FAR EASTERN UNIVERSITY

Institute of Architecture and Fine Arts

Nicanor Reyes St., Sampaloc, Manila

Preliminary Thesis Proposal-Fine Arts Department

ADVERTISING ARTS

General Information for Filing the Preliminary Thesis Proposal

Step 1. Students enrolled for PNTHES are required to submit two (5) proposals to their thesis advisers
one week after the start of the semester. A sample guide is provided below.

Step 2. Save file as word document with the filename:

AD_PTP2018SURNAME_SURNAME, if enrolled in Advertising Arts
For example:
AD_PTP2018DELACRUZ_GARCIA.doc

If working individually, use your last name and first name without and underscore;
For example:
AD_PTP2018DELACRUZNICANOR.doc

Step 3. Email a copy to your primary adviser on or before August 24, 2019. Furnish adviser with a hard
copy. Adviser will select one from the two proposals. Once informed about the topic selection, email the
selected proposal to the Dean’s office for approval.

Email address:
iarfaptparchive.FA@gmail.com

Step 4. Thesis Council and Thesis Advisory Group Review Process

The endorsement of the preliminary thesis proposal comprises of three (3) ‘approved’ or ‘approved with
comments’ marks by any of the Thesis Council Members (Dean/Associate Dean, Program Head for Fine
Arts, Thesis Coordinator) and Thesis Advisory Group Members.

Step 5. Results
Results will be disseminated by respective advisers

Presentation guidelines:
A4 size, single-spaced two pages only per proposal excluding comment sheet

All proposals must comply with the format and submission guidelines. Submissions that do not comply
with the guidelines will be returned.

If you have questions or concerns about the preliminary this proposal, please
don’t hesitate to email us at:

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts
Nicanor Reyes St., Sampaloc, Manila

Preliminary Thesis Proposal-Fine Arts Department

ADVERTISING ARTS

rbaquiran@feu.edu.ph (OIC Dean/ Associate Dean)

cagamalinda@feu.edu.ph (Program Head – Fine Arts Department)
rhontiveros@feu.edu.ph (Thesis Coordinator)

Student Name: Allen, Jamelah Chloe D. Student number: 2013578371

Email address: jamelah.c2@gmail.com Contact number: 09159112262
INTELLECTUAL HONESTY. In case of PLAGIARISM, the student will be subject to disciplinary and academic sanctions.

Proposed thesis title :

Introduction

A. Brief Description

B. Statement of the problem

C. Claims, evidences and trends that support the existence of the problem

D. Significance of the study

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts
Nicanor Reyes St., Sampaloc, Manila

Preliminary Thesis Proposal-Fine Arts Department

ADVERTISING ARTS

Approved Approved
Approved with comments Approved with comments
Disapproved Disapproved

Dean-IARFA (Thesis Council) Program Head- Fine Arts Department

( Thesis Council )

Approved Approved
Approved with comments Approved with comments
Disapproved Disapproved

Thesis Coordinator for Advertising Thesis Advisory Group Member

(Thesis Council)

Approved
Approved with comments
Disapproved

Thesis Advisory Group Member

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts
Nicanor Reyes St., Sampaloc, Manila

Preliminary Thesis Proposal-Fine Arts Department

ADVERTISING ARTS

Student Name:

Student number:
Email Address:
Contact number:

v. A3.2018

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts

Proposed thesis title : CAMPAIGN ON GRAFFITI AS A RELEVANT INDICATOR OF POLITICAL

PROPAGANDA AND ITS INADEQUACY TO SOCIAL ACCEPTABILITY

Introduction
A. Brief Description :

The motives of graffiti as a form of political protest, the use of street art as propaganda, how it
contributed to socio political evolution.

B. Statement of the problem :

Finding people’s perspective on political street art, and showcasing its positive results in the
community and its relevance to political partipication.

