FACULTY OF MANAGEMENT STUDIES

UllIVERSITY OF DELHI

Semester Examination 2017

Name of the Examination: MBA Executive & MBA Executive (Health Care Administration) I
Year (March April 2017)

Paper Name: Organization Behaviour and Managing Transitions Paper No.: 8101

Time Allowed: 3 Hours Max Marks: 70

Instructions to candidates: Att empt any FiveQuestions: All questions carry equal marks

1 "For practicing effective leadership, it is advised that no style should be relied on

exclusively and all should have at least short-term uses." Discuss the relevance of this
statement in relation to the application of different styles of leadership in the work
environment.

2. Distinguish between eustress and distress. Discuss the impact of stress on performance of
employees in organizations. Identify some of the organizational strategies to manage
stress effectively

3. "Culture plays a boundary defining role for the organization." How? List and discuss the
factors, which influence the culture of an organization.

4. a. Why it, is nave to think that on-the-job destructive -conflict can be .completely
avoided?
b. Why is a win-win attitude critically important for negotiations in today's work
place?

5. a. Define Power and identify the different bases of Power.

b. Describe the political tactics and tricks that one person may use to gain power
advantage over another in an organization.
 a. What is meant by the tetui cohesiveness? Are all high producing groups highly
cohesive? Why or why not?
b. How does 'Group think' phenomenon help explain some of the inefficiencies of
the functioning of the group?

Define Motivation. What could be reasons for the low motivation level of employees in
an organization, which provides the best of the 'conditions to them? Suggest ways by
which their motivation levels can be raised.

"Comment on the following:

a. Determinants of personality.
b. Three different ways by which group can make decisions while avoiding many
problems associated with groups.
 FACULTY OF MANAGEMENT STUDIES
UNIVERSITY OF DELHI
MBA-Executive and MBA-Executive (Health Care Administration) Re eit
lyr 2" Semester Examination, March-April 2017

MBA EX 8102: Quantitative Methods for Management

Time: 3 hours Maximum marks: 70

Important instructions:
1, Answer any FIVE questions, selecting at least ONE question from each section. All
questions carry equal marks.
2. Non-programmable calculators, Graph sheets and Statistical tables can be used.

SectIon A

1. Following table contains data on number of a units of a mobile phone model sold by 50
outlets of an electronics retail chain during January 2017.

96 171 202 178 147 102 153 197 127 82

157 185 90 116 172 111 148 213 130 165
141 149 206 175 123 128 144 168 109 167
95 163 150 154 130 143 187 166 139 149
108 119 183 151 114 135 191 137 129 158

(i) Form a frequency distribution and percentage distribution that have six class
intervals.
(ii) Construct a histogram
(iii) Find the mean and mode of the distribution.
(iv) Find the standard deviation and coefficient of variation of the distribution.
(v) Is the distribution symmetric? If not, comment on it's skewness.

2. The marketing manager of a large super market chain would like to use shelf space to
predict the sales of pet food. A random sample of 1 l equal-sized stores is selected, with
following results.

Page 1 of 4
 Store Shelf Space Weekly Sales
(Feet) (In Lakhs of Rupees)
5 160
2 5 220
3 5 140
4 10 l90
5 10 240
6 10 260
7 15 230
8 I5 270
9 15 280
10 20 260
11 20 290

Using linear regression, develop a model to help the marketing manager in his
prediction. Describe the meaning of the estimated model. Also, draw a scatter plot along
with the fitted straight line.

[ For y = a + b x; a = (EY - b(EX)) / n; b = (nEXY (EX)(EY)) / (NEX2 (EX)2)]

3.(a) In a survey of customer satisfaction among those who recently purchased big-screen
televisions, following results were recorded.

Satisfied with purchase?

Type of television Yes No Total
LCD TV 64 16 80
LED TV 176 44 220
Total 240 60 300

Two household were randomly selected from those who purchased LCD TV. Find the
probability that both household are satisfied with their purchases.

