“AN SUMMER INTERNSHIP PROJECT REPORT ON STUDENT

MONDAY PEOPLE PVT LTD, DELHI and STUDY ON

DATABASE MANAGEMENT”

By

(Mukund Kaul)
III Semester PGDM
Reg. No.: 18GIBSPGDM047

Under the guidance of

(Guide Name)
Assistant Professor
GIBS B School, Bangalore

Project Report submitted in partial fulfillment of the Requirements of III

Semester PGDM Degree Examinations – Oct. 2019

GIBS B SCHOOL, Bangalore

Approved by AICTE
 STUDENT DECLARATION

This is to certify that Internship Report entitled “AN SUMMER

INTERNSHIP PROJECT REPORT ON STUDENT UNIQUE CARD
INDIA Pvt. Ltd., HYDERABAD and STUDY ON “DATABASE
MANAGEMENT” which is submitted in partial fulfillment of the
requirements of III Semester PGDM degree examinations – Oct. 2019
comprises only my original work and due acknowledgment has been made in
the text to all other material used.

Date:
Name of Student:
Signature:
 GUIDE CERTIFICATE

This is to certify that report entitled “AN SUMMER INTERNSHIP

PROJECT REPORT ON STUDENT UNIQUE CARD INDIA Pvt. Ltd.,
HYDERABAD and STUDY ON DATABASE MANAGEMENT” which is
submitted by (Mukund Kaul) in partial fulfillment of the requirements of III
Semester PGDM degree examinations – Oct. 2019 is a record of the candidate
own work carried out by him/her under my supervision. The matter embodied in
this thesis is original and has not been submitted for the award of any other
degree.

Date:
Guide Name:
Signature:
 ACKNOWLEDGEMENT

It gives me the great pleasure to acknowledge my respectful and beloved one

for helping me bring out this internship report successfully.

I extend my sincere thanks to Management, GIBS B School for their support.

I would like to thank Dr. K. Aparna Rao, the Director of GIBS B School with
immense gratitude for permitting me to undertake this internship work.

I have immense pleasure in expressing my deep sense of gratitude to Head of

department (HOD Name) and my Project guide (), Assistant Professor for her
valuable guidance, co-operation, support, and times without which this training
would not have been completed.

I am also indebted to my parents for their support for successful completion of

the project.

Last but not the least; I would also like to thank each and every one who
supported during my project.

(Student Name)

(Register No.)
 TABLE OF CONTENT

Chapter Page
Title
No. No.
1 Introduction
1.1 Industry Profile
1.2 Company Profile
1.2.1 Background of the company and Nature of the
business carried
1.2.2 Vision, Mission and Quality Policy
1.2.3 Products Profile
1.2.4 Area of Operation
1.2.5 Ownership Pattern
1.2.6 SWOT analysis

1.2.7 Functional departments

2 Research Design
2.1 Title of the Project
2.2 Objective of the study
2.3 Methodology of the study
2.4 Review of Literature
2.5 Tools of Analysis
2.6 Limitations of the study
3 Data Analysis and Interpretation
4 Findings
5 Conclusion and Recommendations
Bibliography
Annexure
 LIST OF TABLES

Table
Table Name Page No.
No.

LIST OF GRAPHS

Graph
Graph Name Page No.
No.
 GIBS B School, Bangalore Week #
Approved by AICTE
PGDM PROGRAMME
rd
3 Semester Summer Internship Project Report Work Diary
Student Name: Internal Guide Name:

Company Name: External Guide Name:

Sl.
Date Work Done Particulars Remarks
No.

Student Signature Company Seal & Guide

Signature
External Guide Signature
 INDUSTRY PROFILE-

The hospitality industry is a broad category of fields within the service industry
that includes lodging, food and drink service, event planning, theme parks,
transportation, cruise line, traveling and additional fields within the tourism
industry.

The hospitality industry is an industry that depends on the availability of leisure

time and disposable income. A hospitality unit such as a restaurant, hotel, or an
amusement park consists of multiple groups such as facility maintenance and
direct operations (servers, housekeepers, porters, kitchen workers, bartenders,
management, marketing, and human resources etc.

Before structuring as an industry, the historical roots of hospitality was in the

western world in the form of social assistance mainly for Christian pilgrims
directed to Rome. For such a reason, the eldest public hospital in Europe was
the Ospedale di Santo Spirito in Sassia founded in Rome in the 8th century on
the model of oriental world.

Hospitality is the relationship between a guest and a host, wherein the host
receives the guest with goodwill, including the reception and entertainment of
guests, visitors, or strangers. Louis, chevalier de Jaucourt describes hospitality
in the Encyclopédie as the virtue of a great soul that cares for the whole
universe through the ties of humanity.

