 12 Barcelona 77 INDIA 5
PORTUGAL 1
Teruel 11 Tarragona 19 INDONESIA 3
ROMANIA 1
ASTURIAS 49 Lleida 14 RUSSIA 3 IRAN 1
Girona 19 IRAQ 1
SLOVAKIA 1
BALEARIC ISLANDS 44 SLOVENIA 2
ISRAEL 1
CEUTA 1 JAPAN 2
CANARY ISLANDS 31 SWEDEN 2
JORDAN 2
VALENCIAN COMMUNITY 200 SWITZERLAND 15
CANTABRIA 27 KUWAIT 3
TURKEY 1
Alicante 82 LEBANON 1
UNITED KINGDOM 4
CASTILLA LA MANCHA 286 Valencia 60 UKRAINE 1
MALAYSIA 1
Castellón 58 OMAN 3
Albacete 54 TOTAL 74
PALESTINE 1
Ciudad Real 77 EXTREMADURA 255 THE PHILIPPINES 1
Cuenca 48 Africa
Cáceres 104 QATAR 1
Guadalajara 30 ALGERIA 1
Badajoz 151 SAUDI ARABIA 1
Toledo 77 ECUATORIAL GUINEA 3
SYRIA 3
LA RIOJA 30 EGYPT 1
GALICIA 131 UNITED ARAB EMIRATES 5
GABON 1
MADRID 217 GHANA 1 VIETNAM 1
La Coruña 40 YEMEN 1
LIBERIA 1
Lugo 29 MELILLA 2 TOTAL 47
LIBYA 1
Orense 26
BASQUE COUNTRY 20 MAURITANIA 1
Pontevedra 36
MOROCCO 11
MURCIA 78 Álava 4 NIGERIA 1
Guipúzcoa 9 REPUBLIC OF THE CONGO 1
NAVARRE 25 Vizcaya 7 SENEGAL 1 OCEANIA
SUDAN 1 AUSTRALIA 2
TUNISIA 2 NEW ZEALAND 1
TOTAL 27 TOTAL 3

NATIONAL TOTAL 2,211 TOTAL OUTSIDE SPAIN 201

TOTAL FAN CLUBS AROUND THE WORLD 2,412

128 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 129


FAN CLUBS THROUGHOUT
THE WORLD
EUROPE
74 Asia
africa
ALBANIA 1
ANDORRA 1
ITALY 1
LUXEMBOURG 1 47
AMERICA
27
Azerbaijan 1 MACEDONIA 1
oceania
50
Belarus 1 THE NETHERLANDS 2 Bahrain 1 Malaysia 1

3
BELGIUM 9 NORWAY 1 China 9 Oman 1
BULGARIA 2 POLAND 1 India 5 Palestine 3
Algeria 1 Libya 1 CROATIA 1 PORTUGAL 1
Congo Republic 1 Mauritania 1 SPAIN CYPRUS 1 ROMANIA 1
Indonesia 3
Iran 1
The Philippines 1
Qatar 1

2,211
Brazil 2 Nicaragua 2 Egypt 1 Morocco 11 DENMARK 1 RUSSIA 3 Iraq 1 Saudi Arabia 1 AUSTRALIA 2
Chile 2 Panama 1 Gabon 1 Nigeria 1 ESTONIA 1 SLOVAKIA 1 Israel1 Syria 3 NEW ZEALAND 1
Colombia 2 Peru 2 Ghana 1 Senegal 1 FRANCE 7 SLOVENIA 2 Japan 2 United Arab
Costa Rrica 2 Puerto Rico 1 Guinea 3 Sudan 1 GERMANY 5 SWEDEN 2 Emirates 5
Jordan 2
Cuba 2 Dominican Liberia 1 Tunisia 2 GIBRALTAR 1 SWITZERLAND 15 Vietnam 1
Republic 2 Kuwait 3
EL Salvador 1 GREECE 1 TURKEY 1 Yemen 1
USA 17 Lebanon 1
Guatemala 4 HUNGARY 2 UNITED KINGDOM 4
Mexico 6 Venezuela 4
IRELAND 1 Ukraine 1

130 ANNUAL REPORT REAL MADRID 2018-2019 MEMBERS 131


facilities

132 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 133


The remodeling works of the Santiago Bernabéu stadium
have already begun. The construction of the new Santiago
Bernabéu was started in June 2019 and the works will go
on for 39 months, until August 2022, with an extra 4 months
after that for urban infrastructure works to improve the
urban environment.

134 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 135


START OF THE
REMODELING
THE SANTIAGO BERNABEU STADIUM
The road to get here has been long and difficult.
We started working on the remodeling project in
2009, and since then we have been constantly
pushing for its implementation, overcoming
every challenge: specific modification to the
General Urban Management Plan in 2011, call
for International Architecture Tender in 2012,
presentation of the winning proposal by GMP
ARCHITEKTEN/ L-35 / RIBAS in 2014 and
subsequent drafting of the Draft and Preliminary
Project, annullment of the modification of the
General Plan by the Superior Court of Justice of
Madrid in 2015, approval of the Special Urban
Management Plan of the stadium in 2017, and
of the redivision of land plan and sustainable
mobility plan in 2018, and in parallel the
adjusting of the architectural project to the
new urban planning parameters.

During the 2018/19 season all the necessary


actions have been completed to be able to start
one of the great projects for the future of Real
Madrid: a new stadium, more accessible, safer
and more comfortable for all, an architectural
and technological benchmark, in addition to
a new and important source of revenue for the
club. In short, a great avant-garde and universal
icon, the great stadium of the 21st century, the
pride of Real Madrid and the city of Madrid.

The surroundings of the stadium will also be transformed;


one of the changes will be this new private square for
public use on the corner of Padre Damián street.

136 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 137


The new Santiago Bernabéu stadium
will display an enveloping and
avant-garde image.

138 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 139


Obtaining the building permit

In accordance with the new urban management


plan resulting from the Special Plan for the
improvement of the urban environment and
detailed urban plan of the Santiago Bernabéu
stadium and the architectural project presented
by Real Madrid, the urban planning license
was obtained on 27 March 2019 for modifying
the football stadium’s activity for the works of
expansion, consolidation, specific fitting out,
partial restructuring and exterior works of the
Santiago Bernabéu stadium.

This urban planning licence, together with the


initial one of 24 June 2017, and after the payment
of the fees and the provisional settlement of the
ICIO, grants the necessary urban coverage for
the execution of all the remodeling works of the
Santiago Bernabéu stadium.

With the obtaining of the building work and


activity permit, the administrative process that
has enabled the start of the remodeling works
has been completed.

On 2 April, the club presented the


Santiago Bernabéu remodeling project
in the stadium’s presidential box. Group photo with the attending authorities.

140 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 141


Financing
On 12 April 2019, in accordance with the for the works. The loan also includes a 3-year
authorization received from the Ordinary interest only repayment period, which means
General Assembly of Delegate Members held that Real Madrid will pay a fixed annual fee of
on 23 September 2018, the Board of Directors 29.5 million euros, from 30 July 2023 and until
approved the financial close of the project for a its maturity on 30 July 2049.
total of 575 million euros, for a term of 30 years
and a fixed interest of 2.5%. This financing Real Madrid has finalized this operation
has been structured through a loan with three without having to provide any kind of mortgage
Enrique Sánchez (right), secretary of the Real Madrid tranches, July 2019, July 2020 and July 2021, guarantee or financial restriction on the
Board of Directors and Eduardo García, lawyer from which coincide with the planned payments management or indebtedness of the club, so
Clifford Chance, sign the financing agreement. that it can carry out its normal activity without
being affected by the payment for the works.

As a result, this remodeling will provide new


revenues that will serve not only to finance the
works, but also to significantly increase the
recurring revenue that will allow the club to
maintain its sporting and economic dominance
in the coming decades.

The financing structure was granted, at the


close of the operation, a private rating of
Investment Grade by two world-renowned
agencies, Fitch Ratings and DBRS.

Key Capital Partners has acted as financial


advisor and financing coordinator for Real
Madrid. The financing has been structured by
J. P. Morgan and Bank of America Merrill Lynch
with the collaboration of Banco Santander and
Société Générale. CaixaBank will act as the
agent of the operation.

142 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 143


The Bernabéu Tour experience will also be
extended with the creation of a new panoramic
perimeter tour around the entire stadium.

Awarding of the works was extended to the most important Spanish control, supervision and development of area will be implemented, the participating
construction companies, excluding Dragados, the implementation works have also been companies will be required to strictly comply
On 8 May 2019, the contract for the execution of in compliance with the club's code of ethics. contracted, including assigning the Project with the regulations applicable to them, and
the remodeling works of the Santiago Bernabéu All the bids presented a high technical level Management to Bovis, the site management the human and material resources available for
stadium was awarded to the company FCC and competitive economic conditions. During to Ayesa, the health and safety coordination to the prevention of occupational hazards will be
Construcción. The bid evaluation report issued the execution of the works by the selected Smdos, and contracting the advisory services reinforced. To ensure we are equipped for the
by the independent engineering contracted by construction company, the stadium’s usual activity of Legends for the business plan. One of the greatest possible level of safety objective, Real
the club, rated this bid as the most economical, must be guaranteed at all times, both the holding activities involved, as an essential priority for Madrid has signed a Collaboration Agreement
with the shortest implementation time, and of matches and the continuity of the rest of the the club, is ensuring that the maximum safety for the Prevention of Occupational Risks with
with a construction system that minimizes the daily activities of the tour, restaurants, shop, etc. and health guarantees are established for the the Workers' Commissions Federation of
inconvenience to the operation of the stadium implementation of the remodeling works of the Construction and Services and the Federation of
and the environment. The bidding process began In addition to contracting the construction Santiago Bernabéu stadium. In this regard, Construction and Agro Industry of the General
on 30 October 2018 when the invitation to tender company, the necessary teams for the all the necessary measures and actions in this Union of Workers in Madrid.

144 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 145


The new Bernabéu will be a great technological
platform, the digital stadium of the future.

The stadium of the 21st century completely revamped so the spectators will be It will be a physical and also digital stadium, from all over the world. This will help promote
able to enjoy new services, a wider offer and open to the city and its environment, the brand and the image of Real Madrid around
The remodeling of the Santiago Bernabéu an improved quality; the safety, accessibility sustainable and inclusive. We will improve the the world, and also promote the image of the
stadium is already underway. We will turn it into and evacuation conditions of the stadium experience and the facilities for members with city of Madrid and Spain.
a 21st-century stadium with the utmost comfort, will be improved substantially for all fans; the a remodeling project that incorporates all the
where members and fans can enjoy unforgettable demolition of the shopping centre and the technological advances available for a 21st There will be a spectacular expansion of the
sensations and experiences, with the newest reconfiguration of the towers on the Castellana century stadium. There will be an extraordinary museum which will cover a much larger area and
technologies as the heart of the state-of-the- with new ramps, escalators and lifts, will allow a level of audiovisual media, including the contain new interactive activities with the latest
art project. It will be one of the most appealing more balanced and evenly-spread accessibility facades and seats, with the installation of a virtual and augmented reality technologies. At
sights for anyone visiting Madrid from anywhere and evacuation; there will be more and better spectacular 360-degree scoreboard as part the same time, the Bernabéu Tour experience
in the world. A unique stadium in an unsurpassed access and the transit of spectators will be of the architectural structure of the stadium, will also be extended with the creation of a
location. more fluid, thanks to the installation of new incorporating the latest digital technologies panoramic tour along the perimeter of the roof
escalators on the sides facing the Castellana to distribute own content that enriches the around the entire stadium. These new spaces
This main objectives of this remodeling are to and Padre Damián streets to the highest level experience of the live matches. will create a unique, special and varied dining
improve the comfort and accessibility of our of the stadium. The modernization of this new destination broadening the types of restaurants
members and fans and generate new sources stadium will eliminate architectural barriers Strategically, this project also represents an and gastronomic experiences to offer. The
of revenue for the club. To improve comfort in all the accesses, inside and also in its opportunity for true digital transformation. We commercial offering will increase: there will
and accessibility, we will carry out several surroundings. About 1,000 new seats will be want to turn the stadium into a technological, be two Real Madrid stores which will sell the
actions. All the areas inside the stadium, such created so that people with different abilities leisure and commercial platform from which entire range of our branded products. We will
as the galleries, bathrooms and bars will be can enjoy the stadium without restriction. we can interact with members and Madrid fans also develop a new commercial concept with

146 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 147


The stadium will house state-of-the-art
stores and the most advanced technology.

establishments selling the most prestigious We are fortunate to be able to witness one of the and business model, essential to continue
consumer and electronics brands which will turn great projects of the future of Real Madrid, the increasing our revenue and to ensure we can
the common areas into must-see showcases of fulfillment of the dream of the entire Real Madrid compete successfully in an increasingly difficult
the world’s newest products. The new Bernabéu family: to continue enjoying the best stadium international scenario. In short, a great avant-
will also have unique spaces for both cultural in the world, adapted to new times and new garde and universal icon, the great stadium of
and business events and meetings. technologies. It will result in a new exploitation the 21st century, the pride of Real Madrid.

148 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 149


The spectacular 360-degree scoreboard will be one
of the iconic elements of the new stadium.

Commitment to the Environment light emissions and noise outside, eliminating will improve the natural ventilation. All
the current inconvenience to neighbours and facilities have been designed with reduced
The reform will take into account our improving the quality of the environment, maintenance and limited energy consumption
commitment to the environment. The complete as well as improving the regulation of a in mind, in order to meet the highest standards
renovation of the stadium will be carried out comfortable temperature inside. of sustainability. There will be centralized and
applying sustainability and energy efficiency automated maintenance, reducing operating
criteria. The environmental sustainability of the expenses and therefore the CO 2 footprint;
building will be reinforced with the complete reuse of rainwater throughout the stadium
The construction of the new roof of the renovation of its facilities. For this, energy facilities; integration of solar panels in roof
Santiago Bernabéu stadium will have a double efficiency criteria will be applied using slats with a significant reduction in stadium
composition, fixed to cover all seating and renewable energy sources associated to the energy consumption; centralized and efficient
retractable over the pitch, and will contribute to building and systems to cut the overall CO2 management of waste generated in the
the reduction of noise and light pollution on the emissions through solar panels positioned stadium and widespread use of sustainable
surroundings of the city of Madrid, decreasing on the roof, and the new enveloping skin means of transport and distribution.

150 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 151


REAL MADRID
CITY

152 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 153


Real Madrid City’s new corporate
office building.

Corporate Offices
Prior to the start of the remodeling of the After the full installation and operation of all installed in the lifts that manages the allocation Also, sound-absorbing panels have been
Santiago Bernabéu stadium, all club and the club's services, various functional and based on the traffic existing at any time, so suspended from the ceiling in the glass-enclosed
Foundation employees were transferred to the environmental sustainability improvements not all the cabs are running at the same time, areas which have improved the acoustic comfort
new corporate office building in Real Madrid have been made during the current season. An reducing waiting times and streamlining the up/ of users. They have been installed in line with the
City. intelligent call management system has been down flows, as well as the stops at the floors. design of the rest of the open areas.