(b) A statistical analysis of long-distance telephone calls made from the corporate office of
ABC Co. indicates that the length of these calls is normally distributed, with mean of
240 seconds and standard deviation of 40 seconds

(i) What is the probability that a call lasted between 180 and 300 seconds?
(ii) 25% of all calls will last more than how many seconds?

4.(a) What is the essential difference between sample survey and population survey? Briefly
describe cluster and stratified sampling methods?

Page 2 of 4
(b) A recent article in a business daily claimed that a typical supermarket trip takes a mean
of 20 minutes. To test this claim, you select a sample of 36 shoppers at a local
supermarket. The mean shopping time for the sample of 36 shoppers is 22 minutes, with
a standard deviation of 7 minutes. Using the 0.10 level of significance, is there evidence
that the mean shopping time at the local supermarket is different from the claimed value
of 20 minutes?

Section B

Bharath Agro Ltd. has two farms that grow wheat and corn. Because of differing soil
conditions, there are differences in the yields and costs of growing crops on the two
farms. The yield and the costs are shown in the following table.

Farm 1 Farm 2
Corn yield/acre (Kg) 5000 6500
Cost/acre of corn (Rupees) 10000 12000
Wheat yield/acre (Kg) 4000 3500
Cost/acre of wheat (Rupees) 9000 8000

Each farm has 100 acres for cultivation; 11,000 bushels of wheat and 7,000 bushels of
corn must be grown. Determine a planting plan that will minimize the costs of meeting
these demands.

How could an extension of this model be used to allocate crop production efficiency
throughout the nation?

6.(a) Discuss "Linear programming is a useful tool in resource allocation problems". Also
mention the limitation of linear programming approach.

(b) ABC Infra Company currently has three projects under way at different sites in Delhi-
NCR. Each requires a specific supply of gravel. Three gravel pits are available to
provide for ABC's needs, but shipping costs differ from location to location. The
following table summarizes transportation cost (in Rupees) and other data for the
problem ABC faces.

To
From Site A Site B Site C Supply
(tons)
Badarpur 9 8 7 1,500
Yamuna bay 7 11 6 2,000
Sonepat 4 3 12 2,750
Requirements at
sites (tons) 2,000 3,000 1,000

Page 3 of 4
 Formulate an optimization model (do not solve) that can be solved to determine ABC's
optimal shipping quantities so as to minimize total transportation costs.

7. The administrator at a Hospital must appoint head nurses to four newly established
departments: urology, cardiology, orthopedics, and pediatrics. The administrator has
interviewed four nurses: Ms. A, Ms. B, Ms. C and Ms. D and developed a cost scale
ranging from 0 to 100 to be used in the assignment. A cost scale of 0 implies that the
nurse would be perfectly suited to that task. A value close to 100, on the other hand,
implies that the nurse is not at all suited to head that unit, The following table gives the
complete set of cost scales that the hospital administrator felt represented all possible
assignments:
Department
Nurse Urology Cardiology Orthopedics • Pediatrics
Ms. A 28 18 15 75
Ms. B 32 48 23 38
Ms. C 51 36 24 36
Ms. D 25 38 55 12

Which nurse should be assigned to which unit?

8. A nationalized bank has launched a new hassle free scheme where government
employees can apply for a fixed amount and duration housing loans or car loans. This
scheme will be open for application for a week only, during upcoming festival season.

A Housing loan would be for Rs. 10,00,000 and a car loan would be for Rs. 4,00,000;
both repayable within 5 years. These are expected to give the bank a profit of Rs. 50,000
and Rs. 30,000 respectively. One branch has received many loan applications under
both categories. The branch can consider only a limited number due to the following
reasons.

The branch-manager has estimated that for processing housing loan it takes 5 man hours
and for car-loan 3 man-hours are required. The branch can allow 300 man-hours per
week for this job. Moreover, the branch has a limit of Rs. 1,00,00,000 for total
disbursement under this scheme.

Find out the optimal number of loans to be processed by the branch which would
maximize the profit.

(i) First formulate and solve the problem assuming fractional values for
decision variables are allowed?
(ii) Will your solution change if it is specified that the decision variables can
take integer values only?
(iii) What are integer programming problems and how they are solved?

