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GENERAL INFORMATION
NAME OF THE CLASS Mercadotecnia II ( International Marketing )
CODE MER 312
U.V. 4
ACADEMIC AREA Faculty of administrative and social sciences
KNOWLEDGE BLOCK Specific Professional Training in Marketing
ACADEMIC REQUIREMENTS MER 202 Consumer Behavior
MAJOR Marketing and International Business
SECTION
YEAR/SEMESTER/PERIOD
CLASS SCHEDULE
CLASS DAYS From Monday through Thursday
The other key indicators concern passing both partial presential exams in weeks 5 and 10
1. Proactivity
2. Commitment
3. Confidence and Empathy
ACHIEVEMENT INDICATORS
4. Safety and handling of emotions
5. Order and Organization
6. Positive and Collaborative Attitude
7. Critical and Sensitive Thinking
8. Adaptation to changes
9 Ability to give and receive Feedback
CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION
1 Important events that affect 1, To identify the pros • Participation of the Participates in the Las
International Business. and cons of participants in the fórum of t
Global Expansion globalization and its forum. we
Defining international marketing evolution to global • Diagnosis. Class Participation.
Conceptual
Self Reference Criteria (SRC) and marketing and • Group
Cross Cultural Analysis differentiation. dynamics
Phases of commitment in 2, Understand the Presentation of the
international marketing. scope of the task of class syllabus
Procedural • Handles the terms related to the international • Guided
definition of international marketing. Marketing. discussions
• Compare and contrast the different 3, To describe the • Presential classes.
aspects that may interfere in effects of
marketing planning at an protectionism on
international level. international trade
• Identifies the different stages of and to interpret trade
marketing participation in barriers, to know the
international commerce.
CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION
Procedural • Distinguish important events and The cultural option using the
dates regarding economic nad imperative, optional an/or
comercial world wide impact and its exclusive criteria.
effects.
Economic and fiscal
Describes the impact thar inequality, environment.
inflation, lack of production and
competitiveness will cause in The Fiscal Policy Concept.
developiong countries and whay
they need to do for a better social Characteristics of a good tax
progress. system.
• Shows respect for the rules that Economic Indicators and their
countries establish when creating effect in global commerce,
protection barriers for their market. competitiveness and
productivity.
• Values every element of the culture
showing respect and tolerance.
3 Conceptual Inequality index and their effect in The use and application • Group
the purchasing power. of the Gini, Thiel and dynamic
Atkinson inequality index. • Guided discussions
International Country Risk Indicators. • Presential classes
The use and applications • Short readings
Monetary Policy and its effect in of the Standard & Poors, • Individual / country
international marketing. Fitch & Ratings Moodys presentations
index, all related to J.P
Morgan & Chase as well
The monetary policy rate, Bonds, as the EMBI
Spread and their use in global
economics and marketing. The use and application
of the sovereign bond in
Types of Money Supply. accordance with the
spread treasury bond.
CUMULATIVE SCORE
METHODOLOGIES ACTIVITY
TYPE OF ACHIEVEMENT
CONTENT THEMATIC UNITS AND LEARNING OF
CONTENT INDICATOR
STRATEGIES EVALUATION
4 The International Legal Environment ¿How do conflicts arise? Group dynamic Class GROUP CASE We
• Guided discussions participation Presentations #1 day
Jurisdiction in international legal ¿What law rules? • Presential classes Thu
disputes. • Short readings Individual
Description of how to handle • Individual / country presentations
Legal Processes to resolve legal international conflucts presentations.
Conceptual
international conflicts. through Conciliation, Case presentation.
Arbitration and Litigation.
12%
Protection of Intellectual Property The effective ways of using
rights. intelectual property
mechanisms such as trade
Procedural • Recognizes the importance of marks nad copy rigths in
financial organizations supporting international branding.
international trade.
6 Conceptual International Marketing Research Assertiveness and objectives Group dynamic Case 2 Group Case 13% We
in international research. • Guided discussions presentations # da
Main funtions of international • Presential classes 2 Th
research in marketing. The effect of information on • Short readings y
international Marketing • Individual / country
Linking international marketing decisions. presentations
research to the decision making. Case presentation.
Process. Describing the different types
of alliances and available
Global Marketing Management – resources in marketing global
Planning and Control. companies.
LEARNING RESOURCES
BIBLIOGRAPHY
MAIN COMPLEMENTARY
1. Mercado, H. Salvador (2001). International Trade,
1. Cateora, R. Philip., Guilly C. Mary, Graham L. John. (2010). International International Marketing, import-export. Mexico:
Marketing. Mexico: McGraw Hill. Pearson.
