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MEDIA KIT

2017
Condé Nast Traveller is BRAND PROMISE
the only authority on As Britain’s best-selling,
Luxury Travel and upmarket, monthly travel
Lifestyle in the UK glossy, Condé Nast Traveller
provides inspiration and
78,131* copies sold advice for discerning
each month travellers looking for unique,
unforgettable and luxurious
A core readership of travel experiences.
335,000 discerning,
intelligent and high The most authoritative and
spending men influential travel and lifestyle
and women magazine in the world, our
readers turn to Condé Nast
25% of readers are Traveller for an edited choice
a subscriber of restaurants, hotels and
spas, shops and museums.
Highest circulating
monthly travel Every month we take you to
glossy in the UK destinations off the beaten
by 37% track both home and abroad,
and readers are given a true
sense of each destination
without compromising on
luxury and style. Making us
the definitive gold-standard
in travel and lifestyle media,
home to award winning
journalism, travel writing
and photography featuring
famous contributors the
world over who are experts
in their field.

FAST FACTS

*Source: ABC Circulation Print + Digital Jan-June 2016


FAST FACTS
CORE BUYER
Female 55%
Male 45%
Average age 45 years
AB 77%
London/SE 44%
Average HHI £110,308
DIGITAL STATS*

Unique Users: 1,078,498


Page Impressions: 4.3 million
97% of users would return to
CNTraveller.com
81% of CNTraveller.com users
BUSINESS TRAVELLERS AESTHETIC TRAVELLERS items (fashion, accessories, watches would recommend the site 74%
48% of Condé Nast £7,426 total average spend & jewellery), in the last 12 months of users believe that 'the brands
Traveller readers travel on on holidays and short breaks, (average AB adult £1,317) advertised on CNTraveller.com are
business, taking, on average, 7 per person including spending quality brands'.
business trips abroad per year money £71 on average per head on eating Average Age: 38 Female: 58%
(average AB adult 23%) out (average AB adult £52) Male: 42%
£4,453 on average on fashion,
FREQUENT TRAVELLERS Condé Nast Traveller readers in the last 12 months (average On average, Condé Nast Traveller Twitter: 550k Followers
On average, Condé Nast are more than twice as likely AB adult £752) readers spend £20 on a bottle of Instagram: 217k Followers
Traveller readers take 6 trips than the average AB adult to wine (average AB adult £16) Facebook: 135k Fans
abroad and 5 within the UK a travel for business £13,893 on average on home
year. The average improvements in the last 3 years 97% of Condé Nast Traveller
AB adult takes 2 holidays (average AB adult £8,016) readers have travelled/taken *Source: Google Analytics July 2016 - Sept 2016 /
comScore Jan-June 2016
abroad and 1 within the UK a holiday abroad in the last 12
each year £6,045 on average on luxury months (average AB adult 70%)

Source: Condé Nast Traveller Reader Survey 2014; Condé Nast Traveller Fashion/Luxury Survey 2015; Premier TGI 2015-2016 Double base
ISSUE ON SALE DATE THEME EDITORIAL SUPPLEMENT SPECIAL SECTION

JAN/FEB 2017 01 December

MARCH 02 February Spa Awards Villas

Readers Travel Cruise


APRIL 02 March
Awards survey

MAY 06 April Asia

JUNE 04 May Family

JULY / AUGUST 08 June The Hot List

SEPTEMBER 03 August Body & Soul

20th Anniversary Issue Arabia


OCTOBER 07 September
Readers' Travel Awards

Ski
NOVEMBER 09 October Holiday Fashion & Beauty
Gourmet

India
DECEMBER 06 November Islands Watches & Jewellery
Cruise

JAN/FEB 2018 07 December The Gold List Honeymoon

EDITORIAL SCHEDULE 2017-18


PRINT MAIN BOOK PAGE SIZE
FULL PAGE LEFT HAND
1ST 20%
£13,343
1ST 30%
£12,951
1ST 40%
£12,710
1ST 50%
£12,469
ROP
£12,105

RATE
FULL PAGE RIGHT HAND £13,315 £13,071 £12,832 £12,587 £12,105
DOUBLE PAGE SPREAD £25,307 £24,847 £24,386 £23,926 £23,006

