Internship Report On Bags Manufacturing Company

Report on Internship at Leo craft
An Organization Study Report of LEO CRAFT,

BANGALORE
18MBAOS307
BY
Ms. CHAITHRA M
1CR18MBA09
Submitted to
VISVESVARAYA TECHNOLOGICAL UNIVERSITY, BELAGAVI
In partial fulfilment of the requirement for the award of the degree of

MASTER OF BUSINESS ADMINISTRATION
Under Guidance of
Internal Guide External Guide

Dr.D. MALMARUGAN Mr.Manjunatha K
Associate professor Proprietor
Department of Management Studies Leo Craft
CMR Institute of Technology AGS Layout
Bangalore-560037. Bangalore-560061.
Department of Management Studies and Research

CMR Institute of Technology
#132, AECS Layout, IT Park Road, Bangalore - 560037
Batch of 2018-2020
1
2
CERTIFICATE BY THE INSTITUTION
This is to certify the Ms. CHAITHRA M bearing USN 1CR18MBA09 is a bonafide student
of Master of Business Administration of our Institution during 2018-20 batch, affiliated to
Visvesvaraya Technological University, Belgaum. The organization study report of LEO
CRAFT, Bangalore, is prepared by him under the guidance of Prof. Dr. D Malmarugan, in
partial fulfilment of the requirements for the award of the degree of Master of Business
Administration of Visvesvaraya Technological University, Belagavi Karnataka.
Signature of the Guide Signature of HOD
Signature of the Principal
Viva-voce Examination:
Internal Examiner: ……………………………………………………..

[Signature & Date]
…………………………………………………………
[Name, Designation & Affiliation]
External Examiner: ………………………………………………………..

[Signature & Date]
…………………………………………………………
[Name, Designation & Affiliation]
3
DECLARATION
I, Ms. CHAITHRA M bearing USN 1CR18MBA09, hereby declare that the organization
study report of Leo Craft, Bangalore prepared by me under the guidance of Prof. Dr.
Malmarugan, faculty of M.B.A Department of CMR Institute of Technology, Bengaluru and
external assistance by Mr. Manjunatha K, Proprietor, Leo Craft, Bangalore. I also declare
that this report is prepared in partial fulfilment of the university Regulations for the award of
degree of Master of Business Administration by Visvesvaraya Technological University,
Belagavi. I have undergone an organization study for a period of four weeks. I further declare
that this report is based on the original study undertaken by me and has not been submitted for
the award of any degree/diploma from any other University /Institution.
Place: BANGALORE Signature of the Student

Date: USN: 1CR18MBA09
4
ACKNOWLEDGEMENT
I acknowledge the deep gratitude to all those who have made organization study
successful and helped in preparing the report.
I would like to express my sincere thanks to Dr. Sanjay Jain, Principal of CMR
Institute of Technology, Bengaluru for his valuable support and guidance
throughout the course of organization study.
I am grateful to Dr. Ruchi Jain, HOD of the Department of MBA of CMR

Institute of Technology, Bengaluru for her constant motivation and inspiration.
I thank my internal guide, Prof. Dr. Malmarugan, Associate Professor of the

Department of MBA of CMR Institute of Technology, Bengaluru and external
guide, Mr. Manjunatha K, Proprietor, Leo Craft, Bangalore for their constant
guidance and support throughout the organization study.
I thank …….
CHAITHRA M
1CR18MBA09
5
TABLE OF CONTENTS
Sl. No Title of the charts/tables Page no
1 INTRODUCTION ABOUT INTERNSHIP
 1.1 Introduction to internship 9-11
 1.2 Industrial Profile 11-12
 1.2.1 Bags manufacturing Industry 12
 1.2.2 Industry Structure 12
 1.2.3 Major Players 12-13
 1.2.4 Market Demand 13
 1.2.5 Market Analysis 13-14
2 COMPANY PROFILE
 2.1 About Leo Craft 15
 2.2 Company background and inception 15
 2.3 Vision, Mission, Objective and Values 15-16
 2.4 Design process 17-19
 2.5 Work flow chart 20-23
 2.6 To design 24
 2.7 Trends and forecast 25
 2.8 Boards 26
 2.9 Merchandise grid 27
 2.3.0 Conceptualisation 27
3 Mc KINESEY’S 7S MODEL AND PORTER’S
FIVE FORCES MODEL
Mc Kinesey’s 7S model 28-30
 3.1 Structure 31-34
 3.2 Skills 34-36
 3.3 Styles 36-37
 3.4 Strategy 37
 3.5 Systems 37-38
 3.6 Staff 38
 3.7 Shared Values 38-39
39-41
Porter’s Five Forces Model
4 SWOT ANALYSIS
 Swot Analysis 42-44
5 ANALYSIS OF FINANCIAL STATEMENT
 5.1 Balance Sheet 45-46
 5.2 Profit and Loss Account 46-47
 5.3 Ratio Analysis 47-50
6 LEARNING EXPERIENCE
 6.1 Findings 51
 6.2 Suggestions 51
 6.3 Learning 51-53
 6.4 Conclusion 53
7 BIBLIOGRAPHY 54
8 Weekly Report 55-58
6
LIST OF TABLES
Table
Title Page No.
No.
1 Balance Sheet 45-46
2 Profit and Loss account 46-47
3 Current Ratio 47
4 Cash to total Asset Ratio 48
5 Debt Ratio 49
6 Fixed Asset Ratio 49
7 Current Asset Turnover Ratio 50
LIST OF Figures
Chart
Title Page No.
No.
1 Design process 17
2 Work flow chart 20
3 Merchandise grid 27
4 Structure 31
7
EXECUTIVE SUMMARY
Leo craft is one of the bags manufacturing company in Bangalore. It was established in the
year 2017. It indicates the finest and good quality bags with honest service. It is founded by
Mr Manjunatha K and it is one of the best whole seller and manufacturing of all kind of
specialized baggages. The main concern is to maintain the quality and good services to the
people.
This is generally to study the overall company background of the firm. It consists of kinds of
industry which they belonging and type of business undertaken by them. It means to show the
company overall performance and to analyse the company strength and weakness, performance
of the firm.
The choice of which type of bag should be made with reference to the cost/benefit ratio
pertaining to the intended applications. To some degree, bags can be custom made for a
particular product. Shipment & transportation of hazardous materials in bags must be according
to the regulations. Bags must have sufficiently strength & tear and snag resistance. Bags are
available with variety of and also special finishes. They may also be printed for the brand
specification and for the decorative purposes by variety of colourful matters.
In another part it should be detailed study on company process, which means the production
unit and the way of productions, manufacturing process, supplier’s information, raw materials,
client’s information etc.
The overall study is mainly consists of manufacturing of backpacks, and selling wholesales ,
and retails, production information, customers and marketing channel of distributing the
backpacks etc. therefore it should be high or low it indicates the present resources of the firm
and overall process of the company.
8
CHAPTER-1
INTRODUCTION ABOUT INTERNSHIP
1.1 INTRODUCTION TO INTERNSHIP
The internship experience is designed to provide students working towards certificates and
Associate in Applied Science degrees in Law Enforcement or Corrections with an opportunity
to develop insight into the practical application of academic knowledge. Through observing
the work activities of the members of the organization and by working under guide, students
will be better prepared to assess their own interest and potential for a career in manufacturing
and retail sector. Industry internship is a constructive experience for the students and the
industry to appreciate and account for all important parameters governing a specific market or
consumer oriented range development maximizing the sponsoring industry’s strength. A
specific brief is expected to be jointly developed by the sponsoring industry and the students
based on which the students work out a detailed project proposal indicating the working
methodologies, approaches and schedules with a clear definition of the internship outcome.
The student's practical learning experience will be most beneficial if he/she has a general
knowledge of the manufacturing and retail sector. This understanding will be forthcoming from
the completion of the required number of hours of manufacturing coursework prior to
enrolment in the internship.
The purpose of the internship is:

1. To enrich classroom learning through exposure to related on-the-job experiences.
2. To assist in the determination of career goals.
3. To provide experience in the field for those just entering the manufacturing and retail sector.
4. To broaden that experience and the students’ perspective on manufacturing and retail sector
issues for those who have prior experience in the manufacturing and retail sector.
You should also realize that a successful internship experience in not only a "plus" on your
academic transcript and job resume, but the experience also may be your means of obtaining
employment with the organization later. A number of people play an active role in the
internship.
The key people involved in the internship experience are:
9
 The Student Intern: A motivated person who is seeking a practical learning experience
with an agency in the manufacturing and retailer.
 The External guide: A knowledgeable and experienced practitioner who will (1)
provide guidance to the student intern, and (2) monitor and evaluate the intern's
performance.
 The Internal guide: The specific member of the organisation who will work closely
with the student intern to resolve questions and problems, maintain records and reports
re: the internship, see that internship guidelines are adhered to, communicate with
internship agencies as necessary, and evaluate the student's overall performance.
OBJECTIVES OF THE INTERNSHIP

The internship program is designed to help students maximize their understanding of the
management process through the integration of theoretical classroom learning with practical
learning experiences. More specifically, the internship experience is designed to help each
student:
 Integrate and apply the theory and research skills derived from his/her human resource
coursework;
 Gain first-hand knowledge and a greater understanding of a manufacturing and retailer
agency, including the administrative functions and the community forces which affect
its organization and administration;
 Develop techniques and skills common to the manufacturing and retail system (e.g.,
observing, planning, and data collecting).
 Learn about one's own abilities and aptitudes. You will see for yourself the kinds of
personalities, temperaments, diplomacy, community relations, behaviours, and other
normative modes of conduct that do and do not work, are and are not acceptable, in
manufacturing and retail sector. Further, you will learn the jargon and operational
terminology that practitioners utilize in their daily communication.
RESPONSIBILITIES OF THE STUDENT

1. Complete all prerequisites outlined in the program.
2. Arrange and appear for a personal interview with the Internal guide the semester prior
to your anticipated internship.
3. Arrange and appear or a personal interview with the External guide.
10
4. Maintain regular attendance at the agency during hours arranged for placement. Be
punctual and reliable. Absences must be reported to the External guide and Internal
guide
5. Fulfil in a professional manner all the duties and responsibilities assigned by the
External guide.
6. Be familiar with rules, regulations, and all laws that pertain to the participating agency
or program.
7. Attend the mandatory internship meeting the first week of the semester and meet with
the internal guide at least two additional times during the semester
8. Complete written assignments (daily logs and final report) and all other course
requirements.
RESPONSIBILITIES OF THE ORGANISATION

Each Organization may have its own guidelines for selection of interns. The Organization has
the right to reject intern applicants. The agency may wish to conduct a formal or informal
background investigation of the candidate.
VALUES OF INTERNSHIPS
A person can gain a lot of benefits from participating in an internship. An internship allows
you to acquire experience, build your resume, and to gain training in your field of choice.
Acquiring experience allows you to be step ahead of others competing for the job you want.
Gaining experience in your filed will give you a lot of different strengths as a potential job
candidate. One of the major advantages it gives is that you can be ahead of the other people
competing for the job you want.
Being in an internship puts you in the environment already and gives all sorts of experience
that you can use to your advantage, and having an advantage to get a job in an economic crisis
is a major benefit. Another thing that the internship can give you is an idea of what goes on the
daily basis, which might change your thoughts on wanting to work there. Getting experience
from the internship also allows you to do one major thing, which is to build your resume.
1.2 INDUSTRIAL PROFILE

Manufacturing industry has emerged as one of the high growth sectors in India. Prime
Minister of India, Mr Narendra Modi, had launched the ‘Make in India’ program to place
India on the world map as a manufacturing hub and give global recognition to the Indian
economy. India is expected to become the fifth largest manufacturing country in the world by
the end of year 2020.
The Indian retail industry has emerged as one of the most dynamic and fast-paced industries
due to the entry of several new players. It accounts for over 10 per cent of the country’s
11
Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the
world’s fifth-largest global destination in the retail space.
India is an attractive hub for foreign investments in the manufacturing sector. Several mobile
phone, luxury and automobile brands, among others, have set up or are looking to establish
their manufacturing bases in the country.
E-commerce is expanding steadily in the country. Customers have the ever increasing choice
of products at the lowest rates. E-commerce is probably creating the biggest revolution in the
retail industry, and this trend would continue in the years to come.
1.2.1 Bags manufacturing Industry
Bags (Domestic and Industrial) are used in day to day life in almost all countries for packaging
of variety of articles. Leo crafts bag manufacturing industry consists of large number of units
of the small scale and cottage industry sector and is highly labour intensive providing job to
the people. It draws its major raw material fabric cloth from the decentralized power loom
sector thus giving substance to a large number of weavers engaged there in. The fabric used is
of cotton, linen. Bags (Domestic and Industrial) of various constructions are used largely in the
transportation and storage of dry chemicals and other variety of consumer items. The choice of
which type of bag should be made with reference to the cost/benefit ratio pertaining to the
intended applications. To some degree, bags can be custom made for a particular product.
Shipment & transportation of hazardous materials in bags must be according to the regulations.
Bags must have sufficiently strength & tear and snag resistance. Cotton bags are available with
variety of and also special finishes. They may also be printed for the brand specification and
for the decorative purposes by variety of colourful matters.
1.2.2 Industry Structure
The Gross Value Added (GVA) at basic current prices from the manufacturing sector in India
grew at a CAGR of 4.34 per cent during FY12 and FY18 as per the second advance estimates
of annual national income published by the Government of India. During April-September
2018, GVA from manufacturing at current prices grew 14.8 per cent year-on-year to Rs 138.99
trillion (US$ 198.05 billion).Under the Make in India initiative, the Government of India aims
to increase the share of the manufacturing sector to the gross domestic product (GDP) to 25
per cent by 2022, from 16 per cent, and to create 100 million new jobs by 2022. Business
conditions in the Indian manufacturing sector continue to remain positive.
1.2.3 Major Players of bags manufacturing and

retail Industry
 Wild craft
 Sky bags
 Redgy
 Mysore craft
 A-one
 Reebok
12
 Local bags
1.2.4 Market demand
The demand of the bag is increasing day-by-day in tune with the growth of industrialization,
economic standards of people, tourism and fashion consciousness. The important customers of
such products are medium and high-income group people belonging to service, business and
executive classes. The products with a price range of Rs. 400 to Rs.2,500 are commonly seen
in the market. The proposed product with the price of about Rs. 600 to Rs. 800 is felt quite
acceptable with reasonable quality. Further, export worthiness of this product is quite
substantial with qualitative and latest designed ones. A small manufacturer can have tie-up
with any exporter merchant in the country for executing the order as per the specified design.
There is an ample scope of bag units with easy and considerably cheaper availability of
indigenous raw material and skilled manpower.
1.2.6 Market analysis
Consumer Behavior Analysis
• Purpose and need
• Relation between price and quality
• Spending capacity
• Brand Expectation
• Gender disparities
Material Understanding
• Polyester (Pro: Endurance and affordable. Con: Common and under-rated)
• Polyurethane (Pro: Great Knock-off and affordable. Con: Low-grade)
• Canvas (Pro: Durability and strength. Con: Low perceived value)
• Leather (Pro: Longevity and premium. Con: Expensive and High-priced)
13
Lifestyle and Usage
• Things needed daily
• Travel and usage
• Occurrence of purchase
• Occasion driven
14
CHAPTER – 2
COMPANY PROFILE
2.1 ABOUT LEO CRAFT

