UNIVERSITY OF THE EAST

MANILA

BUSINESS/COMPANY NAME (ALL CAPS)

A Business Plan
Presented to
Senior High School
College of Education
UNIVERSITY OF THE EAST

In Partial Fulfillment
Of the Requirements for
Applied Entrepreneurship
HBN – 121

by

(Members name)
Dela Cruz, Juan
 UNIVERSITY OF THE EAST
MANILA

October 2019

Sample Cover Page

 UNIVERSITY OF THE EAST
MANILA
Table of Contents

Page

Cover Page ii
Table of Contents iii

I. Executive Summary 4
II. Introduction
o The Business Concept and the Business Model 5
o The Business Goals 6
a. Vision
b. Mission

III. The Business Proponents

A. Company Ownership
B. Organizational Structure/Management Team

IV. The Target Customers and Main Value Proposition

A. Market Segmentation
B. Target Market Segment Strategy

V. Market Analysis
● Macro-environmental Analysis
● Competitive Analysis
a. Industry Analysis
b. Competitor Analysis

VI. Product/Service Offerings

A. Product
B. Positioning
C. Packaging
D. Place
E. People
F. Promotion
G. Price

VII. Enterprise Strategy and Enterprise Delivery Systems

A. Personnel Plan
B. Physical Locations/Facilities
C. Production, Operation and Quality Assurance

VIII. Financial Forecasts

A. Cash Flow Projections
 UNIVERSITY OF THE EAST
MANILA
Appendices
Survey
 UNIVERSITY OF THE EAST
MANILA

EXECUTIVE SUMMARY

A short document or section of a document, produced for business

purposes, that summarizes a longer report or proposal or a group of
related reports in such a way that readers can rapidly become acquainted
with a large body of material without having to read it all.
A brief outline of the company's purpose and goals. While it can be tough
to fit on one or two pages, a good Summary includes: A brief description
of products and services. A summary of objectives. A solid description of
the market.
 UNIVERSITY OF THE EAST
MANILA

INTRODUCTION

A. The Business Concept and the Business Model

(Should be in paragraph form which will not exceed in three
pages)

BUSINESS CONCEPT
● Proposed Name of the Business
1. Reflect the business identity and image
2. Promote the philosophical values and culture that the business
values the most,
3. Profess the brand identity of the product, and
4. Attract or influence the target consumers.

● Address of the Business

● Name of the owner.
● Description of the business
o Includes the information about the type of product or service
that the business intends to produce or provide, the other
products or services that the business plans to produce or
provide must also be mentioned in the description of the
business.
● Location of the Business
o States the exact business address (Section Address) No
additional description is provided to highlight the exact
business address and
o Indicate the reason for the selection of the location.

● Funding Requirement and Source

o The estimated total initial cost of the business venture must
be clearly indicated.
o It should include the projected breakdown or allocation of the
total cost, e.g., how much will be for building, fixtures,
equipment, supplies, and working capital.
o Present the source or sources of funds.
 UNIVERSITY OF THE EAST
MANILA

● BUSINESS MODEL
Defines the perspective of the business in terms of its structure,
production, operation, and financial activities that will lead to the
achievement of the VMGO.

The Business Model

er Network y Activities e Proposition Customer ustomer

or Key Or Offer Relationship Segments
Partner

Resources istribution
Channel

Cost Structure Revenue Statements

 UNIVERSITY OF THE EAST
MANILA

B. The Business Goals

● Contains the business’ set of goals and objective. (One page only.)

a. Vision
o A statement describing your big vision for the ultimate goals
you wish to achieve through your business over the long
term.
Building a Better Philippines.

b. Mission
o A statement that describes the current state of your
business. It describes what you do, for whom, and how you
do it.
We nurture every Filipino’s future with a trusted approach to
managing money and innovation that makes life easier every
day.

Guide questions in formulating the vision and mission.