CARD
HALF PAGE £8,928 £8,768 £8,604 £8,441 £8,118

PROMOTIONS
RATE CARD SPACE DESIGN* *Design costs are based on working from
a client-supplied brief and high resolution
Single page £14,366 + £1,458 images. Use of original photography or bought-
DISPLAY Double page spread £28,732 + £2,917 in library images will incur additional charges
and will be quoted on an individual basis.
PREMIUM POSITIONS
IFC DOUBLE PAGE SPREAD £36,225 INSERTS
1st DOUBLE PAGE SPREAD £34,247 Scent Strip / Bound inserts from £14,679 for 2 sides
1st LEFT HAND £13,920 Loose inserts – minimum run of 12,000 from £76 per '000
1st RIGHT HAND £14,526 EG: A5 20 Pages – £177 per '000 = £2,124 for a minimum print run
INSIDE BACK COVER £16,844 EG: A4 40 Pages – £359 per '000 = £4,308 for a minimum print run
OUTSIDE BACK COVER £20,361 Other formats + creative executions – price on application
all advertising rates are subject to VAT at the current rate

TABLET Standard link £300

DIGITAL VIDEO
Video embedded in app for offline viewing

EDITIONS Up to 30 seconds £1,000

RATE Up to 60 seconds £2,000

CARD HTML (SUBMITTED)


Bespoke HTML created and submitted by client.
£2,000

Options available for enhanced The variety of features that can be used are
advertising appearing in Condé Nast tablet digital editions. featured overleaf
For further information please contact our sales team :
+44 207 152 3158 / HTML (CONDE NAST STUDIO)
travelleradvertisingenquiries@condenast.co.uk Taking advantage of the advanced abilities £2,000 +
HTML offers, combined with tablet device Production Cost (£POA)
features such as accelerometers and geolocation,
Condé Nast Studio will create an intuitive and
engaging advertising experience

* All costings are priced according to current download numbers (as of July 2014)
DISPLAY INSERT PROMOTION PROMOTION PRODUCTION INFORMATION
COPY DELIVERY PICS + COPY FINAL
ISSUE ON SALE DEADLINE DATE BRIEF TO CNT SIGN OFF We require PDF files, produced to Condé Nast Digital
Technical Specifications, which are based on the "pass4press"
MARCH 02 February 03 January 13 January 05 December 03 January version 1.3 or higher PPA Standard File Format Specification.
APRIL 02 March 30 January 10 February 06 January 30 January All pdfs must be supplied via our Ad Portal
MAY 06 April 06 March 17 March 06 February 06 March adportal.condenast.co.uk. All PDF's must be accompanied by
JUNE 04 May 30 March 11 April 01 March 30 March a digital proof, produced to Condé Nast Specifications. Our
JULY/AUG 08 June 05 May 18 May 03 April 05 May full digital proof and PDF requirements are available from the
SEPTEMBER 03 August 03 July 14 July 05 June 03 July Condé Nast Production Department 020 7152 3169 or on our
OCTOBER 07 September 04 August 17 August 03 July 04 August website adportal.condenast.co.uk
NOVEMBER 09 October 06 September 19 September 07 August 06 September Please note that the file content remains the
DECEMBER 06 November 04 October 17 October 04 September 04 October responsiblity of the sender. If a final PDF file and
JAN/FEB 2018 07 December 06 November 17 November 02 October 06 November digital proof are not supplied to our specifications no
responsibility will be accepted by Condé Nast Publications for
the final printed result.

ON-SALE DATES MECHANICAL DATA

+ DEADLINES +
Full Page Trim 285 x 220 1/2 horizontal trim 140 x 220
Full Page Bleed 291 x 226 1/2 horizontal bleed 146 x 226

PRODUCTION
Full Page Type 265 x 200 1/2 horizontal type 130 x 200
Spread Trim 285 x 440 1/2 vertical trim 285 x 108
Spread Bleed 291 x 446 1/2 vertical bleed 291 x 114
INFORMATION Spread Type 265 x 420 1/2 vertical type
1/4 square type
265 x 98
130 x 98
1/4 vertical type 265 x 48
CNTRAVELLER.COM
AD SPECS AND RATES 2017

FORMAT & RATES

LEADERBOARD 728 X 90 £16 CPM


MPU 300 X 250 £27 CPM
DOUBLE SKYSCRAPER 300 X 600 £45 CPM
BILLBOARD 970 X 250 £45 CPM
IN-CONTENT 420 X 160 £45 CPM
GALLERY INTERSTITIAL 1000 X 600 £75 CPM
SPONSORED NEWSLETTER (86,786 SUBSCRIBERS) £45 CPM
SOLUS EMAIL (31,192 SUBSCRIBERS) £150 CPM
TOPIC SPONSORSHIP POA
BRANDED CONTENT SOLUTIONS POA
BRANDED CONTENT ARTICLE POA

