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Ford’s Pinto Fires T H E R E T R O S P E C

Ford’s Pinto Fires

T H E

R E T R O S P E C T I V E

V I E W

O F

F O R D ’ S

F I E L D

R E C A L L

C O O R D I N A T O R

F O R D ' S

P I N T O

F I R E S

1971 : Introduced of subcompat PintoL C O O R D I N A T O R F O R D

Design restriction weigh no more than 2000 lb and cost no more thanS P I N T O F I R E S 1971 : Introduced of subcompat

$2000

During 10 year life of Pinto, 2 million units were soldweigh no more than 2000 lb and cost no more than $2000 Ford’s field recall coordinator

Ford’s field recall coordinator :During 10 year life of Pinto, 2 million units were sold Dennis A. Gioia S T

Dennis A. Gioia

S T A K E H O L D E R

A N A L Y S I S

D U E

T O

L O S S

Surrfaced not too long of entrance to the marketS T A K E H O L D E R A N A L Y

Led to criminal prosecution of Ford Motor CompanyT O L O S S Surrfaced not too long of entrance to the market Production

Production of Pinto descendthe market Led to criminal prosecution of Ford Motor Company " I F Y O U

"

I F

Y O U

H A D

B E E N

I

N

D E N N I S

G I O I A ' S

"

P O S I T I O N , W O U L D

I

Be responsible to the mistaken action For instance, held up responsibilities of the operational coordination of all current recall campaigns , For instance, held up responsibilities of the operational coordination of all current recall campaigns, tracking incoming information and reviewing filed reports of alleged components failure

Embraced the beliefs and rule to stand the right and justice in any businessand reviewing filed reports of alleged components failure Be courageous in any circumstances especially matters due

Be courageous in any circumstances especially matters due to the responsibilities rolesand rule to stand the right and justice in any business N E G L E

N E G L E C T I N G

REASONS:

R O L E S

The foibles (weakness) of normal human information processing as feasible explanationroles N E G L E C T I N G REASONS: R O L E

The complexity and intensity of job required to develop cognitive strategiesnormal human information processing as feasible explanation The limitation of overwhelming information which they had to

The limitation of overwhelming information which they had to confrontintensity of job required to develop cognitive strategies Intimidated into making best decisions in the best

Intimidated into making best decisions in the best interest to the company (Utilitarianism)of overwhelming information which they had to confront RESOLVED BY: The essential and foundation regarding ethical

RESOLVED BY:

The essential and foundation regarding ethical values need to be strongly builtbest interest to the company (Utilitarianism) RESOLVED BY: Ask directly to ourselves - "Is this the

Ask directly to ourselves - "Is this the right thing to do and should the action be taken?" "Is this the right thing to do and should the action be taken?"

Have stronger value thus people won't take for grantedthe right thing to do and should the action be taken?" I N F L U

I N F L U E N C E

C O N T E X T

Individuals working within corporate context - affecting their synthesiswon't take for granted I N F L U E N C E C O N

Socialization process and the overriding influence of organizational cultureworking within corporate context - affecting their synthesis O R G A N I Z A

O R G A N I Z A T I O N A L

EXAMPLE:

The plagiarim issue in university

K E Y

L E S S O N S

D E C I S I O N - M A K I N G

People should consciously know their valuesuniversity K E Y L E S S O N S D E C I S

People should recognize the cues that build a "NOW THINK!"N - M A K I N G People should consciously know their values People should

People should be aware their job roles and the influence of organizational cultureshould recognize the cues that build a "NOW THINK!" People should prepared to face critical responsibility

People should prepared to face critical responsibilitytheir job roles and the influence of organizational culture " W a n t i n

" W a n t i n g

t o

d o

a

g o o d

j o b

a n d

w a n t i n g

t o

d o

w h a t

e x c l u s i v e

d e s i r e s . "

i s

r i g h t

a r e

n o t

m u t u a l l y