Академический Документы
Профессиональный Документы
Культура Документы
SUBMITTED BY:
Alma Jane Y. Patricio
Lady Love C. Intanto
Aaron Marv C. Herbolario
Joseph M. Ferrera
I. The Company Mission
• To inspire moments of optimism and happiness through our brands and actions
Coca Cola company mission statement clearly defines the purpose for which and reason
why they exist as an organization. The very purpose of the coca cola company as per stated by its
mission statement is to radiate positivity and around the world. Flexible and enduring, it is not
only customer-oriented, but it also aims to create difference and emits the positive energy to the
global market at large, thus used as the basis of every actions taken by the company.
The employees must be felt that they are a part of an organization that knows where it is
heading, in terms of the language it uses with their mission statement. “to create value & make a
the essence of value and make the world a big and smiling planet and positive indulgence. Coca
cola company established itself by showing its motive to spread positivity among its customer. It
BRANDS:
Carbonated
• Coca-Cola
• Coca cola Light
• Sprite
• Sprite Zero
• Royal Tru-Orange
• Royal Tru-Grape
• Royal Tru-Lemon
• Sparkle
• Sarsi
• Pop Cola
Water
• Wilkins Distilled
• Wilkins Pure
• Wilkins Delight
• Wilkins Sparkling
Sports
• Powerade
Juice
• Eight O’ Clock
• Nutriboost
The product strategy and mix in Coca Cola marketing strategy can be explained as
follows:
Coca Cola product strategy in its marketing mix can be studied by understanding its wide
product range. The following products are offered by Coca Cola globally: Coca Cola, Sprite,
Fanta, Diet Coke, Coca Cola Zero, Coca Cola Life, Dasani, Minute Maid, Ciel, Powerade,
Simply Orange, Coca Cola Light, Fresca, Glaceau Vitaminwater, Del Valle, Glaceau
Smartwater, Mello Yello, Fuze, Fuze Tea, Honest Tea, Osewalla, Powerade Zero
Coca Cola products are sold in various packaging and sizes. For example, its core product Coke
is sold in 200ml, 500ml, 1ltr, 1.5ltt and 2ltr bottles in cans, glass and plastic bottles.
The Coca Cola logo is clearly made visible on each of these bottles and cans to
differentiate itself from Coke. The Coca Cola bottles also have unique shapes pertaining to the
brand. Coca Cola, Sprite and Fanta have large market shares in their respective segments, but
their growth is almost stagnant. Hence, they generate huge cash for the company. Minute maid
“The total project cost was £1.6m to design, manufacture and install the new filtration
and wash-water recovery system.” The pre-existing water treatment system was built in 1989, in
accordance with the then standard Coca-Cola multi-barrier policy, using polyamide coagulation
When the decision was made to upgrade the facility, in addition to providing the improved
capacity, the new system was required to meet the standards laid down in the Coca-Cola ‘red
book’ which applies to the raw water input at all of the company’s factories worldwide.
THE PLANT
The Wakefield plant is mains-fed from a Yorkshire Water surface WTP. The influent is
stored in two 850m³ storage tanks before being pumped to four activated carbon tanks and then
passing through an ion exchange unit which forms the facility’s organics scavenging system –
From here, the water flows to the ultra-filtration system, consisting of four skids with the
Each skid comprises six tubular modules, holding 24 of the 1.5m × 250mm membrane
cartridges, the 0.8mm diameter hollow fibres contained within having a filtration pore size of
0.03 microns. With over 10,000 fibres per cartridge, the effective filtration surface area of each is
40m². Every three hours each of the skids – in turn – is automatically taken out of service and
back-washed, with the flow rate through the other skids increased to 133m³/hour to maintain the
required supply to the plant. “The project increased water treatment peak capacity from an
The plant owners are Coca-Cola Enterprises. Severn Trent Water Services was the main
contractor on the project; Norit Membrane Technology supplied the UF membrane treatment
system, with its sister company, Norit Südmo supplying the necessary stainless-steel valves.
Coca Cola as a bottling company uses the continuous flow method of manufacturing. As
we know, continuous flow may be defined as the so called process industries which refer to
manufacturing goods such as beer, paper, oil, and electricity, where in this case it would be a soft
drink company. Here, the products are made in a continuous fashion and tend to be highly
standardized and automated with very high volumes of production. The production flow of Coca
Cola involves passing sub-assemblies/parts from one stage of production to another in a regular
flow. Each stage adds to the products, this is typical among bottling plants. Coke used this
method because the products being distributed by the company are in wide variation and is sold
in bulk amounts. Products being distributed range from the bottled goods such as Coke, Diet
Coke, an assorted amount of different flavored soft drinks, to bottled water. Given that Coca
Cola has such a large range of production, continuous flow is the best way to produce the
products.
The type of customer order which Coca Cola uses to process goods is the Made to Stock
method. The MTS type of ordering system works very well with Coca Cola as a manufacturer.
This process can help to provide faster service to customers from available stock and lower costs
considering Coke normally has a distribution process of bulk items. Normally when customers
order Coca Cola products, it is in a bulk amount when distributing through a B2B operation.
