Brittney Borowicz Keller

Vice President of Marketing at GridConnect.com and ConnectSense.com

Summary
• Highly ambitious and performance-driven B2B and B2C marketing professional with an unparalleled
work ethic.
• Outstanding written and oral communications skills with comprehensive experience in numerous
forms of marketing and information dissemination.
• Strong capacity to manage multiple projects on strict timelines that adhere to brand identity and
values.
• Proficient on Mac and PC with advanced knowledge of Microsoft Office Suite (Word, Excel, and
PowerPoint), Adobe Creative Suite (Photoshop, Illustrator, InDesign) and a variety of Content
Management Systems, Customer Relationship Management systems and email marketing platforms.

Experience
Vice President of Marketing at Grid Connect
April 2016  -  Present
• Proactively building and managing the previously nonexistent marketing department by
implementing standard operating procedures, introducing new and improved marketing initiatives
and strategies and providing creative solutions to difficult industry marketing challenges.
• Effectively leads and manages marketing team to exceed marketing and sales goals including
several historical, record-breaking months in the company while playing an active leadership role
on the sales team as well.
• Actively creating written, visual and interactive content to create value for potential and current
customers.
• Successfully develops, executes and manages integrated digital marketing plans to target both
B2B and B2C consumers through mediums such as email, SEO, SEM, social media, and more.
• Utilizes graphic design skills to create new and update existing physical collateral, including but
not limited to catalogs, user guides, sell sheets, and packaging.
• Manages a lucrative tradeshow schedule while organizing and designing customized booths and
materials.

Marketing Manager at Grid Connect

March 2014  -  April 2016 (2 years 2 months)
• Proactively building and managing the previously nonexistent marketing department by
implementing standard operating procedures, introducing new and improved marketing initiatives
and strategies and providing creative solutions to difficult industry marketing challenges.

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 • Actively writing about and creating content around the subject of the Internet of Things.
• Successfully develops, executes and manages integrated digital marketing plans to target both
B2B and B2C consumers through mediums such as email, SEO, SEM, social media, and more.
• Utilizes graphic design skills to create new and update existing physical collateral, including but
not limited to catalogs, user guides, sell sheets, and packaging.
• Manages a lucrative tradeshow schedule while organizing and designing customized booths and
materials.

Featured Contributor
January 2015  -  January 2016 (1 year 1 month)
• Writes original, monthly content on marketing, public relations and other related fields.

Account Manager at LargerPond Marketing

October 2013  -  March 2014 (6 months)
• Successfully developed, executed and managed integrated marketing plans for a variety of B2B
and B2C clients.
• Developed and maintained web content that engaged and educated brand audiences while
establishing each client as an accessible thought leader in their industry.
• Effectively utilized web content management systems and email marketing systems to execute
timely consumer and client outreach.
• Managed and maintained client marketing materials including brochures, presentations (webinar
and Microsoft PowerPoint) and web content.
• Resident social media expert who developed and implemented successful campaigns to create
positive customer engagement while driving leads and sales to products and services.

Public Relations and Sales Director

April 2012  -  September 2013 (1 year 6 months)
• Successfully lead marketing and public relations initiatives which resulted in client's book landing
on the New York Times Best Seller list and USA Today Best-Selling Books list.
• Effectively manages marketing and sales teams.
• Successfully communicates brand message across a variety of mediums through integrated
marketing strategies.
• Analyzes data used for media planning and campaign initiatives.
• Writes and edits emails, newsletters and other forms of written communication for both internal
and external use.
• Implements and manages successful social media and marketing strategies to create positive
customer engagement and drive sales.
• Coordinates and effectively executes marketing activities such as industry events, webinars, and
• Identifies main client groups and audiences through key research and effectively disseminates
marketing and brand information.

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 • Books and manages speaking gigs and media appearances.
• Writes newsworthy press releases and creates comprehensive media kits.
• Sets and manages marketing and public relations goals via an organized marketing calendar.

Community Marketing Manager, Presentation Specialist at Navy Federal Credit Union

March 2011  -  April 2013 (2 years 2 months)
• Manages and successfully leads teams of between 5 and 20 people in marketing and community
relations initiatives.
• Organizes events and volunteer involvement to generate sales and promote relations between the
branch and surrounding community.
• Consistently increases membership by over 100% every month for community marketing and
public relations events as compared to the 2012-year.
• Engages audiences of between 50 and 400 people through the use of professional and energetic
public speaking skills with Microsoft PowerPoint supplementation.
• Effectively uses salesmanship abilities to lead presentation team in product sales statistics.
• Updates and maintains branch, team, and individual statistics through use of Microsoft Excel.
• Performs standard banking operations including opening and managing checking and savings
accounts, approving lines of credit, cash handling, etc.