AD SPECS URL
http://www.condenast.co.uk/digital-ad-specs/cn-traveller
HIGH IMPACT DISPLAY
HOMEPAGE TAKEOVER - MINI
DISPLAY /
Gallery interstitial

STANDARD FORMATS

Leaderboard

Billboard
DISPLAY /
STANDARD FORMATS

MPU In content

Double Skyscraper
TOPIC SPONSORSHIP 2017
BEACHES EXAMPLE

SECTIONS AVAILABLE FOR


SPONSORSHIP:

• BEACHES
• HOTELS
• SHORT BREAKS
• UK
• EATING & DRINKING
• ART & CULTURE
EMAIL MARKETING

Solus
(HTML coded
solus email)
Sponsored
newsletter

LEADERBOARD 728X90
188X119 THUMBNAIL
UP TO 40 WORDS OF PROMOTIONAL COPY
BRANDED CONTENT SOLUTIONS
TUDOR WATCHES

OBJECTIVE: Build awareness of the brand

SOLUTION: Highlighting a travel bucket list with a


time constraint, the creative solution invited users to
explore these places and at the same time brought a linear
connection between the destination and the watch, as
each watch was matched to a different destination.
BRANDED CONTENT
SOLUTIONS / KENWOOD TRAVEL

OBJECTIVE: Capture the attention of the Traveller audience and position Kenwood Travel
as the go-to brand for luxury Indian Ocean escapes

SOLUTION: An engaging and highly visual image-based quiz encouraged users to find their
dream Indian Ocean escape by selecting images that appealed to their passions and interests.
Users were then presented with a destination that perfectly matched their desires and a
tailored selection of Kenwood properties.
BRANDED CONTENT
ARTICLES
CONDÉ NAST TRAVELLER BRANDED CONTENT ARTICLES:
Branded content shaped for the Condé Nast Traveller audience, written by
our editorial team to give you the brand association
Editorial in look and feel and can include:
Image gallery and URL links
Competition
Video
Supporting native media package
Production of page and supporting media assets

Investment is from £13,000

We recommend including sponsored e-newsletters and a social media package within the media
breakdown for native articles.
UK SALES TEAM: DISPLAY 44 20 7152 3668
UK SALES TEAM: PROMOTION 44 20 7152 3919
UK REGIONAL SALES TEAM 44 20 7152 3280

ASIA PACIFIC
Peter Jeffery 852 2850 4017
peterjeffery@asianimedia.com

FLORIDA & CARRIBEAN


Maria Coyne 1 305 756 1086
mecoyne@mecoyneinc.com

FRANCE
Helena Kawalec 33 144 117 880
helena.kawalec@condenast-europe.com

GREECE
Katilena Alpe 30 694 251 919
katilena@dk-associates.eu
INDIA
Marzban Patel 91 22 228 757 17
Rachna Gulati rachna.gulati@publicitas.com

ITALY
Valentina Donini 39 02 805 1422

MIDDLE EAST
valentina.donini@miasrl.it
WORLDWIDE
CONTACTS
Ali Asgar Mir 9714 447 5760
Prasad Amin prasad@iasmedia.com

USA
Shannon Tolar 1 212 630 4936
Shannon_Tolar@condenast.com
2017
CONDITIONS OF ACCEPTANCE 2017
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DIGITIAL CONDITIONS OF ACCEPTANCE 2017

CONDÉ NAST DIGITAL ADVERTISING make every effort possible to expedite the testing 8. RICH MEDIA SPECIFICATIONS relevant industry codes. (ii) Comply with and not without the written permission of Condé Nast
SPECIFICATIONS AND TERMS& and staging of adverts, however, if creative Using advertisements with sound – Sound in contravene the requirements of: a) any Act of Digital. Please note that any delays in getting final
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deadline, Condé Nast Digital cannot guarantee a ads with sound starting automatically will be or regulation promulgated there-under, including of the campaign. If sign off is delayed then Condé
INTRODUCTION campaign will begin as scheduled on the insertion accepted. Delivery – All rich Media creatives any law of the European Community for the Nast Digital’s Custom Solution team will inform
The Condé Nast company operating Internet order. Please note, production deadlines do not must have a back-up gif or jpeg image. In order time being in force or applicable in the United the Advertiser when the next available live date is
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hereinafter referred to as "Condé Nast Digital". all rich media creatives must be tested on as or authorities in those markets in which the © Condé Nast Digital Limited 2012
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