Here’s How to Write an Engaging Blog

Blogs are now an important part of the online community. Blogs can be whatever the user
wants it to be about, from “official” news associated with the traditional news media, to blogs
related to someone’s work or hobbies; it can also be about just pure entertainment. Everyone has
at least read a blog or even have a blog on their own.

Blogging is just like writing in an online journal, there are several points one can use to
create a more engaging and attractive blog for their viewers.

1. Write about an interesting topic

The best way to hook in viewers is to write about different and interesting topics. The more
fascinating the blog post is about the more readers are engage with your blog. Most successful
blogs tend to post about topical issues that pique the interest of the public, so be sure to do
research about the latest trends happening around you. Forums and other community groups tend
to have active users from around the globe posting about anything that seems interesting from
the latest fashion trends to funny cat videos. You can use these sites as a source of inspiration to
write about.

2. Have an appealing title

Aside from having interesting content, the title should also be eye catching for the readers.
Having an exciting title can guarantee more clicks and views from your audience. You must not
have misleading titles or “click bait” titles that can only give you views but no engagement from
the audience. Using misleading titles can also cost you the trust of your viewers and can also
scare off potential readers of your blog.

3. Be creative

Platforms like WordPress and Tumblr offer a variety of elements in their websites that can make
different blogs interesting and unique. Bloggers can customize their blogs by using different
page backgrounds and mouse cursors that can cater to their preferred taste and aesthetics. Some
bloggers use sounds and background music to entertain their readers while they are reading their
work. Most blogs use images to add character and give a visual example to their audience.
 4. Be yourself

One of the selling points about blogging is that you are free to write about whatever you want.
Usually the true personality of the author of the blog comes out when writing, There is a novelty
in being true to your work and it can reflect your audience as well. By being yourself you can
have a stable viewership and engagement from your community.

Blogging can help express oneself and can also affect and move your readers. It is now a
major element in the online world and as well as today’s society. Millennials now use the
internet as a way to express themselves and blogging is one way of doing that, being able to say
what you want and having it reach a wider audience from all over the world has become a surreal
experience for most of the bloggers. They also use blogging as a platform to convey messages
that talk about serious topics like mental health and suicide, people who were scared to talk
about their problems can now turn to blogging to help them reach out to other people. Blogs are
now one of the pillars of the 21st century and it has no signs of stopping.

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 SEO Basics: A Beginner’s Guide to SEO

What is Search Engine Optimization or SEO? It is the process of increasing the quantity
and quality of website traffic by the means of increasing the visibility of a website to users of a
search engine, basically SEO involves making changes to a website or webpage design and its
contents to make the website more appealing to a search engine. This is done in hopes that the
search engine will be able to display the website as a top result on the results page of the search
engine. SEO is the process organizations go through to ensure that their website ranks high in the
search engine for relevant phrases and keywords.

Most search engines use programs called “crawlers” to search the internet and analyze
each individual pages. The programs will read the web pages and then index them according to
the terms or “key words” that show up frequently and are that are in an important section of the
web page. Some key words should definitely be in the title of the web page, besides that key
words should also be used in the header if the web page has several sections.

Black hat vs. White hat, are the two different approaches that organizations take when
optimizing their websites for the different search engines. Black hat SEO involves methods that
focus on optimizing content for search engines only. Organizations are not considered the human
visitors that will read and navigate through the website for the content. These organizations that
use this method would often break the rules in order to improve the site ranking and earn a profit.
Often times through this approach some websites are often difficult to read and may ultimately
look like spam content and the sites would often time be penalized or can also be banned by the
search engines.

The White hat approach on the other hand is the most effective way in optimizing a website for
search engines, this would usually involves focusing on human audiences that click and navigate
through the website more organically compared to the Black hat approach. The end goal of this
approach is to produce quality content that is easy to read and navigate on, at the same time
abiding to the rules and guidelines of the search engine.
 Search Engine Optimization takes a lot of time and effort to work, results would not be
seen overnight but can rather take many months before it can seen. Never the less using the right
methods and practices of SEO it can be the best and most efficient way to ensure quality content
for the audience and as well as growth to the organization.

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