154 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 155


The new building is contributing to the
implementation of a culture of change and
innovation in our club, in line with the new ways
of working that are being implemented in all
modern organizations. The work spaces are
functional, comfortable, operational and with
plenty of light, which facilitates new systems
of working based on efficiency, teamwork,
talent, productivity, dynamism, creativity and
technology. The complete operation of this New Member Services Office in
building represents a decisive milestone in our Real Madrid City.
process of modernization, and it has improved
the management of the club, an aim we have been
pursuing over recent years, taking into account
the values of Real Madrid that make up the
organization’s mission: sobriety, transparency,
sustainability and modernity.

The Member Services Office, which also


continues to operate in the Santiago Bernabéu
stadium, has a large separate space in the new
building, with easy and direct access from the
outside, with modern and pleasant waiting and
service areas, and with capacity for more service
staff.

The corporate office building has two


entrances, one that gives out onto the Avenida
de las Fuerzas Armadas and the other
accessed from inside Real Madrid City.

The new corporate office building.

156 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 157


Aerial view of Real Madrid City.

Refurbishment of exterior signage The design, based on original prototypes, is Improvement of mobility in the vicinity The execution by the Compensation Board
by the architecture firm GDP, and stands out of the actions foreseen in the aforementioned
During the 2018/19 season, the exterior signage for its clean and simple lines to match the In order to finalize the exterior urban development of Special Plan will allow the construction of a new
of Real Madrid City has also been refurbished style of the residences and the office building the plot of the Real Madrid City that is the duty and road called Calle 51, with an estimated budget
and updated, through the introduction of new, built recently. Their design is based on an responsibility of the Ciudad Aeroportuaria-Parque de of €2,448,470. It will be located adjacent to the
more modern and attractive aesthetic signaling steel tube inner structure based finished with Valdebebas Compensation Board, and with the aim east and southeast perimeter of the Real Madrid
elements, which match the architectural design a 4 mm thick grey aluminum panel; both the of improving the connections of the aforementioned City plot. With the aim of improving mobility in
used in the expansion of our city, and include base and the signage of the new elements plot with the main transport hubs, The Special Plan the area, it will have 2 lanes and connect with the
updated information on the locations of the are backlit for better visibility and aesthetics for the improvement of public networks in the vicinity M-11, and to ensure it functions as a road with
latest facilities that have been built. at night. of Calle 51 has been submitted for processing by maximum efficiency, Calle 51 will be 10 metres
the City Council of Madrid. wide and served by all the urban services.

158 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 159


The Real Madrid City
basketball pavilion.

Improvements in management of which the following three stand out: TPM control system and comprehensive monitoring) of the office building was created during
(Total Productive Maintenance), which aims in all buildings of Real Madrid City (multi- the 2018/2019 season. Similarly, a three-
In June 2019 Tecnocontrol was awarded the to eliminate production losses through a purpose headquarters, residences, football dimensional model of the topography of the Real
contract for the Comprehensive Management global management system of continuous pitches, pavilion, offices, etc.), and for existing Madrid City was also developed, which will allow
of the Real Madrid City Facilities, a process improvement; RCM (Reliability Centered installations (air conditioning, electrics, fire us to complete the virtualization of all existing
that began on 30 November with an invitation Maintenance), which prioritizes maintenance protection, plumbing and sanitation, water, lifts urban development facilities (roads, pavements,
to tender extended to the main companies in tasks based on the status of the asset; and and vertical communications, stand heating, parking lots, networks, conduits, etc.), making
the Facility Management sector. The successful LEAN (Productivity Improvement), which electromechanics, etc.). us once again pioneers in the world of football
bid, in addition to being the most economical, provides high levels of performance by reducing in the implementation of a new technology for
offers extra personnel for energy saving time and costs. The scope of this contract Real Madrid continues with its implementation the monitoring, management, maintenance and
and consumption control services, and will includes all the different types of maintenance of BIM methodology, not only in the design refurbishment of its facilities. BIM methodology
enable the implementation of sustainability (preventive, predictive, corrective, conductive, phase of the new constructions, but also in was used for virtual tour application that can be
techniques based on maintenance engineering, legal technical, energy, document management, the operational phase. The 3D virtual model found on our website.

160 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 161


THE RETURN OF MORE
THAN 20 MILLION
EUROS
BY RULING OF THE GENERAL COURT OF
THE EUROPEAN UNION

The General Court of the European Union,


through a ruling dated 22 May 2019, sustained
the claim filed by Real Madrid against the
European Commission's decision regarding
alleged state aid for the valuation of plot B-32
of Las Tablas included in the Agreement signed
with the Madrid City Council in 2011, and
sentenced the European Commission to pay the
costs, including those of Real Madrid.

The ruling of the Court, which has resulted in


the annulment of the Commission Decision of
4 July 2016, effective immediately, involves the
return to Real Madrid of 20.3 million euros, in
addition to the accrued interest, an amount that
was unduly considered as State aid and that
Real Madrid had to pay in its day to the Madrid
City Council.

162 ANNUAL REPORT REAL MADRID 2018-2019 FACILITIES 163


REVENUE
MANAGEMENT OF
CAPACITY
Attendance at the Santiago Bernabéu stadium
in the 2018/19 season stood at 1.7 million
members and fans, with over 450,000 tickets
sold. 67% of the tickets were purchased through
online channels, which represents a growth of
12% over the previous season.

There was a 14% growth in sales on mobile


devices compared to the previous 2017/18
season, with 92,000 seats sold.
ASSIGNMENT OF SEATS BASKETBALL Football and basketball season ticket holders
In the 2018/19 season, the use of the seat Attendance at the Palacio de los Deportes FOOTBALL BASKETBALL
assignment service was consolidated, again totalled over 350,000 between season ticket
Total number of season passes: 61,590 (all members) Total number of season passes: 7,333
exceeding 160,000 seats sold, resulting in a holders and the general public. 14,210 season passes 3,831 members
benefit for season ticket holders in the renewal 47,380 Euro-season passes 1,864 Madridistas
of their fees. 88% of the 68,000 seats sold were purchased 1,638 general public
through online channels.

168 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 169


REAL MADRID VIP places in the Bernabéu are
spread among 245 boxes (3,009 seats)
VIP AREA 1,694 individual seats.

The Real Madrid VIP area has


4,703 seats distributed around the
Santiago Bernabéu stadium and 590
basketball seats in the WiZink Center.

The VIP seats at the Bernabéu are distributed


among 245 boxes (3,009 seats) and 1,694
individual indoor and outdoor seats. In
addition, the four restaurants at the Bernabéu
(Puerta 57, Asador de la Esquina, Real Café
and Zen Market) become hospitality areas
during every match.

The 633 VIP Area clients are companies from


a wide range of sectors-multinationals, IBEX
35 companies, SMEs and private individuals.
The percentage of occupancy of boxes
during the 2018/19 season reached 96%
and revenue from the VIP Match remained
significant, with over 11,000 seats sold.

The VIP Area has had a permanent presence


once again at IFEMA, and it also participated
in the major national and international trade
fairs to publicize its products internationally
and thus expand market share.

As in previous seasons, an advertising


campaign was conducted in major national
and international online and offline media
specializing in business management, luxury,
finance, premium lifestyle, tourism and
hospitality.

All these actions have contributed to an


increase in the presence and prominence of
the VIP Area, as well as exceeding the overall
revenue targets established at the start of the
season.

170 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 171


Each year, Real Madrid VIP Area’s objective who gave a satisfaction rating of above 8 is
is to enhance the satisfaction of both its cli- over 90%, a figure which rises to 97% among
ents and its fans attending the matches. This guests.
commitment is reflected through an indepen-
dent continuous evaluation study, which has Once again, the VIP Area obtained a superb
been conducted over eight seasons, the aim NPS (Net Promoter Score) with a score of 69.2.
of which is to achieve excellence. According to industry parameters for these
studies, a result greater than 50 is considered
The results of this last year have again been excellent.
exceptional. The percentage of customers

172 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 173


SPONSORSHIP
Real Madrid is always obliged to be at the
vanguard. This is also the case with regards
to sponsorship. Revenue generation is a
key factor for the club and a large part of it
comes from our main partners. Brands that are
committed to a lasting relationship with Real
Madrid focused on achieving their business
objectives.

This forces us to always be one step ahead


and generate new agreements in different
sectors and markets. Also to develop a new,
increasingly proactive way of managing these
relationships with our sponsors, based on
understanding their objectives.

We continue to blaze a trail in new markets.


Last season we signed a new sponsorship
deal with the Chinese bank Citic. The bank
will use the image of the club and our players
to generate business in its market through,
among other actions, a Real Madrid-Citic
payment card programme for its customers.
The launch event in Beijing’s Forbidden City
was a success and in this first season more
than 15,000 people have signed up to the new
card. This agreement with Citic increases our
portfolio of partners in China, where we already
work with the largest dairy company in the
country: Yili. In addition, the Asian bookmaker
ManBetX has started working with the club as
a partner company for the next four seasons.

Butragueño and Roberto Carlos travelled


to Beijing to attend the presentation of the
Real Madrid-Citic payment card programme.

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But we try not to lose the essence of the club, of current sponsorship agreements is a priority. A world as fast-changing as that of sponsorship Being at the forefront is embarking on a joint
renewing long-term agreements with brands As a result, the Korean tire company Hankook has forces us to reinvent the way we work with our project with Audi to set up a photo shoot with
that have been with us for many years. In fact, continued to place its trust in us as a global club partners constantly. To take on more functions all one of the most recognized graphic artists in the
the average permanence of the club's partner partner for the next four seasons. The Spanish the time. To improve the service we offer by making world, David LaChapelle, in which the German car
companies is around seven years, lengthy company Codere will also continue for three more things easier for our sponsors. And at Real Madrid brand created a work of art that would serve as
relationships that allow us to carry out work years and Hugo Boss will dress our football and we try to remain at the forefront with a more proactive a banner for the global launch of its new electric
based on common values. Therefore, the renewal basketball teams for the next three seasons. way of understanding customer activations. car: the Audi e-tron.

176 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 177


The third kit for the 2018/19 season was
presented in an event in New York.

Being at the forefront is launching a fourth team them achieve their business objectives. Thus, reach of the club is unique. Our digital influence partners, who take the image of Real Madrid to
kit halfway between the virtual and the real. the agreement established with the European reaches every corner of the world, with millions our millions of fans in all corners of the world,
In a novel partnership between our partners University these last two seasons has revolved of followers on different social networks. is essential.
adidas and video game company EA Sports, we around taking advantage of the club's global Something which helps us to amplify every
designed a special fourth kit for the FIFA 19 video audiences to attract new students. To try not action that our sponsors carry out, generating a
game. But the special model also went to sale only to build on brand and values but also on great deal of visibility among our fans.
physically, with 2,000 limited edition units being how we can help their business objectives. A
soldiin less than 48 hours. Also at the hands of model that we are increasingly applying to more During the last season we launched up to
EA Sports, Real Madrid was the star of one of brands. 1,740 items of content, which generated
the best-selling and most played football video the extraordinary figure of almost 3 billion
games on the market. Expectations among FIFA Some of the activation actions have won impressions. But not only is our ability as
19 users were huge and the icing on the cake recognition. For example, Nivea Men, a global an amplifier significant, the performance
was the appearance of the real actor who plays partner in care products for men, received an of our networks too, which ensure not only
Alex Hunter at the presentation of the third kit EFI Silver Award (one of the most prestigious dissemination but a lot of interaction with our
for the 2018/19 season at an event in New York. awards in the world of advertising) in the content: 251 million video views and more than
Again this mix of the real with the digital was a category of brand building for its repositioning 118 million interactions with the content of our
trend-setting success. since 2013, the year in which our sponsorship partners.
relationship began.
The activation of our partners gets more Our goal is to remain always at the forefront.
sophisticated every day and the club And to publicize actions of this type, we can Only then can we remain a global benchmark
understands that it has to be a tool that helps count on our huge digital fingerprint. The global in sponsorship. And for this, the support of our

178 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 179


TOURS AND
FRIENDLIES
In the summer of 2018, the team
travelled to the United States where it
played three friendly matches as part
of the International Champions Cup

In the summer of 2018, the team travelled


to the United States where it played three
friendly matches as part of the International
Champions Cup through our local partner
Relevent. The team played first at the Hard
Rock Stadium against Manchester United
and then against Juventus and Roma in
Washington and New York, respectively.
Nearly 200,000 people attended these three
games, which were broadcasted to more than
130 countries.

Real Madrid played three pre-season


friendly matches in the United States.

180 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 181


Keylor Navas collaborating with
Movistar Costa Rica.

Odriozola, ambassador of the


clothing brand El Ganso.

INDIVIDUAL PLAYER IMAGE Consumer brands such as Red Bull have opted
for players such as Asensio, while HyperX, the
The players are a big draw for the top brands, peripherals division for gamers, has Varane
which see in them the appeal with which they and Casemiro as ambassadors, participating
can associate their image over the medium and in the global advertising campaign We´re All
long-term. Gamers.

This is the case with the collaboration between Clothing companies such as Hugo Boss
Keylor Navas and Movistar Costa Rica, which and El Ganso have Kroos and Odriozola as
this season has opted for an innovative digital ambassadors for their brands. In addition, OTRO,
Casemiro and Varane are ambassadors of the
marketing campaign registering a record a new social platform with exclusive content, HyperX brand, the peripherals division for ‘gamers’.
number of impacts for the brand in that country. has Isco as one of its global ambassadors.

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MERCHANDISING AND
FACILITES MANAGEMENT Real Madrid and adidas extend their successful
partnership with an unprecedented agreement in
the history of the sports industry.

MERCHANDISING AND Madrid on the pitch and providing the best the presence of high-profile players, both in
DISTRIBUTION products to Real Madrid fans from around the the football and basketball teams, are key to
world. increasing the demand for the official products
In May 2019, Real Madrid and adidas from the adidas-Real Madrid collection, and
announced the extension of their sponsorship Given the relevance of the Real Madrid brand for other Real Madrid branded products sold
and licensing agreement until June 2028. An and the wide distribution network of our partner, under the club’s license worldwide.
unprecedented agreement that marks the third adidas, every day we are able to offer Real
decade of the most successful partnership in Madrid fans around the world the possibility of The plan is reinforced with the expansion of
the world of football. The German brand has buying Real Madrid kits on all continents and the Real Madrid licensed products portfolio,
designed and produced the iconic white shirt in more than 90 countries. International sales which already exceeds 12,000 products.
since 1998. During this time, Real Madrid has once again far exceeded those of the national They range from the classic items such as
won 6 Champions Leagues, 6 Club World market by a ratio of 3 to 1 (75% international clothing and technological products, to
Cups, 4 European Super Cups, 6 League Cups, and 25% national). The most relevant markets school and home supplies, board games and
5 Spanish Super Cups and 2 Copa del Rey. in the adidas-Real Madrid textile product line jewellery.
are Spain, UK, France, China, USA, Japan and
The goal of the club and adidas for the next Latin America. The club works with 136 companies developing them available to the fans through the major
few years is to continue leading the world products under the Real Madrid brand, which online and offline distribution channels,
of football, repeating the successes of Real The importance of the Real Madrid brand and they sell in more than 100 countries, making especially through the club’s official stores.

