Sa-onoy, Adrian Rod L.

GR. 12 STEM1801

Allied Health

Name of Company: Life Saver Inc.

Address of Company: Sampaloc, Manila

Name of owner/representative: Adrian Rod L. Sa-onoy

Number of Employees: 300 employees including engineers, marketing experts and etc.

Short description of product or service (150 words)

 The product is an adjustable wristband that consists of airbag and (rechargeable) CO2 cylinder. If
the person begins to sink, all he/she needs to do is just pull the activation tab and the rechargeable
CO2 cylinder will inflate the airbag and it will pull the person to the surface. This underwater
wristband is a safety device to prevent drowning. It is lightweight and easy to operate which
means even a child will be able to operate this device. This simple device could save your life or
the life of your loved one. Even great swimmers can find themselves in a situation that they might
drown. It will be a great device to everyone who are not that good in swimming. This product
comes with a refill of CO2 cylinder and an affordable price of only ₱1,999. This is a rechargeable
device which means it can be used many times.

What makes the business unique?

 It is only the device that can be manipulated easily that can save your loved one from drowning.
This device can be manipulated even by children. All you need to do is pull the activation tab and
the device will pull the person straight to the surface. This device is unique because it is not bulky.
This device can be equipped anywhere because it is only a wristband. This device is also
lightweight, but it is strong enough to pull an adult weighing up to 285 pounds or 130 kilograms.
It is much comfortable than life vests and etc.

Who are your customers and what are the needs you address?

 The company’s target market is everyone including children, teens, adults and even person with
disabilities.

How do you reach your customers?

 The company will advertise the product in social media and the customers can order from the
internet and they can also buy the product from the company’s stores.

How do you keep and develop your relation to important customers?

 The company will give importance to the durability and will try to prevent possible malfunctions
so that this device can ensure the safety of all consumers. The company must gain the trust of the
clients and impose a good image to people.
What are your competitive advantages?

 We are the only company that sells this kind of product in the Philippines. The advantage of our
product is that is it lightweight, can pull up to 130 kilograms and it is very easy to manipulate. It
also comes with a low price but a high-quality product. The company also has many distribution
channels. You can buy from the internet or from the store.

Number of employees?

 The number of employee is 300. All employee must be detail oriented, creative, and diligent and
etc. The employee must focus on building the device properly. They must be detail oriented so that
they can build the device without any mistakes. With this attitude, it lessens the malfunctions that
may occur on the device.

What are your key resources?

 Human resources such as talented engineers to create a quality device and marketing experts to
ensure that the product will sell to the people.
 Physical resources to manufacture the hardware and other material of the product
 Intellectual resource to create a partnership with famous people to advertise the product

Describe your costs.

 The cost of the product is ₱1,999. It includes the variety of expenses such as labor, raw materials,
supplies and factory overhead.

Dreams and ambitions of the company:

 To be a leading dynamic company ready to respond to the needs of the people.

 To help reduce water related accidents
 To expand the company internationally

What are your next steps?

 Introduce the company to the people through advertisements and internet

 Provide people with a good quality product
 Earn the people’s trust

What do you need in order to succeed?

 A good product that is reliable

 Earn every consumer’s trust
 Invest on materials to ensure the product’s quality
 More access to consumers