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CHAPTER 1
DESCRIPTION OF THE PROJECT
1.1 Name of the Business Product
“Lafang on the Go”
1.1.1 Company Logo
Table 1 show the capital shared by the three partners. The total amount of shared capital is P
2,000,000. The capital sharing among partners Ma. Lourdes R. Simbul is high percentage of
owning the business 50% and the rest of the proponents with Leeann Buena and Jonalyn
Alcovendas are 25%.
1.5 Background of the Study
The history of sushi began around the 8th century in Japan. The original type
of sushi was first developed in Southeast Asia as a means of preserving fish in fermented rice. In
the Muromachi period, people began to eat the rice as well as the fish. During the Edo
period, vinegar rather than lacto-fermentation was used to sour the rice. In modern times, it is an
early form of fast food strongly associated with Japanese culture.The original type of sushi was
first developed in Southeast Asia and spread to south China before being introduced
to Japan sometime around the 8th century. Fish was salted and wrapped in fermented rice, a
traditional lacto-fermented rice dish. Narezushi was made of this gutted fish which was stored in
fermented rice for months at a time for preservation. The fermentation of the rice prevented the
fish from spoiling. The fermented rice was discarded and fish was the only part consumed. This
early type of sushi became an important source of protein for the Japanese.
Our product started to help does student, worker, and busy people making an delicious
food and good services by saving their time .Our team want to have a Filipino style sushi that
will catch the taste buds of the youth ,because now a days the youth is familiar in sushi
,influencing the KPOP AND K’DRAMA Filipino starting to love Japanese and Korean food but
not all can afford buying a product of Japanese and Korean food same as not all can experience
/going to Japan and Korea so that our team create a business that bring japan here in the
Philippines by selling a Japanese food the taste of Filipinostyle sushi. Somehow they can be
proud of our own Filipino product.
CHAPTER 2
Marketing Study
2.1 Target Market
Lafang is located at 113 mc Arthur highway, Marulas, Valenzuela City. We chose this
location because it is composed of many students, employees, and professionals in the age group
of 8 to 45 years belonging to low & middle-income groups and having an easy-going.
SOLVIN’S FORMULA
N
𝑛 = 1+N𝑒 2 WHERE: N= Population
56,454
𝑛 = 1+56,454(0.08)2 e = Margin of Error
56,454
𝑛= n = Sample Size
1+361.32
56,454
𝑛=
362.32
𝒏 = 𝟏𝟓𝟓. 𝟖𝟐 or 156
2.2 Survey
The proponents conducted a survey among 156 respondents to known their wants and
opinion regarding to our business. It was used to be able to know the respondent’s perception
and preference to product we should offer. These 156 respondents came from the population of
Marulas, Valenzuela City (56,454) .The survey distribute to all types of the economic status near
the proposed location.
2. How much are you willing to spend in fast food per week?
[ ] Below Php 50.00
Male 66 42%
Female 90 58%
Table 1 shows that the greater or 58 % of respondents’ are female while 42% male.
Student 31 20%
Employed 69 44%
Unemployed 15 10%
Table 2 shows that greater or 44% of the respondents ‘ economic status are employed, 41%
working student, 31% student and unemployed got 15%.
Everyday 57 37%
Every week 21 13%
Occasionally 55 35%
Table 3 Shows that greater or 57% of the respondents eat fast food every day, 55% eat fast
occasionally, 23% eat fast food every month, 21% eat fast food every week.
Q2. How much are you willing to spend in fast food per week ?
Respondent Percentage
Table 4 Shows that greater or 44% of the respondents are willing to pay between ₱61.00-
₱70.00 for their meal, 21% were willing to pay ₱51.00-₱60.00 for their meal, 20% were willing
to pay ₱71.00 above and 15% werwe willing to pay ₱50.00 for their meal.
Q3. For Filipino sushi style ,What kind of filling do you want?
Respondent Percentage
Vegetables 26 16%
Fruits 15 10%
Pork 67 43%
Chicken 48 31%
Table 5 Shows that greater or 43% of respondents want a pork filling for sushi, 31% want a
cjicken filling for sushi, 16% want a vegetables filling for sushi and 10% wants a fruits filling for
sushi.
Q4. What time do you usually eat in fast food ?
Respondent Percentage
Lunch 40 26%
Snaks 56 36%
Dinner 60 38%
Table 6 Shows that greater or 38% of the respondents best time to eat is dinner,36% for snack
and 26% for dinner 40.
Respondent Percentage
Family 34 22%
Advertisements 11 7%
Peers 52 33%
Cravings 57 37%
Table 7 Shows that the greater or 37 % of respondents attract to eat fast food chain is cravings,
33% attract to eat beacause of advertisement, 22% attract gto eat fast food beacause of family
and 7% attract to eat fast food is beacause of peers.
Respondent Percentage
American 19 12%
Japan 48 31%
Filipino 44 28%
Korean 45 29%
Table 8 Shows that the greater 31% of respondents usually eat a Japanese sushi style , 29%
usually eat a Korean style , 28% usually eat Filipino style and 12% American sushi style.
Respondent Percentage
Ambiance 56 36%
Popularity 30 19%
Table 9 Shows a greater or 45% of respondents the factor that make go to an establishment is
affordable products, 36% factor that make came to an establishment is Ambiance and 19%
factor that make came to an establishment is Popularity.