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The Real Madrid’s official stores’s business is
handled by our sponsor Adidas. Of all of these
the Bernabéu Store stands out, having received
more than 1,500,000 visitors making it one of the
busiest establishments in the sector worldwide.

The club has 13 official stores that sell official


products which have received a total of more
than 5 million visitors.

The sale of official merchandising via the club’s


digital channels (realmadrid.com, social media
and Real Madrid App) is managed through
Fanatics, an American company specialized in
electronic commerce and the leader in its sector,
which this season has expanded the number of
products offered to meet the growing demand.
This platform continues to be a service of high
strategic value for the club given the trends in
buying habits and the high dispersion of our fans
and is the perfect way to enjoy our products.

The club has 13 official stores visited


by more than 5 million people.

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Over 1,300,000 people visited the
Bernabéu Tour, one of Madrid’s major
tourist attractions.

BERNABÉU TOUR

The Bernabéu Tour is one of Madrid’s major With regards to the visitors’ places of origin, it
tourist attractions. Since its opening, the number is worth highlighting the consolidation of nearby
of visitors has continued to increase which is markets (Spain and the rest of Europe) but we
placing us in a privileged position in the city’s must also emphasize the relevance of tourism
tourist with 1,300,000 annual visitors, an average from China, Japan and the Middle East. The
of 3,500 per day. We continue to be one of the international market represents 60% of annual
leading tourist attractions in the city in terms visitors, with special mention to those coming
of intention to visit and we have established from the Americas, a number which continues
ourselves as one of the places with the highest to grow, mainly thanks to visitors from the US,
satisfaction rate in the sector of tourism. Mexico and Brazil.

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EVENTS

To reach this target audience and grow in terms Its excellent location and the offer of unique In this new season our facilities have established City. Between both facilities we have more than
of visitor numbers, we continue to improve content, as well as the incorporation of the latest themselves as one of the most sought after 30 indoor spaces, on top of other outdoor spaces
and increase sales channels. Our commercial technologies, make the Bernabéu Tour one of venues for hosting corporate events and that enable us to offer personalized events for
activity is very intense and we have distribution the most visited spaces in our city and make the business conferences. We have held 180 events any company and for professional conference
agreements covering a large number of tickets, visit an unforgettable experience. The Bernabéu with companies, more than half of which are organizers, who seek excellence, uniqueness
with collaboration agreements with the main tour Tour constantly renews its content incorporating, international, representing 15 countries and with and that differentiating element that can turn their
operators, wholesalers, online agencies, leisure season after season, the trophies won by our more than 4,000 participants. day into something unique and unforgettable.
activity portals, agreements with the main tourist football and basketball teams.
and leisure attractions of the city, such as Warner This is a thriving sector, demonstrated by This line of business has as its common
Park, Madrid Zoo or the Thyssen Bornemisza Also, the constant number of visits from school the fact that the city of Madrid is ranked third denominator the versatility of the spaces, the
National Museum among others. The aim is to groups from around Spain, exceeding 150,000 by number of international conferences. diversification of the offer and the synergies with
attract a much wider target audience, understand students annually from more than 4,000 schools, This highlights the fact that we should continue the main agents of the sector.
and engage with new consumption habits and, demonstrates the richness of the entertainment/ to focus on this sector, positioning our facilities
above all, develop products that allow us to be cultural offer for this type of segment as well and services as part of the offer, and taking We will continue to focus on making the offer in
one of the most visited museums or tourist and as the educational services offered to this advantage of the commercialization of the our facilities more international and reducing its
leisure spaces worldwide. community. Santiago Bernabéu stadium and Real Madrid seasonality.

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Asador de la Esquina. Puerta 57.

RESTAURANTS

The Santiago Bernabéu houses four of The Asador de la Esquina is accessed through Located in the Santiago Bernabéu
Madrid’s stand-out restaurants, which benefit gate 46. At the entrance there is a bar offering stadium since 2004, Puerta 57 continues
from a prime location and stunning views over a more casual and relaxed atmosphere. to offer the high-quality cuisine of Grupo
the pitch. They are all managed by top-level The restaurant has a large 25 metre window La Máquina. Its interior is comprised of different
restaurant groups that are firmly established in overlooking the countryside, a large dining room spaces.
the industry. and private space for à la carte dining.

192 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 193


Zen Market. Real Café Bernabéu restaurant.

Zen Market is one of the best Asian restaurants Located at gate 30 of the stadium, Real Café Real Madrid, together with companies with proven
in the city of Madrid. With a capacity of 290 Bernabéu has a capacity of 454 people and is an experience in the Food & Beverage, branding
people in its 2,000 square metres of space, the ideal place for corporate, family or social events. and interior design sector, has developed a new
restaurant captivates through the senses, with The restaurant offers traditional cuisine. international business line, redefining its previous
ancient artefacts adorning the walls and dining restaurant concept. The club’s new casual dining
rooms. The US multinational Aramark, industry leader, concept will be located in the world’s greatest
runs the bars at the Santiago Bernabéu and capitals, taking the club's brand abroad and thus
Alfredo Di Stefano on matchdays, as well as the improving its international presence.
Tour Bernabéu café year-round. With its modern
and creative business approach, it offers a wide
range of products and services.

194 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 195


REAL MADRID WORLD OF FOOTBALL
The Real Madrid World of Football Experience
travelling exhibition was inaugurated in Melbourne,
Australia. It was located in a prime location in the
city, under the roof of a 1,500 m2 pavilion inspired
by the Santiago Bernabéu stadium, next to the
Melbourne Museum.

The Australian public were able to see the club’s


most important trophies on a journey through
our legendary history going back more than
100 years. Fans enjoyed the exclusive content
of the club's history and tested their skills in the
interactive zone. In addition, they were able to
purchase a wide range of official Real Madrid
products.

More than 1,500 m2 inspired by


the Santiago Bernabéu stadium next to
the Melbourne Museum.

196 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 197


‘REAL MADRID WORLD’
Real Madrid World will become the greatest will contain state-of-the-art attractions, a wide
interactive experience outside our facilities variety of interactive training games, a walk
ever seen by fans. This indoor leisure and through the history of Real Madrid, restaurants
entertainment experience is scheduled to and an official club shop. Real Madrid World
open in 2021 in Hengqin, Guangdon Province is a clear example of the club's desire to
(China), inside the complex called Novotown. internationalize its activity and thus be able to
Real Madrid World will have more than 20 bring our values to Real Madrid fans throughout
attractions spread over 12,000 m2. The complex the world.

The Melbourne Museum Plaza hosted the Real


Madrid World of Football Experience exhibition in
Melbourne (Australia).

198 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 199


MADRIDISTAS
LOYALTY PROGRAM
The Madridistas Loyalty Programme has that appealed to the emotional feeling of This season the members and Madridistas residing
registered more than 83,000 new followers, with belonging through the main value that the card in Spain have received for their birthday a collection
905,000 cards issued since 2001. The main new itself provides: identity, that unites the group. of photos with the lineups from the finals of the 13
feature this season was the opening, as part of European Cups wins. In addition, improvements
the Bernabéu Tour, of a new space for information have been carried out in digital environments
and recruitment that has helped increase the such as the redesign of the Madridista space on
number of Madridistas in the stadium and adds our website, modifications in the private area,
to those already installed in Tower B and the the incorporation of a preferences area so that
Bernabeu Store. Madridistas can select the communications they
want to receive from the club and a new format
In addition, two new auto check-in machines for our digital version of the magazine Hala Madrid.
were installed in this new space in which the
fan can process the registration and payment of The Loyalty Programme continues with its
their Madridista card in just a couple of minutes. focus of bringing the club and its players closer
to members and Madridistas through special
More than 62,000 people have purchased the events and exclusive communications: more
supporters card or a Madridista Pack (card, than 225 products have been delivered, most
Tour ticket and scarf) at the Santiago Bernabéu directly from the players themselves; about
during the season. The programme launched 21 million e-newsletters corresponding to 354
a campaign with the new image of the product campaigns have been sent; more than 175,000
across all the club’s communication platforms calls have been answered, made and received
on the Madridista hotline; 31,000 emails have
been managed through the Contact Center and
6,600 chats have been answered.

The Madridistas Loyalty Programme has registered


more than 83,000 new members.

A group of winning fans at the facilities of


Real Madrid City.

200 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 201


DIGITAL AREA

Real Madrid App features of the app is its audio-visual content, Social Networks
which provides round-ups, multi-angle replays,
This is the club’s official app and can be special cameras offering exclusive images; Real Madrid’s social networks are the club’s
downloaded from the main mobile stores on-demand matches and the club’s television communication channels that reach the
(Android and iOs) and already has more than channel, Realmadrid TV. largest audience which, in addition to serving
nine million downloads since its total upgrade as a source of daily information for our fans,
and relaunch in May 2015. This year the app has been 100% revamped and provide support to the all the business lines:
its usability has been improved by incorporating merchandising, ticketing, sponsorship, digital
The app adapts its contents and settings new forms of gamification with the first version channel traffic, Bernabéu Tour... This season
according to whether it is accessed from of fanconnect. The app has a new design and we continued to prioritize quality of content
the stadium or outside it. And it expands its other improvements mean that users can now and adapting the formats to each channel. In
contents on game days complementing the purchase products at the stadium bars or open this way we can ensure a better functioning
televised experience of the match as a second content without having to register. And new of the publications of the mentioned business
screen with information and exclusive live features, without forgetting the other functions lines.
images, with more detailed information and that members and Madridistas can enjoy with
providing the opportunity to communicate a just few clicks. Realmadrid App is available in Real Madrid is present on Facebook, Instagram,
live during matches with all the fans spread English, Spanish, Arabic, Indonesian, Japanese, Twitter, YouTube, Snapchat, Weibo, Giphy,
around the world. One of the most attractive Portuguese, French and soon also German. Line, Wechat and Toutiao, accounting for
more than 300 million followers, making it the
sporting institution with the biggest audience in
the world. During this season we have opened
an account on Douyin and TikTok, platforms
belonging to Bytedance characterized by their
short video format and a younger user base,
where we are experiencing exponential growth. of 3.8 million per video (our closest competitor
received only 2.2 million). The above does not
This season the club consolidated its top include the more than 3,010 million views of
ranking position on the major social media Instagram stories over the year an increase of
platforms, reaching 110 million followers on 13%. In June, with the presentations of the new
Facebook, 74 million on Instagram and 32 signings, the club achieved its best figures on
million on Twitter. We are also leaders in the all platforms.
new leading social media platform in China
(Douyin) with almost two million followers.

With this large audience and our ability to


adapt content to each channel, the number
of video views has once again surpassed 2.85
billion, especially on Instagram, where we
have experienced an increase of 23% with 970
million video reproductions and an average

202 ANNUAL REPORT REAL MADRID 2018-2019 REVENUE 203


communication,
media
and content

204 ANNUAL REPORT REAL MADRID 2018-2019 COMMUNICATION 205


COMMUNICATION
REALMADRID TV The presentation of Eden Hazard was watched
by 231,000 viewers with a 2.41% audience share,
Realmadrid TV has established itself as the the highest for any presentation/contract renewal
content generator for all of the club's platforms. in its history as a free-to-air channel. It had a share
The channel ended the 2018/19 season with an of 1.90%, the third best time slot of the afternoon
audience share of 0.30%, an increase of 0.01 in history, behind the celebrations of the Twelfth
points compared to last year. 22,312,000 viewers and Thirteenth.
connected to the channel throughout the season,
with an average of 1,219,000 daily viewers. The special La Tertulia: gala Balón de Oro
programme became the third most watched
Realmadrid TV increased its live broadcasts for broadcast of the season on Realmadrid TV with
the most important events of the first football and an average audience of 228,000 viewers. On 11
basketball teams and their respective academy March 2019, La Tertulia talk show achieved its
teams. During every matchday in the Champions best historical record with an average audience
League, the Spanish League, the Copa del Rey, of 156,000 viewers and 1.41% audience share
and the Endesa League, Realmadrid TV has thanks to the live broadcast of the presentation of
broadcasted all the latest news from the front row. Zinedine Zidane on his return to the club.
The channel broadcasts the minute-by-minute
reporting of the matches and detailed analyses, The Corazón Classic Match 2019 was watched by Carroll, interviewed on the
with commentators such as Roberto Carlos and 214,000 viewers and had a 2.14% audience share. set of Realmadrid TV.
Álvaro Arbeloa. The charity event grew by 0.26% compared to its
2018 edition. Just like the live broadcast of the gala
The official Real Madrid channel achieved its for The Best FIFA Football Awards, which achieved
maximum daily viewing figure last season on an average audience of 102,000 viewers and an
Sunday 9 December 2018. With a 0.87% share audience share of 0.94%, achieving its best figures
for the coverage of the live match of matchday in its history of coverage of the ceremony.
15 of the Santander League against SD Huesca
and the final of the Copa Libertadores between 90 Minuti achieved on 11 February 2019 its third
River Plate and Boca Juniors, held at the most watched historical broadcast with 134,000
Santiago Bernabéu stadium. The La Cuenta Atrás viewers and a 0.73% share. Prime time ended the
programme covering the Copa Libertadores year with 0.30%, which is 0.03 points more than
achieved an average audience of 249,000 viewers last year. The post-lunch time slot programme,
and 1.68% of audience share, making it the most with an audience share of 0.21%, grew by 0.02
viewed programme in the history of the channel. points, the best season in its history.

22,312,000 viewers connected to


Realmadrid TV throughout
the season.

Exclusive interview with Hazard on


Realmadrid TV.

206 ANNUAL REPORT REAL MADRID 2018-2019 COMMUNICATION 207


PUBLICATIONS
Most of the channel's programmes have grown The playoff for promotion to the Second Division The club has 14 publications throughout the THE CLUB PUBLISHES 14 PUBLICATIONS
this season. La cuenta atrás ended the season between Real Madrid Castilla and Cartagena was season headed by the magazine Hala Madrid. Hala Madrid
with an average audience of 73,000 viewers and the third most watched broadcast in history for the Issued quarterly, it has a circulation of 892,000 Hala Madrid Junior
a 0.63% share, growing 0.02 points. Minuto a main academy team with an average audience of copies and publishes articles on Real Madrid’s Hala Madrid online
minuto, meanwhile, with 111,000 viewers and 221,000 spectators and 1.96% audience share. sporting successes and the most important Press Kit
a 0.81% audience share grew by 0.09 points. news. Last season, 261,000 copies of the Grada Blanca
El análisis, with an average audience of 68,000 Meanwhile, the U-18 Copa del Rey semifinal magazine’s version for kids and teenagers, Hala Members Newsletter
viewers and a 0.53% share, grew by 0.06 points. against Villarreal produced the Under 18 A Madrid Júnior, were sent to Madridistas aged Champions League Dossier
The programme Hoy jugamos: minuto a minuto team’s most competitive historical figure with between 7 and 14 years old. Foundation magazine
de la UEFA Champions League achieved its best an audience share of 2.02%, also becoming Annual Report
figures of the season with an average audience the second most watched game in history with Hala Madrid online, which has a Spanish and an Summary of the Annual Report
of 130,000 spectators and a 0.79% share. 114,000 viewers. English version, was sent by email to about 250,000 Financial Statements
members and Madridistas outside of Spain. Corporate Responsibility Report
Foundation Annual Report
The club publishes a matchday programme, Foundation Financial Statements
The entire basketball team was interviewed Grada Blanca, for league matches held in
by Realmadrid TV before travelling the Santiago Bernabéu. The magazine has a
to the Final Four 2019. circulation of 30,000 copies that are distributed
throughout the stadium. A press kit is also
published for the league matches in the Santiago
Bernabéu, 800 copies of which are distributed to
accredited professionals.