Page 4 of 4
 MBA Executive &. MBA Executive (HCA) — March/April 2017
MBAEX-8103 Managerial Economics

Time 3 Hours Max. Marks : 70

Answer any FIVE questions. All questions carry equal 14 marks.

1 i. Discuss the three stages of production using the production function and marginal
product of inputs (capital/labor). Use appropriate graphs.
ii What is returns to scale? Evaluate whether the following two production functions
exhibit increasing, decreasing or constant returns to scale: a. Y = 100K + 200 L, Y
25K 112 L ". Y stands for output, K for capital and L for labor.
iii Can production functions be used to understand the technology boundary of a
firm? Explain.
6+5+3

2. In a competitive market for ice-cream, demand and supply are given as follows:
Demand:.P = 40 — 0.4Qd Supply: P = 12 + 0.3Q5
i. Find out (numerically) the equilibrium in this market. Show using an appropriate
graph.
ii Suppose there are 10 identical ice-cream suppliers in this market. Given the
above market demand, what is the demand faced by an individual firm? Explain and
illustrate using suitable graphs.
iii For each ice-cream producer, at the current level of output, the average total cost
of production is 25 and marginal cost of production 18. Are these firms making profit or
loss in the short-run? What will happen in the long-run? State the assumptions you are
making. Explain using graphs.
4+4+-6

3. i. Define cross-price elasticity and income elasticity of demand.

ii Price of small 5-gm butter pack increases from Rs. 10 to Rs. 10.50. The demand for
margarine goes up from 500 to 600 units. Calculate the cross-price elasticity.
iii If cross price elasticity between goods A and B is a positive number but less than 1.
then can you comment on whether A and B are complements or substitutes'? Explain.
4+5+5
4. A disposable syringe manufacturer sells syringes to hospitals and also through retail
outlets to consumers. The demand functions in the two markets are given by:
131 = 16- 0.1Q1
P2 = 10 - 0.05Q2, where P and Q stands for price and quantity respectively.
The manufacturer has a single production facility with total cost given by:
TC = 120 + 4Q.
Given the information, what kind of price discrimination can this manufacturer practice?
Can this manufacturer practice first-degree price discrimination? Explain. Determine the
profit maximizing prices and quantities sold in each market. Also determine the total
profit.
1<l

5. i. What are the distinguishing features of a monopoly?

ii. Can there be a supply function in a monopoly market? Explain.
iii. Suppose that a monopoly firm is facing a downward-sloping linear demand. Would
the monopoly firm operate in the inelastic portion of the demand curve? Explain. Use
appropriate graph.
2 4- 8

6. Write short notes on any two:

i. Prisoner 's Dilemma
ii Oligopoly Models
iii Inefficiencies associated with Rent Control
7+7
 Your Roll No.

MBA-Executive and MBA-Executive (IICA)

I year 1st Semester April 2017

Paper MBAEX 8104 — ACCOUNTING FOR MANAGERIAL DECISIONS

Time : 3 Hours Maximum Marks : 70

(Write your Roll No. on the top immediately on receipt of this question paper.)
Attempt any five questions in total. All questions carry equal marks.

Q.1 Explain financial statement analysis. Discuss the following ratios with illustrations:
I. Current Ratio
II. Return on Capital Employed
III. Inventory Turnover Ratio
IV. Net Profit Ratio
V. Fixed Assets Turnover Ratio
VI. Interest Coverage Ratio
VII. Price Earnings Ratio [14]

Q.2 Answer the following:

