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Milestones / History

Milestones / History
 Mr. Tony Tan and his family opens a Magnolia Ice cream parlor at Cubao. This will later become the 1st Jollibee

 Jollibee posts 1st year sales of P2 million
 Jollibee is incorporated as a 100% Filipino-owned company, with seven Jollibee fast food restaurants within
Metro Manila as its initial network.
 The Yumburger becomes its first flagship product.

 Spaghetti Special is introduced.
 Jollibee’s first franchised-store opens at Ronquillo, Sta. Cruz, Manila.

 Jollibee launches its 1st TV commercial.
 Jollibee’s Chickenjoy and French Fries are launched.
 The well-loved Jollibee mascot is conceived to support brand awareness and identity efforts. Other mascots are
later introduced.
 Jollibee’s Chickenjoy becomes one of its best-selling menu items.

 Jollibee Foods Corporation enters the list of Top 1000 Corporations in the Philippines.
 Jollibee ended the year with 10 stores

 Jollibee pioneers the use of in-store promotions, novelty premium items and Kiddie Birthday packages for kids.
 Palabok Fiesta is introduced.

 The Langhap-Sarap TV ad Campaign is launched.
 Chickee and Lady Moo join the Jollibee mascots.

 Champ hamburger is launched.
 Jollibee enters list of Top 500 Corporations and assumes market leadership in local fast food industry.
 Mascots Champ and Hetty join the Jollibee family.
 WEA gives Jollibee the Gold Record Award for outstanding sales of Jollibee songs.

 Jollibee becomes the market leader in the fast food industry.
 Breakfast Joys are introduced.
 The “Langhap-Sarap” campaign is awarded as the most effective ad campaign in the food category during the 9th
Philippine Advertising Congress.

 Jollibee wins the 9th International Foods Award from El Comestible in Barcelona, Spain.
 Tony Tan wins the Agora Award for entrepreneurship given by the Philippine Marketing Association.
 The Philippine’s Top 250 Corporations list includes Jollibee Foods Corporation.
 Jollibee adds Chunky Chicken Sandwich in its menu.

 Sales of P570 million pushes Jollibee into the elite Top 100 Corporations.
 Jollibee opens 1st fast food outlet in Brunei, marking its entry into the global market.

 Jolly Twirls softserve is successfully launched.
 Jollibee’s system-wide sales hit P921 million, further leading market share of 31% in the fast food industry and a
dominant 57% share in the hamburger segment.
 Jollibee celebrates its 10th year anniversary.
 Tony Tan is named one of the Ten Outstanding Manilans.
 Jollibee wins the Anvil Award for outstanding PR campaign in relation to the achievement of its marketing
objective on its Filipino Talents campaign.

 2nd Brunei store opens.
 Balut and Ligaw TV commercials wins the Kidlat Award in the Service and Leisure Products category during the
11th Philippine Ad Congress.
 Jollibee sales hit the P1.3 billion mark, giving the brand the distinction as the first fast food chain to surpass the
billion-peso sales mark.

 Jollibee adds Jolly Hotdog, Chickenjoy Take-Me-Out, Coleslaw, and Peach Mango Pie to its ever-growing menu.
 Jollibee post sales of P1.8 billion.
 Tony Tan is awarded the Triple Award by AIM as Outstanding AIM Alumnus.
 Jollibee receives the Excellence in Marketing Management Award from the Asian Institute of Management.

 Jollibee opens its 1st store outside Luzon in Cagayan de Oro City.
 Jollibee’s 100th store opens in Davao City.
 Jollibee opens a record high of 35 new stores.
 Jollibee launches its Pancakes and Jolly Meals.
 Jollibee sales hit a whopping P2.65 billion.
 The Lola TV commercial wins the Grand Araw Award and an award of excellence for the promotion of Filipino
Values during the Philippine Ad Congress.
 Jollibee receives award for the Outstanding Corporate Safety Consciousness Programs by the Safety
Organization of the Philippines (SOP).

 Jollibee sales hit the P3.365 billion.
 Jollibee improves its softserve ice cream line by offering fruit-flavored ice cream.
 Jollibee corners 73% if the Hamburger segment.
 Jollibee has 112 stores nationwide.
 Jollibee maintains its advantage over its competitors by acquiring more than 50% share of the fast food industry.