For each Champions League draw, Real Madrid


publishes an exclusive hospitality guide for the
teams that must face ours in this competition. The
information in the Champions League dossier is
updated for each draw during the season.

Every week, the club launches a Members


Newsletter containing the latest Real Madrid
NÚMERO
67 • 5,25

news and any information of interest for our


members. An overview of the club’s season is LA REV
ISTA EXC
LUSIVA
DE LOS

covered in the reports published for the General


MADRID
ISTAS

Assembly of Delegates. The Annual Report, the


Annual Report Summary, the Financial Report
and the Corporate Social Responsibility Report
comprise the package of publications that are
published for the most important event for our
membership during the season.

CAMPE
In addition, the Real Madrid Foundation publishes LIGA 2 ONES
017/18
an Annual report and an Economic report, as well
as a quarterly magazine.

208 ANNUAL REPORT REAL MADRID 2018-2019 COMMUNICATION 209


THE MOST VISITED FOOTBALL CLUB WEBSITES IN THE WORLD
1 Real Madrid 2,950,000 unique users
2 Liverpool 925,000
3 Manchester United 541,000
4 Bayern de Munich 533.000 PRESS
5 Juventus 486,000 REALMADRID.COM
6 FC Barcelona 462,000 THE WORLD’S MOST VISITED In the 2018/19 season, media activity during
our participation in the Champions League
7 Arsenal 327,000 FOOTBALL CLUB WEBSITE resulted in the processing of between 550 and
8 Tottenham Hotspur 288,000
FOR THE THIRD YEAR 650 press passes on average per game. In the
PSG 276,000
9
10 Manchester City 185,000
RUNNING League, the average number of press passes
issued was between 400 and 500. In the Copa
*According to Comscore, worldwide digital audience tracker. del Rey, some 700 passes were processed for
the semifinal against F. C. Barcelona, while for
the final of the Copa Libertadores, which was
played at the Santiago Bernabéu stadium, 800
Realmadrid.com press passes were processed. This season we
also hosted the Club World Cup Open Media
Realmadrid.com was the world’s most visited greater interaction in the portal. Search Day, where the first team players gave 23
football club website for the third year running, engine optimization strategies and content interviews and nine media outlets were given
with 2,950,000 unique users as of June 30 internationalization work have contributed to access. Finally, the stars of our football and
(according to Comscore data). Translated into improving its presence in countries where we basketball teams appeared more than 2,748
nine languages (Spanish, English, French, were not leaders. times in interviews, mixed zones and press
German, Portuguese, Japanese, Chinese, conferences.
Indonesian and Arabic) Realmadrid.com had The consumption of Realmadrid.com from
45.5 million unique users this season, totalling mobile devices continues to increase and last
90 million sessions and more than 210 million season it represented 71% of total traffic. The
page views. audience of the website has aged. 42.9% of
all users are in the 25 to 34 age range, which
The engagement of the audience with our means an increase in revenue of 14% in online
website grows every year, which translates products due to the purchasing power of our
into a greater number of visits per user and followers (Tour, store, tickets, etc.).

The media during a training session at Real


Madrid City.
210 ANNUAL REPORT REAL MADRID 2018-2019 COMMUNICATION 211
Real Madrid
Foundation

212 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 213


NATIONAL
This season, the social sports
programmes and projects in Spain
helped more than 13,000 people
from various groups, some at risk of
social exclusion.

SOCIAL-SPORTS SCHOOLS IN SPAIN


The Community of Madrid accommodates the
largest number of projects in Spain run by the
Real Madrid Foundation, which offers activities
in 14 other autonomous communities and
Ceuta and Melilla. In the 2018/19 season, 168
permanent projects were carried out between
October and June, with more than 13,000
beneficiaries across all lines of activity.

The Foundation runs 37 schools in Spain,


educating pupils in sporting values through
football, which serve children between 5 and 17
years old. This season the football social sports
school in Valdelatas-San Roque was opened,
which replaces the “El Gallinero” project, in
collaboration with HSBC, the NGO Accem,
Voluntarios por Madrid, Colgate-Palmolive and
El Corte Inglés. It also opened a new football
school, in collaboration with the air force, in
the Colegio menor Nuestra Señora de Loreto in
Madrid, and a pilot programme in Mérida which
marks the return of the Real Madrid Foundation
to Extremadura, in collaboration with the "la
Caixa” Banking Foundation.

Marcelo during a visit to the social sports school


of Fuenlabrada (Madrid).

214 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 215


Campuses and clinics at
Real Madrid City
More than 5,000 places have been offered in GSK, can now practice sports adapted to their In July and August it was the turn of the summer 4,000 participants from 100 nationalities and, for
football projects, which were visited by, among circumstances. The work of the five inclusive campuses. In basketball, the 11th Inclusive the first time, incorporated responsible gaming
others, Marcelo who went to the Fuenlabrada football schools for children with autism Campus for boys and girls with and without sessions to introduce the practice of eSports
school; Arbeloa to the one in Granada, which is spectrum disorder, Down syndrome or general a wheelchair, the 10th Basketball Campus in from the educational perspective of responsible
run in collaboration with Inacua; and Butragueño developmental disorder continued, with the Madrid; and the 2nd Football and Basketball use and cybersecurity, with the collaboration of
who visited the Jerez City Council, where we support of the Fundación de la Mutualidad de Campus in Toledo, all took place in collaboration PantallasAmigas.
the Foundation has one of its largest schools la Abogacía. There are already more than 350 with the San Patricio school. The 5th Adapted
in the country, with more than 400 participants, participants in adapted and inclusive schools of Basketball Campus for young people with The Foundation’s schools and projects comprise
in collaboration with the “la Caixa” Banking the Real Madrid Foundation, which continues to severe mental disabilities also took place, which, more than 155 training groups led by 200
Foundation. Around 80% of the beneficiaries operate wheelchair basketball schools, as well like the inclusive campus, was also sponsored professionals trained by the organization. In the
of the schools in Spain took part in the weekly as adapted and inclusive basketball campuses by the Sanitas Foundation. In football, the sphere of educational sport, intensive football
extracurricular activities thanks to a system every summer, in collaboration with the Sanitas Campus Experience was held in five venues improvement clinics were organized at the Real
of grants and semi-grants in which several Foundation. abroad and twelve in Spain, in four modalities: Madrid City for 145 groups from 25 different
organisations collaborate, including Banco social-sports, goalkeepers, high performance countries, where more than 4,100 girls and boys,
Santander, CLH, the “la Caixa” Banking The projects that support diversity through team and bilingual. They brought together more than aged between 8 and 17, took part.
Foundation and Ecopilas. sport also have the support of UPS, El Corte
Inglés and GSK, among others. The beneficiaries
In basketball, new initiatives were launched in were visited by Sergio Llull and attended
parallel to the schools, of which there are already EuroLeague matches at the hands of the One
11 permanent ones with basketball as the focal Team programme and in league matches thanks
point, in which 650 children participated, 30% of to Sanitas.
them through grants. These include the school
for young people from overseas, in collaboration The football and basketball schools help to
with Cesal, in the Tetuán neighborhood of provide complete training to more than 5,200
Madrid; the Rosa de Luxembourg school, in boys and girls. The beneficiaries of the schools
Aravaca; and the CEIP Cortes school in Cadiz. in Madrid and the neighbouring provinces can
One of the fastest growing lines of activity are put into practice everything they have learned in
adapted schools, aimed at people with different the social-sports tournament, which was held
cognitive abilities, with the support of Endesa. in Real Madrid City. This season the inclusive
Last season we opened the San Gabriel, Rosa sports days were held once again, with children
de Luxemburg and Cortes de Cádiz adapted from the Foundation’s Care and Correctional
schools, in addition to starting a special project Centres Programme and, for the first time,
for adults with different capacities with the Hogar a joint training session was held for children
Don Orione centre. from inclusive football schools with a team
from the Real Madrid academy. The company
A special mention should go to the football and Fiesta collaborated in the tournament. The
basketball adapted school set up in collaboration schools of Andalusia and the Region of Murcia
with the Ana Carolina Díaz Mahou Foundation, enjoyed a day of living together that was held
which serves children with neuromuscular and at the Chapín ground, in Jerez de la Frontera,
mitochondrial diseases who, thanks to the attended by a large number of children from
collaboration of both entities and the support of the participating schools.

The players greeted the students of the


Campus Experience at Real Madrid City.

216 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 217


FOOTBALL AND BASKETBALL SCHOOLS Once again last year, the children in the care CHILDREN’S BASKETBALL collaboration with NGOs that care for sick
IN JUVENILE FACILITIES centres in the Community of Madrid have PROGRAMME IN HOSPITALS children, such as the Aladina Foundation at the
benefitted from the At Christmas, no child Niño Jesús hospital, with whom it carries out a
The Real Madrid Foundation already has schools without a gift campaign. In addition, they More than 1,200 children with long-term illnesses special programme for cancer patients, and the
in 36 juvenile protection and detention centres. The were able to take part in tournaments in Real who have to spend many weeks in hospital are Make a Wish and Pequeño Deseo foundations,
incorporation of the centre in Las Palmas de Gran Madrid City and in their own centres, as was the able to enjoy a few moments of relaxation with with whom it organizes weekly visits by first
Canaria, managed by the Diagrama Foundation, case in the 2nd Children’s Shelter Basketball basketball, sharing the positive values team team players to seriously ill children. More than
means that the total number of young people in Tournament organized by the Foundation. sport provides as a motivating force. This is the 150 children have fulfilled their dream of seeing
care that benefit from team sports with the Real aim of the Foundation’s Children’s Basketball the players in Real Madrid City this season.
Madrid Foundation exceeds 1,500, 50% of whom Programme in Hospitals, which is carried out in
play football and 50% basketball. 11 public and private centres in the Community The sports physiotherapy programme for rare
of Madrid and in Alicante’s general hospital diseases and neurological disorders such as
thanks to the support of entities such as multiple sclerosis continues its work, treating
Fundación AMA and Medical Service Care. more than 50 patients on low incomes in Madrid
through a project developed in conjunction
The Real Madrid Foundation’s presence with the UEM, Sanitas, COFM and the Madrid
in hospitals extends to other projects in Multiple Sclerosis Foundation.

Presentation at the Bernabéu of Sergio Llull with the students of the inclusive basketball
"At Christmas, no child without a gift" campaign. school of the La Masó sports centre (Madrid).

218 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 219


SPORTS PROGRAMME DETENTION
FOR HOMELESS PEOPLE CENTRE PROGRAMME
Recovering the mental wellbeing of the homeless The Real Madrid Foundation’s activities in
is the main objective of the programme that the detention centres have continued this year
Foundation started in 2017, in collaboration with with more than 2,300 inmates taking part,
the Spanish Red Cross, the Madrid City Council aimed at contributing to their re-education
and the Padre Garralda-Horizontes Abiertos for their future social reintegration after
Foundation. Motivational activities such as release. The Foundation has run 22 football
participation in the Foundation’s 3rd Charity and 21 basketball projects, in collaboration
Fun Run or the Spartan Race in Los Angeles de with the Padre Garralda Foundation and the
San Rafael have been added to the programme General Secretariat of Penitentiary Institutions
of weekly sports activities, as well as visits to of the Ministry of the Interior. This season
the Bernabéu Tour, all aimed at recovering the the Detention Centre Programme has been
mental well being of people in situations of supported by the company Ecovidrio and
neglect. More than 50 people take part in these Liberbank. The project has been the subject
activities in three different locations in the city of academic study and specific articles in
of Madrid. specialized education media. Visit by the inmates of the Segovia prison to
the Bernabéu Tour.

Arbeloa, with the participants of the


programme for homeless people.

220 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 221


EMPRENDEPORTE

The programme continued with 120 people


benefitting during the 2018/2019 season thanks
to our partnership with the KPMG Foundation
and the Municipal Employment Agency. The
programme, which has enabled 15% of its
participants to find work, continues its aim of
stimulating hard-work, fostering companionship,
teamwork, increasing independence and self-
esteem using sport as a tool for activation and
personal improvement.

PHYSICAL EXERCISE PROGRAMMES


FOR THE ELDERLY More than 120 people have benefitted
from the Emprendeporte programme in the
This year, more than 325 people have taken 2018/19 season.
part in the weekly training sessions, both
in homes for the elderly and in the open
programme at the Canal de Isabel II facilities.
This season, the programme has been
supported by GenesisCare and DomusVi. The
programme aims to expand the number of
locations to continue promoting active ageing
and maintaining the physical capabilities of
those over 65.

Almost 13,500 people benefitted from the


Foundation’s permanent programmes in Spain
in the 2018/19 season, to which we can add
the participants in the campuses and clinics.
This brings the total number of participants
in socio-educational activities in Spain last
season to over 21,500.

The Canal de Isabel II facilities is one of This initiative promotes active ageing and
the locations where the Physical Activity maintaining the physical capabilities of those
Programme for the Elderly was carried out. over 65.

222 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 223


INTERNATIONAL
AREA
The Real Madrid Foundation has 311
football and basketball schools spread
over 77 countries on five continents,
serving 44,600 children.

These are educational, development and


integration projects, in which the Foundation
collaborates with the most important entities.
But in addition to education in values, using
football and basketball as vehicles, 25,000
children receive nutritional supplements,
24,000 receive medical care and 21,000 receive
academic support.

224 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 225


AFRICA
During last season, the network of Foundation
schools in Africa has been well-established,
with greater emphasis on the sustainability
of activities and the management and quality
control of the programmes in order to align them
with the UN sustainable development goals. The
Foundation is present in 29 countries, with more
than 50 projects serving 8,000 children, which
has increased by almost 10% the number of
beneficiaries of these programmes which are
specifically aimed at fighting malnutrition, the
consequences of climate change and, above all,
a comprehensive education through sport.

In Nigeria, a school was opened in Port Harcourt


this year. In Mozambique, a joint initiative was
launched with Crusade for the Children in the
Gorongosa National Park, which was affected
by cyclone Idai and where the Foundation
contributed to the reconstruction of schools
for 680 girls. In eight African countries, the
Foundation has supported projects promoted
by the NGOs Holystic ProAfrica, Missionaries
of Africa (White Fathers), Salesian Missions
(with whom projects are being carried out in 11
countries of the continent) and Remar.