I. A paint manufacturing company manufactures 2,00,000 per annum medium-sized tins of
"Spray Lac Paints" when working at normal capacity. It incurs the following costs of
manufacturing per unit:
Rs.
Direct material 7.80
Direct labour 2.10
Variable overhead 2.50
Fixed overhead 4.00
Product cost (per unit) 16.40
Each unit (tin) of the product is sold for Rs. 21 with variable selling and administrative expenses
of 60 paisa per tin.
During the next quarter only 10,000 units can be produced and sold. Management plans to
shut down the plant estimating that the fixed manufacturing cost can be reduced to Rs. 74,000 for
the quarter.
When the plant is operating the fixed overheads are incurred at a uniform rate throughout the
year. Additional costs of plant shut-down for the quarter are estimated at Rs. 14,000.
a. To express your opinion, along with the calculations, as to whether the plant should be shut
down during the quarter, and
b. To calculate the shutdown point for quarter in units of products (i.e., in terms of number of
tins). [7]
II. Sterlinz Enterprises has prepared a draft budget for the next year as follows:
10,000 Units
Rs. Rs.
Sale price per unit 30
Variable costs per unit:
Direct material 8
Direct labour (2 hours x Rs. 3) 6
Variable overhead (2 hours x Re. 0.50) 1 15
Contribution per unit 15
Budgeted contribution 1,50,000
Budgeted fixed costs 1,40,000
Budgeted profit 10,000
The Board of Directors is dissatisfied with this budget, and asks a working party to come up with
an alternate budget with a higher profit figures,
The working party reports back with the following suggestions, which will lead to a budgeted
profit of Rs. 25,000. The company should spend Rs. 28,500 on advertising, and put the sales
price up to Rs. 32 per unit. It is expected that sales volume would also rise, despite the price
increase, to 12,000 units. To achieve the extra production capacity, however, the work force
must be able to reduce the time taken to make each unit of the product. It is proposed to offer a
pay and productivity deal, in which the wage rate per hour is increase to Rs. 4. The hourly rate
for variable overhead will be unaffected.
Prepare a revised budget giving effect to the above suggestions. [7]

Q.3 Answer the following:

L Babloo Toys, manufactures and sells 15,000 units of Teddy Bear toy (TB), in 2005, The lull
cost per unit is Rs. 200. Babloo Toys earns a 20 % return on an investment of Rs. 18,00,000 in
2005.
Required: (1) Calculate the selling price and the markup percentage on the full cost per unit of
TB toy in 2005. (2) If the selling price in requirement 1 represents a markup percentage of 40 %
on variable cost per unit, calculate the variable cost per unit of TB toy in 2005. (3) Calculate
Babloo Toys's operating income if it had increased the selling price to Rs. 230. At this price
Babloo Toys would have sold 13,500 units of TB toy. Assume no change in total fixed costs.
Should Babloo Toys increase the selling price of TB toy to Rs 230? (4) In response to
competitive pressures, Babloo Toys must reduce the price of TB toy to Rs 210 in 2006, in order
to achieve sales of 15,000 units. Babloo Toys plans to reduce its investment to Rs 1,650,000. If
Babloo Toys wants to maintain a 20 % return on investment, what is the target cost per unit in
2006? 181
II. The Rainbows is a take-out food store, at a popular beach resort. Sudhir, owner of the
Rainbows, is deciding how much refrigerator space to devote to four different drinks. Pertinent
data on these four drinks are as follows:
Cola Lemonade Punch Natural
Orange
Juice
Selling price per case Rs 180 Rs 192 Rs 264 Rs 384
Variable cost per case 135 152 201 302
Cases sold per foot of shelf space per day 25 24 4 5
Sudhir has a maximum front shelf space of 12 feet to devote to the four drinks. He wants
a minimum of 1 foot and a maximum of 6 feet of front shelf space for each drink.
Required: (1) Compute the contribution margin per case of each type of drink? (2) A co-worker
of Sudhir's recommends that he maximize the shelf space devoted to those drinks with the
highest contribution margin per case. Evaluate this recommendation. (3) What shelf-space
allocation for four drinks would you recommend for the Rainbows? Show your calculations. [61

Q.4 Answer the following (any three):

I. Fixed Budget vs. Flexible Budgets
II. Methods of segregating Mixed Costs into Fixed Costs and Variable Costs
III. Five Step Decision Making Model
W. Foundational Assumptions of CVP Analysis [14]

Q.5 Answer the following (any three):