Derives from the Latin hospes, meaning "host", "guest", or "stranger". Hospes is
formed from hostis, which means "stranger" or "enemy" (the latter being where
terms like "hostile" derive). By metonymy the Latin word 'Hospital' means a
guest-chamber, guest's lodging, an inn. Hospes/hostis is thus the root for the
English words host, hospitality, hospice, hostel and hotel.

In India and Nepal hospitality is based on the principle Atithi Devo Bhava,
meaning "the guest is God". This principle is shown in a number of stories
where a guest is revealed to be a god who rewards the provider of hospitality.
From this stems the Indian or Nepal practice of graciousness towards guests at
home and in all social situations. The Tirukkuṛaḷ, an ancient Indian work on
ethics and morality, explains the ethics of hospitality through its verses 81
through 90, dedicating a separate chapter on it.
In Ancient Greece, hospitality was a right, with the host being expected to make
sure the needs of his guests were met. The ancient Greek term xenia, or
theoxenia when a god was involved, expressed this ritualized guest-friendship
relation. In Greek society a person's ability to abide by the laws of hospitality
determined nobility and social standing. The Stoics regarded hospitality as a
duty inspired by Zeus himself.

In Christianity, hospitality is a virtue which is a reminder of sympathy for

strangers and a rule to welcome visitors. This is a virtue found in the Old
Testament, with, for example, the custom of the foot washing of visitors or the
kiss of peace. It was taught by Jesus in the New Testament. Indeed, Jesus said
that those who had welcomed a stranger had welcomed him. Some Western
countries have developed a host culture for immigrants, based on the bible.

John Paul II writes, "Welcoming our brothers and sisters with care and
willingness must not be limited to extraordinary occasions but must become for
all believers a habit of service in their daily lives"

Individuals are also treated as favored guests in the liberal Catholic tradition.
Honored guests receive first parlance, religious clergy second parlance, and
very important persons third parlance. Clergy and followers of Christ received
parlance and some may have turned away from hospitality, welcoming and
serving, since active service requires detachment from material goods, family
connections, and physical comforts. Hospitality is a meeting of minds, it is an
openness to the familiar and meet to discuss and question the mystery of self,
social events, experiences, nature and to God. Any guest should never made to
feel or see that they are causing undue extra labor by their intrusion or presence.

It is always polite to ask about religious convictions. John Paul II said: "Only
those who have opened their hearts to Christ can offer a hospitality that is never
formal or superficial but identified by "gentleness" and "reverence"." In
reference to Biblical scripture as a sign of politeness to always come to the
defense and aid to those who give a account of hope.

Christ expanded the meaning of brother and neighbor to include the stranger,
that he or she be treated like a follower with and for hospitality and mutual help,
if the believer in Christ or whom may be a messenger of god either needed help,
circumstances made it difficult to interpret and being uncertain of whether a
individual is a believer in Christ and god.
TYPES OF ACCOMODATION

Bed and Breakfast:

A bed and breakfast (typically shortened to B&B or BnB) is a small lodging
establishment that offers overnight accommodation and breakfast. Bed and
breakfasts are often private family homes and typically have between four and
eleven rooms, with six being the average. In addition, a B&B usually has the
hosts living in the house.

Bed and breakfast is also used to describe the level of catering included in a
hotel's room prices, as opposed to room only, half-board or full-board.

Generally, guests are accommodated in private bedrooms with private

bathrooms, or in a suite of rooms including an en suite bathroom. Some homes
have private bedrooms with a bathroom which is shared with other guests.
Breakfast is served in the bedroom, a dining room, or the host's kitchen.

B&Bs and guest houses may be operated as either a secondary source of income
or a primary occupation. Often the owners themselves prepare the breakfast and
clean the rooms, but some bed and breakfasts hire staff for cleaning or cooking.
Properties with hired professional management are uncommon (unlike inns or
hotels) but may exist if the same owner operates multiple B&Bs.

Some B&Bs operate in a niche market. Floating bed and breakfasts are boats or
houseboats which offer B&B accommodation; the CCGS Alexander Henry
museum ship was one example. In some communities, former lighthouse keeper
quarters have been turned into B&B rooms after the light has been automated or
decommissioned.

In India, the government is promoting the concept of bed & breakfast. The
government is doing this to increase tourism, especially keeping in view of the
demand for hotels during the 2010 Commonwealth Games in Delhi. They have
classified B&Bs in 2 categories - Gold B&Bs, and Silver B&Bs. All B&Bs
must be approved by the Ministry of Tourism, who will then categorize it as
Gold or Silver based upon a list of pre-defined criteria.