Leo craft knew for its finest quality bag materials and baggage’s. It was founded by
Mr.Manjunatha K in 2017. It is one of the best bag manufacturing company in Bangalore. Bags
are available in different design and size. These are required to each student, employees starting
from nursery to colleges, offices etc. Cloth and other material make the quality of product and
according to the product quality, concern would charge from customers.
Leo Craft Company is to introduce as one of the reputed and major manufacturer and dealers
of corporate giveaways, sales promotion products, and travel accessories in Bangalore.
Leo Craft company clients include one of the biggest educational institutes, software industries,
MNC’s, government and private sector.
Who fully recognize and appreciate that our product pattern and style very well complement
their corporate image.
This company products have over the past 2 years establish a reputation, unique and keeping
up with the latest trends in the world over.
2.2 Company background and inception
Leo craft is established in 2017 with the purpose to deliver the quality bags to the customer.
The company has been progressively successful in propagating its goals across all verticals
from good quality bags like college bags, school bags, laptop bags, traveling bags, hand bags
etc. Now the company as grown well and established to lead and the conscious driven quality
and constructions in the Bangalore.
Culture and philosophy of the company
A humble begin with 5 employees before 2 years and now 50 plus strong employees. It
maintains the quality and consistence in delivering the good service for our success and frame
in bag manufacturing industry. The company credit goes to management team and supervisors
and mainly well experienced workers.
2.3 VISON, MISSION, OBJECTIVES AND VALUES
Vision:
Leo craft's vision is “To be the leading manufacturer of corporate giveaway bags”.
Mission:
Leo craft's mission is “To provide solutions to satisfy the customer’s need by providing them
Quality, flexible yet affordable products, delivered on time”.
15
Quality Policy
Leo craft’s policy is to integrate a comprehensive quality mechanism into the corporate
structure. Our quality mechanism encompasses our staff, machines, processes, products,
services and all other components of our work. Leo craft complies with the requirements of
international ISO 9001-2008 standards.
Objectives:
 To understand overall day to day performance in the manufacturing unit.
 To change the methods and techniques if any required.
 To evaluate the working capital.
 To understand the current market situation and competitors strategy.
Values:
 The company deliver AMAZING SERVICE to their Clients.
 The company take OWNERSHIP in everything that they do.
 The company COMMITTED to innovation and continuous improvement. Try to be

better every single day.
 The company SHARE their common goals through teamwork.
 The company assure that their PASSION will help to achieve success
16
2.4 Design process
Research
Deliver Define
Refine Develop
Figure 1
01. Research
Research will help us get inside the minds of the clients and their audience for a successful
outcome, we need to begin the project by reviewing and further researching:
The client’s business goals, mission, values and brand equity, competing brands, the intended
audience, we might think that some of these areas don’t apply to us, or our project, but they do.
These introductory research stages are vital for every designer.
Research can throw up some unexpected results. It may shows the, for example, that the
problem we need to solve is not the one, the client was initially focused on.
We may have to carry out further research to justify why our time is better spent on a more
critical issue they may have overlooked.
Far from upsetting the client, this should demonstrate an engagement in the project and
attentive service.
17
02. Define and develop
Identify the problem we are trying to tackle and break down the proposed solution into
manageable tasks
Once we are satisfied we can carried out sufficient research, we can begin putting our skills
into the practice.
During the ‘define and develop’ stage, we identify the problem we are trying to solve and begin
working towards the project agenda.
This is the fun bit... developing ideas into a final outcome is one of the main reasons we love
our jobs so much.
Sometimes a very large brief can be quite intimidating. In this case, think about dividing things
up into a series of smaller tasks and objects.
This can be a good way of making seemingly insurmountable problems or a terrifying workload
seem less daunting.
Visual concepts
As designers, we think visually. So it’s a good idea to develop visual concepts that reflect the
objectives and outline of the brief.
Collect images relating to the aims of the project - Pinterest is a good tool for this. Also consider
using mood boards.
The idea-generating stage will often move very quickly. If it all moves too fast, then take a
breath, stand back, and refer again to the initial brief and research; this should steer you back
on track.
Presenting ideas
As a creative, using our professional judgment, we should begin filtering your various ideas
and designs, retaining the strongest relevant material. (Personally, I don’t like to offer more
than three ideas.)
Present your work to the client in their preferred method of communication. Justify each design
with the research you have previously gathered.
Await the feedback. This is the important stage of selling our idea to the client, so make sure
to communicate well.
18
Getting feedback
The quicker you receive the client feedback, the better to keep the momentum and creative
juices flowing. It’s a good idea at this point to confirm the next date and time of
communication.
I like to make sure the feedback is always in writing. If we get it face-to-face, send a follow-
up email stating what occurred in the meeting and ask them to approve.
03. Refine
If clients are amenable, Behance’s “Work in Progress” section can help to get feedback so the
client’s feedback has just popped into the inbox. Now it’s time to improve on the designs, fix
any errors and fine tune the designs. Gradually, all the pieces should start to fall into place.
One thing that can help to refine the design to perfection is testing. Get a test audience to
interact with what we have created.
A fresh set of eyes is always beneficial and will usually spot something we haven’t thought of
(or spot a typo no one else had notice).
Face to face
It’s always best to test a design face-to-face, but if that’s for some reason impossible, consider
submitting the project to Behance’s ‘work in progress’ section.
Upload a snapshot of the work in progress and get comments from the Behance community;
this gives the ability to get instant feedback.
Private sharing is also an option. Once we’ve come as far as we think we can go, review the
design and prepare to deliver the final product.
04. Deliver
Face to face presentation is the ideal way to present to clients However good design, need to
sell it to the client, which is why a face to-face presentation is the ideal.
Successful presentations are well planned and practised (maybe 80% planning and practicing
and 20% executing effective slides).
There are plenty of resources to help you assemble a great presentation, but the most important
thing is being so comfortable with your content that every pause, every reaction, is natural.
If the client is happy then you’re ready to launch. If they’re not then, depending on what sort
of feedback, you’ll have to repeat one or more of the previous stages until everybody is on side.
19
2.5 Work flow chart
Figure 2
1. Market Research
2. Market Visit
3. Mood Boards
4. Design Direction
5. Concept Preparation
6. Merchandise Grid
7. Shape & Print Generation
8. Costing Negotiation
9. Product Specification Changes
10. Line Sheet Draft - 1
20
13. Material & Trim Selection
14. Line Freeze
15. Final Sampling
16. Final Orders
17. Production
18. Transit
19. Launch
1. Market Research
Market research involved finding out what categories exist in the market. There were categories
like backpacks, rucksacks, laptop bags, duffel bags, convertible bags, etc. These bags were
made in various materials like PU, Polyester, canvas, leather, nylon, etc.
Market research for Leo craft included its competitor brands and inspirational brands.
Competitor brands included Wild craft, Sky bags, American Tourister, etc. Inspirational brands
included brands like Tumi, Samsonite, Nike, Puma, Adidas, Zara, etc. User study was also
conducted on consumers. A study on male and female users was taken and various
understandings were drawn based on their purchasing frequency, attention, spending capacity,
time taken, decision making, etc.
Market research was also conducted on various materials like canvas and its perceived value,
PU, Polyester, Nylon, etc.
2. Market Visit
Market visit was conducted in various outlets and malls of Bangalore, Brands like Tumi,
Samsonite, Nike, Puma, Adidas, Hush Puppies, Zara, Wild craft, Sky bags, American
Tourister, etc.. Were visited and studied.
3. Mood Boards
A theme was developed that mostly revolved around attributes like minimal, functional, classy,
edgy, professional, and sophisticated.
4. Design Direction
Accordingly a design direction was developed. Bags need to have functionality. Their looks
should be professional and premium. They should be in line with the brand and brand’s history.
21
5. Concept Preparation
Concept preparation included defining the line. Deciding the attributes and features each bag
and category would have. This has to be communicated with the vendor so as to develop their
understanding of the season’s line.
6. Merchandise Grid
The next step would be to define a merchandise grid and decide the number of bags in each, to
decide the MOQ (minimum order quantity) and SKU (shelf keeping unit).
7. Shape & Print Generation
Shape and print generation is the stage when the designing starts. Using of pen and pencil and
illustrator happens here. Developing prints according to latest bag trends in the market.
8. Costing Negotiation
These are then sent to the vendor to negotiate and discuss the costing that goes to the product.
They provide their number and that is then further discussed.
9. Product Specification Changes
Voting and poll is conducted on the bags amongst all regional heads. Their opinion is taken on
the products and their expected MRP is noted. They put forward their opinion of the MRP the
product can sell at and also if it will be a best seller.
Line sheet draft 1 consists of explorations and a huge numbers sketches. Here the specifications
of bags are decided and their prices accordingly. Higher the price higher the features and
material quality.
Line sheet draft 2 takes place by further filtering. Here the vendor also comes in and plays a
role.
Line sheet draft is an almost near end design process. This is the final decision of the category
head and design head.
13. Material & Trim Selection
Material and trim selection takes place considering the MRP and the premuimness of the
product.
14. Line Freeze
22
Line freeze is when the line sheet is sent to the vendor and they start working on it.
Bags
Backpacks
Travel Series
Laptop Bags
Duffels
15. Final Sampling
Final sampling takes place in 2-3 stages depending on the issues in the product. This is then
circulated in the team for use and feedback and criticism.
16. Final Orders
Final orders are placed with a few changes in the samples. The SKU s and the MOQs are
discussed and decided.
17. Production
Production takes anytime between 8-12 weeks.
18. Transit
Transit takes somewhere between 8-15 days.
19. Launch
Launch takes place initially in the top most brands.
The various channels where they are distributed is:
a) Key Accounts
b) Retail (EBO- Exclusive Brand Outlets)
c) E commerce
d) Distributor
e) Exports
f) Institutional
23
2.6 TO Design
 Backpacks and
 Travelling series
Categories:
1. Backpack
2. Rucksack
3. Laptop Bag
4. Messenger Bag
5. Duffel Bag
6. Convertible Bag
Material:
1. Leather
2. Canvas
3. Polyester
4. Polyurethane
Brands:
1. Samsonite
2. Sky bags
3. Wild craft
4. Nike
5. Tumi
6. Victorinox
7. Puma
8. Zara
9. American Tourister
24
2.7 Trends and forecast
25
2.8 Boards
 Theme board
 Texture board
 Mood board
26
2.9 Merchandise grid
Figure 3
3.0 Conceptualisation
 Initial concept
 Final concept
27
CHAPTER-3
Mc KINESEY’S 7S MODEL
AND PORTER’S FIVE FORCES MODEL
McKINESEY’S 7s FRAMEWORK WITH SPECIAL REFERENCE TO