C. Claims, evidences and trends that support the existence of the problem

“An anarchic expression, the politics of graffiti art is important, particularly given our situation
where much of the regulations in our society are being questioned. Often the messages out in
the streets speak to what is happening in society.” Emily C. (Oct. 25, 2011) Occupying the
Walls: Graffiti As Political Protest
Source : https://hyperallergic.com/38778/occupying-the-walls-graffiti-as-political-protest/

“In many cities, graffiti is associated with decay, with communities out of control, and so it is
outlawed. In some cities, it is legal, within limits, and valued as a form of social expression.
“Street art”, graffiti’s more formal cousin, which is often commissioned and sanctioned, has a
firmer place in communities, but can still be an important form of “outsider” expression.”
David M. (March 3, 2016)
Source: https://www.thenatureofcities.com/2016/03/23/graffiti-and-street-art-can-be-
controversial-but-can-also-be-a-medium-for-voices-of-social-change-protest-or-expressions-
of-community-desire-what-how-and-where-are-examples-of-graffiti-as-a-posi/

“Graffiti is arguably the most relevant art form of our time, yet it is attacked, destroyed, and
routinely commodifed in the service of gentrification.”
Sidd J. (November 18, 2013)
Source: https://www.thenatureofcities.com/2016/03/23/graffiti-and-street-art-can-be-
controversial-but-can-also-be-a-medium-for-voices-of-social-change-protest-or-expressions-
of-community-desire-what-how-and-where-are-examples-of-graffiti-as-a-posi/

“In Zimbabwe, women have been arrested for road painting to express dissatisfaction with the
socio- political landscape. In Palestine, graffiti rebel politics includes messages, phrases,
slogans, and images from religious and culture groups. In Lebanon graffiti has become
modern and stylized, with inclusive messages to unite the masses rather then divide the
politics. Everywhere around the world, people are speaking out with art.”
Sara S. (May 14, 2013)
Source: https://dstarlip.wordpress.com/

“Graffiti is a popular topic in the sociological, criminological, and linguistic literature with
several book length treatments of various types of graffiti including tagging, gang graffiti,
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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts
murals, and “bombings”. Yet, political sociologists have paid little attention to the role of graffiti
as a form of contentious politics despite the often political nature of graffiti messages.”
Lisa K. W. (May 2013)
Source:
https://www.researchgate.net/publication/264257023_Graffiti_as_a_Form_of_Contentious_Pol
itical_Participation

“As such, the graffiti helps reveal the present but unstated visual hegemonic order of the
space by being an obvious violation of it. Further, by writing graffiti writers affirm their anti-
authoritarian position and, by specifically writing on H&M stores at this particular moment they
align themselves with Revok's cause thus making their acts a form of contentious political
participation”
( Waldner and Dobratz, 2013)
Graffiti as a Form of Contentious Political Participation
Source: https://www.researchgate.net/figure/Message-to-residents-of-Prenzlauerberg-in-
Berlin-Germany-Photo-by-Betty-A-Dobratz_fig4_264257023

“Most graffiti is illegal, but then how illegal it is can be a very good indicator of the democratic
state of a country. While in most countries you can get fined if caught with a spray can in your
hand there are others where you can be detained and charged with a criminal offence.”
Graffiti & politics: Vandalism or art?
Daria P. (November 2, 2016)
https://www.miuc.org/graffiti-politics/

“In contrast to the commercial success and official tolerance of street art, traditional graffiti has
been less institutionally accepted.”
A Beautiful Mess: The Evolution of Political Graffiti in the Contemporary City
Madeleynn G. (2014)
Source: http://www.inquiriesjournal.com/articles/1699/a-beautiful-mess-the-evolution-of-
political-graffiti-in-the-contemporary-city

D. Significance of the study

This study aims to apprise the interpretation of Graffiti when used as a propaganda, it will inform
people about its relevance to political participation.

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts

Proposed thesis title : A PROPOSAL ON SUBSTITUTE GUIDE OR MANUAL FOR TROUBLED

COUPLES WHO REFUSES TO SEEK PROFESSIONAL HELP OR COUNSELING AROUND METRO
MANILA

Introduction

A. Brief Description :

Men Are from Mars Women are From Venus is a theoretical analysis of psychological
differences between men and women. This book aims to help married couples or even regular
couples to cope up with each other’s differences.

B. Statement of the problem :

It is estimated that 42-45% percent of first marriages end in separation, yet the Philippine law
does not provide divorce inside the country. What’s the other way of providing vision that
doesn’t require legal actions or counseling?