Enormous growth in metro cities like Delhi, Gurgaon, Pune, Bangalore and
Mumbai have seen such rapid growth that people are rushing to these cities to
find a respectable job for their respective trades, and operating or hosting a Bed
& Breakfast is becoming a favourite option among them. Average B&B service
providers are offering standard services and other accoutrements that westerners
have come to expect when traveling abroad. The basics include: air-conditioner
or air cooler, free food, and free wi-fi internet. Premium providers may offer
extra services to justify the increased price. Some of these services include, but
are not limited to: buildings with a lift/elevator, no surcharge electricity use for
the duration of a customers stay, and free geyser usage. 50Mbit/s to 100Mbit/s
leased internet line for guests, an intercom system, and security with IP cameras
(which is mandatory by local state government and police department) that are
monitored by security guards 24*7 rounds out the services provided to premium
properties. The cost to rent a room(s) at standard B&Bs are around $100 to
$120 per person per month, and premium B&B packages start around $180 per
person per month, but may increase if more services are provided

HOTEL:
A hotel is an establishment that provides paid lodging on a short-term basis.
Facilities provided may range from a modest-quality mattress in a small room to
large suites with bigger, higher-quality beds, a dresser, a refrigerator and other
kitchen facilities, upholstered chairs, a flat screen television, and en-suite
bathrooms. Small, lower-priced hotels may offer only the most basic guest
services and facilities. Larger, higher-priced hotels may provide additional guest
facilities such as a swimming pool, business centre (with computers, printers,
and other office equipment), childcare, conference and event facilities, tennis or
basketball courts, gymnasium, restaurants, day spa, and social function services.
Hotel rooms are usually numbered (or named in some smaller hotels and B&Bs)
to allow guests to identify their room. Some boutique, high-end hotels have
custom decorated rooms. Some hotels offer meals as part of a room and board
arrangement. In the United Kingdom, a hotel is required by law to serve food
and drinks to all guests within certain stated hours.[citation needed] In Japan,
capsule hotels provide a tiny room suitable only for sleeping and shared
bathroom facilities.

The precursor to the modern hotel was the inn of medieval Europe. For a period
of about 200 years from the mid-17th century, coaching inns served as a place
for lodging for coach travelers. Inns began to cater to richer clients in the mid-
18th century. One of the first hotels in a modern sense was opened in Exeter in
1768. Hotels proliferated throughout Western Europe and North America in the
early 19th century, and luxury hotels began to spring up in the later part of the
19th century.

Hotel operations vary in size, function, complexity, and cost. Most hotels and
major hospitality companies have set industry standards to classify hotel types.
An upscale full-service hotel facility offers luxury amenities, full service
accommodations, an on-site restaurant, and the highest level of personalized
service, such as a concierge, room service, and clothes pressing staff. Full
service hotels often contain upscale full-service facilities with many full-service
accommodations, an on-site full-service restaurant, and a variety of on-site
amenities. Boutique hotels are smaller independent, non-branded hotels that
often contain upscale facilities. Small to medium-sized hotel establishments
offer a limited amount of on-site amenities. Economy hotels are small to
medium-sized hotel establishments that offer basic accommodations with little
to no services. Extended stay hotels are small to medium-sized hotels that offer
longer-term full service accommodations compared to a traditional hotel.

Timeshare and destination clubs are a form of property ownership involving

ownership of an individual unit of accommodation for seasonal usage. A motel
is a small-sized low-rise lodging with direct access to individual rooms from the
car park. Boutique hotels are typically hotels with a unique environment or
intimate setting. A number of hotels have entered the public consciousness
through popular culture, such as the Ritz Hotel in London. Some hotels are built
specifically as a destination in itself, for example at casinos and holiday resorts.

Facilities offering hospitality to travellers have been a feature of the earliest

civilizations. In Greco-Roman culture and ancient Persia, hospitals for
recuperation and rest were built at thermal baths. Japan's Nishiyama Onsen
Keiunkan, founded in 705, was officially recognised by the Guinness World
Records as the oldest hotel in the world. During the Middle Ages, various
religious orders at monasteries and abbeys would offer accommodation for
travellers on the road.

The precursor to the modern hotel was the inn of medieval Europe, possibly
dating back to the rule of Ancient Rome. These would provide for the needs of
travellers, including food and lodging, stabling and fodder for the traveller's
horse(s) and fresh horses for the mail coach. Famous London examples of inns
include the George and the Tabard. A typical layout of an inn had an inner court
with bedrooms on the two sides, with the kitchen and parlour at the front and
the stables at the back.

