Nicole Aure

Johnson. [Photo]. Retrieved from https://www.businessinsider.com/what-is-linkedin

What is The Purpose Linkedin is meant for Social Networking. It is very
similar to other social networking sites such as
of Linkedin? Facebook, Twitter, and Instagram. According to
Johnson (2019), “like other social network, it’s owned
by a big tech company: Microsoft” (para.1). The main
purpose for Linkedin is meant for individuals to utilize
this social networking site as well as business.

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Linkedin. [Screenshot]. Retrieved from https://www.linkedin.com/
Personal Profiles are built to be used as your resume. Once you
build your account, your profile has features which you input your
experience along with other information used on your resume. Three Popular
Features
Certain companies can search for candidates. Based on people's
profiles linked with specific skill sets this helps the companies
locate people perfect for the position.

Save Searches. When searching for jobs or people and you have
found some you do not want to forget, Linkedin could save a
certain amount of searches.

3
Companies can benefit from Linkedin. Linkedin is intended for anyone who is
looking to build their professional life.

By marketing on Linkedin, companies can Anyone can search businesses, find

boost their business. coworkers and classmates.

Who is intended Audience

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How does it fit into the
characteristics of social media?

Linkedin fits into the characteristics of

social media because the formatting
with the site and the functionality of the
site. With Linkedin you can setup a
profile, add friends, have privacy
settings and even filter your news feeds.

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  Individuals should care about this social media site because it
can better their chances of obtaining a job they are desiring.
Another reason we should care about Linkedin is because this is a
site where individuals can keep up with businesses and even take
courses to continue education for their career.

 We can follow certain people who know people in a certain

career field and that could help your chances at getting a job. WHY MIGHT
 Knowing people is half the battle!
WE CARE
Click this link below to read about what the co-founder of Linkedin Reid Hoffman has
ABOUT THIS
to say about social networking. Our world is evolving with technology, so why
shouldn’t the way we network for our careers evolve?
SOCIAL
MEDIA SITE?
TED Blog
Link
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 If you are an entrepreneur, you would want to adopt this for your
marketing solutions and getting to know people may increase your
business survival. You may also find a potential hire for an opening on
your team

 If you are looking into a certain profession such as technology or

education, knowing people on Linkedin could better your chances at
a position or finding that dream job. Having your profile as your
resumes helps when you go to apply for a position, and even having
it out there for potential employers find you!
WHY MIGHT WE
ADOPT THIS
SOCIAL MEDIA
SITE
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 • Keeping up to date
with competition
Companies • They may search for
your profile for a job
position

What are the • Continue training for

your job
uses of Individuals • People you know can
help build your profile
linkedin? to aide in getting a job

• If you own a business,

you can use this for
Your marketing and
business advertising
• Utilize Linkedin for
potential hires

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 I would use Linkedin. The reason I would use Linkedin is because my
future teaching career could benefit from it. I have learned how to follow
certain companies such as school districts and the Department of
Education. Staying up to date with education around the world will
WOULD I USE better my knowledge of changes in school and or curriculum.

IT? WHY OR
WHY NOT?

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 COMPARISON
Linkedin Facebook Twitter
Additional background
information & important facts

1,400
 To the right is a comparison chart I put together with
information found on 99 Firms.com. The chart represents
a small piece of information regarding Linkedin,
Facebook and Twitter. Linkedin is more of a professional
site so most of the users do not spend too much time on
their profile. There are plenty of differences between the
3, however we can see how they are all still similar in the
context and keeping everyone socially connected.
 Linkedin was founded in co-founder Reid Hoffman’s
living room in 2002! According to Linkedin (n.d.), “in
December 2016, Microsoft completed its acquisition of

170
Linkedin, bringing together the world’s leading
professional cloud and the world’s largest professional

48%
42%
36%

76%

41%

78%
network” (para 6).

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TIME SPENT ON SITE LATEST NEWS CONTENT MARKETING
MONTHLY UPDATES

99 Firms. (2019, May 9). 46 Eye-Opening LinkedIn Statistics for 2019.

Retrieved from https://99firms.com/blog/linkedin-statistics/#gref
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References

Johnson, D. (2019, September 6). 'What is LinkedIn?': A beginner's guide to the

popular professional networking and career development site. Retrieved from
https://www.businessinsider.com/what-is-linkedin
Linkedin. (n.d.). About LinkedIn. Retrieved from https://about.linkedin.com/
99 Firms. (2019, May 9). 46 Eye-Opening LinkedIn Statistics for 2019. Retrieved
from https://99firms.com/blog/linkedin-statistics/#gref

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 Thank you for your
interest & attention to
my presentation!
 Nicole Aure
 naure@asu.edu

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