Competition-Tyler

As a shoe reselling company we have lots of competition throughout the real and virtual market
​ hoes are a popular product that almost everyone across the world needs and major
place​. S
retailers such as Zappos, Footlocker, DSW, and brands such as Nike have a major share of the
market. At Brillare we set ourselves away from these large corporations because we sell to one
target market, as opposed to markets of all ages. Our specific target market will make us the
number one place for older teenagers to shop for shoes. In the Virtual marketplace, we have
some competition, but not many firms sell shoes. Most of the firms that do sell shoes, such as
Fit and Flex combine shoe sales with other clothing. This means that they sell whole outfits,
whereas we just sell shoes. Our customers will get more freedom over the items that they
choose. Another aspect that sets us apart is the high tech shoes that we sell. Our product line
includes products such as color-changing shoes, shoes with built-in WIFI and glow in the dark
shoes. High-Tech shoes will make us shine over the competition.

Current Economic Status - Nathan

The US’s current economic status is the best it has been since before its plummet in
2008-2009. We are definitely in an expansionary phase, looking towards our peak
economic output as a country. Our customers in the retail clothing market, are
consuming the most right now due to lower income taxes and interest rates, giving them
more money to save and spend. Businesses are also thriving due to lower corporate
taxes which gives them more money to hire workers-lowering unemployment and to
reinvest back into their companies to improve their product. Below are some statistics
that go along with and prove my summary.

- GDP: 19.39 Trillion $ (2017)

- GNP(gross domestic product, plus factor income earned by foreign residents,
minus income earned in the domestic economy by nonresidents): 19.61 Trillion
PPP $ (2017)
- Inflation rate as of June: 1.6%
- Current Prime Rate: 5%
- Fed Funds Rate: The current top reserve requirement is 10% for banks with
more than $124.2 million on deposit
- 1USD = 0.89 EURO - not very relevant right now but .

Real Industry Analysis - Ryan

The shoe industry as a whole is a growth industry due to the fact that our
population is growing at an average of 1.08% each year. Shoes are a necessity-
showing that a growing population, yields an increase in the need for footwear.
The graph above illustrates the growth of the shoe industry from 2016 until 2020
(present).
32,000 people are currently employed in the footwear industry, which is growing
at a rate of 10.2% each year. From this data, the footwear industry will employ
over 40,000 people by the year 2023.
The total revenue in the footwear markets surpassed 91 billion dollars in 2019,
led by big-name companies such as Nike and Adidas.
Brillare will face some major competition in the footwear industry. Nike, Adidas,
Vans, and Under Armour have all made a name for themselves in this extremely
competitive market. However, the unique assortment and low pricing will make
Brillare a fierce competitor.
Real gross domestic product (GDP) increased at an annual rate of ​2 percent​ in
the second quarter of 2019, according to the “Second Quarter 2019 (Third
Estimate)” released by the Bureau of Economic Analysis. In the first quarter real
GDP increased ​3.1 percent​. Gross Domestic Product is a monetary measure of
the market value of all final goods and services produced in a period of time,
often annually or quarterly. Nominal GDP estimates are commonly used to
determine the economic performance of a whole country or region, and to make
international comparisons.

Virtual Industry Analysis - Josh

The VEI industry had 520 companies with 108 of those in the Clothing and
Accessories market. The Clothing and Accessories market generated 82,324,501
dollars in sales from 60,934 transactions. After an extensive search through the
VEI Firm, it should be noted that the majority of these firms are not shoe-specific
retailers and that the VEI shoe market is generally untouched with the top shoe
search results being a sportswear clothing company, fit and flex, a clothing box
company, MatchWear, and a sportswear shoe company, Just For Kicks. There is
an obvious gap for a shoewear specific company considering the majority of
these companies aren’t shoewear specific. Brillare has a wide range of shoe
selections for all VEI customers putting us ahead of the competition while
covering a large customer group.