For a period of about 200 years from the mid-17th century, coaching inns
served as a place for lodging for coach travellers (in other words, a roadhouse).
Coaching inns stabled teams of horses for stagecoaches and mail coaches and
replaced tired teams with fresh teams. Traditionally they were seven miles
apart, but this depended very much on the terrain.

Tremont House in Boston, United States, a luxury hotel, the first to provide
indoor plumbing

Some English towns had as many as ten such inns and rivalry between them
was intense, not only for the income from the stagecoach operators but for the
revenue for food and drink supplied to the wealthy passengers. By the end of
the century, coaching inns were being run more professionally, with a regular
timetable being followed and fixed menus for food.

Inns began to cater for richer clients in the mid-18th century, and consequently
grew in grandeur and the level of service provided. One of the first hotels in a
modern sense was opened in Exeter in 1768, although the idea only really
caught on in the early 19th century. In 1812, Mivart's Hotel opened its doors in
London, later changing its name to Claridge's. Hotels proliferated throughout
Western Europe and North America in the 19th century, and luxury hotels,
including the Savoy Hotel in the United Kingdom and the Ritz chain of hotels in
London and Paris and Tremont House and Astor House in the United States,
began to spring up in the later part of the century, catering to an extremely
wealthy clientele
MOTEL

A motel or motor lodge is a hotel designed for motorists and usually has a
parking area for motor vehicles. Entering dictionaries after World War II, the
word motel, coined as a portmanteau contraction of "motor hotel", originates
from the Milestone Mo-Tel of San Luis Obispo, California (now called the
Motel Inn of San Luis Obispo), which was built in 1925. The term referred
initially to a type of hotel consisting of a single building of connected rooms
whose doors faced a parking lot and in some circumstances, a common area or a
series of small cabins with common parking. Motels are often individually
owned, though motel chains do exist.

As large highway systems began to be developed in the 1920s, long-distance

road journeys became more common, and the need for inexpensive, easily
accessible overnight accommodation sites close to the main routes led to the
growth of the motel concept. Motels peaked in popularity in the 1960s with
rising car travel, only to decline in response to competition from the newer
chain hotels that became commonplace at highway interchanges as traffic was
bypassed onto newly constructed freeways.

Motels differ from hotels in their location along highways, as opposed to the
urban cores favored by hotels, and their orientation to the outside (in contrast to
hotels, whose doors typically face an interior hallway). Motels almost by
definition include a parking lot, while older hotels were not usually built with
automobile parking in mind.

Because of their low-rise construction, the number of rooms which would fit on
any given amount of land was low compared to the high-rise urban hotels which
had grown around train stations. This was not an issue in an era where the major
highways became the main street in every town along the way and inexpensive
land at the edge of town could be developed with motels, car dealerships, fuel
stations, lumber yards, amusement parks, roadside diners, drive-in restaurants,
theaters, and countless other small roadside businesses. The automobile brought
mobility and the motel could appear anywhere on the vast network of two-lane
highways.
FLOTEL

Flotel, a portmanteau of the terms floating hotel, refers to the installation of

living quarters on top of rafts or semi-submersible platforms. Flotels are used as
hotels on rivers or in harbour areas, or as accommodation of working people,
especially in the offshore oil industry.

INN

Inns are generally establishments or buildings where travelers can seek lodging,
and usually, food and drink. Inns are typically located in the country or along a
highway; before the advent of motorized transportation they also provided
accommodation for horses.

RESORT

A resort is a self-contained commercial establishment that tries to provide most

of a vacationer's wants, such as food, drink, lodging, sports, entertainment, and
shopping, on the premises. The term resort may be used for a hotel property that
provides an array of amenities, typically including entertainment and
recreational activities. A hotel is frequently a central feature of a resort, such as
the Grand Hotel at Mackinac Island, Michigan. Some resorts are also
condominium complexes that are timeshares or owed fractionally or wholly
owned condominium. A resort is not always a commercial establishment
operated by a single company, but in the late 20th century, that sort of facility
became more common.

SERVICE APARTMENT

A serviced apartment (also known as a service apartment or an extended stay

apartment) is a fully furnished apartment[1] available for short-term or long-
term stay, providing hotel-like amenities such as room service, house keeping, a
fitness center, a laundry room, and a rec room. Most of them are equipped with
full kitchens, Wi-Fi and in-apartment washers and dryers.
Companies frequently use serviced apartments to host professionals who may
be on a local or international work assignment. It is common for executives to
stay in serviced apartments temporarily while searching for a permanent
residence or relocation. Although serviced apartments are primarily occupied by
business executives, they are also available to the general public.