Nearly 8,000 boys and girls from 29 African


countries are educated in the values of sport
through 50 projects.

226 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 227


AMERICA the support of the Mapfre Foundation, and in Guatemala, our expansion continues with new
the United States, the first basketball school projects in partnership with the Carlos F. Novella
The Real Madrid Foundation’s work in the Americas was opened in Massachusetts. Our support for Foundation and the opening of the first basketball
this season was carried out through 167 schools migrant children has been recognized by the State school in Guatemala City. In Honduras,
in 22 countries, benefiting 24,500 children. New of Washington, where the Foundation works with Butragueño inaugurated the new project with the
centres were opened in El Salvador, thanks to Central Washington University and Microsoft. In Diunsa Foundation in La Ceiba.

Butragueño visited the students at the social


sports school in San Pedro Sula (Honduras).

228 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 229


The presence of the Foundation in México, with Partnerships have continued with the patrons
38 schools serving more than 4,700 vulnerable of projects, such as the Inter-American
children, has intensified with three new projects in Development Bank, the CAF-Development Bank
partnership with the Bafar Group Foundation and of Latin America, Globalvia, AT&T, Microsoft
events such as the Plácido en el Alma concert. and the Mapfre Foundation. Throughout the
The Real Madrid ambassador Álvaro Arbeloa season, the Foundation trained more than 200
travelled to Port of Spain for a meeting with the educators and technicians in its methodology
beneficiaries of the projects in Trinidad y Tobago, in Argentina, Bolivia, Brazil, Colombia, United
where the Foundation works with Atlantic LNG. States, Mexico, Honduras, El Salvador and
And José Emilio Santamaría visited the school in Guatemala.
Montevideo, which is run in collaboration with the
with the Colegio Cervantes in Uruguay.

Florentino Pérez, with the children of the


Foundation's projects in Miami.

Students of the socio-sports school of Colombia in The first social sports basketball school
a complementary computer class. was opened in the United States
this season.

230 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 231


ASIA-PACIFIC AREA
The Real Madrid Foundation participates in 34
schools and comprehensive projects in India, the
Philippines, Indonesia and Cambodia, benefiting
more than 6,700 children. The Alma Cup was
held in the Philippines and India, to widespread
acclaim. In Japan, the Foundation's presence
increased with the opening of the first social
sports school in Tamano, in collaboration with
Inter Dream Partners (IDP) and Council of Sports
Public Relations (CSPR). Participants in clinics in
Japan visited the schools in Cambodia, which
are run in collaboration with the NGOs Sauce
and Agua de Coco.

The social sports schools in Cambodia


assist girls and boys in situations of extreme
vulnerability.

232 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 233


An important sustainability initiative was launched
by the Roxas Foundation, a local partner in the
Philippines, which set up a textile company to
ensure the viability of schools. In China, we
work for the insertion of educational football in
the school curriculum, with the Foundation For
Next Generation in Jinzhai. And the strategic
partnership with the Evergrande Football School
in Quingyuan (Guangzhou) is still ongoing, which
this year was boosted with the incorporation of
Ricardo Gallego as sports director of more than
2,700 students.

Alma Cup held in


San Carlos (Philippines).

The Alma Cup was also played


in Trichy (India).

Visit by the Evergrande football school (China)


to Real Madrid City.

234 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 235


EUROPE
The Foundation has launched a project in a The Real Madrid City hosted the visits from
new country. Ukraine In the city of Ternopil, in beneficiaries of the schools in Vidin (Bulgaria),
collaboration with Epicentr K, the school was which is run in collaboration with the Friends
opened by Arbeloa and serves 120 children for Sports Foundation; and the students of
at risk of exclusion. The Foundation now has the school in Manique (Portugal). Up to nine
thirteen schools in nine European countries with delegations participated in the 6th Alma Cup
more than a thousand beneficiaries. To ensure the Europe, which took place on the pitches of
projects are sustainable projects, the Foundation the Puskas Akademia Foundation in Felcsút
looks for partnerships with organizations such as (Hungary), with whom the Foundation carries
Laureus in Romania and organizes events such out a football and basketball project. The
as the charity gala in Guimarães (Portugal). The beneficiaries of the school in Croydon, London
Foundation has renewed its partnerships with (United Kingdom) were able to meet some Real
Endesa, El Corte Inglés and Banco Santander Madrid legends, who played a charity match
for its schools in Portugal, where it carried out against Arsenal veterans.
follow-up and training visits, as well as in Russia,
Hungary and Ukraine.

Arbeloa attended the opening of the social The Alma Cup Europe brought together nine
sports school in Ternopil (Ukraine). delegations in Hungary to share football and values.

236 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 237


The Middle East
In line with the 2030 Agenda, the Real Madrid
Foundation has continued in the Middle East
its goal of fostering a culture of citizenship and
peace, offering education in values through sport
in 44 projects in 9 countries, with 4,000 young
beneficiaries, 700 more than last season. Taking
advantage of the Club World Cup in Abu Dhabi,
the students of the project in the United Arab
Emirates, in collaboration with Baniyas Sports,
went to the first team’s training session and
the two Real Madrid matches. The Foundation
renewed its collaboration with the United Nations
Relief and Works Agency for Palestine Refugees
in the Near East (UNRWA), which serves more
than 1,000 boys and girls in Gaza and the West
Bank, introducing a basketball programme last
year. It also continues its work with the Latin Social sports school in Saudi Arabia.
Patriarchy of Jerusalem at five educational
institutions in the West Bank, two in Gaza, Israel
and Jordan.

More than 1,000 children in


Gaza and the West Bank benefit from
the collaboration with UNRWA.

Social sports school in Palestine.

238 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 239


Clinics and Annual Educational Football
Programme for Schools
Nearly 34,000 children participated in the more
than 400 improvement clinics that were held in
46 countries this season. In this way, 78,600
foreign children are served by the Real Madrid
Foundation, either in the educational area, with
humanitarian aid or in permanent comprehensive
projects in 103 countries.

For the first time a clinic was held in Jerusalem


and it was the largest to date of the Real Madrid
Foundation, with more than 2,000 participants.
Clinics were also run in Jordan, Poland, Latvia,
Ukraine, Pakistan, United Arab Emirates, Greece,
Uruguay, Jamaica, Angola, Cyprus, Palestine
and Georgia. This year the Annual Educational
Football Programme for Schools was launched,
presented by Arbeloa in collaboration with
Sports Capital Fortunes Pvt Ltd., at the Schola
Maria in Hyderabad (India).

Vinicius Jr. takes part in


one of the Foundation’s clinics in Japan.

240 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 241


TRAINING DIVISION
This season, more than 2,400 coaches
attended conferences, courses,
seminars or workshops specific to the
Training Division of the Real Madrid
Foundation around the world.

Of the 595 training sessions, 376 took place in


Spain and in total almost 2,700 hours of training
was imparted. During the 2018/19 season, the
new Valorcesto manual and inclusive football
initiative were launched, which are used to train
the Foundation's coaches assigned to disability
projects.

One hundred coaches participated in the first


“Learning from the best” international convention
for football coaches.

242 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 243


EVENTS
The Corazón Classic Match celebrated its tenth Christmas, no child without a gift" campaign
edition, was sponsored by the brand Fiesta and was presented. The Luis de Carlos Forum
involved the legends of Real Madrid and Chelsea celebrated four editions: Campeones de
at the Santiago Bernabéu. The Paratrooper Baloncesto; Deporte y diplomacia; Deporte
Brigade and the band Taburete performed at sin límites; and Luis de Carlos, una vida de
the match. Fans enjoyed the moves and goals madridismo. The Real Madrid Foundation
from players such as Raúl, Guti, Arbeloa and presented the works La Decimotercera, una
Karembeu. historia interminable, by Enrique Ortego;
the manual Fútbol y Valorcesto inclusivos; y
Raúl and Arbeloa participated in January in collaborated in the publication of the book Real
the Foundation’s 3rd Charity Fun Run, which Madrid C. F. El mejor del mundo, by Antonio
brought together 7,000 runners on the Paseo Papell; and in the manual Método 12. Marcelo
de la Castellana. A few days earlier, the "At y Caio.
Raúl and Arbeloa participated in the
Foundation’s 3rd Charity Fun Run.

Luis de Carlos Forum ‘Basketball Champions’


held at the Santiago Bernabéu stadium.

Presentation of the Corazón Classic Match 2019 ‘Latidos con Alma’


charity match at the Santiago Bernabéu stadium.

244 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 245


REAL MADRID’S
HISTORICAL HERITAGE
CENTRE
More than 4,300 items and 5,400 images
catalogued in the 2018/19 season

One of the functions of the Real Madrid exhibitions: the Francisco Gento collection; an
Foundation is to manage the club’s Historical exhibition dedicated to Juanito; an exhibition
Heritage Centre. Located at Real Madrid City, the on the Copa Libertadores 2018 played at the
Centre receives, sorts, records, catalogues and Santiago Bernabéu; and a special exhibition
digitalizes all the objects and documents relating in honour of the 10 editions of the Corazón
to the sports administration and management of Classic Match.
the club, as well as those donated or on loan
from scholars, writers, journalists or Real Madrid The Historical Heritage Centre contributed to the
supporters. More than 257,000 items have been book La Decimotercera, una historia interminable,
catalogued so far. published by the Real Madrid Foundation and
Espasa; and Real Madrid C. F. El mejor del
During the 2018/19 season, the centre mundo. It also loaned out objects to The Olympic Presentation of the book “La Decimotercera.
received more than 1,532 items and 12,800 Museum Network (Estonian Sports and Olympic Una historia interminable’” in the presidential
images. It has catalogued 4,300 pieces and Museum) during the European Super Cup for a box at the Santiago Bernabéu.
has associated more than 58,000 images to all themed exhibition on Real Madrid.
objects. More than 2,100 items were donated,
mainly photos, and 16 temporary exhibitions The centre organized themed exhibitions in
were presented, in which 823 historical Real the four editions of the Luis de Carlos Forum
Madrid objects were exhibited. The Historical held this season, as well as in the Real Madrid
Heritage Centre accompanies every event and Foundation’s First Conference on Values and
presentation of the Real Madrid Foundation and Sport. Finally, he collaborated in the episode
collaborates continuously with the Bernabéu El Rey de las Ligas: Paco Gento, part of the
Tour where visitors have enjoyed four special documentary on the 90 years of La Liga.

More than 257,000 items


have been catalogued so far.

Presentation of the book “Real Madrid C. F.


El mejor del mundo”.

246 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID 247


REAL MADRID
GRADUATE SCHOOL
EUROPEAN UNIVERSITY

248 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 249
REAL MADRID GRADUATE Over 11,500 students
SCHOOL EUROPEAN have studied at the school.

UNIVERSITY ACTIVITIES
The school is present in ten
countries: Spain, USA, Mexico,
Chile, Colombia, China, Germany,
Portugal, United Kingdom and Australia.

Focusing on the areas of health, sport,


management and communications, our school
offers 15 master’s degrees: A University MBA
in Sports Organisations Management; Online
MBA in Sports Organisations Management;
MBA in Sports Management; Online MBA
in Sports Management; University Master’s
Degree in Sports Law; International Master in
Sports Law-LLM; University Master’s Degree
in Sports Marketing; Master’s Degree in
Sports Marketing; University Master’s Degree
in Sports Communications and Journalism;
University Master’s Degree in Sports Coaching
and Nutrition; Master’s Degree in Football
Management; University Master’s Degree in
Physical Education and Health and a University
Master’s Degree in Sports Physiotherapy. More
than 11,500 students have studied at the school.

There are five values that identify and


differenciate the school apart: entrepreneurial
spirit, teamwork, integrity, leadership and
excellence. Our objective is to transmit and share
them with our students, always bearing in mind
that our obligation is not only to train students,
but also develop them as human beings that
behave a certain way according to the historic
values of Real Madrid.

Florentino Pérez congratulates one of the


students at the 13th graduation ceremony.

250 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 251
Zvonimir Boban, FIFA Deputy Secretary General Enhamed Enhamed, athlete and expert in
and Modric were the protagonists of the high performance methodologies, at the
opening day of the White Week. conference ‘The wheel of talent’.

As for academic trips, our MBA in Sports Students studying the Master’s Degree in Sports Another activity of great importance is the Madrid Basketball, Toni Nadal, former coach
Organization Management students travelled Marketing also travelled overseas, specifically to White Week, held in the presidential box in of Rafa Nadal, and Javier Fernández, double
to London and New York, accompanied on Germany and the Netherlands. There they were the Santiago Bernabéu. This year, of note world champion and the best Spanish skater
this second trip by students from the Master’s received by the heads of the Ajax Amsterdam, was the participation, among others, of José in history. Other highlights included the session
Degree in Sports Management and Sports Bayern Munich, Schalke 04 and Borussia Ángel Sánchez, general manager of Real with Enhamed Enhamed, an example how
Management Online. In both cities, they visited Dortmund Marketing Departments and had the Madrid C.F.; of Jesús Bueno, vice-president of to overcome the odds, and the session with
the most representative sports facilities and opportunity to visit the Adidas head office. Similarly, Basketball Business Operations of the NBA for Pilar Jericó, one of the best Spanish talent
met with the heads of the most prestigious the students of the Master’s Degree in Sports Europe, Middle East and Africa; and of Michele management analysts. One of the sessions
sports organisations. As well as their trip to Law travelled to Switzerland, where they visited Centenaro, general secretary of the European most appreciated by the students was the
New York, the Masters in Sport Management FIFA, UEFA, FIBA, the European Club Association Club Association (ECA). The most emotional round table moderated by Roberto Carlos in
students travelled to Valencia and to Vitoria (ECA), the Court of Arbitration for Sport, the moment of the week came during the session which Raúl González Blanco and Xabi Alonso
as part of their academic programme. Our Maison du Sports, the International Federation for that starred Luka Modric, Real Madrid player, participated.
Football Management Master’s students were Equestrian Sports and other sports institutions. and Zvonimir Boban, FIFA deputy general
met on their trip to the Netherlands by the For the first time, students of the Master’s Degree secretary. The students particularly valued the high standard
heads of the academies at Ajax of Amsterdam, in Communication and Sports Journalism and the of the speeches, the event organization, the
AZ Alkmaar, Feyenoord and the Dutch Football Master’s Degree in Sports Journalism visited the A special mention must be made for the venue in which it was held and the opportunity
Federation. UEFA and FIFA headquarters in Switzerland. participation of Pablo Laso, coach of Real to mingle with other students at the school.

252 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 253
This academic year, a masterclass titled “Las presented to the attendees a practical overview
claves para una mentalidad ganadora” (the of sports law and the benefits of post-grad
keys to a winning mentality), was organized programmes offering this specialization.
at the Santiago Bernabéu stadium. It was
attended by illustrious guests, including Álvaro Each of the programmes has involved
Arbeloa and Víctor Sánchez del Amo, former a club executive as co-director. Faithful
Real Madrid football players. to our commitment, many Real Madrid
professionals formed part of the teaching
A masterclass on “The Practice of Sport staff of the different master’s degrees,
Lawyers” was organized in which Juan de Dios which was highly rated by students as a
Crespo, Marcos Motta and José Lasa, partners way of directly facilitating information on the
in three important law firms specialising in internal management of the club. In addition,
Sports Law (Ruiz Huerta&Crespo, Laffer 107 students carried out internships in the
Abogados and Bichara e Motta Abogados) different departments of the club. Pablo Laso took part in the first White Week
conference of the Real Madrid Graduate School
European University.