Respondent Percentage
Box 27 21%
Table 10 Shows that greater or 79% of respondents prefer to have sushi meal in cup while 21%
prefer to have your sushi meal in.
Q9. How many times do you usually visit the fast food?
Respondent Percentage
Before 11 am 16 10%
Wasabi Sushi bar is offering a variety of sushi since 2008 and a number
of outlet keep growing. They are offering a maki style sushi,California maki,mixed sushi with
sashimi and many more they also have a single order and bulk order as well that is perfect to the
celebration.They also have a 3 branches the first branch is in Caloocan the next one is in
Valenzuela and last Paranaque indication that their business is delicious and affordable.
Table 1
Competitors Data
Competitors Daily Demand Weekly Sales per month Sales per Year Percentage
Demand
Projected Sales
Annual Sales
Increase
Oil 15
Pork Liempo
Variable Cost 17.74
Fixed Cost 15.63
Total Cost 33.37
Mark up(35%) 11.68
Profit 45.05
VAT (12%) 5.41
SRP 50.46
Final Price 51.00
Costing
Pork Liempo
Ingredients Weight Qty. Weight(g) Volume(ml) Purchase Unit Total
Purchase Needed Price Cost Cost
Pork Liempo ½ kg ½ kg 500g 145/ ½ kg 0.29 145
Rice ½ kg ½ kg 500g 22.5kg 0.045 22.5
Oil 1L 10ml 10ml 104/L 0.104 1.04
Pepper ¼ kg ½ tbsp. 0.5ml 30/ ¼ kg 0.12 0.006
Salt 1/2 kg 1 tbsp. 10/ ½ kg 0.02 0.02
Soy Sauce 1L 5ml 36/L 0.036 0.18
Spring Onion 1 kg 10g 30/kg 0.03 0.3
Carrots ¼ kg 25g 25g 25/ ¼ kg 0.1 2.5
Nori 28g 2.8g 59/28g 2.11 5.9
TOTAL 177.81
HAM & CHEESE WITH KANGKONG STEM
Ingredients Weight Qty. Weight(g) Volume(ml) Purchase Unit Cost Total
Purchase Needed Price Cost
Ham 250 g 250g 80/250g 0.32 80
Cheese ½ kg 500g 50 0.1 50
Kangkong ¼ kg
Stem
Rice ½ kg ½ kg 500g 22.5kg 0.045 22.5
Oil 1L 10ml 10ml 104/L 0.104 1.04
Pepper ¼ kg ½ tbsp. 0.5ml 30/ ¼ kg 0.12 0.006
Salt 1/2 kg 1 tbsp. 10/ ½ kg 0.02 0.02
Soy Sauce 1L 5ml 36/L 0.036 0.18
Spring 1 kg 10g 30/kg 0.03 0.3
Onion
Carrots ¼ kg 25g 25g 25/ ¼ kg 0.1 2.5
Nori 28g 2.8g 59/28g 2.11 5.9
Total 162.45
CHAPTER 3
TECHNICAL STUDY
3.1 Process
Customers pays
Manufacturer
3.2 Equipment, Furniture, Fixtures and Supplies
Items Unit
No. of units cost/per Total COST
boxes
Making Sushi
Equipment
Rice cooker 1 550.00 550.00
Washable hand
1 100.00
gloves
Sub-total 9,297.00
MAINTANCE
SUPPLIES
Sponge 3 12 36.00
Sub-total
Pen 1box(10pcs) 50.00 50.00
Receipt 3 12 36.00
C. Building
2D
Pricing
Pricing is considered as one of the standard of buying goods. The proponents also believe
that the price of our product is one of the major determinants of its demand in the market and
will affect the revenue and profit of business. Their main objective regarding to pricing is to
maintain affordable and in reasonable price. They will consider the purchasing power of our
valued customer.
The table shown the monthly and annual cost of power and utilities.
CHAPTER 4
Management Study
Objectives:
● To determine the employee that the proponents should hire.
● To specifically decide the job specification and limitation of the employees.
● To identify the form of business ownership and its organizational chart.
● To properly formulate compensation and policies for the employees.
4.1 Business form and Capitalist
Lafang on the Go is a partnership business wherein three individuals bind themselves to
manage and operate the business.They contribute money to a common fund to gain profit.The
partners share equally in profit and even losses.
Vision
To become one of the dominant restaurant in the Philippines and putting a remarkable happiness
and satisfaction through outstanding service and to create an easy and better days now and to the
next generation.
Mission
To aim is to served with passion by consistently proving them with the highest quality of
food,business and values.
ORGANIZATIONAL CHART
Store Manager
Production Manager
Service Manager
Store Manager
A Store Managers are in charge of general operations of a store,making sure it runs
smoothly,cleanly and meets any budget or sales goals.
A store manager might plan and promote the daily schedule of employees and the
business, interview, hiring, coordinate and discipline employee.The store manager strictly
maintain the budgets.
Production Manager
A Production Manager is involved with the planning, coordination and control of
manufacturing processes. They ensure that goods and services are produced efficiently and that
the correct amount is produced at the right cost and level of quality.Production manager should
monitor the “FIFO” First In First Out and “FEFO” First Expire First Out.
Service Manager
A Service Manager ensure that the needs of the customers should be the first
priority.They need to ensure the product that they are serving to the customer is new and clean.
EMPLOYER SHARE