ORGANIZATION STUDY
The McKinsey 7s Framework is very well devising a strategy, but you have to be able
to implement it if it’s to do any good. The seven S frame works first appeared in “The art of
Japanese management” by Richard Pascal and Antony Athos in 1981. They had been looking
at how Japanese industry had been so successful, at around the same time that Tom Peters and
Robert Waterman were exploring what made a company excellent. The seven S models were
born at a meeting of the four authors in 1978. It went on to appear in “In search of excellence”
by peters and was taken up as a basic tool by the global management consultancy
McKINESEY’S 7s MODEL.
Managers said to need to take account of all seven of the factors to be sure of successful
implementation of a strategy large or small. They are all independent so if you fail to pay proper
attention to one of them, it can bring the others crashing down around you. Like a lot of these
models, there is a good close of useful way of checking that we have covered all the bases.
To better represent the challenges of service marketing McKinesey developed a new

frame work for analysing and improving organizational effectiveness. The 7s Model:
28
The model is based on the theory that, for an organization to perform well these seven elements
need to be aligned and mutually reinforcing, So the model can be used to help identify what
needs to be realigned to improve performance, or to maintain alignment (and performance)
during other types of change.
Whatever the type of change- restructuring, new processes, organizational merger, new
systems, change of leadership, and so on – the model can be used to understand how the
organizational elements are interrelated, and to ensure that the wider impact of changes made
in one area is taken into consideration.
OBJECTIVE
(To analyse how well an organization is positioned to achieve its intended objective)
Usage
 Improve the performance of a company.

 Examine the likely effects of future changes within a company.
 Align department and processes during a merger or acquisition.
 Determine how best to implement a proposed strategy.
The Seven Interdependent Elements
The basic premise of the model is that there are seven internal aspects of as
organization that need to be aligned if it’s to be successful.
Hard Elements
 Strategy
 Structure
 Systems
Soft Elements
 Shared Values
 Skills
 Staff
 Style
29
SOFT’S
The 4s across the bottom of the model are less tangible, more cultural in nature and were
termed “Soft Ss” by Mc KINESEYS
SKILLS:
The capabilities and competencies that exists in the company.
SHARED VALUES:
The values and beliefs of the company. Ultimately, they guide employees towards “valued
behaviour”
STAFF:
The company’s people resource and how they are developed, trained and motivated.
STYLE:
The Leadership approach of top management and the company’s overall operating approach.
HARD’S
The 3s across the top of the model are described as HARD’S
STRATEGY:
The direction and scope of the company over the long term.
STRUCTURE:
The basic organization of the company, its departments, reporting lines, areas of experience
and responsibility.
SYSTEM:
Formal and Informal procedure that govern everyday activities, covering everything from
management information system through to the systems at the point of contact with the
customer (retail systems, call centre systems, online systems etc)
30
3.1 STRUCTURE:
An organization structure is the formal network by which job/tasks are divided, grouped
and co-ordinate. It reflects the formal relationships among groups and individuals in the
organization. The structure provides guidelines foe effective employee performances and
overall organizational success. It should clarify and communicate the lines of responsibility
and authority within the firm and assist management in coordinating the overall operation.
In this type of structure, the organization can have different basis on which each department
are formed. They are on function, on product, on project etc.
Proprietor
Administration
Production Marketing Finance
Supervisor Sales staff
Workers
31
DEPARTMENTAL STUDY
In order to function efficiently and effectively every organization has a functional

department. It’s important to divide departments so that the work is divided into units and
departments. This division of work is helping in bringing specialization in various activities
of concern and helps in putting right men on right job which can be done by selecting people
for various departments according to their qualifications, skill and experience. This is helping
in defining the jobs properly which clarifies the role of every person.
Leo craft has the following departments: -