Raúl, Xabi Alonso and Roberto Carlos Álvaro Arbeloa and Emilio Butragueño, during
participated in the White Week. their talk to the students of the school.

254 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 255
THE REAL MADRID GRADUATE SCHOOL
EUROPEAN UNIVERSITY, RECOGNIZED
WITH A NATIONAL SPORTS AWARD
The jury of the 2018 National Sports Awards, The Real Madrid Graduate School European During the 2018-2019 academic year, in which The Copa Stadium 2018 was awarded ex
who met on 27 February, decided to award the University was founded in 2006 with a clear the 13th promotion graduated, more than aequo with the Ecomar Foundation.
Copa Stadium to the Real Madrid Graduate international essence and vocation. It is 500 students from 56 different nationalities
School European University. This prestigious currently present in 10 countries in Europe, participated in one of the 15 programmes of
award is granted to the person or entity that has America, Asia and Oceania. More than 11,500 the different areas (health, sport, management
stood out for its special contribution during the students have studied at the school. and communication) that are taught in Madrid.
year to promoting sport.

Graduation ceremony of the 13th


Promotion of the Real Madrid Graduate
School European University.

256 ANNUAL REPORT REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 257
13TH PROMOTION OF THE REAL Emilio Butragueño, general manager
MADRID GRADUATE SCHOOL of the Real Madrid Graduate School

EUROPEAN UNIVERSITY European University, said: “With this


13th promotion, there are now already
11,500 graduates from the Real Madrid
Florentino Pérez presided over the Graduate School who have studied
graduation ceremony of the 13th at universities in 10 countries. During
Promotion of the Real Madrid Graduate this course 1,065 students have
School European University, which was passed through our classrooms, 512
held at the Santiago Bernabéu stadium in Madrid and 553 in our international
and in which 512 students graduated. headquarters”.

In his speech, Florentino Pérez said: The patron of the promotion was
“Today you are reaping the rewards of José María Álvarez-Pallete, executive
your hard work and effort. Our school chairman of Telefónica. In his speech
provide you with the right tools to fulfil he said: “Most of your life’s story has
your dreams, but I hope that, in addition, yet to be written, live it fully, keep your
after all these months, you will also take head, but always listen to your heart.
José María Álvarez-Pallete, executive chairman
with you the essence of Real Madrid's Pursue your dreams, find your own of Telefónica and patron of the promotion.
values. I am convinced that your time path and build your own refuge. “There
here at the Real Madrid Graduate is a 4 in 20 chance that Real Madrid
School European University will have an will win the League or qualify for the
impact on you as professionals and as Champions League, 1 in 10 that it will that it will reach the final and 1 in 160
human beings”. get through the Group Stage, 1 in 80 that it will win the competition. 1 in
5,000 that it will win it 2 years in a row,
1 in 164,000 that it will win it 3 years in
a row, 1 in 130 million that it will win 4
of the last 5 Champions Leagues and 1
in 5 billion that it will win it 13 times in
its history. If we combine all this, that
results in a 1 in 0.5 quadrillion chance.”

“Of all the clubs in the world, only Real


Madrid has achieved this. And, therefore,
it is the best club in the world. It’s an
objective fact. How does a set of players,
a coach, a president or a club achieve
something that beforehand seems
impossible? It happens when you don’t
believe it’s impossible. It is one of the
wonders of serendipity, and this is how
great feats are achieved”.

“It may seem like historical or memorable


events are a thing of the past, but you will
realize that this is not the case. We live
in great times where great things can be
achieved. We live in times that no other
generation of human beings dreamed it
was possible to experience”.
Group photo of the 13th graduate year from
the Real Madrid Graduate School-European
258 ANNUAL REPORTUniversity.
REAL MADRID 2018-2019 REAL MADRID GRADUATE SCHOOL 259
veterans
ASSOCIATION OF
FORMER REAL MADRID
FOOTBALL PLAYERS
The Association of Former Real Madrid Football
Players continued with its intense schedule
over the last season. One of the highlights
was the participation of the veterans team in
the Fiesta Corazón Classic Match 2019. The
Santiago Bernabéu enjoyed the charity match
between the Madrid legends and those of
Arsenal.

The association collaborates with the club in


institutional and social sports acts, as well
as in charitable activities organized by the
Foundation.

The Real Madrid legends team played


against Arsenal in the 2019
Fiesta Corazón Classic Match.

262 ANNUAL REPORT REAL MADRID 2018-2019 VETERANS 263


ASSOCIATION OF
FORMER REAL MADRID
BASKETBALL PLAYERS
The Association of Former Real Madrid
Basketball Players team played matches in
cities including Seville, Zaragoza, Madrid and
Plasencia.

The association collaborated with the


club and the Real Madrid Foundation in
charity events such as supporting the
Spanish Association Against Cancer (AECC)
and the Red Cross during the “Flag Day”.
Veterans also attended the charity match for the
Almar Foundation; the match Métele un triple
al cáncer; and the events Márcale un triple a la
esclerosis múltiple and Leyendas Pro África.

The association turned out to pay tribute to Rafa


Rullán for his retirement after almost 50 years
at the service of the club, 18 of which were as
a player.

The Real Madrid basketball legends


played several charity matches.

264 ANNUAL REPORT REAL MADRID 2018-2019 VETERANS 265


THE SANTIAGO BERNABÉU HOSTED THE
FINAL OF THE COPA LIBERTADORES
Our stadium hosted a match that went down in the Santiago Bernabéu. Boca went ahead in the
world football history. By decision of Conmebol, first half but River pulled level in the second half
River Plate and Boca Juniors played the final of and finished off the game in extra time with two
the Copa Libertadores 2018 on 9 December at more goals (3-1).

266 ANNUAL REPORTREAL MADRID 2018-2019 VETERANS 267


A FINAL THAT WILL
GO DOWN IN HISTORY
It is the first time that the final of the Copa
Libertadores has been played outside the
Americas.

There were only 11 days to organize one of the


world’s greatest sporting events of the year. The
club offered the organizers all its resources, its
facilities, the stadium and the experience of all
its professionals.

Intense and thorough coordination work was


carried out between Conmebol, the Spanish
and Argentinean Football Federations, the
two finalists, the various authorities, Madrid
City Council, the security forces of Spain and
Argentina, etc.

The organization of the stadium seating, ticket


sales and pricing strategy were perfect, which
ensured the two sets of fans were able to attend
the event safely.

There was an unprecedented deployment of


national police in the city of Madrid for an event
of these characteristics.

The final of the Copa Libertadores was a


success for everyone and will remain forever in
the memory of football fans as one of the most
exciting of all time.

268 ANNUAL REPORT REAL MADRID 2018-2019 VETERANS 269


FAREWELL TO ÁNGEL LUIS
HERAS AND AGUSTÍN HERRERÍN
Ángel Luis Heras Aguado, member of the Board with the aim of continuing to be a leader and Agustín Herrerín, the former match day
of Directors of Real Madrid C. F., died on 21 benchmark in world sport. His death represents delegate at the Santiago Bernabéu stadium for
December 2018. a great loss for the club and for every member of more than 18 seasons, died on 18 April 2019.
the Real Madrid family.
Ángel Luis Heras has always been a member His figure will forever remain linked to the
of the Board of Directors chaired by Florentino history of our club and our stadium. He was
Pérez and from the very start he had been linked to Real Madrid for more than 50 years,
especially committed to the Real Madrid collaborating with the club in all its lower
Foundation, of which he was a patron. A categories, with Castilla and finally as the Real
passionate club member of Real Madrid for 62 Madrid match day delegate. His professional
years, he dedicated his whole life to his club and career has been an example of the values of
to promoting and disseminating its values. our club, to which he dedicated his entire life.

During the time in which Ángel Luis Heras was a


member of the Real Madrid Board of Directors, Agustín Herrerín, during the tribute he received
at the Santiago Bernabéu in October 2018.
our club won 41 trophies, including 5 European
Cups in football and 2 European Cups in
basketball. FORMER REAL MADRID PLAYERS WHO
PASSED AWAY THIS SEASON
Right until the end he was an example of
commitment, dedication and loyalty to Real
Madrid. With his work and dedication during all
these years, Ángel Luis Heras contributed to the Florentino Pérez and Gento presented Ángel Luis Heras
transformation and modernisation of the club with the club’s gold and diamond insignia in 2016.

Florentino Pérez presided over the


entourage of Real Madrid during the visit to Ramos, Raúl and Butragueño also said goodbye
the chapel in honour of Jose Antonio Reyes. to Reyes, whose death shocked the world of football.

During the 2018/19 season the following football and basketball players passed away:
José Luis Cortés, Serena, Juan Bautista Agüero, José María Abreu, Iznata, Junquera, Pazos, José
Antonio Reyes and Juan Vázquez.

Ángel Luis Heras, during Real Madrid’s victory to


win its tenth basketball European Cup in 2018.
José Luis Serena Juan Bautista José María Iznata Junquera Pazos José Antonio Juan
Cortés Agüero Abreu Reyes Vázquez

270 ANNUAL REPORT REAL MADRID 2018-2019 ANNUAL REPORT REAL MADRID 2018-2019 271
Management
Report
For the year ended June 30, 2019.

The Management Report for


Real Madrid Club de Fútbol, including an
analysis of its earnings performance in
2018-2019, is presented below.

272 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 273


OPERATING BREAKDOWN OF
INCOME OPERATING INCOME
(before disposal of non-current assets) (before disposal of non-current assets)

Operating income amounted to €757 million Club membership fees and season tickets The Club enjoys a balanced revenue mix, with This diversified stream of recurring revenues
in 2018/19, up €6 million or 1% from the accounted for 7.2% of total revenue (compared the three largest lines (stadium, television and lends financial stability to the Club, cushioning
year before, extending the growth trend that to 16.5% in 2000 and 9.7% in 2009). marketing) each making up around a third of the impact of potential fluctuations in revenue
has kept the Club among the world’s leading the total. caused by varying performance on the
revenue-earning sports entities in the past 14 In the 2000-2019 period, revenue grew at an sporting front or by changes in the economic
years despite losing in the round of 16 in the average annual rate of 10.5%. The Club has gradually reduced the weight of landscape.
2018-19 UEFA Champions League television revenue (La Liga and Champions
Going forward, promoting the Club’s brand League matches) and increased the weight of
This item includes revenue from the various through investment in top players and other revenue sources.
business lines (stadium, international and international expansion are still the principle
friendly matches, broadcasting, and marketing), ways in which the Club can remain competitive
but excludes revenue from player transfers, and maintain its status as a global benchmark
which is recognized in the income statement in football.
under “Gains/(losses) on disposal of non-current
assets”.

BREAKDOWN OF
OPERATING INCOME
(before disposal of non-current assets)

2018/2019
OPERATING INCOME
(Before disposal of non-current assets)

23%
€ Million
800 1999/2000 39%
757
751
750

700
675
26% 32%
650

600
owt
h 578
620
€ 757 M
l gr 550
550 annua 521
age 514
aver 480 € 118 M
500
10.5
%
442
15%
450
407
400
351 366
350 9%
292
300 276
236
250
193
33% 23%
200
152
150
138
118
100

50

0
1999/00 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

Stadium Stadium
Int. & Friendly Matches Int. & Friendly Matches
Broadcasting Broadcasting
Marketing Marketing

274 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 275


PERSONNEL EXPENSES/ OPERATING PROFIT BEFORE
OPERATING INCOME: DEPRECIATION AND AMORTIZATION
EFFICIENCY RATIO (EBITDA)

The efficiency ratio, calculated by dividing the Operating profit before depreciation and on player registrations. Therefore, before they
Club’s total personnel expenses by operating amortization, or EBITDA before disposal of can add new players, they must release other
income (before disposal of non-current non-current assets, is the Club’s earnings from players. As a result, player transfers among
assets), is the most widely used indicator operating activities after subtracting personnel football clubs is hardly an exception, but rather
internationally to measure a football club’s and other operating expenses from the revenue part of the Club’s standard practice so that it
operational efficiency. The lower the ratio, the obtained by the business lines. can renew staff, generating proceeds that can
more efficient the Club. be used to self-finance part of the cost of new
EBITDA before disposal of assets amounted to additions. In 2018/19, gains on player disposals
The efficiency ratio in 2018/19 was 52%, near €124 million in 2018/19, up from €93 million the amounted to €52 million (with average gains
the 50% level considered the threshold for year before, leaving an EBITDA before disposal in the last five years of €48 million), resulting
excellence and well below the 70% maximum of assets/operating income ratio of 16%. in EBITDA of €176 million, compared to €147
level recommended by the European Club million the year before.
Association (ECA). Nevertheless, EBITDA after the disposal of
assets (player registrations), or simply EBITDA, The EBITDA performance in recent years is the
must be considered when assessing the cash result of a financial management that pursues
flows from operating activities generated by profitability through combining efforts to boost
the Club. Football clubs are subject to a limit revenue and rein in costs.

PERSONNEL EXPENSES/
OPERATING INCOME
OPERATING PROFIT BEFORE DEPRECIATION
% AND AMORTIZATION (EBITDA)
100% € Million
90%
90% 86%
220
80% 203
200
72% 176
180
70% 165 163 147
MÁXIMUM LEVEL RECOMMENDED BY THE EUROPEAN CLUB ASSOCIATION 160 151 154 150
60% 146
60% 57% 140 138
52% 52% 52%
50% 120
49% 49% 104 105 105
50% 47% 48% 46% 47%
46% 45% 46% 100
43% 85 84
40%
80 73
60

30% 40

20
20% 5
0

-20
10%
-19
-40
0% -60 -45
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

276 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 277


TAX BALANCE: CONTRIBUTION BY REAL
INCOME STATEMENT MADRID TO TAX REVENUE AND SOCIAL
KEY HIGHLIGHTS SECURITY

Operating income in 2018/19 amounted to Profit before tax was €53 million (€43 million Real Madrid contributed €319.1 million directly At June 30, 2019, Real Madrid was current
€757 million, up €6 million or 1% from the year in the previous year), which, after applying to state and local taxes, and social security in on the payment of all its tax obligations, as
before despite losing in the round of 16 in the the nominal tax rate of 25% and other tax 2018/19. The breakdown by item is as follows: always.
2018-19 UEFA Champions League legislation, leaves net profit of €38 million, €7
million (23%) higher than the year before. • €243.4 million paid in state and local income
EBITDA before disposal of non-current assets tax and social security, representing a cost
totaled €124 million, with gains on player The Club has reported average profit after tax of 32% of the Club’s revenue; i.e. for every
disposals of €52 million (2018: €54 million), of €33 million in the last five years. €100 of income, Real Madrid allocates €32
leaving EBITDA of €176 million, compared to to tax and social security payments.
€147 million in 2017/18.
• €75.7 million in VAT paid to the tax authorities
From this €176 million, €122 million of (difference between output VAT charged to
depreciation and amortization (2018: €102 customers and input VAT paid to suppliers) ,
million) y and €1 million of net financial costs arising from Real Madrid’s economic activity.
(2018: €2 million) are subtracted.