C. Claims, evidences and trends that support the existence of the problem

“There are many reasons why people say no to couples counseling. Many people don’t want to
explore an intimate part of their lives with a stranger. They “consider themselves to be very
private, and it can feel quite uncomfortable to ‘air out the dirty laundry’ to someone they don’t
know,” said Silvina Irwin, Ph.D, a clinical psychologist in Pasadena, Calif., who works with
couples and is certified by the International Centre for Excellence in Emotionally Focused
Therapy.” What to Do When Your Partner Doesn’t Want to Attend Couples Counseling
Margarita Tartakovsky, M.S. (July 8, 2018) Source: https://psychcentral.com/blog/what-to-do-
when-your-partner-doesnt-want-to-attend-couples-counseling/

“"When I realized that the separation was inevitable, these books really helped me navigate
everything," she says. Frank was hardly an avid consumer of the genre: Previously, she'd only
read the occasional parenting advice book.” Self-Help Books: Why Women Can't Stop Reading
Them Kiri B. (June 10, 2009)

“"We merely ask that they consider the possibility that divorce, while it may indeed provide quick
legal remedies for some seemingly 'failed marriages,' might end up destroying even those
marriages that could have been saved by dialogues or the intervention of family, friends, pastors
and counselors," Archbishop Romulo Valles, president of the CBCP, said.” Legalizing divorce in
the Philippines: What you need to know Kristine Joy Patag (March 20, 2018)
Source: https://www.philstar.com/headlines/2018/03/20/1798661/legalizing-divorce-philippines-
what-you-need-know#RkAslK7DTeWcqPo6.99

“The number and proportion of Filipinos who are separate has been increasing over time —
demonstrating that the denial of legal remedies to those seeking to dissolve their union has
largely been an ineffective way of upholding the policy of the state to keep families together,” she
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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts
said in the bill’s explanatory note.
-Sen. Risa N. Hontiveros No love lost for divorce in Catholic nation Arjay L. Balinbin (August 12,
2019) Source: https://www.bworldonline.com/no-love-lost-for-divorce-in-catholic-nation/

“With divorce out of the question, Go did the next-best thing. She filed for an annulment. But
they're expensive and out of reach for many Filipinos, whose jobs bring them only a few dollars a
day.” Divorce Is Prohibited In The Philippines, But Moves Are Underway To Legalize It
Michael Sullivan (May 23, 2018) Source:
https://www.npr.org/sections/parallels/2018/05/23/613335232/divorce-is-prohibited-in-the-
philippines-but-moves-are-underway-to-legalize-it

“Currently, the only legal recourse available to Filipinos who want to exit a failed union is through
an annulment or a petition for legal separation. These two options have different grounds and end
results. Annulment is an expensive and a tedious legal battle, especially if one party is not
cooperating and is against the petition. To be granted an annulment, issues must have taken
place before the marriage, since annulment nullifies the marriage.” PH divorce bill status: It's
complicated Christine Cudis (Feb. 14, 2019)
https://www.pna.gov.ph/articles/1061868

“Most Filipinos who wish to end their marriage resort to informal separation. Ideally, couples need
to apply for a legal separation that provides them with legal sanction to live separately, but in
reality most couples, especially the poor, just live separately without going through this legal
procedure. Although most Filipinos still value marriage, the proportion who separate from their
spouse, both legally and informally, is increasing. Numbers of annulment and nullity cases filed at
the Office of the Solicitor-General (OSG) has increased from 4,520 in 2001 to 11,135 in 2014.
Census and survey data also show a similar trend.” The rise of divorce, separation, and
cohabitation in the Philippines Jeofrey Abalos (July 10, 2017)
http://www.niussp.org/article/the-rise-of-divorce-separation-and-cohabitation-in-the-philippines/

“As in Europe, Latin America, and parts of Asia, cohabitation has increased rapidly in the
Philippines- from 5% of reproductive aged women in 1993 to over 14% in 2013. This increase is
dramatic and surprising, especially given the slow change in other family behaviors, for example
low divorce rates and continued high fertility, and also the persistent influence of the Catholic
Church.”
The Unexpected Rise of Cohabitation in the Philippines: Evidence for a Negative Educational
Gradient
Bernice K.
Source: file:///C:/Users/ROG.ph/Downloads/B%20Kuang%20PAA%202016-
%20Educational%20Gradient%20of%20Cohabitation%20in%20the%20Philippines.pdf

D. Significance of the study

In our country where divorce is not provided by the law, large number of marriages end in
separation and most individuals don’t see counseling as an easy option or they tend to shy away
from it. Men Are From Mars Women Are From Venus aims to help couples understand each
other’s individuality and to help them strengthen and nurture their relationship.

