Actividad de aprendizaje 10

Evidencia 6: Video “Steps to export”

Presentado por:
RICARDO ANDRES BARRIOS VARGAS

Instructor:
MAYETH LIZETH DURAN DURAN
N° FICHA 1413111

SERVICIO NACIONAL DE APRENDIZAJE - SENA

Centro Agroturistico - SENA - Regional Santander
Tecnología - Negociación internacional
Bogotá - 2018
  Steps to export

Exportar significa un gran paso de crecimiento económico para cualquier empresa,

sin embargo la falta del manejo del inglés en este proceso, puede crear múltiples
barreras entre exportadores y compradores, por ello es sumamente importante
tener un buen dominio de este idioma con el fin de apoyar el proceso de manera
eficaz.

El objetivo de esta evidencia es que demuestre la habilidad que ha adquirido en el

aprendizaje del idioma inglés.

Tenga en cuenta el análisis del material de formación denominado Using simple

present and progressive to export, y posteriormente desarrolle los siguientes
puntos:

 Elabore una presentación en inglés, donde explique los pasos para realizar
un proceso de exportación, utilizando el presente simple y el presente
progresivo.
As negotiators, there is a process of transition and recession of ideas,
information and messages, a persuasive tool that allows us to keep in constant
communication with the different social, political and economic events, both
nationally and internationally. Etymologically, the word communication is to
transmit ideas and thoughts with the aim of putting them "in common" with
another.
Within the steps to export it is necessary to check if the company is ready to
export, identify markets with opportunity, know the needs of the client and offer
specialized services are some of the aspects that must be taken into account
when undertaking a plan service exporter.
Colombia has an advantage over more developed markets, and with a highly
skilled workforce can provide competitive prices in relation to those handled in
countries in Europe and North America.
The software, BPO and technology services industries have greater
opportunities to reach international destinations, taking into account that in
order to achieve this successfully, it is key to identify in which aspects it is
necessary to specialize and thus stand out among the competition.

Steps to carry out an export process:

1. Evaluate if your company is ready to export

• Your company must have provided a service that has already been sold
successfully in the domestic market
• Your company should have prepared an international marketing plan with
defined strategies and goals.
• Must have sufficient production capacity to serve the export market
• Must have sufficient financial resources to actively support the marketing of its
services in the export market
• The management of the company must be committed to the development of
the export market and has the interest and capacity to commit personnel, time
and resources to the process

2. Identify opportunities and set clear objectives

One of the first steps of the export process for the services sector is to identify
in which markets there are opportunities for the product / service that is to be
commercialized, and for this it is necessary to set specific objectives.

3. Betting on alliances
To export more, alliances are essential, in this area Colombia has an
advantage, and that is part of the Pacific Alliance, an integration mechanism
that opens the doors to the countries of this important trade bloc to different
markets in the region. World, like Asians and Europeans. What becomes an
opportunity to continue conquering new niches?
4. Do a market study?
For companies it is important to make analyzes that allow knowing different
variables such as: economic environment, socio-cultural, technological, legal,
market prices, internal consumption, required certifications, among other
aspects according to the sector. In addition, doing internal studies allows the
company to identify how competitive it can become with its products / services
in certain markets.
It is also interesting to study the competitors and investigate the sector in which
they are working and want to export.

5. Understanding the needs of the client is the key

Factors such as estimation of demand, purchasing habits, preferred distribution
channels, buyers, users, influencers, demographics and psychographics of
users, levels of consumption and the purchasing process are crucial to know
market preferences and reach precisely the Final client.

6. Position the brand

The positioning of a brand is the place where you want to be located. It refers
more to the future than to the present, to what the company or the product /
service wants to, constitute itself as a goal to be achieved.
Advertising plays a vital role in this link in the chain, and is a motivation stimulus
to purchase in the short term, establishing in the long term the image of the
brand / product / service.

7. Identify the applicable regulation in the country of destination of your

export
Review the tax treatment that will be given to your service in the destination
country of the export. For cross-border trade, take into account the regulation
on withholding tax on the provision of services.
Regarding the issue of the physical presence of people, keep in mind the
applicable regulations: licenses, registration and authorizations to provide the
service. In addition, immigration regulation, visas and entry permits.

8. Special regimes
Identify if your economic activity can apply to any of the special regimes
provided by the Government to promote foreign trade in services, which are the
Vallejo Services Plan and the Free Zones of services.
Sectors such as finance, transport and insurance with export opportunity
Pro Colombia has identified export opportunities in BPO / KPO / ITO for
subsectors or verticals: financial, insurance, telecommunications, logistics,
transportation and health; especially if they focus on the provision of services
such as: sales and customer service, credit management, risk and collection;
help desk (consisting of providing information and support to users, especially a
company), back office (document management and printing), human resources
management, electronic commerce, digitalization services and telemedicine.
In addition to this, there is also an opportunity in the outsourcing of IT processes
that allows companies to focus on what they do best and, in turn, significant
savings to what they currently have in terms of technological solutions. As well
as in IT solutions with scalability as requested by the company / client.
Among the main clients with which the Colombian BPO sector can work are:
Spain, the United States, Argentina, Peru, Ecuador, Chile, Mexico, Panama,
Brazil, Costa Rica and the Caribbean.
For the software and IT services sector, Pro Colombia has identified
opportunities in: software for the automation of industrial, operational and
administrative processes (pharmaceutical, financial, telecommunications,
health, education, human resources, public services, commerce, etc.); Mobile
solutions that are fully integrated with existing solutions within companies.
Depending on the service related to Software offered by your company, the
markets with a business potential are: United States, Mexico, Chile, Argentina,
Ecuador, Peru, Nicaragua and the Dominican Republic, among others.

Grabe un video donde exponga la presentación del proceso de exportación que

realizó en el punto anterior, con el fin de afianzar la pronunciación y el uso
adecuado de los tiempos verbales.

Enlace para ver el video: https://youtu.be/lIYl5XGWpZY

Consultation Web sites:

www.wordreference.com/es/en/translation.asp
http://tlc-eeuu.procolombia.co/oportunidades-por-sector
http://bibliotecadigital.ccb.org.co
http://catalogo.procolombia.co