INCOME STATEMENT TAX


KEY HIGHLIGHTS BALANCE
€ Million 2017/2018 2018/2019 AMOUNTS PAID DURING THE 2018/2019 FINANCIAL YEAR € THOUSAND

operating income 751 757 Personal income tax withholding and non-resident income tax (deductions from staff remuneration and image rights) 203,874
Annual Growth 11.3% 0.8% INCOME TAX 15,062
Property and other local taxes 15,742
OPERATING PROFIT before depreciation and amortizacion, and disposal of non-current asssets SOCIAL SECURITY CONTRIBUTIONS (company) 7,207
(EBITDA before disposal of non-current assets) 93 124 SOCIAL SECURITY CONTRIBUTIONS (employee) 1,557
% of revenue 12% 16%
TOTAL COST of taxes and social security 243,441
% of revenue 32%
OPERATING PROFIT before depreciation and amortizacion (EBITDA) 147 176

NET VAT PAID 75,663


profit before tax 43 53

TOTAL CONTRIBUtIoN by REAL MADRID to tax revenue and social security 319,104
profit after tax 31 38

278 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 279


SANTIAGO BERNABÉU STADIUM
INVESTMENTS REMODELING PROJECT

The Club invested €272 million in 2018/19, amount for the payment to the Madrid City On May 8, 2019, the Board of Directors awarded for the works. The first drawdown on the loan is
of which €23 million went to the upgrade and Council of tax on construction, installations the remodeling contract to FCC Construcción, in July 2019, so it is not reflected in the balance
development of facilities; €249 million were and works (ICIO) arising from the grant of the with a term of 39 months. sheet as of June 30, 2019.
invested in the acquisition of players. building permit. Specific disclosures on this
project are provided in another section of the The remodeling work will be carried out without The facility also includes a three-year grace
Part of the investment in players was self- report. affecting the matches scheduled or the stadium’s period for repayment of principal. Therefore, Real
financed with proceeds from transfers, which normal activities (e.g. Tour Bernabéu, official club Madrid will pay a fixed annual amount of €29.5
amounted to €124 million. Net investment • €233 million on the construction of Real Madrid store, restaurants). million as from July 30, 2023, until maturity on
in 2018/19 in sports personnel (acquisitions City, considered the largest sports complex July 30, 2049.
- transfers) was €125 million (2017/18: €-18 ever built by a football club, with a total To fund the remodeling project, the Real Madrid
million). Average annual net investment in the surface area of 120 hectares, 10 times bigger Board of Directors, under authorization by the Real Madrid closed the deal without having to
2000-2019 period was €69 million. than the former complex. Ideally located in General Assembly of Delegated Members held provide any mortgage guarantees or accepting
one of the fastest growing areas of Madrid on September 23, 2018, arranged the financing any restrictions on the Club’s management or
In addition to investing in players, the Club and with excellent public transportation, of €575 million for a term of 30 years and a debt, allowing it to carry out its normal activity
allocated a significant amount to building and Real Madrid City is a strategic enclave and fixed rate of 2.5%. with no impact from payment of the works.
upgrading its facilities and for technological a first-rate sports and entertainment center.
development. In the 2000-2019 period, Real Noteworthy in recent years is the marked The financing was structured through a loan with
Madrid invested: improvement made to the installations, with three drawdowns, one in July 2019, July 2020
the construction of the first-team and youth and July 2021, in line with scheduled payments
• €277 million in the stadium, modernizing team residences -a Club goal for many years-
the facilities and enhancing their quality and a basketball training arena and two new
and functionality for spectators, as well as training fields. Last year, construction was
providing the facilities with the resources and completed on the new office building where CASH AND CASH EQUIVALENTS
services to broaden the stadium’s commercial the Club’s various operating departments
offering and develop the Club’s IT platform. All work, which will pave the way for a greater
this investment has generated a considerable integration and free up space in the stadium. The Club ended 2018/19 with €156 million The cash balance, coupled with undrawn
annual financial return. Investments in 2018/19 of cash, thanks to strong cash flows from facilities, leave Real Madrid in shape to
in the Stadium related mainly to previous Overall, these investments have helped operating activities. This includes the bonuses comfortably meet its scheduled payment
investments made in the Santiago Bernabéu drive Real Madrid’s economic growth, social paid for sports achievements the year before. obligations.
Stadium remodeling project, particularly the development and sports successes.

INVESTMENTS
€ Million
340
CASH AND CASH EQUIVALENTS
320 314 € Million
300
280 272 220 211
260
240
240 200
190
220 207 180 174 178
200 169
180 173 160 156 156
159 161 160 153
160 142 152 143
140 128 126 140
118 117 115
120 109
100 91 88 83 90 120 112 113 109
80 103 98
60 100 98 93
40 85
80
20
0
60
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19

40
DISPOSALS: INCOME FROM PLAYER TRANSFERS, €M
20 19
2000/01 2001/02 2002/03 2003/04 2004/05 2005/06 2006/07 2007/08 2008/09 2009/10 2010/11 2011/12 2012/13 2013/14 2014/15 2015/16 2016/17 2017/18 2018/19 10
67 11 6 40 24 43 36 33 56 102 20 14 41 102 114 28 54 108 124 0
30/06/2000 30/06/2001 30/06/2002 30/06/2003 30/06/2004 30/06/2005 30/06/2006 30/06/2007 30/06/2008 30/06/2009 30/06/2010 30/06/2011 30/06/2012 30/06/2013 30/06/2014 30/06/2015 30/06/2016 30/06/2017 30/06/2018 30/06/2019
Players Stadium Repurchase of Rights Real Madrid Sport City

280 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 281


WORKING CAPITAL

Working capital (i.e. the difference between which has gone from €-182 million in 2010 Due to the large volumen of transactions sheet would not be consistent with an
current assets and current liabilities) at June to €-60 million as of June 30, 2019. The carried out by the Club in the present, the adequate cash flow management and is not
30, 2019 can be broken down into operating reduction in the working capital/revenue only way to offset recurring negative working compatible with the not-for-profit status of
working capital (€-267 million), financial ratio is greater: from 41% in 2010 to 11% in capital would be to have a large positive the Club, which invests funds obtained in the
working capital (€126 million) and other working 2019.   financial working capital through a large development of its sports and its facilities.
capital (available-for-sale assets, provisions balance of cash and cash equivalents.
and taxes amounting to €81 million). This negative working capital is recurring;
i.e. rolled over each year due to the intrinsic Apart from exceptional requirements at
The Club’s working capital is structurally nature of operations, as reflected in the trend specific moments, a large cash balance
negative as the nature of its operations in balances; figures are broadly similar from relative to the size of the Club’s balance
leads to operating working capital with large year to year, with occasional variations due
creditor balances (between €-120 million to operating trends each season (e.g. sport
and €-290 million for player registrations, achievement prizes).
net trade payable and upfront collection of
membership fees and season tickets). These balances are rolled over and, therefore, WORKING
present similar amounts at each year-end, so CAPITAL
Significant efforts have been made in recent they do not represent debt, or a liquidity or
€ Million 6/30/09 6/30/10 6/30/11 6/30/12 6/30/13 6/30/14 6/30/15 6/30/16 6/30/17 6/30/18 6/30/19
years to lower its negative working capital, business continuity problem. 

OPERATING WORKING CAPITAL


Trade receivables + Inventories 32 58 71 66 54 46 57 67 108 103 90
Receivables from public administrations 4 1 1 1 1 1 7 0 0 0 0
Trade payables -47 -74 -67 -75 -73 -63 -64 -66 -63 -63 -58
WORKING Payables to public administrations -7 -11 -15 -13 -15 -15 -22 -15 -27 -23 -26
CAPITAL Salaries and wages payable (50% player registration,
bonuses) -50 -56 -71 -93 -82 -114 -104 -144 -197 -208 -149
Accruals -48 -66 -69 -67 -60 -58 -62 -64 -85 -96 -124
€ Million
Subtotal -116 -149 -151 -181 -176 -202 -189 -222 -265 -287 -267
150

120 117
102 Financial Working Capital
90
Cash 112 93 98 113 156 174 109 211 178 190 156
60
40 Current investments 0 0 0 41 0 0 0 0 0 0 0
30
10 Player transfer receivables 13 34 28 21 24 36 58 53 20 52 79
0
Bank borrowings -24 -48 -7 -43 -26 -16 0 0 0 -10 0
-30

-60
-30 Player transfer and other investments payable -146 -115 -92 -74 -76 -91 -111 -131 -70 -55 -108
-60 Subtotal -45 -37 27 59 77 103 56 133 128 177 126
-90
-90 -94 -86
-120 -98 -100 -106
-150 -123 -123 Other
-135 -132
-142 -141
-180 Available-for-sale financial assets 29 0 0 0 0 0 0 0 0 0 79
-210 -182 Provisions -10 -1 -1 -1 -2 -2 -3 -1 -2 -2 -2
Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
Taxes 1 4 -17 0 1 7 1 5 7 6 4
Subtotal 20 4 -18 -1 -1 5 -2 4 5 4 81
CASH±SHORT TERM INVESTMENTS (€ MILLION)
Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
TOTAL WORKING CAPITAL -142 -182 -141 -123 -100 -94 -135 -86 -132 -106 -60
19 153 143 169 160 103 98 85 112 93 98 154 156 174 109 211 178 190 156

282 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 283


LIABILITIES AND NET
GROSS DEBT DEBT

The Club had total liabilities at June 30, 2019 (€224 million at June 30, 2019 and €189 million Gross debt was discussed in the previous The Club includes as debt the balance of
of €606 million (2018: €595 million) and equity at June 30, 2018). section. advances on income accruing in the future,
of €533 million (2018: €494 million), giving a which stood at €33 million at June 30, 2019
total balance sheet value of €1,138 million The Club’s gross debt at June 30, 2019, in However, the Club’s key metric is its net debt; (2018: €24 million).
(2018: €1,089 million). accordance with Spanish GAAP, totaled €174 it does not make sense to discuss what one
million, of which €50 million corresponded owes without factoring in what one owns. Net debt at June 30, 2019 amounted to €-27
Liabilities comprise gross debt, trade payables to bank borrowings and €124 million to debt million (2018: €-107 million), which is actually
(€207 million at June 30, 2019 and €271 relating to investments in players and facilities Net debt is gross debt minus cash and cash net liquidity as the sum of cash and cash
million at June 30, 2018) and other liabilities, (€135 million in the previous year: €60 million equivalents, of €156 million at June 30, 2019 equivalents and receivables from transfers,
composed of provisions, accruals, and taxes bank borrowings and €75 million investments). (2018: €190 million) and receivables from other exceeds the amounts payable on investments,
clubs from player transfers (in keeping with a bank borrowings, and advances. Net debt
core principle of consistency, since gross debt represents the external resources which,
includes amounts paid to other clubs for player coupled with own funds, are used to fund the
acquisitions and as player acquisitions/sales capital invested by the Club to carry out its
real madrid liabilities at june 30, 2018 are mirror sides of the business), of €79 million activity. Therefore, as debt is negative, own
at June 30, 2019 (2018: €76 million), recognized funds are used to fund more than all the capital
€ Million current Non-current total
in “Financial assets” in the balance sheet. invested.
Borrowings 66 69 135
Trade and other payables 271 271
Net debt at june 30, 2018
Financial liabilities 337 69 406 € Million current Non-current total
Payables for player transfers, works and repurchase of rights -56 -20 -75
Provisions 2 24 26 Player transfer receivables 52 24 76
Net investments/transfers -3 4 1
Deferred taxes 16 16 Bank borrowings -10 -50 -60
Current tax 0 0 Cash 190 0 190
Cash advance -24 -24
Public Administrations 23 23
Subtotal other net debt 180 -74 106
Accruals 99 24 123
TOTAL NET DEBT 177 -70 107
Total other liabilities 124 64 189

TOTAL LIABILITIES 461 134 595 NET DEBT AT JUNE 30, 2019
€ Million current Non-current total
Payables for player transfers, works and repurchase of rights -108 -16 -124
Player transfer receivables 79 0 79
REAL MADRID LIABILITIES AT JUNE 30, 2019 Net investments/transfers -29 -16 -45
Bank borrowings 0 -50 -50
€ MILLION current Non-current total
Cash 156 0 156
Cash advance -33 -33
Borrowings 108 66 174 Subtotal other net debt 156 -83 73
Trade and other payables 207 207 TOTAL NET DEBT 126 -99 27
Financial liabilities 316 66 381

Provisions 2 14 16
MANAGEMENT BALANCE
Deferred taxes 19 19 € Million 06/30/2018 06/30/2019
Players, facilities and other property 698 786
Current tax 0 0
Provisions and other -23 -13
Public Administrations 26 26 Net operating working capital -287 -267
Accruals 129 33 163 TOTAL NET CAPITAL INVESTED 387 506
Total other liabilities 157 67 224 EQUITY 494 533
NET DEBT -107 -27
TOTAL LIABILITIES 473 133 606 TOTAL FUNDING SOURCES 387 506

284 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 285


NET DEBT EQUITY

The Club’s net debt at June 30, 2019 was Comparing debt with the Club’s payment Equity represents the Club’s own funds; i.e. the The greater the amount of equity relative to
€-27 million. Rather than a debt, this actually capacity represented by ordinary cash flow funds which, with borrowings, fund the Club’s debt, the higher the Club’s value, solvency
represents net liquidity as the sum of cash and (measured using EBITDA: €176 million), yields a needs to carry out its activities. and financial autonomy, as capital invested is
cash equivalents and receivables from transfers, debt/EBITDA ratio —one of the most commonly financed more by equity than debt. The debt/
Equity is the accounting measure of enterprise
exceeds the amounts payable on investments, used solvency indicators— at June 30, 2019 of equity ratio is used as an indicator of solvency
value. For an entity like Real Madrid, which does
bank borrowings, and advances. The Club has 0.0, which is commensurate with a maximum and financial autonomy: the lower this ratio,
not distribute dividends, the annual change in
had negative net debt for the fourth year in a credit rating for financial institutions. the higher the Club’s solvency and financial
equity relates to annual profit after tax (and any
row, i.e. it enjoys a net liquidity position. autonomy.
balance sheet revaluation).
Since June 2009, it has made ongoing and Real Madrid’s debt/equity ratio has decreased
considerable efforts to reduce debt. Through the profits it obtains, the Club has
in recent years, to -0.0 at June 30, 2019; the
increased equity each year to €533 million at
value of net debt represented 0% of the value
June 30, 2019, up €38 million from the year
of equity, indicating maximum solvency and
NET DEBT before (net profit for the year).
financial autonomy.
€ Million
400

350
327
300

250 245
200
198

150
162 170 EQUITY
115 130 125
96 € Million 533
100 84 91
72 500 495
50
442 463
450
0 412
400
-4 370
-50 -13 -10 -27 350
-38 312
-100 300
275
-94 -107 251
-150 250
-141 220
-200 200 196
176
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19 150 141
106
100
68 74 80 86
Net debt : Bank borrowings + Payables/Receivables on acquisition/transfer of assets – Cash 62
50 30
A negative sign means a net liquidity position. Debt also includes the balance of non-current advances
0
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
Net debt/EBITDA ratio
3.5 Net debt/equity ratio
3.1 Net debt : Bank borrowings + Payables/Receivables on acquisition/transfer of assets – Cash
3.0 A negative sign means a net liquidity position. Debt also includes the balance of non-current advances
6.0
2.5 5.4
5.0

2.0
4.0
1.7 1.7
3.2
3.0
1.5 1.4 1.4
1.1 2.0 1.7
1.0
0.8 1.1
1.0 0.8 0.8 0.7 0.7
0.6 0.5 0.3 0.2 0.2
0.5 0.5
0.4 0
-0.1 -0.0 -0.0 -0.0 -0.0
0 n/a n/a n/a n/a n/a n/a 0.0 0.0 0.0 0.0 -1.0 -0.5

Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19 -2.0 -1.4
-1.9
-3.0
EBITDA : Operating profit before depreciation and amortization. As of 2008/09, with new Spanish GAAP, it includes gains/(losses) on
Jun-00 Jun-01 Jun-02 Jun-03 Jun-04 Jun-05 Jun-06 Jun-07 Jun-08 Jun-09 Jun-10 Jun-11 Jun-12 Jun-13 Jun-14 Jun-15 Jun-16 Jun-17 Jun-18 Jun-19
disposals and impairment of non-current assets.