• Production Department
• Marketing Department
• Finance Department
Production Department
The production department is responsible for converting raw materials and other inputs into
finished goods or services. In between the processes of production, the department works to
improve the efficiency of the production or assembly line so that it can meet the output targets
set by company management and ensure finished products offer consumers the best value and
quality.
Identifying Inputs
A business determines the quantity or volume of goods that should be produced within a certain
time frame and passes the information to the production department. To meet production
targets, the department establishes the quantity of raw materials and types of machinery and
equipment required to achieve the desired output level, and may collaborate with the
purchasing department to source the inputs. If there isn't sufficient manpower to support
productions process, the production department asks the firm to hire more personnel.
Scheduling Production
With the inputs ready, the production department schedules production processes. This
involves planning the tasks to be completed along the production line and allocating the tasks
to various production workers. In a woodworking business, for example, the department
determines how long number will be allowed to dry before being moved to the machining stage
for sawing and bending into shape – and finally through the assembly and finishing stages.
32
Minimizing Production Costs
The production department is tasked with finding effective ways to lower production costs.
One simple way to do this is to keep the production machinery and equipment well-maintained
so the firm does not regularly incur repair costs. Along with advising the business to adopt
newer technologies, the department can also assess the production line to identify opportunities
for cost reduction. For example, if the type of material used a long time to manufacture a bag
requiring an investment in raw materials – it could be less costly for a materials manufacturer
to purchase.
Ensuring Product Quality
A production department must ensure finished goods meet minimum quality standards. Apart
from checking all products for faults as they move through the production process, the
department must perform rigorous tests on prototypes for new products to ensure they meet
quality benchmarks before undergoing mass production. Techniques such as waste elimination
and process standardization also help to ensure and improve product quality.
Improve Existing Products
From time to time, the production department will furnish the research and development
department with information it can use to improve existing products. For example, when the
production department of a bag manufacturer notices that the material it uses to make bag
designs when subjected to some pressure, the department must advise the research team so that
it can seek stronger materials.
Marketing Department
This department is responsible for implementation of company’s marketing program

including external and internal communication, customer satisfaction monitoring, advertising
and community education and awareness.
It serves the customers of company by using their feedback to develop products that satisfy
their needs and improves their services to meet customer’s expectation. The department was
created to ensure that service delivery meets world class standards.
Finance Department
The accounts department in Leo Craft Company handles all the financial matters. It
maintains profit and loss account and expenditure. The main income of the company is
33
through clients or customers. The expenditure is due to operating cost, employee

cost. Accounts department handle all the money transactions.
3.2 SKILLS
Skills are one of the most crucial attributes or capabilities of an organization. The term skills
include those characteristics which most people use describe a company. These are developed
over a period of time and are results of the interaction of a number of factors, performing certain
tasks successfully over a period of time, the organizational structure, the management systems,
the external environment influences etc. Hence when organizations make a strategic shift it
becomes necessary to consciously build new skills.
Skills Required
ADMINISTRATIVE SKILLS
Administrative skills are those skills, which are very much necessary for office staff. It involves
managing the resources of an organization. Leo craft is doing everything to impact these skills
in its employees.
CONCEPTUAL SKILLS
Is the ability to think in terms of broad concepts or relationships or framework such as long-
range plans made by top management? Conceptual skills deal with ideas, human skills are
concerned with people and technical skills involve activities in the task or job.
The skills required by top management are forecasting future, policy making, innovator, should
possess strategic planning etc.
MANAGERIAL SKILLS
Such as short-term planning, organizing, directing, controlling and decision making. The skills
required for middle level management for department and functional heads are execution of
plans into reality, distribution handler, negotiator they should possess tactic planning, should
know to delegate work properly, good control over workers etc.
TECHNICAL SKILLS
Technical skills refer to person’s knowledge and ability in any kind of process or techniques
for doing the work. While the employees are all academically qualified in the various
disciplines of engineering and Science, Business Management, Environmental Management,
Quality Management, Computer Science and Financial Management they are professionally
trained in statistical Techniques, Operations Research, Quality Systems Development Quality,
System Auditing, Improvement & Problem Solving & Safety.
34
Regarding the training programs the organization has in-built system in which is responsible
for keeping a tab on the requisite skill required of the employee so as to discharge their
responsibilities well and in an efficient manner.
The organization identifies training programs in line with the business requirements and future
growth prospects.
OPERATIONAL SKILLS
An operational skill is required to keep your IT systems and infrastructure working effectively
and securely. These also require an in-depth knowledge and experience of computer systems.
Different training programs are conducted to impact technical skills among employees they
are:
 On the-job training
 Off the-job training
ON THE JOB TRAINING OFF THE JOB TRAINING

Apprentice training Lectures
Job Instructor training Audio Visual
Job Rotation Programmed Instructor
ON THE JOB TRAINING
Apprentice training
Apprentice training is normally given to filters trainees, electricians, plumbers, carpenters etc
The duration of training depends on the nature of apprentice training is carried out under the
guidance and supervision of an expert worker or supervision. During apprentice training period
is paid stipend as per government of Indian norms.
Job Instructor training
Job instruction training was intended for developing efficient supervisors. Job instruction
training proved very successful, extremely popular
Job Instruction method consists following steps:
1. Prepare trainee
2. Present the training program
3. Try out knowledge and skill learnt.
35
Job rotation
This type of training involves the movement of the trainee from one job to another. The trainee
receives job knowledge and gains experience from his supervisor’s trainer in each of the
different job assignments.
OFF THE JOB-TRAINING
Lecture method
Lecture is a verbal presentation of information by an instructor to a large audience. The lecture

is pressured to process a considerable depth of knowledge of the subject can be used for very
large groups hence the cost per trainee is low.
Programmed instruction
This is a method where training is offered without the intervention of a trainee. Information is
provided to the trainee either in a book form or through a teaching machine. After reading each
book of material, the learner must answer a question about it.
3.3 STYLE
Style is one of the seven levels at which top management can use to bring about
organizational change. The style of an organisation according to the McKinsey framework
becomes evident through the pattern of action taken by members of the top management over
a period of time.
The aspects of business by people down the organization reporting relationships may also
convey the style of the organization.
TYPES OF STYLE:
 Autocratic leadership
Someone who likes to centralize and control. They derive their power from their
positions of authority and control.
 Democratic leadership
Someone who delegates authority encourages participation and empowers employees.
They derive their power from their personal qualities and team members respect.
 Participatory leadership
As a management style is used today by a significant number of companies and
organization. Understanding how it works will allow you, either as a manager or
employee, to better function in an organization that uses it. Participatory leadership is
a style of management where decisions are made with the most feasible number of
participants from those who are affected by the decisions.
36
Leadership style is the ability to influence and supporting people. Leadership style deals also
with decision making skills. A leader is who ultimately act as identifier, developer, channels
and enriches thee potential that exist in an organization and its people.
The company following the participative style and social type of leadership in which all levels
of managers interacts with each other for accomplishment towards the goals and report to the
higher officials.
Manager’s work together as team to solve day today’s problems in a significant manner.
 Top management communicates its major decisions through its managers from top
to down.
 Whenever decisions are to be taken related to production, the concerned
department employees are discussed.
 Instead of “Boss-Subordinate” relationship among the employees of the
organization, superior, Acts as a guide and facilitator for his subordinates.
 Each and every person is involved in the success of the company and not just key
person and company acclaim the efforts of the entire staff.
3.4 STRATEGY
According to chandlers “Strategy can be defined as the determination of the basic term goals
and objective of an enterprise and the adoption of course of action and the allocation of
resources necessary for carrying out these goals”.
It can be defined as a set of decision and action aimed at gaining sustainable competitive
advantage.
Strategy includes the vision, mission, purposes, objectives and major action plans and policies.
Even today the organisation continuous place great emphasis on the tradition of innovating so
stay ahead.
Strategy of Company.
 The strategy of company is to satisfy its customer by providing better service.