 On July 13, JFC is listed in the Philippine Stocks Exchange with an initial offering of P9.00 per share.
 In October 1993, JFC shares are being sold for P20.00, a windfall or more than 135%.
 Marketing launched its At Home Ako sa Jollibee ad campaign, focusing on Jollibee’s loyal customers.
 Jollibee introduces the Kiddie Pack Promo.
 JFC moves to Jollibee Centre Building in Ortigas Center, Pasig, for its new Main Office site.

 148 Jollibee stores nationwide by year-end.
 JFC expands into the pizza-pasta segment with the acquisition of Greenwich Pizza Corporation.
 Jollibee is cited as one of the leading companies in Asia by the Far Eastern Economic Review.

 Jollibee opens an additional 20 stores in the Philippines,bringing its total store network to 168.
 Jollibee successfully opens stores abroad: Guam, Dubai, United Arab Emirates, Kuwait, and Jeddah, and Kingdom
of Saudi Arabia.

 Jollibee opens its 200th store in Malolos Bulacan.
 Jollibee is cited again as one of the leading companies in Asia by the Far Eastern Economic Review.
 Jollibee’s system-wide sales increase to P8.29 billion which translates to a market share of more than 50%
among all hamburger fast food chains.
 Jollibee has 208 stores nationwide.
 Mary’s Chicken was born; a semi-self service restaurant and another Jollibee subsidiary.
 The company reengineers its visual identity system.
 Amazing Aloha is launched.
 The 1st Jollibee store kanyain Hong Kong opens.
 Jollibee launches various projects, such as Maaga ang Pasko sa Jollibee and Chikiting Patrol: at Home Ako Dito.
These projects’ main objective was to protect and contribute to the development of the Filipino children.

 System-wide sales increase to P11.17 billion.
 Jollibee launches “Kaya mo Kid” project which aims to instill positive values to children and help them achieve
their dreams and ambitions.

 Jollibee opens in Daly City, Califorina, its first store in the USA.
 The company celebrates its 20th year anniversary.
 Jollibee opens 62 stores nationwide, bringing its total store network to 300.
 Jollibee opens its 300th store in Balagtas, Bulacan.
 Jollibee receives the ISO 9002 Certification for its frozen patty line.
 Jollibee wins the Employer of the Year Award.

 Jollibee opens 50 stores nationwide, which increased the store count to 350 stores.
 The Cheezy Bacon Mushroom Burger is introduced to its line of specialty burgers.
 Far Eastern Economic Review cites Jollibee as the Philippines’ leading business corporation.

 31 more Jollibee stores open, bringing the total to 381 stores.
 Jollibee acquires Chowking .
 For the 3rd straight year, Far Eastern Economic Review ranked Jollibee as the Philippines’ leading company.
 Asian Business Magazine ranks Jollibee as the Most Admired Company in the Philippines and the 3rd over-all in
Asia, surpassed only by global giants General Electric and Microsoft.
 JFC’s system-wide sales reach P20 billion.

 Jollibee opens its 400th store in Intramuros.
 System-wide sales rose to 18.8% to P24.11 billion. Income reaches P959 million.
 JFC store network expands to 800 restaurants, which includes Greenwich and Chowking stores.

 Revenues almost reach the P27-billion mark. JFC number of stores exceeded 900.
 Tony Tan is named MAP “Management Man of the Year”.

 JFC store count reaches 988 nationwide.
 For the sixth straight year, the Far Eastern Economic Review ranked JFC as the Philippines’ Leading Company.
 Jollibee celebrates its 25th year.

 Chairman and Chief Executive Officer Tony Tan Caktiong is named Ernest and Young’s 2004 World
Entrepreneur of the Year.
 Jollibee opens its 500th store in Basilan.
 Jollibee inaugurates its biggest and most modern commissary in Camelray Industrial Park in Canlubang, Laguna
with President Gloria Macapagal Arroyo as guest of honor.
 JFC acquires its 1st foreign brand – Yonghe King, a fast food chain in China.
 The Jollibee Group Foundation is established.

 JFC acquires Red Ribbon Bakeshop.

 Ernesto Tan Mantiong receives Corporate Citizen Award of the year from CNBC Asian Business Leaders Awards.

 Jollibee opens 600th store in Aparri, Cagayan.
 Jollibee opens Las Vegas outlet.