When customers are purchasing individual bottles of Coke, it is after the process of the
wholesale item being sold to a business, and afterwards the business will distribute each single
item to their customers, making profit off of the product since they bought it in bulk from the
Coca Cola Company. The MTS method of customer order has a process where a standard
product line is specified by the producer, not by the customer and therefore products are carried
in inventory to immediately fulfill customer demand. Suppose Coke Cola used a Made to Order
customer process, they would never distribute their goods in a fast-enough fashion due to the
D. Work design
E. Location
Coca-cola Company operate around the world. It is located to where they can easily
access to their needs and supplies and have an ease of distribution of the products to retailers and
other customers.
F. Quality
It focuses on 5 core principles: Availability: easy access of consumers in right the right
package, right location and right time; Affordability: offers wide variety of premium quality
product and packages appropriate for the occasion at the right price; Acceptability: with
effective quality control that meets the highest quality standards in each country, with efficient
distribution combined with a detailed understanding of consumer needs and access through
different social media platforms thus allows the company to reach out to customers and
consumers in the market to meet their demands; Activation: motivates consumer by improving
product availability ang attractiveness at the point of purchase ad by building brand strength in
the local markets; Attitude: how sales representative and people behave everyday with
Coca-cola uses both Quality Control (QC) and Quality Assurance (QA) throughout its
production process. QC mainly focuses on the production line itself, whereas QA focuses on its
entire operations process and related functions, addressing potential problems very quickly.
Moreover, Coca-Cola also uses Total Quality Management (TQM), which involves the
customers etc. The company uses this method to continuously improve the quality of their
products. Teamwork is very important, and Coca-cola ensures that every member of staff is
involved in the production process, meaning that each employee understands their job/roles, thus
G. Inventory
Inventories of The Coca-Cola Company consist primarily of raw materials and packaging
(includes ingredients and supplies) and finished goods (which includes concentrates and syrups
in Coca-Cola’s concentrate operations and finished beverages in the finished product operations).
Inventories are valued at the lower of cost or net realizable value. Coca-Cola determines cost
by the international standard ISO 9001 and ISO 22000, as well as their own Quality and Food
The company have installed electronic bottle inspection equipment on all refillable
bottling production lines to identify and reject even the tiniest irregularity in the beverages
produced. Finished products will be packed in PET or glass bottles, metal cans, bag in box or
kegs. The water used in production process is subjected to special treatments that ensure the
microbiological safety and the correct concentration of naturally dissolved salts, in compliance
I. Scheduling
Coca cola used continuous reinforcement. When they see an employee is doing
incentives, t-shirts and rewards. They also used Fixed ratio reinforcement. It is when Coca
cola company they given different tasks to employees and on the completion of these targets’
coca cola reinforced. When employee put the extra efforts in company’s operations coca cola
company gives incentives, bonuses and rewards for their extra inputs. Thus, its gives motivation
J. Supply Chains
The Coca-Cola Company strictly abides a unique supply chain system wherein the
company only produces syrup concentrate which is then sold to various bottlers throughout the
world who hold an exclusive territory. The Coca-Cola Company owns its anchor bottler in North
America by the name of Coca-Cola Refreshments. Other Coca-Cola bottlers, who hold
territorially exclusive contracts with the company, produce the finished product in cans and
bottles from the concentrate in combination with filtered water and sweeteners. The bottlers then
sell, distribute and merchandise the resulting Coca-Cola product to retail stores, vending
machines, restaurants and food service distributors. Most of these bottlers have exclusive rights
The Coca-Cola Export Corporation (TCCEC) is the entity responsible for selling the
concentrate to other bottlers around the globe. TCCEC along with its regional offices located
throughout the globe establishes partnerships with local bottlers who manufacture the beverage
using the syrup provided by Coca-Cola Company and then distribute it to their respective
markets.
K. Projects
1.In Perfect Harmony: Pianos for peace, Coca-Cola use power of music to unite and uplift
Atlanta.
2.Coke Invites Fans Into the Tiny Worlds of 14 Brands Through Mobile Content Platform.
3. Coca-Cola Updates Plans for Coca-Cola Beverages Africa, Including Intent to Retain Majority
Stake in Bottler
5. Coca-Cola and Disney Designed These Galactic Bottles for Star Wars: Galaxy’s Edge
8.The Coca-Cola Foundation to Fund Community Recycling Pilots in Seven U.S. Cities
9. 25 Years After ‘Philadelphia’: Coca-Cola and (RED)® Release Featurette Charting Progress
2. Teamwork is very important, and Coca-cola ensures that every member of staff is involved in
the production process, meaning that each employee understands their job/roles, thus improving
4. Coca-Cola ensures that all members of staff receive training prior to their employment, so that
7. Coca-Cola also uses Total Quality Management (TQM), which involves the management of
quality at every level of the organization, including; suppliers, production, customers etc.
8. Reducing waste and costs such as marketing agency cost and non-media costs.
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