THE NATIONAL TEACHERS COLLEGE

Quiapo, Manila

BUSINESS PLAN
(ENTREPRENEURSHIP)

Submitted by:

Apostol, Katrina Zoi

Balaoro, Geraldine R.

Jacob, Rhea Mae D.

Remotin, Rosechell Q.

Ruiz, Rodel P.
 NAME OF BUSINESS

Kroger Bread Roll

OBJECTIVE

 Maximize the success of our business.

 To earn more profit.

PHILOSOPHY

Kroger Bread Roll to satisfy its customer wants and needs. it emphasis is to understand
the customers before designing and producing a product for them. With the customer
wants and needs incorporated into the design and manufacture of the product deals and
profit goals are far more likely to be met.

VISION

Kroger Bread Roll intends to serve the best quality, goodness and affordable price of the
product.

MISSION

Kroger Bread Roll intends to make enough profit to generate a fair return of investment
and to finance continued growth and development in quality products. We also maintain
a friendly, fair, and creative work environment which respects diversity, new ideas and
hard work.

VALUES

 Delighting, nourishing and satisfying our consumers.

 Attaining the profit and growth for further improvement.
 Valuing team member’s happiness and excellence.
 ORGANIZATIONAL CHART

Apostol, Katrina

Owner

Balaoro, Geraldine

Manager

Jacob, Rhea Mae Remotin, Rosechell Ruiz, Rodel

Sales Clerk Cook Service Crew

 JOB DESCRIPTION

 Katrina Zoi Apostol

 Owner


 Geraldine Balaoro
 Manager
 Responsible for the planning, organizing and controlling
the daily activities of the business.
 Responsible for the monthly, quarterly and yearly preparation
for the financial statement of the business.
 Controls the manpower and expenses of the business.

 Rhea Mae Jacob

 Sales Clerk
 Assist and perform the services needed by the customers.
 Maintain the cleanliness of the stall or store.

 Rosechell Remotin
 Cook
 The one is responsible for the making of quality products.
 Freshness and healthy foods are in their main concern.

 Rodel Ruiz
 Service Crew
 The one who get feedback, comments and suggestion to the
potential customers.
 BUSINESS LOGO

 The right hand of the cartoonlike pizza roll symbolizes for the customers to
be satisfied.
 The circles stand for the complementary of product, a food with a drink.

PICTURE AND DESCRIPTION OF THE PRODUCT

 PIZZA ROLL

 Composed of Bread, bread crumbs, ham, cheese, tomato sauce, egg, green
bell pepper and pineapple chunks.

PROCEDURES IN MAKING PIZZA ROLL

1. Prepare all the materials needed.

2. Using a rolling pin, flatten the slices of loaf bread.

3. Spread the tomato sauce on top of the flattened bread.

4. Add the ham, hotdog, cheese, green bell pepper and pineapple.

5. Roll the bread gently so that the sauce does not come out.

6. Drench or dip the rolled bread into the beaten egg.

7. Roll the bread on bread crumbs until fully covered.

8. Preheat oil, fry rolled pizza bread until lightly to golden brown over medium fire.

9. Lay the bread on plate with paper towel to absorb excess oil.

10. Serve while hot.

FINANCIAL INFORMATION
 We start the funding of Pizza Roll through our own personal savings enabling us to
purchase the materials and ingredients of our products.

Contribution / head P125 X 5 members = P 750.00 (capital)

CAPITAL = P 750.00

COSTING

In materials, we include the ingredients, labor, cooking materials, water and gas.

INGREDIENTS QUANTITY/ COST

MEASUREMENT
Gardenia 30 pieces P 62

Star Hotdog 1 kg P 145

Pure foods ham 250 g P 99

Farm Fresh Egg (medium) 8 pieces P 40

Eden Cheese 185 g P 43

Pineapple Chunks 227 g P 41

Spring Oil (Bottle) 314 g P 32

Green Bell pepper 5 pieces P 25

Delmonte Tomato Sauce 250 ml P 20

TOTAL P 507.00

PRICING
TOTAL EXPENSES = P 507.00

TOTAL PRODUCTION = 30 pieces

PRODUCT COST = P 20.00

(PRODUCT COST) X (PRODUCTION) = (SALES) - (EXPENSES) = (PROFIT)

P 20.00 X 30 = 600 – P 507.00= P 93.00

TRADE AREA/GEOGRAPHICAL LOCATION

 Kroger Bread Roll is located at 629 Legarda Street Quaipo Manila.

TIME OF OPERATION

The KROGER’s Bread Roll is open:

 (12 HOURS, WEEKDAYS – 6AM-6PM)

 (14 HOURS, WEEKENDS --- 6AM TO 8PM)

Survey Form
Name: Age: Gender:
 5. Do you eat Burger?

Yes

No

2. Which one do you prefer Burger or Kroger Bread Roll?

Kroger Bread Roll

Burger

3. Is Kroger Bread Roll taste familiar to you?

Yes

No

4. Does Kroger Bread Roll cheap in price?

Yes

No

5. What can you say about the taste of Kroger Bread Roll?

Taste like burger

Salty

Others: __________________

Do you have any comments and suggestions to improve our product?

 100 respondents

 According to the survey, most of the respondents said that

our product is cheap in price and the taste is not familiar to
them. For us, it is a positive feedback because it will have a
big demand due to its taste which is incredibly great and
affordability.

SWOT

 Strength
 Selling products direct to the customers.

 Home-made and freshly cooked products.

 Being duty registered gain customers attention.

 Weaknesses

 Limited fund and capacity to produce products.

 Lack of advertisement.

 Not yet competitive in the market because it is newly established.

 Opportunities

 Big Demand for product because it is affordable and have a good taste
to the customer.

 Products are suitable for almost all ages which indicate an opportunity
for introducing new product offerings.

 Providing Job opportunities to local populace.

 Improving competition in the business thereby improving the quality of

product and performance.

 Threat

 Competitors are more stable than us and have a lot of experience in

the market.

 Increasing prices of raw material.

 External factors such as inflation rate and taxes.

 PROMOTION STRATEGY
 Posters
 Pamphlets
 Flyers