 Jollibee launches Jollitown, the first children’s TV show in the country to be produced by a fast food chain.
 Tont Tan Caktiong and Ernesto Tan Mantiong are featured by BBC and CNBC Managing Asia, respectively.
 Jollibee marks its 30th anniversary.
 Jollibee bested some of Asia Pacific’s biggest multinationals as it bagged the FMCG and F & B Asia Pacific Supply
Chain Excellence Award at the SCM Logistics Excellence Award held in Singapore.
 Zenith Foods Corporation, the commissary plant of JFC, adjudged the national winner of Meat Processing Plant
AAA category in the search for Best Meat Establishment of the National Meat Inspection Service.
 Jollibee strengthens US network with the opening of three new stores.
 Jollibee wins the Award of Excellence in the Philippine Quill Awards for Media Relations Program(30th
anniversary campaign).
 Jollibee bags CMMA and three Araw Values Award.
 Jollibee stages first ever holiday musical special for children dubbed “A Magical Christmas at Jollitown”.
 Jollibee and the Jollibee Franchisees Association launched the 30th anniversary special novelty offering – Hug
and Share Doll. Proceeds of the sales will all be donated to charity.
 Biggest and grandest Maaga ang Pasko caps off Jollibee’s 30th anniversary. Total of more than 117,000 toys and
books collected were the highest ever in the campaign’s 14-year history.

 Jollibee opens its 700th store in Baguio City.
 Jollibee opens its first store in Qatar.

 Jollibee opens its first store in Hawaii, USA.
 Jollibee launches its first Family Values Award.

 Jollibee opens its first store in Kuwait.
 Jollibee is named by New York-based magazine Travel + Leisure as one of the best fast food chains in the world.

 Jollibee celebrates its 35th anniversary.
 Jollibee opens in Singapore, which has a record first-day sales.
 Jollibee opens its 800th store in Malaybalay, Bukidnon.
 Jollibee opens its 100th international store in Jubail, Saudi Arabia.
 USA’s Restaurant Business Magazine includes Jollibee as among the 50 fastest growing chains in the United
 Tony Tan Caktiong, JFC’s Chairman & CEO, is named Global Filipino Executive of the Year at the Asia CEO
 JFC’s systemwide sales breaks the P100-billion sales mark.

 Jollibee is named Outstanding Food Retailer-Large Category at the Philippine Retailers’ Association Awards.
 Jollibee opens its 100th store in Mindanao.
 Jollibee is included among the top 10 international fast food restaurants in the United States by The Daily Meal.
 Jollibee is hailed as “best international restaurant chain” by US-based food and lifestyle website, Thrillist.
 JFC’s stock price reaches the P200-level.
 Jollibee’s official Facebook account breaches 1 million likes from Facebook users.

 Jollibee opens its 900th Philippine store in Palo, Leyte.
 Jollibee reaches its 1000th store as it opens its first store in Dubai, UAE.
 Jollibee opens its first store in Bahrain.
Our History
From the dream of selling a good pair of shoes to every Filipino, SM founder
Henry Sy, Sr. has laid the groundwork and piloted the development and evolution
of SM Investments Corporation (SM) into one of the country’s largest holding
companies in the Philippines today.

For nearly six decades, SM has demonstrated its leading presence in retail,
banking, and property development in the Philippines with a rising presence in
China, innovating to provide best-value in products and services across various

Through careful planning and execution, SM takes inspiration from its millions of
stakeholders whose lives are shaped by their aspirations and constant desire for
a better quality of life. As it continues to build on these aspirations, SM fulfills its
catalyst role by expanding through its core businesses, generating employment,
business activity and overall progress in its host communities. SM stands firm in
its commitment toward change by promoting more value and greater
convenience, stimulating growth and inspiring millions toward realizing their
lifelong dreams.



Founder Henry Sy, Sr. opened a shoe store along Rizal Avenue called Shoemart and a second one
on Carriedo, Manila.

The shoe store, Shoemart Makati, opened its doors to the public in 1963. Without losing momentum,
Shoemart Cubao opened in 1967.

Launched in 1972, Shoemart Manila on Calle Echague was transformed into the first of Mr. Sy’s
department stores. The opening of the department store, SM Makati in 1975 was a accompanied by
a dramatic corporate rebranding where Mr. Sy’s stores would be rechristened as SM from SM
Department Store. From its racks would spring fashion trends that would define fashion in the metro.
In 1980, SM Cubao opened, tapping into the large pedestrian population of that area.

