0 оценок0% нашли этот документ полезным (0 голосов)
28 просмотров18 страниц
The document discusses three strategic-making tasks of an organization:
1. Defining the business and developing a mission - this involves understanding customer needs, the customer groups being served, and the technologies used to satisfy customers. A good mission statement incorporates these three factors.
2. Establishing performance objectives - objectives translate the mission into measurable targets and hold managers accountable. Both long-term and short-term objectives are needed at all management levels.
3. Crafting a strategy to achieve objectives - strategies guide how to reach targets, outcompete rivals, gain competitive advantage, and strengthen long-term business position. Strategy emerges from current actions and plans for new moves.
The document discusses three strategic-making tasks of an organization:
1. Defining the business and developing a mission - this involves understanding customer needs, the customer groups b…