Research Portfolio

Graded Research Portfolio Guidance

(all content within this PP must be added into your existing research
portfolio)
  You should reference the sources of your research findings in the
form of a bibliography
Guidance  Make sure that you complete a thorough spelling and grammar
check before you submit the work
 Check your technical terminology
  Your Research Portfolio should evidence your understanding of
why we conduct audience, market and production research when
producing a media product
 It should also evidence that you understand different research
Aims of methods including: Primary & Secondary
Portfolio  And finally, it should establish your understanding of different
types of research including quantitative & qualitative
 You are required to refer to specific examples of research you
have conducted to support your explanations
  Explain what research is and why we conduct research when
producing a media product
 Here you should cover what the following mean:
Introduction - quantitative
Slide - qualitative
- primary
- secondary
  In this section explain what audience research is (audience data,
audience profiling, demographics, geodemographics, consumer
behaviour, consumer attitudes, audience awareness);
 And why it is important to conduct audience research
 Explain what audience research you have conducted in
preparation for producing a TV advertisement
 Discuss whether it provided you with quantitative or qualitative
Audience data
 Explain whether you used primary or secondary methods to
gather audience data
 Analyse and explain how these specific research findings will
support you in producing an effective TV advert and why it was so
important LINKING TO SPECIFIC EXAMPLES FROM YOUR WORK
  In this section explain what market research is (product market,
competition, competitor analysis);
 And why it is important to conduct market research
 Explain what market research you have conducted in preparation
for producing a TV advert
 Discuss whether it provided you
with quantitative or qualitative data
Market
 Explain whether you used primary or secondary methods
to gather market data
 Analyse and explain how these specific research findings
will support you in producing an effective TV advert and why it was
so important LINKING TO SPECIFIC EXAMPLES FROM YOUR
WORK
  In this section explain what production research is (content,
viability, placement media, finance, costs, technological resources,
personnel, locations)
 And why it is important to conduct production research
 Explain what production research you have conducted in
preparation for producing a TV advert
 Discuss whether it provided
Production you with quantitative or qualitative data
 Explain whether you
used primary or secondary methods to gather production data
 Analyse and explain how these specific research findings
will support you in producing an effective TV advert and why it was
so important LINKING TO SPECIFIC EXAMPLES FROM YOUR
WORK
 Reflect upon the effectiveness of the research you have conducted:
 Explain how useful and relevant it was to supporting you in
producing a successful advert
 Discuss how accurate & reliable you think your research findings
were and why
Conclusion  Discuss whether any of your research was biased/subjective
 What were some of the advantages/disadvantages of specific
research methods?
 Explain how you would improve your research skills for future
projects