Despite ongoing political and economic challenges, there was marked growth in SM as new
department stores opened in Cubao, Quezon City and Harrison in Manila at this time.
The natural progression of store to mall happened when Mr. Sy opened his first mall on EDSA in
November 1985. SM North EDSA, a 125,000 square meter-mall, opened at a time when the country
was plunged into one of the most turbulent periods of political history.
The 1990s could be characterized as the start of the malling phenomenon as SM built one new mall
after another. SM opened SM City Sta. Mesa in 1990, SM Megamall in 1991 and SM City Cebu in
SM Prime Holdings, Inc. was incorporated to become the vehicle for SM's mall operations. It went
public this year to enhance its funding capabilities and increase SM Prime's growth momentum in
mall development.
SM's first mall in China opened in Xiamen, then owned by the Sy family with a gross floor area
(GFA) of 128,000 square meters (sqm.), almost similar in size to SM City Sta. Mesa and is 100%
SM Development Corporation, SM's property developer, unveiled its maiden condominium project,
the Chateau Elysee in Bicutan, Paranaque, marking its foray into the residential space.
SM Investments went public and raised over USD500 million and was considered the largest IPO at
that time.
SM Mall of Asia, SM Prime's flagship and the country's largest mall back then, was opened fronting
the scenic Manila Bay in Pasay City. The mall was the anchor development in the 60-hectare
reclaimed property now known as the Mall of Asia Complex.

Later in the year, SM bought a majority stake in Equitable PCI Bank and merged it with BDO.

This year saw the acquisition of the supermarket and hypermarket businesses by SM from the Sy
SM launched Hamilo Coast, a large-scale eco-tourism project in Batangas.

SM Hotels was also organized to oversee various hotel investments of the group in line with the
SM's tourism initiatives.

SM Prime acquires three projects in China --Xiamen, JinJiang and Chengdu from the Sy family. The
move allowed SM Prime gain a foothold in China's fast-growing economy for long-term growth
outside of the Philippines.
SM Prime Holdings announced a landmark merger of all SM's property assets to create a company
that holds interests in malls, residences (under SM Development Corporation), offices, hotels and
convention centers (SM Hotels and Conventions Corp.) as well as leisure-related developments
(Costa del Hamilo, Inc.). The merger resulted in the creation of one of the largest property
conglomerates in Southeast Asia.

SM launched its American Depositary Receipt (ADR) Level 1 program. Under this, ADR securities
issued in the US representing SM common shares can be traded over-the-counter. This allowed US
investors to trade SM common shares in their own time zone and to settle transactions locally.

SM Prime opens SM Seaside City Cebu, the anchor development in the 30-hectare integrated
property on reclaimed land in that province. SM Seaside Cebu, with a gross floorplate of 430,000
square meters is envisioned to be a premier destination in the Visayas and Mindanao regions.
SM Investments Corporation announced the merger of its retail arm, SM Retail Inc. (SM Retail) with
several related retail companies that will include a diverse portfolio of food, household appliances,
DIY, furniture, apparel, footwear, pharmaceuticals/cosmetics and specialty retailing stores.
SM Investments Corporation reached the PHP1 trillion market capitalization level in the stock

SM celebrates its 60th year.
Our Company
Travellers International Hotel Group, Inc. (“TIHGI”) is the developer and operator of Resorts World
Manila, the first and largest integrated tourism resort in the Philippines. On November 5, 2013,
TIHGI began trading on the Philippine Stock Exchange (“PSE”) under the ticker “RWM”. TIHGI is a
joint venture between Alliance Global Group Inc. (AGI), and Genting Hong Kong Limited (GHK).AGI
holds interests in the food and beverage industries, among them Emperador Distillers, property
development, and quick service restaurant operations. Its subsidiary, Megaworld, is the largest
residential developer in the country whose name has subsequently become synonymous with high-
end city living through its various high-rise commercial and residential properties.GHK, formerly Star
Cruises Ltd, is a leading leisure, entertainment and hospitality enterprise within South East Asia. Its
primary business activities are cruises and cruise-related operations under the brand of Star Cruises
and Norwegian Cruise Lines (NCL). Star Cruises together with NCL, is the third largest cruise
operator in the world with a combined fleet of 19 ships cruising to over 200 destinations worldwide,
offering close to 39,000 lower berths.

