Reliance SMART/ Star Bazaar: Best Practices,

Insights and Improvement areas

Best Practices

Store Name: Reliance SMART

Location: Santacruz West
Section: Store Entrance
Explanation: The slow speed of the escalator gives enough time for the customer to read the
advertisements around as well on the escalator. This can be even used effectively for new
product launches as well.
Store Name: Reliance SMART
Location: Santacruz West
Section: Within the store
Explanation: Hanging Signages at the top showing clear demarcation of categories spread
across the store gives direction and clarity for the customer while browsing within the store

Store Name: Reliance SMART

Location: Santacruz West
Section: Within the store
Explanation: Hanging vertical and lock storages for products like saffron at the top ensuring
security and space utilization
Store Name: Reliance SMART
Location: Santacruz West
Section: Within the store
Explanation: Carts were effectively utilized specially for promoting clearance sale

Store Name: Reliance SMART

Location: Santacruz West
Section: Food
Explanation: A clear demarcation between dog food and cat food was made denoting the
store’s sensitivity towards animal lovers.
Store Name: Star Bazaar
Location: Andheri West
Section: Entrance
Explanation: Flowers were kept on the left side of entrance for the pleasant experience. It
enhances the mood of the customer as soon as he enters the store.

Insights

Store Name: Star Bazaar

Location: Andheri West
Section: Tissues
Explanation: Tata’s Private Label brand ‘Klia’ placed at eye level in contrast to the popular
brand Tempo.

Store Name: Star Bazaar

Location: Andheri West
Section: Home Care
Explanation: Instead of Harpic blue bottle similar bottle of Tata’s Private Label brand ‘Klia’
was placed near Harpic red bottle. ‘Cloning’ strategy has been effectively used for the
private label brand.

Store Name: Reliance SMART

Location: Santacruz West
Section: Personal Care
Explanation: The Discounts were placed in ascending order to increase the visual
appearance.
Store Name: Reliance SMART
Location: Santacruz West
Section: Home Decor
Explanation: Special bins were used for storage of pillows to increase visibility

Improvement Areas
Store Name: Star Bazaar
Location: Andheri West
Section: Fabric Cleaner
Explanation: Self space wastage by placing smaller SKUs beside larger SKUs of Comfort
Fabric Conditioner. Shelf space wastage can be minimized by placing all smaller and larger
SKUs on separate shelves.

Store Name: Star Bazaar

Location: Andheri West
Section: Within Store
Explanation: Space within the store was congested due to VM in both the side of entrance
of the aisle. This creates congestion for people crossing the aisle. Space utilization needs to
be optimized for a free flow of customers.

Store Name: Reliance SMART

Location: Santacruz West
Section: Within Store
Explanation: There was no description attached to bins resulting in more inquiry queries for
the staff.

Store Name: Reliance SMART

Location: Santacruz West
Section: Within Store
Explanation: As soon as you enter the mall the first thing you see are carts which can be
replaced by the belonging token counter as It will increase space for advertisement

Store Name: Reliance SMART

Location: Santacruz West
Section: Luggage
Explanation: Each product was carrying a different discount they can be easily segmented
on the basis of discounts