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Research Proposal
Presented to
In Practical Research 2
by:
Shane Lee Demana
Francine Leonie Goilan
Neil Montesclaros
Dindi Perino
Angelene Retuya
Jesusa Ron Sevilla
Petrelia Salimbangon
Richmon Yee
Dedication
Acknowledgement
Abstract
Table of Contents
CHAPTER I
INTRODUCTION
Growing a business isn't easy. First, you need a viable idea. From there, you
need to discover a profitable niche, define a target demographic and have something of
value to sell them. Whether you're peddling products, services or information, getting
the word out has become increasingly tough. And without the right marketing strategies
to fuel your growth, churning a profit and staying afloat is virtually impossible (Adams,
R.L., 2017).
Marketing strategy is one of the most important area that needs to be carefully
objectives, which in turn is related to the achievement of the firm’s business objectives.
Simply put, marketing strategy is the game plan of the entrepreneurs that address
product development. The adaptation of any strategy as stated by Nanda & Khanna
(2011) depends much on factors such as management style and experience of the top Commented [U1]: Cannot be found in Bibliography
follower and nicher by identifying its vision, mission, objectives, and marketing
strategies. Businesses should focus on effective market practices to create brand
For the meantime, the entrepreneurs are using only one strategy which is the
business-to-customer strategy. The marketers are doing room-to-room visits endorsing the Commented [U2]:
products for sale, in each of the the sections of all the strands in the school with the purpose that
the customers can buy snacks with little effort and without going outside their classrooms. Also,
the entrepreneurs noted that there are competitors outside and inside the school parameters, this
is why the entrepreneurs decided to bring the products to the customers directly in hopes to gain
Lin and Chen, (2008) defined Competitive advantage as a factor or combination of Commented [U3]:
factors that make an organization more successful than other organizations in a competitive
environment and cannot be easily emulated by its competitors. Strategy (specially marketing
base or an essence for formulating strategy, in the other hand, formulating strategy is to create
Previous studies related to this study did not investigate the effects of marketing
marketing practices, while some of the previous studies focused on the buying
behaviour of the consumer with regards to the marketing practices implemented by the
business. Upon realizing the gap, the researchers decided to conduct a study regarding
what is the effects of marketing strategies and how it may come to affect the business's
marketing strategies exist and understanding how they work under varying
Marketing strategy allows firms to develop a plan that enables them to offer the right
product to the right market with the intention of gaining competitive advantage.
marketing management skills. Without a basic marketing plan, there is simply no way to
determine whether the demand you have come to depend on today will be available to
This study deals mainly with the effects of marketing strategy presently used by
the entrepreneurs to the sales of the business. It seeks to know the effectiveness of the
marketing strategy used by the entrepreneurs. This study is only good for 4 months and
the entrepreneurs of the business will be covered as the respondents of the study,
specifically, the leaders in each groups will be taken to represent the population.
strategy to the sales performance of the business and how it may help the
First, the current entrepreneurs will know the effectivity of their presently used
strategy and how they might improve and enhance their performance to better sell their
products.
Next, It will enable the future entrepreneurs to know what marketing strategies
are much more effective in increasing profitability of the business and think of new
strategies they could adapt or use, should the presently implemented strategy prove to
Lastly, future researchers that will want to study about marketing strategies
related topics can use this as their reference guide in making their research.
This study aims to determine the effects of marketing strategy to the performance
General Problem:
What are the effects of marketing strategy to the sales performance of the ABM
Hub?
Specific Questions:
Furthermore, this study aims to answer:
1) How effective are the marketing strategies used by the Abm Hub in comparison
to the one used by the competitors in terms of sales revenue genarated daily?
2) How effective are the marketing strategies used by the inside competitors
compared to the one used by the Abm Hub in terms of sales revenue genarated
daily?
3) How does the strategies affect the sales performance of the business and the
competitors?
Statement of Hypotheses
Research Hypotheses
Alternative Hypothesis
Null Hypothesis
1) Marketing Strategy can affect the Performance of the ABM Hub. Commented [U4]: Revised….
Definition of Terms
School - this refers to the City of Bogo Science and Arts Academy-Senior High School
Websites
Adams, R. L. 2017. Marketing Strategies to Fuel Your Business Growth. September 12.
https://www.entrepreneur.com/article/299335
Lin, M.J.J. and C.J. Chen, 2008. Integration and knowledge sharing: Transforming to