I. Cash Flow Statement with an illustration
II. Generally Accepted Accounting Principles (GAAP)
Accounting Equation with an illustration
IV. Financial Accounting vs. Management Accounting [14]
 Q.6 X Ltd. keeps its records without the help of an accountant. After much effort, an outside
accountant prepared the following unadjusted trial balance as of the end of the annual accounting
period, December 31, 2011:
Account Tiles Debit Credit
Cash $ 19,600
Accounts Receivable $ 7,000
_ Supplies $ 1,300
Prepaid Insurance $ 900
Equipment $ 27,000
Accumulated Depreciation $ 12,000
Other Assets ,, $ 5,100
Accounts Payable $ 2,500
Wages payable
Income taxes payable
Note payable (two years; 12% interest due each December 31) $ 5,000
Contributed capital (3,000 shares outstanding all year) $ 16,000 '
Retained earnings $ 10,300
Service revenue S 48, 000
Remaining expenses (not detailed; excludes income tax) $ 32, 900
Income tax expense
Totals $ 93, 800 $ 93, 800
Data not yet recorded at December 31, 2011 include:
a. Depreciation expense for 2011, $ 3,000
b. Insurance expired during 2011, $ 450
c. Wages earned by employees but not yet paid on December 31, 2011, $ 2,100.
d. The supplies count on December 31, 2011, reflected $ 800 remaining supplies on hand to
be used in 2012
e. Income tax expense was $ 3,150
Prepare an income statement and a classified balance sheet for 2011 to include the effects of the
preceding five transactions. [14]
 S

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R

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 FACULTY OF MANAGEMENT STUDIES

UNIVERSITY OF DELHI
Semester examination-March/April 2017
MBA (Exec/HCA)
Marketing Management
Time : 3 Hours Maximum Marks : 70
Paper No. : 8105
Attempt any five questions. All questions carry equal marks
Q1. (a). Why is market segmentation important for developing effective marketing strategy?
(b). Explain the following basis of segmentation along with examples:
(i). Demographic
(ii). Geographic
(iii)Psychographic

Q2.(a). Explain characteristics of different stages of product life cycle. Illustrate each of the
stage with examples.
(b).Suggest guidelines for designing the marketing mix for any one of the stages of product
life-cycle.

Q3. (a). Can the marketing concept be applied to non-profit making organisation? Explain with
Examples.
(b). Differentiate between the terms, 'selling orientation', 'marketing orientation'
'production orientation'.

04.(a). "Middlemen are parasites; the sooner they are eliminated the better". Discuss
(b). Explain exclusive, intensive and selective distribution strategies with examples for each.

03.(a). Differentiate between 'Pull' and 'Push' promotion strategies.

(b). Discuss various decisions required for designing advertising campaign for 'air purifiers'.

04. Select any product in consumer market and explain its channel structure in terms of the
following dimensions:
(i). Number of level through which the product passes.
(ii). Intensity of distribution.
(iii). Types of middlemen.

Q5. (a). Can a firm have different pricing objectives in the short run as opposed to long run?
(b). Discuss the following pricing approaches:
(i). Cost based approach
(ii). Customer based approach.
(iii). Competition based approach.
Q6. (a). What is the difference between 'macro' and 'micro' environmental factors?
(b). Discuss various macro-environmental factors which may influence the designing of
marketing strategies of a firm in telecom sector.

Q7. Write brief notes on the following with respect to advertising strategy:
(a) Consumer decision making process.
(b) Marketing mix.
 FACULTY OF MANAGEMENT STUDIES

UNIVERSITY OF DELHI

Semester Examination 2017

Name of Examination MBA, Executive, Repeaters

Paper Name... Managerial Finance

Paper No 8106

Time allowed THREE Hours Maximum Marks 70

...ATTEMPT ANY FIVE QUESTIONS. ALL QUESTIONS CARRY EQUAL

MARKS.