Serviced apartments offer facilities much like an apartment hotel but provides
more space, convenience and privacy. They have private cooking facilities,
sometimes a kitchenette but sometimes a full-size kitchen with dishwasher and
washing machine, living and sleeping areas that are larger than most standard
rooms, and often having access to gyms, restaurants, meeting space, concierges
and other hotel-like services.Their services usually include towel replacement,
toiletteries change, making of bed, and cleaning.

BAR

A bar is a retail business establishment that serves alcoholic beverages, such as

beer, wine, liquor, cocktails, and other beverages such as mineral water and soft
drinks. Bars often also sell snack foods such as potato chips (also known as
crisps) or peanuts, for consumption on their premises. Some types of bars, such
as pubs, may also serve food from a restaurant menu. The term "bar" also refers
to the countertop and area where drinks are served. The term "bar" derives from
the metal or wooden bar (barrier) that is often located along the length of the
"bar".

Bars provide stools or chairs that are placed at tables or counters for their
patrons. Bars that offer entertainment or live music are often referred to as
"music bars", "live venues", or "nightclubs". Types of bars range from
inexpensive dive bars to elegant places of entertainment, often accompanying
restaurants for dining.

Many bars operate a discount period, designated a "happy hour" or discount of

the day to encourage off-peak-time patronage. Bars that fill to capacity
sometimes implement a cover charge or a minimum drink-purchase requirement
during their peak hours. Bars may have bouncers to ensure that patrons are of
legal age, to eject drunk or belligerent patrons, and to collect cover charges.
Such bars often feature entertainment, which may be a live band, vocalist,
comedian, or disc jockey playing recorded music.

Patrons may sit or stand at the counter and be served by the bartender.
Depending on the size of a bar and its approach, alcohol may be served at the
bar by bartenders, at tables by servers, or by a combination of the two. The
"back bar" is a set of shelves of glasses and bottles behind the counter. In some
establishments, the back bar is elaborately decorated with woodwork, etched
glass, mirrors, and lights.

RESTAURANT

A restaurant or an eatery, is a business that prepares and serves food and drinks
to customers as for the profit. Meals are generally served and eaten on the
premises, but many restaurants also offer take-out and food delivery services.
Restaurants vary greatly in appearance and offerings, including a wide variety
of cuisines and service models ranging from inexpensive fast food restaurants
and cafeterias, to mid-priced family restaurants, to high-priced luxury
establishments.

In Western countries, most mid- to high-range restaurants serve alcoholic

beverages such as beer and wine. Some restaurants serve all the major meals,
such as breakfast, lunch, and dinner (e.g., major fast food chains, diners, hotel
restaurants, and airport restaurants). Other restaurants may serve only a single
meal (for example, a pancake house may only serve breakfast) or they may
serve two meals (e.g., lunch and dinner).

Teahouse

A teahouse or tearoom is an establishment which primarily serves tea and

other light refreshments. A tea room may be a room set aside in a hotel
especially for serving afternoon tea, or may be an establishment which only
serves cream teas. Although the function of a tearoom may vary according to
the circumstance or country, teahouses often serve as centers of social
interaction, like coffeehouses.
Coffeehouse

A coffeehouse, coffee shop, or café is an establishment that primarily serves

coffee, related coffee drinks (latte, cappuccino, espresso), and – depending on
country – other drinks including alcoholic. Some coffeehouses may serve cold
drinks such as iced coffee and iced tea; in continental Europe, cafés serve
alcoholic drinks. A coffeehouse may also serve some type of food, such as light
snacks, sandwiches, muffins or other pastries. Coffeehouses range from owner-
operated small businesses to large multinational corporations. Some
coffeehouses are franchise based business models, with numerous branches
across various countries all around the world.

While café may refer to a coffeehouse, the term "café" generally refers to a
diner, British café , "greasy spoon" (a small and inexpensive restaurant),
transport café, Teahouse or tea room, or other casual eating and drinking place.
A coffeehouse may share some of the same characteristics of a bar or restaurant,
but it is different from a cafeteria. Many coffeehouses in the Middle East and in
West Asian immigrant districts in the Western world offer shisha , flavored
tobacco smoked through a hookah. Espresso bars are a type of coffeehouse that
specializes in serving espresso and espresso-based drinks.