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts

Proposed thesis title : LOCAL SKATE SCENE IN THE PHILIPPINES:

Introduction

A. Brief Description

A Documentation about the community of skateboarders in our country, promoting their

culture and creating an awareness.

B. Statement of the problem

Skateboarders are very dedicated to their sport, some sees it as their lifestyle, our local
skateboarding community has its huge number of members and still increasing. Yet,
skateboarders continue their struggle in getting support from the government and the public.

C. Claims, evidences and trends that support the existence of the problem

“In Cebu City, the local skateboarding community has racked up around 3,000 members.
Despite the growing number number, Lago said they continue to struggle in getting both
government support and public acceptance.” How Cebu's skateboarders are fighting for their
own space by Abigail Abigan (Oct. 6, 2018)
Source: https://www.rappler.com/move-ph/213645-video-cebu-skateboarders-fighting-for-
place-practice

According to Joey Betita “If other people find fulfillment in pursuing any sport they want, then
why can’t we? The only thing that bothers me is that they discriminate our sport yet they enjoy
much more violent sports like boxing. It’s simply double standards,” Thrashers of Davao by
Ruji Peter S. Abat (July 4, 2015)

“I had an awesome time over the last 22 years because of skateboarding, and the fact that so
many kids aren't able to do it in their own towns is really a big problem," –Billi Rohan And
Justice for All by Noah Johnson (Nov. 5, 2009)
https://www.espn.com/action/skateboarding/news/story?id=4349077

According to Margielyn Didal “"For me, [sana] mabigyan ng attention ang skateboarding para
mabago naman tingin ng ibang tao sa skateboarding," Margielyn Didal hopes Asian Games
gold will erase skateboarding stigma in PH by Karl Cedrick Basco (Aug. 30, 2018)
Source: https://news.abs-cbn.com/sports/08/29/18/margielyn-didal-hopes-asian-games-gold-
will-erase-skateboarding-stigma-in-ph

“Gregory Alan Elliott from Canada writes: Skateboarders are misunderstood. These are some
of the best of our youth and are continually looked upon as menacing and destructive.
Menace to Society or healthy outlet? (April 27, 2018)
Source: https://www.theglobeandmail.com/news/national/menace-to-society-or-healthy-
outlet/article1065204/

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 FAR EASTERN UNIVERSITY
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“Resistance to skateboarding and skateboarders at the local level despite the commercial and
corporate success of the sport are astounding. Companies such as Fallen, Anti-hero, SpitFire,
and Independent support the sport as well as more mainstream corporations like Vans and
Nike.” Skateboarding Is Still a Crime, But the Sport Is Admirable by Laura Beth Nielsen (May
22, 2013)
Source: https://www.huffpost.com/entry/skateboarding-laws_b_2934728

“This is something that the people on the outside looking in never really know. Society often
questions whether or not skateboarding should be considered a sport because It has no
formal training or coaching but skateboarding brings positive ethics as an athlete; because
skateboarding has no coaches or teams, it teaches you to set your own goals and work hard
to achieve them.” Skateboarding Culture and its Social Stigma by Gustavo Ghavami (2013)
Source: https://sites.google.com/site/inharmswayfsusportscenter/gustavo-ghavami-
skateboarding-culture-and-its-social-stigma

“Media molded public perception and fear shaped peoples’ attitude toward skateboarding.
“Negative public attitudes such as these marginalize skateboarders as being ‘risky’, ‘devious’,
and ‘unsavory’” (Johnston 2016).
Source: https://haenfler.sites.grinnell.edu/subcultures-and-scenes/skater-subculture/

D. Significance of the study

This study aims to give a freedom of privilege to the skate community, giving awareness to
their struggles. This research also includes the world behind Filipino skaters.