 To impact the co-operation of the employees by satisfying their social, Economic,
Psychological needs through/& benefits.
 In order to increase the quantity, quality, efficiency and also to increase moral of the
employees.
 To impact training and development to employees, to enhance the skill and knowledge
to the changing technology to improves its quality.
 To adopt advance technologies to achieve competitive advantage & to the powers of
expected targets.
3.5 SYSTEMS
A set of facts, principles, rules etc, classified or arranged in a regular, orderly form so as
to show a logical plan linking the various parts.
37
System approach treats an organization as a system implying that there are many variables in
the organization and that each affects all others in a complex relationship. System interprets
people organization relationship in terms of the whole person, whole group, whole organization
and whole social system.
System approach involves efforts to understand as may factors as possible that influence
people’s behaviour. Issue are analysed in terms of the total situation affecting them rather than
in terms of an isolated event or problem, even though a system view point should be the concern
of every person in an organization, managers however tend to have a larger responsibility
because they make more of the decision affecting human issues.
System refers to all rules, regulations and procedure both formal & informal that complement
the organization structure. It includes evaluation of property, planning and control systems and
etc.
3.6 STAFF
Staffing is the core of human resource management. The acquisition of skilled, talented and
motivated employees is an important part of HRM. The acquisition phase involves recruiting,
screening, selecting and placing personnel.
Staffing is defined as filling and keeping filled, positions in the organizational structure. This
is done by identifying work force requirements, inventorying the available people and
recruiting, selecting, placing, training, appraising, promoting, planning the career of,
compensating and developing and retaining the job candidates and employees, so that they can
accomplish their tasks efficiently and effectively. Staffing is concerned not only with getting
people but also retaining them.
PERMANENT
A permanent employee is an employee who has been employed on a permanent basis against
a permanent vacancy by an order in writing by an authorised officer of the organisation.
TEMPORARY AND CONTRACTUAL
A temporary employee is an employee who has been engaged foe a specific limited period. For
work, this is essentially of a temporary nature or who is engaged temporarily as an additional
employee in connection with a temporary increase in work of permanent nature. This would
also include an employee who is appointed in a temporary vacancy of permanent employee.
3.7 SHARED VALUES

A shared value refers to set of values and aspirations that organizations believe. These
values play a vital role in the minds of employees towards their nature of work and morality
towards the organization. A passion for excellence, serving the customers with a high sense of
integrity, utmost consideration for quality, cost and speed as driver for competitive advantage,
respect for human resources, recognizing changes as an opportunity for employees to full fill
their aspirations, striving to constantly improve the Quality of Work Life(QWL) are to the core
38
values of the company. Company wants to become one among the top companies in the
business.
Shared values are what engender trust. Values are the identity by which a company is known
throughout the business area. These values must be explicitly stated as both corporate
objectives and individual values. A shared value is an essential characteristic or attitude
promoted by an organization to motivate the behaviour of members of the organization.
 To attain sustainability.
 To protect interest and welfare of all company employees.
PORTERS FIVE FORECES MODEL
Michel Porter is known for his marketing and management thoughts and skills. He contributed
many valuable theories to the modern marketing management. Here we are going to see
Porter’s five forces model theory.
Porter's Five Forces is a model that identifies and analyses five competitive forces that shape
every industry, and helps determine an industry's weaknesses and strengths. Frequently used
to identify an industry's structure to determine corporate strategy, Porter's model can be
applied to any segment of the economy to search for profitability and attractiveness.
The model is named after Michael E. Porter.
KEY TAKEAWAYS
 Porter's Five Forces is a framework for analysing a company's competitive

environment.
 The number and power of a company's competitive rivals, potential new market
entrants, suppliers, customers, and substitute products influence a company's
profitability.
 Analysing these elements can be used to guide business strategy to increase
competitive advantage.
Porter's Five Forces is a business analysis model that helps to explain why different industries
are able to sustain different levels of profitability. The model was published in Michael E.
Porter's book, "Competitive Strategy: Techniques for Analysing Industries and Competitors"
in 1980. The model is widely used to analyse the industry structure of a company as well as
its corporate strategy. Porter identified five undeniable forces that play a part in shaping every
market and industry in the world, with some caveats. The forces are frequently used to
measure competition intensity, attractiveness, and profitability of an industry or market.
The model includes the following five forces −
39
 Potential entrants
 Bargaining power of suppliers
 Bargaining power of buyers
 Industry competitors
 Threat of substitutes
Potential Entrants
It refers to the addition of new competitors in the existing market. As we know, for each
product we have different options or we have different companies offering the same product
with some slight variation in price, item etc.
Thus, potential entrants refer to the entrance of new companies in the market and ways to deal
with it.
Bargaining Power of Suppliers

A supplier or producer is the one who produces the product desired or required by the market.
The supplier is not necessarily a single person; it can be a group, company or anything.
The function of a supplier is to design products as per the requirement of the client, company,
market and society.
40
Bargaining Power of Buyers

Buyer or consumer is the one who swaps the product designed by the supplier as per the
demand of the buyer with some valuable commodity.
The function of a buyer is to be precise in what actually is needed and purchase it from the
supplier, for example, buying a car or any other product.
Industry Competitors
The companies competing with other companies within the same market are known as
industrial competitors.
For example, we can say that Sky bags and Wild craft are industrial competitors as they are
in the same market, i.e., Bags manufacturing.
Threat of Substitutes
The threat of a substitute paves way for competition in an industry. The threat of substitution
in an industry affects the competitive environment for the firms in that industry and influences
those firms’ ability to achieve profitability. The availability of a substitution threat effects the
profitability of an industry because consumers can choose to purchase the substitute instead
of the industry’s product.
41
CHAPTER-4
SWOT ANALYSIS
SWOT ANALYSIS
SWOT is an acronym used to describe the particular strength, weakness, opportunities and
threats that are strategic factors for a specific company. SWOT analysis not only in the
identification of corporation’s distinctive competencies, the particular capabilities and
resources that a firm possesses and the superior way in which they are used.
But also in the identification of opportunities that the firm is not currently able to take
advantage of due to a lack of appropriate proven to be the most enduring analytical technique
used in strategic management, this reflects an important issue facing strategic managers should
we invest more in or strengths to make them even or should we invest in our weakness to make
them competitive.
42
SWOT analysis is a structured planning method used to evaluate the strengths,

weakness, opportunity and threats involve in a project or in a business venture. A SWOT
analysis can be carried out for a product, place, industry or person. It involves specifying the
objective of the business or an organization and identifying the internal and external factors
that are favourable and unfavourable to achieving that objective.
• Strengths:
Characteristics of the business or organization that give it an advantage

over others.
• Weakness:
Characteristics that place them at the disadvantage relative to others.
• Opportunities:
Elements that the organization could exploit to its advantages.
• Threats:
Elements in the environment that could cause trouble for the business
or organization.
4.1 Strengths
• It located in reputed area and well trained workers.