From a cultural standpoint, coffeehouses largely serve as centers of social

interaction: the coffeehouse provides patrons with a place to congregate, talk,
read, write, entertain one another, or pass the time, whether individually or in
small groups. Since the development of Wi-Fi, coffeehouses with this capability
have also become places for patrons to access the Internet on their laptops and
tablet computers. A coffeehouse can serve as an informal club for its regular
members. As early as the 1950s Beatnik era and the 1960s folk music scene,
coffeehouses have hosted singer-songwriter performances, typically in the
evening.
Introduction

The Indian tourism and hospitality industry has emerged as one of the key
drivers of growth among the services sector in India. Tourism in India has
significant potential considering the rich cultural and historical heritage, variety
in ecology, terrains and places of natural beauty spread across the country.
Tourism is also a potentially large employment generator besides being a
significant source of foreign exchange for the country. During 2018, FEEs from
tourism increased 4.70 per cent* year-on-year to US$ 28.59 billion. FEEs
during January 2019 was US$ 2.55 billion.

Market Size
India is the most digitally-advanced traveller nation in terms of digital tools
being used for planning, booking and experiencing a journey, India’s rising
middle class and increasing disposable incomes has continued to support the
growth of domestic and outbound tourism.

During 2018, foreign tourist arrivals (FTAs) in India stood at 10.56 million,
achieving a growth rate of 5.20 per cent year-on-year. FTAs in January 2019
stood at 1.10 million, up 5.30 per cent compared to 1.05 million year-on-year.
During May 2019, arrivals through e-tourist visa increased by 21.70 per cent
year-on-year to 1.23 million.

The travel & tourism sector in India accounted for 8 per cent of the total
employment opportunities generated in the country in 2017, providing
employment to around 41.6 million people during the same year. The number is
expected to rise by 2 per cent annum to 52.3 million jobs by 2028.

International hotel chains are increasing their presence in the country, as it will
account for around 47 per cent share in the Tourism & Hospitality sector of
India by 2020 & 50 per cent by 2022.
Investments

During the period April 2000-March 2019, the hotel and tourism sector attracted
around US$ 12.35 billion of FDI, according to the data released by Department
for Promotion of Industry and Internal Trade (DPIIT).

Government Initiatives

The Indian government has realised the country’s potential in the tourism
industry and has taken several steps to make India a global tourism hub.

Some of the major initiatives planned by the Government of India to give a

boost to the tourism and hospitality sector of India are as follows:

Statue of Sardar Vallabhbhai Patel, also known as ‘State of Unity’, was

inaugurated in October 2018. It is the highest standing statue in the world at a
height of 182 metre. It is expected to boost the tourism sector in the country and
put India on the world tourism map.

The Government of India is working to achieve 1 per cent share in world's

international tourist arrivals by 2020 and 2 per cent share by 2025.

Under Budget 2019-20, the government allotted Rs 1,160 crore (US$ 160.78
million) for development of tourist circuits under Swadesh Darshan.

Under Budget 2019-20, the government allotted Rs 160.50 crore (US$ 22.25
million) for development of tourist circuits under Swadesh Darshan.

Achievements

Following are the achievements of the government during 2017-18:

During 2018-19, a total of seven projects worth Rs 384.67 crore (US$ 54.81
million) were sanctioned under the Swadesh Darshan scheme.

As of July 2018, 14 states had deployed tourist police. In November 2018,

Nagaland also deployed a separate tourist police in the state.
Road Ahead

India’s travel and tourism industry has huge growth potential. The tourism
industry is also looking forward to the expansion of E-visa scheme which is
expected to double the tourist inflow to India. India's travel and tourism industry
has the potential to expand by 2.5 per cent on the back of higher budgetary
allocation and low cost healthcare facility, according to a joint study conducted
by Assocham and Yes Bank.
India is a large market for travel and tourism. It offers a diverse portfolio of
niche tourism products - cruises, adventure, medical, wellness, sports, MICE,
eco-tourism, film, rural and religious tourism. India has been recognized as a
destination for spiritual tourism for domestic and international tourists. In
March 2019, Rs 720 crore (US$ 103.02 million) had been allocated by Uttar
Pradesh towards strengthening the infrastructure for tourism. In Independence
speech from Red Fort, Prime Minister Narendra Modi urged people to visit 15
domestic tourist destinations in India by 2022 to promote tourism.