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts
Proposed thesis title : ENGAGING YOUTH IN STUDYING AGRICULTURE AND ADVOCATING SOCIAL
AWARENESS ON HOW THE S

Introduction

A. Brief Description

This is a campaign on creating awareness about our country’s agriculture is at risk and
motivate the younger generation ages 24 below to be keen on taking over agriculture.

B. Statement of the problem

Filipinos has the stigma of farming being a lucrative job and it requires a lot of manual labor
because we lack innovation when it comes to agriculture, we still use traditional methods when it
comes to farming. The youth would rather go to the city or work overseas than continue farming
tradition, for them, it is not a way out of poverty.

C. Claims, evidences and trends that support the existence of the problem

“There might come a time when the country will not have enough farmers and fishermen to grow
and produce food, he warned.” Kristine L. Alave (Sept 8, 2011)
Source: https://business.inquirer.net/18611/philippines-is-running-out-of-farmers

“A lot of students especially children of farmers end up taking up other courses or pursuing other
fields which can be seen in the decline of students enrolling in agriculture courses,” Uy said. “At
first, most of them don’t want to be engaged in agribusiness or become farmer because of what
conventional farming has done—it has not only made our food unhealthy but it also destroyed the
environment and the worst part of it all is it has kept our farmers even poorer.” Ramon Uy (Oct.
14, 2015)
Source: https://business.inquirer.net/200741/young-pinoys-meet-the-aging-agri-challenge

“The farmers lack support, training and a moral boost. First, they lack basic skills in farming. Many
are not educated or are only elementary graduates.” Agriculture is dying in the Philippines Sara
Soliven De Guzman (June 18, 2018)
Source: https://www.philstar.com/opinion/2018/06/18/1825542/agriculture-dying-philippines

“Another problem is the decreasing number of people engaged in agriculture. Farming as a

profession has become less attractive to the young and educated people. Average age of farmers
is 57 years and average level of education is primary.” Farm Land Policy and Financing Program
for Young Generation in the Philippines by Marilyn M. Elauria, Ph. D.
Source: http://ap.fftc.agnet.org/ap_db.php?id=448&print=1

“they also perceived that agriculture programs are less attractive, less useful, and less suitable to
the new generation. This is because according to them the young generations of today do not
want to work in the farm anymore which contributed to the decline of enrolment in the agriculture
programs.” Perceptions of Faculty and Students on the Agriculture Programs of ISU-Cabagan by
Audrey B. Simon (2013)
Source: https://ejournals.ph/article.php?id=7633

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts

“The average age of our farmers as of date is 57 years old. And our youth are no longer
interested in agriculture except the ‘Farmville’ in the Internet,” agriculture undersecretary Ranibai
Dilangalen said.” Interest in farming declining among youth, says agri department by ABS-CBN
News (2018)
Source: https://news.abs-cbn.com/news/07/01/18/interest-in-farming-declining-among-youth-
says-agri-department

“Most rice farmers were within [the] 40-59 age bracket although a high percentage of farmers
aged 60 and above was noted in Camarines Sur and Iloilo” Farmers Getting Older, study shows
by The Manila Times (June 15, 2015)
Source: https://www.manilatimes.net/farmers-getting-older-study-shows/192193/

““I saw so much potential in what farming can be in the Philippines. And having land made me
realize I can do this. They told me farming is for old people, for those who have retired. That didn’t
stop me. When I first hung out at the farm, I wanted to be a farmer because I saw it as my way to
help a lot of people.” Millenials are the Future of Farming by Maan D’Asis (February 1, 2017)
Source: http://fnbreport.ph/features/agriculture/millennials-are-the-future-of-farming-maanp-
20170201/

D. Significance of the study

Future generations should be aware of how can agriculture alleviate poverty and how it has the
possibility of helping our economy. This study aims to inform people with the help of lessening the
stigma. We should acknowledge the problem even more because this is becoming a really huge
threat to our country’s food security.

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 FAR EASTERN UNIVERSITY
Institute of Architecture and Fine Arts

Proposed thesis title :

Introduction

A. Brief Description

B. Statement of the problem

C. Claims, evidences and trends that support the existence of the problem

D. Significance of the study

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