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RIFROOS MACRAME: Social Entrepreneurship Proposal

A Concept Paper

Presented to the

Undergraduate Faculty of the Department of Business Administration

University of San Carlos

Cebu City, Philippines

In Partial Fulfillment

of the Requirements for the Course

INTRODUCTION TO SOCIAL ENTREPRENEURSHIP (SOEN 1)

By

AMABLE, XYBROS RODOLF A.

FUENTES, KYLE LOUISE E.
GENON, SHEKINAH N.
LARGOZA, DAVID BENJAMIN
RAMOS, MIKHAELA NATHASIA Q.

May 2019
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ENDORSEMENT SHEET

This concept paper entitled “Rifroos Macrame: Social Entrepreneurship Proposal”

prepared and submitted by Xybros Rodolf Amable, David Benjamin Largoza, Kyle Louise
Fuentes, Shekinah Genon and Mikhaela Nathasia Ramos in partial fulfilment of the
requirements for the course on INTRODUCTION TO SOCIAL ENTREPRENEURSHIP has been
accepted for ORAL PRESENTATION.

_______________________
CORAZON G. ANZANO, PhD
Adviser
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STUDENT’S DECLARATION OF ORIGINALITY

We, Xybros Amable, David Largoza, Kyle Fuentes, Shekinah Genon and Mikhaela Ramos, here
submit our paper entitled Rifroos Macrame: Social Entrepreneurship Proposal and truthfully
declare that the paper is a product of original research investigation. To our best knowledge and
belief, it contains no material previously published or written by another person nor does it
include contents that are falsified or fabricated. We also sought permission from the copyright
owner to use text, illustrations, and/or framework substantively used in the paper. I understand
that should the University of San Carlos, represented by its Administrators and Faculty,
eventually discover that my attestations herein are not so, I accept the right of the University to
impose the appropriate sanctions including the non granting of the degree, if so warranted.

Signed May 15, 2019 at the University of San Carlos, Cebu City, Philippines.

Student’s Name Year/Course Signature

Xybros Rodolf Amable BS-ENTP 1

David Benjamin Largoza BS-ENTP 1

Kyle Louise Fuentes BS-ENTP 1

Shekinah Genon BS-ENTP 1

Mikhaela Nathasia Ramos BS-ENTP 1

Attested by:

Name of Faculty Adviser: ________________________________________

Signature of Faculty Adviser: ________________________________________
Date Signed: ________________________________________
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EXECUTIVE SUMMARY

This paper aims to strengthen the social enterprise, Rifroos Macrame, owned by Rutchie
Roble and Lucero Roble. Along with JPIC, the social problems that we are trying to help solve
include unemployment and poverty . About 1.4 billion people around the world are living just
below the poverty line and Inquirer once dubbed Cebu as the Poverty Capital of the Philippines.
Due to JPIC trying to solve these problems, they are promoting the majority of the Sustainable
Development Goals such as No Poverty, Zero Hunger, Good- Health and Well-Being, Quality
Education, Gender Equality, Decent Work and Economic Growth, Industry Innovation and
Infrastructure, Reduced Inequalities, Sustainable Communities, and most importantly, Peace,
Justice and Strong Institutions. The Rifroos Macrame, a beneficiary of JPIC-Dumlog, has also
promoted some of the Sustainable Development Goals that JPIC-Dumlog is targeting. These
Sustainable Development Goals include No Poverty and Decent Work and Economic Growth.

The paper proposes two strategies that can potentially help improve the overall social
impact of Rifroos Macrame. The first proposal would be for Rifroos Macrame to make the most
out of contemporary technology to widen its reach. The second proposal would be for a
livelihood training program that helps people gain jobs while also helping the company procure
more supplies. Both proposals targets significant improvement for the overall social impact of
Rifroos Macrame.

Rifroos Macrame creates ladies’ bags, backpacks, sling bags, pouches, coin purses, wrist
bands, and belts with different sizes, colors, and designs through the art and process of
Macramé. Their neighbors also started to be involved in making Macrame products allowing
them to earn income. Which then leads to their social impact, giving employment to the less
fortunate ones. With the use of the employment model, its target population will be employed in
the social enterprise. The key partners of Macrame includes donors and sponsors for their
projects and raw material suppliers for their handmade Macrame products. The key activities of
the enterprise are Showcases (to attract donors and sponsors), Project Creation/Construction
and Product production. Key resources that are used in the business process of Macrame
products include heavy to light equipment, labor, and product design costs. Included in the
production are variable costs of supplies and marketing materials, and fixed costs in equipment.
Their products give a unique value as every purchase of the product creates a social impact that
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could help other JPIC beneficiaries. The purchase of product to customer is through direct
selling and through stalls.

The Macrame’s revenue comes from the selling of its products. There are already a
number of businesses, big or small, that are selling Macrame supplies (cotton rope, strings,
cords, etc.) or finished products. There are brands both locally and internationally that have
already made a name in the Macrame industry. These various competitors serve as a challenge
to the enterprise in San Pio. Through this study, figuring out a way to let the enterprise earn
enough for the families working in it despite the number of competitors is the top priority.
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ACKNOWLEDGMENT

Poesis Enterprise delightfully acknowledges the important guidance and contributions

provided by the following individuals and groups in the researchers’ endeavor to producing a
well-constructed social entrepreneurship proposal. First, the researchers would like to thank
God Himself for enabling the team to collaborate with full spirit and cooperation to construct the
concept paper smoothly. Next, the researchers would like to thank Ma’am Cora G. Anzano, PhD
for the provided guidance Ma’am has given not only to Poiesis Enterprise, but to all student
enterprises as well. Her knowledge and guidance has proven useful in making the concept
paper. We would also like to thank the fellow student enterprises for the collaboration of ideas
and small figures of assistance towards many different aspects in the research paper. The
researchers are grateful to the social enterprise, Justice Peace Integrity of Creation or JPIC for
the cooperation towards the researchers’ requests in filling up the concept paper and allowing
the researchers to further explore more knowledge about JPIC and Rifroos Macrame, and how
the researchers can improve the JPIC - Dumlog. Finally, we would also like to thank Mrs.
Rutchie Roble, the owner of Rifroos Macrame, for being very supportive and cooperative with
our research process. Without her cheerful responsiveness to our interviews, this paper
wouldn’t be possible. The researchers give their utmost gratitude towards everyone in their
permission and assistance in formulating the concept paper.
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TABLE OF CONTENTS (to be edited)

Section Page Number

Title Page I
Endorsement Sheet II
Student’s Declaration of Originality III
Executive Summary IV
Acknowledgment VI
Table of Content VII
List of Figures VIII
1 INTRODUCTION 1
THE ENTERPRISE/BUSINESS 6
2 THE STRENGTHENING OF ITS SOCIAL IMPACT 13

3 THE BUSINESS MODEL 14

4 THE SOCIAL IMPACT 17
SUMMARY AND CONCLUSIONS 22

BIBLIOGRAPHY 24

APPENDICES
A. Map of The Research Environment 26
B. Photo Gallery 27
C. Curriculum Vitae of all members 28
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LIST OF FIGURES

Figure I. Demographic Data of San Pio Village..................................................................7

Figure II. Origin of Families.................................................................................................7

Figure III. Spot Map of San Pio in Talisay City...................................................................9

Figure IV. Macramé Positioning Map.................................................................................10

Figure V. Co-creation with the Community........................................................................17

Figure VI. San Pio Population........................................................................................... 18

Figure VII. San Pio Combined Family Income...................................................................19

Figure VIII. San Pio Combined Family Income..................................................................20