Total contribution by travel and tourism sector to India’s GDP is expected to

increase from Rs 15,24,000 crore (US$ 234.03 billion) in 2017 to Rs 32,05,000
crore (US$ 492.21 billion) in 2028. According to WTTC, India ranked 3rd
among 185 countries in terms of travel & tourism’s total contribution to GDP in
2018. Travel and tourism are the third largest foreign exchange earner for India.
During 2018, FEEs from tourism increased 4.70 per cent year-on-year to US$
28.59 billion. FEEs for the duration January to April is US$ 9.85 billion.
Foreign Tourist Arrivals (FTAs) increased 5.20 per cent year-on-year to 10.56
million in the same period. International Tourists arrival is expected to reach
30.5 billion by 2028. Foreign tourist arrivals for medical purpose increased
from 427,014 in 2016 to 495,056 in 2017(P). During 2018, arrivals through e-
tourist visa increased 39.60 per cent year-on-year to 2.37 million. During May
2019, arrivals through e-tourist visa increased by 21.70 per cent year-on-year to
1.23 million.

During January-April 2019, Foreign Tourist Arrivals (FTAs) were 39,35,293

with the growth of 1.9 per cent.

Under the Swadeh Darshan and Prashad scheme various projects has been
sanctioned of worth Rs 550 crore (US$ 78.70 million).

As of 2017-18, 81.1 million people are employed in the tourism sector in India
which was 12.38 per cent of total employment in the country. The Government
of India has set a target of 20 million foreign tourist arrivals (FTAs) by 2020
and double the foreign exchange earnings as well.

The launch of several branding and marketing initiatives by the Government of

India such as ‘Incredible India!’ and ‘Athiti Devo Bhava’ has provided a
focused impetus to growth. The Indian government has also released a fresh
category of visa - the medical visa or M visa, to encourage medical tourism in
the country. Incredible India 2.0 campaign was launched in September 2017. In
September 2018, the Indian government launched the ‘Incredible India Mobile
App’ to assist the traveller to India and showcase major experiences for
travelling. The Government of India is working to achieve one per cent share in
world's international tourist arrivals by 2020 and two per cent share by 2025.

In October 2018, Statue of Sardar Vallabhbhai Patel, also known as ‘Statue of

Unity’, was inaugurated as a tourist attraction. It is the tallest statue in the
World standing at a height of 182 metre. It is expected to boost the tourism
sector in the country and put India on the world tourism map. In February 2019,
the visiting hours has been increased by two more hours and has been equipped
with e-bike tours.

The Government has also been making serious efforts to boost investments in
tourism sector. In the hotel and tourism sector, 100 per cent FDI is allowed
through the automatic route. A five-year tax holiday has been offered for 2, 3
and 4 star category hotels located around UNESCO World Heritage sites
(except Delhi and Mumbai). Total FDI received by Indian hotel & tourism
sector was US$ 12.35 billion between April 2000 and March 2019.

A web based Public Service Delivery System (PSDS) had been launched by the
Ministry of Tourism to enable all the applicants seeking approval for hotel
projects and track their applications online on a real time basis. Tourism
Ministry is also developing several theme-based tourist circuits of Swadesh
Darshan Scheme to promote tourism.

Under Union Budget 2019-20, government introduced a Tax Refund for

Tourists (TRT) scheme like in countries such as Singapore to encourage tourists
to spend more in India and boost tourism.

India is a large market for travel and tourism. It offers a diverse portfolio of
niche tourism products - cruises, adventure, medical, wellness, sports, MICE,
eco-tourism, film, rural and religious tourism. India has been recognized as a
destination for spiritual tourism for domestic and international tourists.
 COMPANY PROFILE

CONCEPT

India’s first sector focused networking app dedicated to easing recruitment

challenges for the hospitality industry

Trust in a candidate goes way beyond a simple resume. Intuition, personality, a

verified job history, social profiles, communication & skills are few of the
factors that instil trust in an employer. This becomes even more pronounced in
the hospitality sector where interactions with customers play a far more
important role than in any other industry. All available online options are not
geared towards showcasing skills unique to this industry. Providing restaurants,
QSR chains, hotels, food courts, cinemas and other hospitality players with a
reliable 360 degree view of a candidate is our endeavour at Vork. We have built
a platform that, instead of replacing the traditional wisdom critical to recruiting
the right candidate, reinforces it with the power of technology & intelligent
algorithms.

While employers today deal with challenges of recruiting & retaining the right
talent, are we alien to stories of people migrating to cities with resumes in their
hands and sustaining on meagre savings for months without work? Candidates
looking for work depend almost wholly on their local networks. While local
placement agencies cater to a limited employer set, all online options are
designed for white collar jobs, requiring creation of a resume. Why should
candidates be forced to create a resume/CV to look for jobs when they are
plagued with a zillion spelling mistakes that will anyway make the right job
matching impossible? We at Vork are attempting to overcome these artificial
boundaries: Allowing candidates to showcase their skills and personality to
potential employers in a holistic manner and without the need for a CV!
EMPLOYER BENEFITS

Dedicated to hospitality industry:

This is india’s first Recruitment app which is solely dedicated to hospitality

industry which means it becomes easy for employer to find and select candidate
easily and much faster due to its specific industry. Employer can easily find the
candidate particular to specific department and helps the employer to provide
clutter free information. It becomes easy for employer to see candidates
according to their own requirements. It also enhance the visibility of candidates
for the employer which becomes easy for employer to recruit them.