Technical Media Producer

June 2011  -  March 2012 (10 months)
• Utilized strong leadership abilities and organizational skills to direct live, nightly newscasts.
• Directed and produced newscast content to create a cohesive programming experience.
• Worked closely with Creative Services department to visualize and execute commercials for local
clients and promotional advertisements for the station.
• Created graphic media with Adobe Photoshop for use during newscasts and on station’s website
and social media platforms.
• Met both long-term and breaking news deadlines while maintaining accuracy and credibility of
information and supplemental media.
• Analyzed station data to effectively target viewing audience.
• Coded automated newscasts using Adobe iNews and Ross Video Overdrive systems.
• Ingested, segmented and recorded television programs, commercials, paid programs, etc.
• Completed and filed important paperwork according to FCC regulations including transmitter and
traffic logs.

Teaching Assistant for Television Journalism II (JOUR445), College of Media

January 2010  -  May 2011 (1 year 5 months)
UI-7 features news via live television and radio broadcasts that are produced, directed, written, and
filmed by broadcast journalism students.

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 • Effectively guided students through advanced stages of the University’s television journalism
program.
• Promoted and shared newscast content through social media and UI-7 News website.
• Contributed as a clear and conversational on-air anchor and reporter in the presentation of news.
• Collected and verified information to write and edit news stories into television packages and
graphic images.
• Operated broadcasting equipment and performed duties of a television studio crew including
responsibilities of a director, technical director, floor director, camera operator, video tape operator,
audio operator, and prompter operator.

On-Air Personality, Street Team, Blogger at WPGU 107.1 FM at Illini Media Company
January 2008  -  January 2011 (3 years 1 month)
WPGU 107.1 FM is a subsidiary of Illini Media.

• Contributed as a pleasant on-air personality in the presentation of both music and commercial
sponsorship.
• Personally interviewed numerous music industry personalities.
• Used Adobe Audition to mix and edit music, sound bites, and contributed verbal and vocal talents
to the creation of commercials.
• Used Scott Studios Automation program to play music and customize radio shows into a cohesive
programming experience.
• Blogged daily to promote station activities and news.

Marketing Intern at U.S. Music Corporation

May 2010  -  August 2010 (4 months)
U.S. Music Corporation is the parent company of Washburn Guitars, Randall Amplifiers, Eden
Electronics, Parker Guitars, Mano Percussion, Profile, Oscar Schmidt, Quik Lok, Jay Turser,
Hagstrom Guitars, Phonic and Ministar. U.S. Music Corporation is a subsidiary of Jam Industries,
Ltd.

• Effectively implemented advertising and marketing strategies to promote brand trade shows and
products.
• Introduced new marketing strategies through social media to marketing team.
• Utilized social media websites such as Facebook, MySpace, and Twitter to interact with fans and
promote brand products and events.
• Compiled, wrote, and edited brand news into monthly email newsletters.
• Creatively incorporated information and product images into event and brand posters using Adobe
Photoshop and Adobe Illustrator.

Content Management Intern at Sony Music Entertainment

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November 2009  -  May 2010 (7 months)
Epic Records is an American record label. It is a premier subsidiary label of Sony Music
Entertainment.

• Produced and published online content and media including and digital press releases
supplemented by audio, video, and pictures.
• Coded and edited HTML for online and email content.
• Engaged fans and promoted music label’s artists through the use of social media websites such
as Facebook, MySpace, and Twitter.

TEDxUIllinois Social Media Manager at TED Conferences

February 2010  -  March 2010 (2 months)
• Created and maintained the TEDxUIllinois Facebook and Twitter accounts.
• Engaged followers with questions, information, pictures, and video through the use of social media
websites such as Facebook and Twitter leading up to and during the event.

Student Reporter at The News-Gazette

May 2009  -  August 2009 (4 months)
Digital Newsroom provided to journalism students.

• Collected, managed (created and edited) and published digital content as multimedia including
text, audio, video and photography.
• Used Final Cut Pro to mix and edit video, sound bites and photography into a final story.

All completed content posted on the News-Gazette website.

Copyeditor at The Daily Illini at Illini Media

September 2008  -  December 2008 (4 months)
The Daily Illini is a subsidiary of Illini Media.

• Proofread stories for grammar, punctuation, names, informational integrity, etc.

• Wrote and articulated headlines for print and online news articles and photography.

Education
University of Illinois at Urbana-Champaign
Bachelor of Science in Broadcast Journalism, Minor in Linguistics, Concentration in Political
Science, 2007 - 2011

Honors and Awards

Dare to Soar Award, Dare to Soar Award

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Brittney Borowicz Keller
Vice President of Marketing at GridConnect.com and ConnectSense.com

Contact Brittney on LinkedIn

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