Resorts World Manila (RWM), is GHK’s first foray into land-based attractions and integrated resorts
and one of the premium leisure brands under the Genting Group.
Resorts World Manila is an integrated resort, located in Newport City, opposite the Ninoy Aquino
International Airport (NAIA) Terminal 3, in Pasay, Metro Manila, Philippines. The resort is owned and
operated by Travellers International Hotel Group, Inc. (TIHGI), a joint venture between Alliance
Global Group and Genting Hong Kong. The project, occupying part of a former military camp, has
four hotels, casino gambling areas, a shopping mall, cinemas, restaurants, clubs and a theater. A
soft launch of the resort took place on 28 August 2009.[1] Resorts World Manila is the sister resort
to Resorts World Genting, Malaysia and Resorts World Sentosa, Singapore. It was the first
integrated resort in Metro Manila, and from 2009 to 2013 it was the only one in operation until the
opening of Solaire Resort & Casino in Entertainment City, Parañaque on March 16, 2013, followed
by the opening of City of Dreams Manila on December 14, 2014 on Roxas Boulevard.
On June 2, 2017, dozens of people died after a robbery caused a stampede and the perpetrator set
a fire, leaving 38 people dead and 54 wounded. The casino has temporarily suspended its
operation.[2] and had its license suspended by PAGCOR on June 9, 2017. The license suspension
was lifted on June 29, 2017 and on the same day Resort World Manila resumed its gambling
operations in gaming areas not affected by the attack.[3]
Vista Land is the Philippine's largest homebuilder. It was incorporated on 28 February 2007 and
was listed on the Philippine Stock Exchange on 25 June 2007. It is the market leader by far in
terms of total number of houses built, having constructed about 300,000 homes in 47 provinces,
and 141 cities and municipalities in Luzon, Visayas and Mindanao.

The Company currently ranks among the top listed property firms in the country in terms of total
assets, earnings and market capitalization. With well-known and distinct brands - Brittany, Crown
Asia, Camella, Lessandra and Vista Residences, and through its provincial marketing subsidiary
Communities Philippines - Vista Land caters to all income segments in the different provinces of
the country.

The range of product offering starts at Php 750,000 (approximately USD 17,800) up to Php
48,000,000 (approximately USD 1,100,000). Vista Land has demonstrated its continued
confidence in the Filipino market through its plans for further expansion into new areas in the
country. With the widest geographic reach among all property developers in the Philippines, the
Company continues to solidify the status of "Camella" as a truly national brand.
Our History
LBC Express was initially founded in 1950s as “Luzon Brokerage Corporation.” It subsequently
changed its name to “LBC Air Cargo, Inc.” and operated as a brokerage and air cargo agent. A
few years after incorporation, LBC Express evolved into an express delivery service, becoming
the first Filipino-owned private courier company to provide time-sensitive deliveries in the
Philippines and offer customers an alternative to the Government-owned and operated postal

In 1973, LBC Express pioneered 24-hour door-to-door express delivery and messengerial
services in the Philippines, providing greater convenience to its existing customers and further
expanding its market share. LBC Express’ name was formally changed to “LBC Express, Inc.”
on April 26, 1988 to reflect the express delivery services that had come to form its hallmark

In the 1990s, LBC Express adopted the slogan “Hari ng Padala”, or Filipino for “King of
Forwarding Services.” LBC Express has now become the market leader in the Philippine
domestic air freight forwarding market and, for the year ended November 30, 2012, had a
market share of 41.8% of the domestic air freight forwarding industry in terms of throughput by
weight, according to data from the CAB. While LBC Express’ logistics business still primarily
comprises retail express courier and freight forwarding services, it has also expanded its
product mix to offer services targeted at corporate customers, including full container load and
less-than-container load sea freight forwarding and end-to-end logistics solutions.
In the early 1980s, LBC Express entered into the domestic remittance business, leveraging the
existing branch network of its logistics business as customer contact points for remittance
acceptance and fulfillment, growing this business at low marginal cost. Beginning in 1999, LBC
Express expanded its money transfer services segment by offering bill payment collection
services in the Philippines by serving as a third party collection agent for various vendors
throughout the Philippines. In 2006, LBC Express also began providing corporate remittance
fulfillment services, such as payouts of government Social Security System benefits, payroll and
insurance benefits on behalf of third parties, as well as remittance encashments for customers
of its local remittance partner, Palawan Pawnshop.
LBC Express commenced its international money transfer operations in 1987 by establishing
relationships with agents and affiliates in the United States and steadily expanding its network
elsewhere globally to provide fulfillment services for inbound international remittances. LBC
Express later leveraged the network of its overseas affiliates to expand its Logistics business
internationally as well.
Today, LBC Express provides courier and freight forwarding services in over 20 countries and
territories outside of the Philippines and fulfillment services for inbound remittances originating
from over 30 countries and territories outside the Philippines, including the United States,
Canada, the Asia Pacific region, Europe and the Middle East.

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