Post a job without typing a single word:

Posting a job was never been so easy before because this application helps the
employer to just touch and select the particular requirement and because all the
fields and departments are already given there is no need to type a single word
and because of its specific industry it becomes huge advantage for employers to
post a job.

Shortlist candidates in 1 second flat:

Candidates can be shortlisted in less than 1 second as it has a swiping

technology which means whenever a candidate profile is appear on the screen
employer can swipe right to select and swipe left to reject if it fails the required
criteria for employer. It becomes faster for employer to recruit because
hospitality is the industry which has high amount of recruiting process.
Zero irrelevant profiles

This application helps to identify the specific needs of the employer and only
shows which is needed to be shown which helps avoiding any irrelevant profiles
which is not needed by the employer. This is a huge benefit for employer as it
saves a lot of time in the recruitment process for the employer. It becomes easy
and relevant in today’s fast changing world, as the world is going ahead people
have less time to analyze so a 0 irrelevant profile would be a huge advantage for
employer not only in present but also in future.

Chop recruitment costs by over 50%:

As the technology is growing year by year it is our responsibility to use that

technology to reduce cost and increase effectiveness. So this application helps
to reduce recruitment cost by over half the market price today. It saves the
money for the employer which only benefits the selected candidates in the
future.

Reliability :

This application provides full reliability to employer who wants to recruit

candidates required for their specific department. All types of physical
verification is already done by the company and employer can safely and
soundly select the candidate without any hesitation and there will be no fraud to
employer because all the verification of all candidates is done by the company
and we as a company provide full reliability to our employers.
CANDIDATE BENEFITS

Showcase your profile to the best restaurants/hotels in town:

With the help of this application, candidates can showcase their profile to the
best hotels in the city. It becomes easier for candidates to choose the best in
business. Best restaurants are watching your profile and they will offer the best
pay in the market.

Search jobs by section/department:

It has never been so easy to search a job in such a specific manner, jobs can be
searched in a specific manner and specifically departmentally which is great
advantage for a candidate as well as the organization.

No resume/CV required to apply for jobs

In first time of a recruitment history no cv is required for a candidate to search a

job. A job scan be easily searched and applied for without the need for a resume

Create your profile without typing!

Apply for a job in 1 second flat:

A candidate can apply for a job in less than a second with the help of swiping
technology

Aap English mein comfortable nahi hain to job ke details aise bhi padh sakte
hain:

If a candidate is not comfortable in English they can also use non English
language which is a mixture of English and hindi. Sometimes a candidate
misses an important opportunity just because he doesn’t able to understand job
details correctly which affects his future goals. It becomes easier for candidate
to understand and apply for a particular job through this language
 SWOT ANALYSIS

Strength:

1. Easy for candidates to showcase their profile to the best restaurants/hotels in

town.

2. No resume is required to apply for jobs

3. Candidates can create their profile without typing

4. Candidates can apply for a job in less than 1 second

5. One doesn’t have to know English to apply for a job

6. In india it has never been done before

7. Employer can post a job without typing a single word

8. Candidates can be shortlisted in 1 second flat

9. Zero irrelevant profiles

10. 100% verified candidates

11. Recruitment cost chop by over 50%

12. Flexible work enviornment

Weakness:

1 It is a new format which is never been done before so chances of failure are
more

2 Limited funds

3 No brand name

4 Poor reputation among customers

5 High cost structure

6 Lack of access to resources and key distribution channels

7 No established networks

8 Not popular

9 A specialized product means a high price point

10 Lack of adequate capital

11 No one to guide you

12 No prior rules and regulations

13 Lack of perspective

Opportunities:

1 An unfilled customer need

2 A growing market segment

3 Originality

4 Providing value to people

5 Never been done before in india

6 learning and gaining knowlwdge

7 Unlimited upside

8 Access to new technology

Threats:

1 Piracy of your products

2 Labor shortages

3 Entry of an international competitors into the market

4 Natural disasters or wars

5 Change in legislation of your sector

6 Negative socio-cultural changes

7 Technological changes that threaten to make a product obsolete

8 Shifts in tastes from business products

9 Legal challenges

10 misjudging market demand

11 Entering an overly saturated market

12 Not hiring the right people