• Huge market opportunity and certificate like ISO.
• Tradition of technology innovation and leadership.
• Good infrastructure and maintains the proper policies and procedure.
• Co-operative between each employee and department.
4.2 Weakness
• Difficult towards customer and quality maintenance customer satisfaction is very
difficult.
• It is observed that the co-ordination between administrative departments could
be improved which could enhance the organization functional efficiency.
• Less marketing activities and it is very important to have very strong marketing strategy.
• Lot of procedures and lack of labour availability.
43
4.3 Opportunities
• Lack of Quality resources
• Firstly growing in bettermen in work and large market available.
• Expansion can possible and lot of online market.
4.4 Threats
• High number of Competitors and quality maintenance.

• Competitive pricing between competitors which leads to reduction in the profit
levels.
• High number of entry barriers.
• Provide better service towards Competitors service.
• Competitors are more.
• Crisis between management and employees.
44
CHAPTER-5
ANALYSIS OF FINANCIAL STATEMENTS
5.1 BALANCE SHEET:
------------------- in Rs.
Balance sheet
Cr. -------------------
Mar-18 Mar-17
12 mths 12 mths
EQUITIES AND LIABILITIES
SHAREHOLDER'S FUNDS
Equity Share Capital 375 375
Total Share Capital 375 375
Reserves and Surplus 3,820.43 3,519.51
Total Reserves and Surplus 3,820.43 3,519.51
Total Shareholders’ Funds 4,195.43 3,894.51
NON-CURRENT LIABILITIES
Long Term Borrowings 1,036.86 336.28
Deferred Tax Liabilities [Net] 4.7 1.25
Other Long-Term Liabilities 88.95 88.24
Long Term Provisions 4.32 5.9
Total Non-Current Liabilities 1,134.83 431.67
CURRENT LIABILITIES
Short Term Borrowings 2,570.71 1,993.15
Trade Payables 574.69 471.88
Other Current Liabilities 1,422.25 1,659.81
Short Term Provisions 106.37 148.22
Total Current Liabilities 4,674.02 4,273.06
Total Capital and Liabilities 10,004.28 8,599.24
ASSETS
NON-CURRENT ASSETS
Tangible Assets 623.16 526.55
Intangible Assets 3.86 2.5
Capital Work-In-Progress 377.16 281.26
Fixed Assets 1,004.18 810.31
Non-Current Investments 1,108.91 1,064.44
Long Term Loans and Advances 2,445.70 1,522.87
Other Non-Current Assets 121.16 69.57
Total Non-Current Assets 4,679.95 3,467.19
45
CURRENT ASSETS
Current Investments 170 169.98
Inventories 2,737.79 2,560.84
Trade Receivables 871.55 741.35
Cash and Cash Equivalents 250.84 331.51
Short Term Loans and Advances 1,253.27 1,293.27
Other Current Assets 40.88 35.1
Total Current Assets 5,324.33 5,132.05
Total Assets 10,004.28 8,599.24
5.2 PROFIT AND LOSS ACCOUNTS:
------------------- in
Profit & Loss account Rs. Cr. --------------
-----
Mar 18 Mar-17
12 mths 12 mths
INCOME
Revenue from Operations
2,319.13 2,284.97
[Gross]
Revenue from Operations
2,319.13 2,284.97
[Net]
Other Operating Revenues 336.85 89.37
Total Operating Revenues 2,655.98 2,374.34
Other Income 114.52 198.69
Total Revenue 2,770.50 2,573.03
EXPENSES
Operating and Direct
1,837.41 1,505.81
Expenses
Employee Benefit
122.01 130.84
Expenses
Finance Costs 210 188.28
Depreciation and
50.4 42.25
Amortisation Expenses
Other Expenses 147.37 115.37
Total Expenses 2,367.19 1,982.55
Mar-16 Mar-15
12 mths 12 mths
46
Profit/Loss Before
Exceptional, Extraordinary 403.31 590.48
Items and Tax
Profit/Loss Before Tax 403.31 590.48
Tax Expenses-Continued
Operations
Current Tax 46.61 173.02
Deferred Tax 3.45 -4.91
Tax for Earlier Years -8.56 8.14
Total Tax Expenses 41.5 176.25
Profit/Loss After Tax and
Before Extraordinary 361.81 414.23
Items
Profit/Loss from
361.81 414.23
Continuing Operations
Profit/Loss for The Period 361.81 414.23
FINANCIAL RATIO ANALYSIS
The fallowing section deals with ratio analysis which contains the liquidity ratios, activity
ratio profitability ratios and management efficiency ratio.
1. Current ratio:
The current ratio is a liquidity ratio that measures a company's ability to pay short-term
and long-term obligations. To gauge this ability, the current ratio considers
the current total assets of a company (both liquid and illiquid) relative to that
company's current total liabilities.
Current ratio = Current assets/Current liabilities.
Current ratio in lakhs.
Year current assets Current liabilities Ratio
2018
5,324.33 4,674.02 1.13
2017
5,132.05 4,273.06 1.20
47
2. Cash to Total Assets Ratio
Year Cash Total assets Ratio
2018
4,195.43 10,004.28 0.42
2017
3,894.51 8,599.24 0.45
3. Debt Ratio
Debt ratio used to measure a company’s financial leverage, calculated by dividing a

company’s total liabilities by its stockholder’s equity. The debt equity ratio indicates how
much debt a company is using to finance its assets relative to amount of value represented in
shareholder’s equity.
Formula to calculate Debt equity ratio
48
Year Total Outsiders Total Liability Debt equity ratio

Liability
2018 4,674.02 10,004.28 0.46
2017 4,273.06 8,599.24 0.49
4. Fixed Assets Ratio
Fixed asset ratio

Year Sales Fixed assets
2018 2,770.50 5,324.33 0.52
2017 2,573.03 5,132.05 0.50
5. Current asset turnover ratio:

The asset turnover ratio is an efficiency ratio that measures a company's ability to generate
sales from its assets by comparing net sales with average total assets. In other words,
this ratio shows how efficiently a company can use its assets to generate sales.
49
Current asset turnover ratio=sales/current assets