286 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 287


BALANCE SHEET

assets EQUITY AND LIABILITIES Assets/liabilities at June 30, 2019 amounted Highlights on the liability side: Bank borrowings
to €1,138 million, an increase of €49 million decreased by €10 million. Outstanding
€ THOUSAND 06/30/2019 06/30/2018 € THOUSAND 06/30/2019 06/30/2018 from the year before. payables on investments were €49 million
higher as a result of the investments made.
Sports intangible assets 310,903 316,787 Social Fund and Reserves 490,086 458,912 Highlights on the assets side: The carrying The balance of salaries payable decreased by
Other intangible assets 4,042 7,479 Profit (loss) for the year 38,394 31,174 amount of sports intangible assets decreased €58 million due primarily to the payment during
Property, plant and equipment 350,343 341,215 CAPITAL AND RESERVES 528,480 490,086 by €6 million due the net result of investment the year of bonuses for sports achievements
Investment properties 11,552 11,920 Grants received 4,276 4,420 less amortization, disposals, impairment and the year before. The balance of provisions
Non-current player transfers 56 23,812 EQUITY 532,756 494,506 transfers to available-for-sale. The value of and non-current accruals was practically
receivable
property, plant and equipment increased by unchanged. Equity at the end of the reporting
Deferred tax assets 19,111 13,043
€9 million due mainly to previous investments period amounted to €533 million, up €38
Other financial assets 29,769 20,301
in the stadium remodeling project. Other million from the year before (net profit for the
TOTAL NON-CURRENT ASSETS 725,776 734,557 Provisions for liabilities and charges 14,293 23,906
investments increased by €9 million due to year).
Bank borrowings 49,693 49,793
payments of wages, which are accrued as
Non-current payables for player acquisitions 15,279 17,444
expenses over the long term. Current- and
Non-current payables for stadium and Real Madrid
Sport City works 0 1,229 non-current receivables for player transfers
Payables for repurchase of rights/other 924 902 increased by €3 million. Available-for-sale
Deferred tax liabilities 19,390 16,230 assets increased by €79 owing to the
Accruals 33,289 24,227 reclassification from sports intangible assets.
TOTAL NON-CURRENT LIABILITIES 132,868 133,731 The cash balance decreased by €34 million
due primarily to the payment during the year
Provisions for liabilities and charges 2,163 1,920 of bonuses for sports achievements the year
Assets held for sale 78,993 Bank borrowings 94 10,151 before.
Inventories 5,570 3,671 Current payables for player acquisitions 100,608 38,307
Current player transfers receivable 78,802 52,305 Current payables for stadium and Real Madrid City 7,478 17,138
Trade receivables 84,759 98,976 works
Current payables for repurchase of rights 64 60
Current tax assets 3,881 5,743
Trade and other payables 83,477 86,237
Cash and cash equivalents 155,706 190,109 Wages and salaries payable 149,497 207,760
Accruals 4,956 3,664 Accruals 129,378 99,215
TOTAL CURRENT ASSETS 412,607 354,468 TOTAL CURRENT LIABILITIES 472,759 460,788

TOTAL ASSETS 1,138,383 1,089,025 TOTAL EQUITY AND LIABILITIES 1,138,383 1,089,025

288 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 289


OTHER MANAGEMENT
INFORMATION

USE OF FINANCIAL INSTRUMENTS and liquidity. Acceptable investment products Liquidity risk
include bank deposits, repos, commercial paper
Real Madrid has established a series of issued by highly solvent financial institutions, The risk that the Club will have a shortage
procedures and controls that make it possible interest-bearing accounts and other similar of funds or lack access to sufficient funds
to identify, measure, and manage the risks financial products. Specifically, investment at an acceptable cost to meet its payment
arising from financial instrument activity. in speculative financial products or those obligations at all times. To address this risk
Financial instrument activity exposes the Club in which the counterparty is not clearly and the Club aims to maintain sufficient available
to credit, market, and liquidity risk. explicitly identified are expressly prohibited. funds to carry out its operating activities and
Investments should be diversified to ensure make the investments it requires at any given
that the risk is not significantly concentrated time. On June 30, 2019, the Club had a cash
Credit risk in any one institution. Investments in current balance of €156 million and undrawn credit
financial assets must be liquid assets with lines for the amount of €285 million at a highly
Credit risk is the risk that a Club counterparty a maturity of three months or less, with a competitive variable interest rate. If drawn
will not meet its contractual obligations, i.e. repurchase commitment or a secondary down, the entire amount would mature in the
the possibility that financial assets will not be market that guarantees their immediate long term.
recovered at their carrying amount within the liquidity if required. Compliance with these
established time frame. requirements minimizes investment risk and These funds, plus the cash flows generated
therefore the Club has seen no impairment on regularly by the Club through its operating
With regard to trade receivables, the Club has any of its financial investments since 2000, the activities, allow it to comfortably meet all its
a procedure in place to measure, manage and first year for analysis of the Club’s economic payment commitments and have sufficient
control the risks arising from each of its loans. and financial performance considered in this flexibility to make decisions on potential new
The procedure covers risk measurement and management report. investments.
the initial authorization, ongoing monitoring
of the exposure and subsequent controls.
The Club, through its various departments, Market risk
assesses and monitors these exposures
on a monthly basis with a view to identify Market risk entails interest rate risk caused
risky situations and collect delays, taking by uncertainty over the future performance
the necessary precautions, including legal of the financial markets and interest rates
measures if warranted, to enable recovery of with the consequent negative impact on the
amounts past due as quickly as possible. In results of the Club’s operations and cash
many cases, in order to guarantee collection flows. As described in other sections of this
of receivables, the Club often demands management report, the Club employs an
suitable collateral and guarantees. As a result extremely prudent debt policy and arranges
of all these measures the Club’s losses on its operations with variable interest rates
uncollectible receivables are insignificant in indexed to the Euribor plus a small spread.
relation to the its annual revenue. Therefore, the annual interest charge in its
income statement is insignificant (less than
The Club’s investment policies establish 1% of EBITDA) and risk in the event of a rise
that financial investments must be made in in interest rates is immaterial. Considering
accordance with the following guidelines: They the cost that this would imply, the Club
must be arranged with financial institutions does not use hedging derivatives to manage
domiciled in Spain and of renowned solvency interest rate risk.

290 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 291


OTHER MANAGEMENT
INFORMATION

AVERAGE SUPPLIER PAYMENT PERIOD RESEARCH, DEVELOPMENT AND INNOVATION OUTLOOK

The Club’s average supplier payment period Given the nature of its activities, the Club’s The Club expects to build on the success
in 2018/19 was 57 days, below the legal most relevant activity in this area is the design, of its sport model, pursuing further sports
maximum established in Law 15/2010 of development and start up of the technology successes in football and basketball, which
July 5. platform to support its digital activities. have differentiated the Club from others
throughout its history and especially over
the last six years. This performance must be
PERSONNEL TREASURY SHARES supported by an economic model that aims to
achieve self-sustaining growth, where, through
In 2018/19, the Club had an average of 814 As the Club is a sports association it has no the combination of diversified revenue and
employees, of which 410 were players and shares and therefore no treasury shares. contained costs, a profitability and financial
coaches (2017: 795 and 407, respectively). structure are achieved to provide the solvency
that enables the Club to make the investments
At June 30, 2019, the Club had 817 employees EVENTS AFTER THE REPORTING PERIOD it needs to carry out its business. The stadium
(2018: 811), of which 404 (2018: 417) were remodeling project is under way in 2019/20
players and coaches. The most significant events that occurred and will be carried out without affecting the
between the end of the reporting period and matches scheduled or the stadium’s normal
the date of authorization for issue of these activities
ENVIRONMENTAL INFORMATION financial statements and management report
were as follows:
Given the nature of its activities, the Club has
no environmental liabilities, expenses, assets, • Acquisition of player transfer rights for
provisions or contingencies that could have approximately €274,000 thousand.
a significant effect on its equity, financial
position and results. • Sales, transfers or share in third-party
transactions involving player transfer rights
Real Madrid, in compliance with its for approximately €112,000 thousand.
sustainability and energy efficiency policy,
continues to study and carry out measures No other significant events occurred between
to reduce its consumption and ensure the the end of the reporting period and the date
responsible management of resources. of authorization for issue of these financial
statements that are not included in this report.

292 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 293


BUDGET
2019-2020

294 ANNUAL REPORT REAL MADRID 2018-2019 MANAGEMENT REPORT 295


REAL MADRID CLUB DE FÚTBOL
2019/2020 BUDGET

€ THOUSAND 2018/2019 BUDGET 2019/2020 Operating income (before disposal of non-current assets) is budgeted
at €822.1 million, up €64.9 million from the €757.3 million the year
Membership fees, ticket sales and other stadium revenue 175,049 161,335 before. This increase is mainly due to a higher sponsorship and
Revenue from international and friendly matches 113,593 109,685 merchandising income. In the budget, has been assumed to reach the
Broadcasting revenue 172,991 179,828 quarterfinals in Champions League. It has also been assumed in the
Marketing revenue 295,634 371,283 budget, the profit for the Club because of the favorable judgment from
the European Union General Court, which has refused the existence of
Total operating income (before disposal of non-current assets) 757,267 822,131 state aid in the valuation of the land in Las Tablas.

Personnel expenses are budgeted in accordance with contracts and


Supplies (24,305) (29,268) the composition of the sport teams, up €62.2 million from the year
Sports and non-sports personnel expenses (394,221) (456,469) before.
Operating expenses (214,041) (255,365)
Supplies, operating expenses and provisions are expected to move
Provision for uncollectible receivables, and for liabilities and charges (523) 0 in line with the incomes evolution and developments in the Club´s
activities, resulting in an increase of €45.8 million from the year before.
Total operating expenses before depreciation and amortization (633,090) (741,102)
Profit from transfers of first division and youth football team players is
budgeted at €94.0 million (€98.5 million the year before). Furthermore,
Operating profit/(loss) before depreciation and amortization,
and disposal of non-current assets 124,177 81,028 an accounting result of €42.5 million has been considered in order to
balance, according to the effective evolution of the intangible sport
asset, the impairment provision accounted during the previous year.
Gains/(losses) on disposals of non-current assets 98,548 94,029
Impairment/derecognition of non-current assets (46,378) 42,473 With all of this, operating profit before depreciation and amortization is
budgeted at €217.5 million, €41.2 higher than the year before.
Gains/(losses) on disposals of non-current assets 52,170 136,502
The budgeted depreciation and amortization charge is €54.4 million
higher from the year before due to changes in sports staff.
Profit/(loss) from operating activities before amortization and depreciation (EBITDA) 176,347 217,530
Net finance income is budgeted at €0.3 million compared to a net
expense of €-0.8 million the year before. There will not be an impact
Depreciation and amortization (122,061) (176,477)
on the profit and losses account from the finance of the stadium
remodeling until the works have concluded.
Operating profit/(loss) 54,286 41,052
As a result, the budget shows a profit of €41.4 million before taxes.
Finance income 795 2,815
Finance expenses arising on implied cost of deferred payment on player acquisitions (543) (1,555)
Finance expenses arising on interest on loans, guarantee expenses and other financial expenses (1,056) (947)

Net finance income/(expense) (804) 313

Oordinary profit/(loss) 53,482 41,366

Profit/(loss) before tax 53,482 41,366

296 ANNUAL REPORT REAL MADRID 2018-2019 BUDGET 2018-2019 297


REAL MADRID CLUB DE FÚTBOL BUDGET BY
SPORTS SEGMENTS FOR THE 2019/20 SEASON

€ THOUSAND FOOTBALL BASKETBALL TOTAL

Membership fees, ticket sales and other stadium revenue 156,098 5,237 161,335
Revenue from international and friendly matches 108,867 818 109,685
Broadcasting revenue 177,561 2,267 179,828
Marketing revenue 363,716 7,567 371,283

Total operating income (before disposal of non-current assets) 806,242 15,888 822,131

Supplies (28,706) (562) (29,268)


Sports and non-sports personnel expenses (422,252) (34,217) (456,469)
Operating expenses (247,296) (8,069) (255,365)
Provision for uncollectible receivables, and for liabilities and charges 0 0 0

Total operating expenses before depreciation and amortization (698,254) (42,848) (741,102)

Operating profit/(loss) before depreciation and amortization,


and disposal of non-current assets 107,988 (26,960) 81,028

Gains/(losses) on disposals of non-current assets 94,054 (25) 94,029


Impairment/derecognition of non-current assets 42,473 0 42,473

Gains/(losses) on disposals of non-current assets 136,527 (25) 136,502

Profit/(loss) from operating activities before amortization and


depreciation (EBITDA) 244,515 (26,985) 217,530

Depreciation and amortization (175,550) (928) (176,477)

Operating profit/(loss) 68,965 (27,913) 41,052

Finance income 2,815


Finance expenses arising on implied cost of deferred payment on player
acquisitions (1,555)
Finance expenses arising on interest on loans, guarantee expenses and other
financial expenses (947)

Net finance income/(expense) 313

Oordinary profit/(loss) 68,965 (27,913) 41,366

Profit/(loss) before tax 68,965 (27,913) 41,366

298 ANNUAL REPORT REAL MADRID 2018-2019 BUDGET 2018-2019 299


Printed in October 2019, in Madrid
Published by: Real Madrid C.F.

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