Serial Marks
No. of 1.`A company's optimal capital structure can be U shaped or V shaped. It is
Question the mix of debt and equity that maximizes the price of the company's stock.'
Discuss. Also explain the Net Income and the Net Operating Income
Approach

2. Projects M and N both require a Rs1,50, 000 initial investment and have
projected cash inflows of:
After-tax cash inflows
Year Project M Project N
1 Rs 30,000 Rs 88,000
2 Rs 66,000 Rs 45,000
3 Rs 85,000 Rs 70,000
4 Rs 90,000 Rs 77,000

(a) Calculate each project's NPV if the required rate of return is 10%.

(b) Calculate the IRR for each project.

(c) Which project should be selected if the two are independent?
(d) Which project should be selected if the two are mutually exclusive?
3. Explain the term cost of capital? How is the cost of debt, Preferred share
and Equity calculated? Illustrate with the help of an example. Why do firms
calculate the cost of capital?
4. Blue Valley Consulting produces various electronic items and has a wide
distribution network spread over major outlets in Atlanta. The company
plans to diversify in a big way. It also plans to open a series of retail outlets
in Dallas and Houston. The management analyzes two financing plans for
this purpose. Plan I is an all-common-equity alternative. Under this plan,
300,000 common shares will be sold to net the company Rs30 per share. Plan
II stipulates financial leverage. Under this plan, 200,000 shares will be sold.
A debt issue with a 20 year maturity period will be privately placed. The
interest rate on the debt issue will be 15 percent, and the principal borrowed
will amount to Rs 3,000,000. The corporate tax rate is 50 percent.
(1) Find the EBIT indifference level associated with the two
financing proposals.
(2) Prepare an analytical income statement that proves the EPS
will be the same regardless of the plan chosen.
(3) If a comprehensive financial analysis project shows that
long-terns EBIT will always be close to Rs 1,500,000 annually,

5. a. Distinguish between the three approaches to Working Capital

Management. Give examples to illustrate your answer.

b. Explain the Modgliani-Miller theory of dividend irrelevance.

6.a) What are the various factors that companies should take into account in
determining the dividend policy.

b. Explain the foil is of Dividend Payment used by Companies in the present

day scenario.

7. Explain the meaning and significance of the following concepts:

a. Degree of Operating Leverage
b. Degree of Combined Leverage
c. Degree of Financial Leverage.

Give examples to illustrate your answer.

 Page 1 of 2

Delhi University
Faculty of Management Studies

MBA(EXE) &HCA MBAEX 8107 Managing IT for Organization

Time: 3 hours Max. Marks: 70

INSTRUCTIONS
All question carry equal marks 14
1 This is a closed book examination. No hard copy or any electronic items such a
laptop, tablets, mobile phones allowed.
2 Please write precise and legible answers.
Use of MITO theoretical frame works and models while answering your
questions. Mention all assumptions while answering Case Questions

Answer any five questions from the following 14X5=70

Question 1
Describe various strategies between make or buy choices of IT applications.
How will you select any ERP packages? What steps will you follow?

Question 2
Describe any IT planning method in detail. You have been asked to
implement IT systems in your company. Describe various stages of DANDA
model of IT led change management.

Question 3 :
Outsourcing has various types and are done for various needs. Describe each
one of them in brief. Delhi government has decided to outsource its health
services IT, what criteria will you adopt to select the right vendor?

Question 4 :
What are the different types of cloud adoption model in terms of service
and ownership? What are the various Security, control and privacy issues
encountered in cloud adoption? Give examples of each .

Please turn over , the question paper has two pages

 8107 MET° End term Question Paper 2017 Page 2 of 2

Question 5 . What is difference between operational database and data

warehouse? Identify characteristics and types of data elements for data
warehouse creation for Dengue management or any other social issues.
What data analysis will you undertake?

Question 6 What are the five stages of IT adoption at evolutionary and

revolutionary levels? Give example of each for the selected organization.
Which one would you like to implement using Cloud model.

Question 7 Describe IT. applications at various levels of any government

/private set up . Which one is used by middle and senior managers and why?

Question 8 Identify in your organization the role of CIO being played now
and what role you would like him/her to play in the future. Describe various
roles of CIO by drawing table showing various stages of evolution of CIO
role.

Please turn over , the question paper has two pages