Current asset turnover ratio in lakhs.
The following table deals with the current asset turnover ratio, of Leo craft, Bangalore.
For the period 2017-2018.
Current assert
Year Net sales Current assets turnover ratio
2018 2,770.50 5,324.33 0.52
2017 2,573.03 5,132.05 0.50
50
CHAPTER-6
LEARNING EXPERIENCE
FINDINGS, SUGGESTIONS AND CONCLUSION
6.1 FINDINGS:
 An overall organisation study was done and determined that the company lack in
communicating information amongst the staff at the right time.
 It also lacked in marketing.
 Working efficiency and energy level between the workers are less.
6.2 SUGGESTIONS:
 The company has very good infrastructure, but as the number of customers are
more, sometimes the company can’t get the workers to finish the work. Therefore,
it is suggested to increase the number of workers in the company.
 Proper communication is required, they lack in communicating the right
information at right time.
 Low level management must be monitored.
 Details of all the customers and their need should be made available at the right
time.
 More marketing strategies to be adopted.
6.3 LEARNING
I have done my internship in Leo craft. It was a memorable journey for 30 days in Leo
craft. I came to know that how theoretical aspects are applied practically in the
organization. Whatever theoretical information learnt in the classes had to be implemented
in practice. It was a good learning experience for me to understand the various departments
and their style of functioning.
51
Defining the role of each employee i.e. the duties and responsibilities, delegation of
authority and accountability, expected of that employee, no employee can violet their role.
Next important aspect is about the functioning of all the departments and co-ordination
among them is very essential. Proper co-ordination between employees in the Leo craft
provides an effective service to the customers. Each and every activity in various
departments is carried out in a systematic way.
During my internship in Leo craft, I was able to understand various aspects of the
organization practically. I acquired some knowledge about how pricing strategies adopted
by the company. I was able to understand the classification of various departments and the
duties and responsibilities of each department in the company.
It was the time for me to explore my knowledge and go much deeper into the subject. It
was a good experience for me to work in an organization culture where I interacted with
different type of people. I learnt how to behave in an organizational environment i.e., while
interacting with the employees and other people.
The working environment acts as the primary motivation for all the employees. Leo craft
as consistently tried to endeavour to achieve and provide an atmosphere of perpetual growth
and shared learning to all the employees. The organisation is known for its core values,
quality, safety, environmental care, culture and its customs. The value adopted by the
company is to achieve its goals. I understood the motivating techniques followed by the
human resource department to motivate the employees.
During this one-month training period I have come across many new things and learned
many things, which I’m sure will be very helpful not only in my career but throughout my life.
This one-month learning period was fun indeed. I have not only learned the subject matter
related to my studies but also the gain out knowledge through this project. Some of the few
things I have learned throughout this training period are mention below:
➢ I came to know the real work environment through this training period.
52
➢ I learned how various departments in an organization are interrelated and work

together to perform different functions to achieve organization goal.
➢ I was also exposed to selection and recruiting process in an

organization.
➢ I learned the importance of punctuality.
➢ I learned many new features in MS Office and PowerPoint presentations, as I typed

my report using it.
➢ I learned the importance of customer and employee’s satisfaction.
➢ I also learned the coordination among employees to achieve their goal.
6.4 CONCLUSION:
 It is very important to study the whole organisation to know the activities of the
company.
 Everyday every organization has to face many changes in all the area of their
business. The company has to accept these uncertainties and should come up with
a change to survive in competitive and changing world.
 The project study helped me to do the comparative analysis which helped me
understand the strength of the company financially and the ability of the company
to do more progress in their operational activities by strengthening their managerial
activities.
53
BIBLIOGRAPHY
BOOKS
❖ Philip Kotler, Marketing management, Pearson Education, 11th

Edition, 7th Indian Reprint,(2005)
❖ Michael Armstrong, Human Resource Management Practice, Kogan

Page Limited, 9th Edition,(2003)
WEBSITES
 https://www.strategicmanagementinsight.com/tools/mckinsey-
7s-model
 https://www.leocrafts.com
54
CMR INSTITUTE OF TECHNOLOGY

DEPARTMENT OF MANAGEMENT STUDIES
WEEKLY PROGRESS REPORT
Subject : ORGANISATION STUDY (18MBAOS307)
Batch : 2018-2020
Week No :1
Name of the Company : LEO CRAFT
Name of the Student : CHAITHRA M
USN Number : 1CR18MBA09
Sl.
DATE DETAILS OF INTERNSHIP STUDY
No.
1
Introduction about company
4-7-19
Gathering all the primary data about company
2 5-7-19 like history, staff and department
3
Observed the working process
8-7-19
4
Study about the raw materials
9-7-19
5
Observed how the employees work
10-8-19
Signature of Student Signature of Internal Guide Signature of the External Guide
55

Batch : 2018-2020
Week No :2
Sl.
No.
Studied about the organisational structure
1
11-7-19
Collected the Details of the head and in charge
2
13-7-19
Observed the duties divided amongst the staff
3
15-7-19
Observed how they Allocating their job
4
16-7-19
Studied about their work
5
17-7-19
56

Batch : 2018-2020
Week No :3
Sl.
No.
Studied about SWOT analysis of the company.
1
19-7-19
Observed the work process
2
20-7-19
Studied and Identified the competitive companies
3
22-7-19
Observed the work and company strategies
4
23-7-19
Studied the company strategies used to maintain
5
25-7-19 their position
57

Batch : 2018-2020
Week No :4
Sl.
No.
1 27-7-19 Observed financial details of the company
2 29-7-19 Studied about Financial Analysis of the company
31-7-19 Studied details of balance sheet and profit and loss
3
account from the year 2017-2018
2-8-19 Studied and observed final findings and suggestions
4
of the company
.Presentation of the report and submission of
5
6-8-19 outcomes.
58

Internship Report On Bags Manufacturing Company

Загружено:

Сведения о документе

Оригинальное название

Авторское право

Доступные форматы

Поделиться этим документом

Поделиться или встроить документ

Параметры публикации

Этот документ был вам полезен?

Это неприемлемый материал?

Авторское право:

Доступные форматы

Internship Report On Bags Manufacturing Company

Загружено:

Авторское право:

Доступные форматы

Report on Internship at Leo craft

An Organization Study Report of LEO CRAFT,

In partial fulfilment of the requirement for the award of the degree of

Internal Guide External Guide

Department of Management Studies and Research

CERTIFICATE BY THE INSTITUTION

Signature of the Guide Signature of HOD

Signature of the Principal

Internal Examiner: ……………………………………………………..

External Examiner: ………………………………………………………..

Place: BANGALORE Signature of the Student

I am grateful to Dr. Ruchi Jain, HOD of the Department of MBA of CMR

I thank my internal guide, Prof. Dr. Malmarugan, Associate Professor of the

1.1 INTRODUCTION TO INTERNSHIP

The purpose of the internship is:

The key people involved in the internship experience are:

OBJECTIVES OF THE INTERNSHIP

RESPONSIBILITIES OF THE STUDENT

RESPONSIBILITIES OF THE ORGANISATION

1.2 INDUSTRIAL PROFILE

1.2.1 Bags manufacturing Industry

1.2.2 Industry Structure

1.2.3 Major Players of bags manufacturing and

1.2.4 Market demand

1.2.6 Market analysis

Consumer Behavior Analysis

• Purpose and need

• Relation between price and quality

• Polyester (Pro: Endurance and affordable. Con: Common and under-rated)

• Polyurethane (Pro: Great Knock-off and affordable. Con: Low-grade)

• Canvas (Pro: Durability and strength. Con: Low perceived value)

• Leather (Pro: Longevity and premium. Con: Expensive and High-priced)

Lifestyle and Usage

• Things needed daily

• Travel and usage

2.1 ABOUT LEO CRAFT

2.2 Company background and inception

Culture and philosophy of the company

2.3 VISON, MISSION, OBJECTIVES AND VALUES

 To change the methods and techniques if any required.

 To evaluate the working capital.

 To understand the current market situation and competitors strategy.

 The company take OWNERSHIP in everything that they do.

 The company COMMITTED to innovation and continuous improvement. Try to be

 The company SHARE their common goals through teamwork.

2.4 Design process

02. Define and develop

2.5 Work flow chart

7. Shape & Print Generation

9. Product Specification Changes

10. Line Sheet Draft - 1

11. Line Sheet Draft - 2

12. Line Sheet Draft - 3

13. Material & Trim Selection

14. Line Freeze

15. Final Sampling

16. Final Orders

7. Shape & Print Generation

9. Product Specification Changes

10. Line Sheet Draft - 1

11. Line Sheet Draft - 2

12. Line Sheet Draft - 3

13. Material & Trim Selection