2. Czinkota, R. Michael, Ronkainen A. Ilkka. (2002). International marketing. 2. Bradley, Frank, Calderón Haydee. (2005).
Mexico: Pearson Education International marketing. Spain: LIMUSA.
3. Keegan, J. Warren, Green c. Mark. (2009). International marketing. Mexico: 3. Ferrell, O.C., Hartline, D. Michael (2005). Marketing
Prentice Strategy. Mexico and Central America: Thomson
TYPE OF PAPER
Size: Letter (Letter) / paper 21.59 cm x 27.94 cm (8 1/2 "x 11").
MARGINS
Margins indicated by the APA format for the content pages of the written work:
Leaf: 2.54 cm (1 inch) on each edge of the sheet (Top, bottom, left, right).
Sangria: It is necessary to leave 5 spaces with the spacebar or 0.5cm from the Word design tab, at the beginning of each of each paragraph.
NUMBERING OF PAGES
This APA style or APA format has specific rules for page numbering. The numbers begin on the title page or cover page of the document and should be
located in the lower right corner. The numbering from the copyright page to the lists of tables and figures including the pages of dedication and preface must
be numbered with Roman numerals. In the APA format the content of the document (from introduction onwards) must be numbered with Arabic numerals.
At the end of this entry you will find the link to the template with these settings of the APA format,
CITATIONS
When you write your text, try to use abbreviations in a moderate way, which are commonly known and only when they help the reader to understand it. They
are generally used to avoid a repetition, but not as a shortcut for writing, since sometimes it is easier to read a two-letter sentence than to remember the
meaning of an abbreviation.
The APA Manual and its standards employ an Author-Date citation system and always privileges the page number signaling, for the textual citations and
paraphrasing.
The textual or direct quotes:
They reproduce the material exactly, without changes or additions. The author, year and page number must be indicated. If the cited source does not have
pagination, then the paragraph number is written. If the quote has less than 40 words, it is placed as part of the body of the text, in quotation marks and at the
end in parentheses the reference data is indicated.
Models
- When analyzing the results and in the opinion of Machado (2010): "All participants ..." (p.74)
-Analyzing the results of the previous studies, we find that: "All the participants ..." (Machado, 2010, p.74)
If the quote has more than 40 words, it must be written in a separate paragraph, without quotation marks, aligned to the left and with a margin of 2.54 cm or 5
tab spaces. All appointments must go to double space.
Models
- Machiavelli (2011) in his work The Prince states the following:
Men, when they have a good of whom they believed to have an evil, they are forced more with their benefactor, the people quickly become more benevolent
with him than if he had led him to the principality with his favors (p.23)
- It is easier for the prince not to oppress the people and rule for them, because:
Men, when they have a good of whom they believed to have an evil, are forced more with their benefactor, the people quickly become more benevolent with
him than if with his favors had led him to the principality (Machiavelli, 2011, p.23)
Indirect quotes or paraphrasing
In these cases the idea of another is reproduced with own words. They follow the rules of the textual citation, with the exception of the use of quotes and
quotations in a separate paragraph.
RECOMMENDATIONS
1. Read the class syllabus and review it every week
2. The dialing of the assistance is personal; marking the attendance of absent students is a serious offense and will be reported to the university's
Ethics Committee.
3. During the tests or exams the formal consultations will be made in a personal way: you must raise your hand and the teacher will approach you.
4. Friends who are not enrolled in the subject must remain outside the classroom.
5. The behavior of the students and their treatment with the classmates and the teacher must be respectful.
6. Support extracurricular activities related to the subject (e.g. visits to companies, participation in congresses, attendance at special guest talks)
7. When it is a team work, only place the names of the people who worked and helped to prepare the document, avoid doing the work of other
people.
8. Avoid copying and pasting information from the internet in class or research work; your comments or opinions about the information found are
always better.
9. Avoid entering drinks or meals, the use of laptops is restricted to the moments previously authorized by the teacher.
10. Please keep your cell phones in vibrating mode during class. If it is necessary to answer a call, please leave the room without interrupting your
colleagues and keep the call for a short time.
COURSE POLICIES
1. The subject will be developed following the established in the academic regulation and according to the discipline regulation.
2. The ignorance, on the part of the student, of the established in the official regulations of the university, does not exempt it from its fulfillment
3. Any other policy analogous to the previous ones, qualified by the competent authority
Punctuality: students who come to have attendance and perfect punctuality will be creditors to 2.5 gold points.
Students who arrive to accumulate 2 or more absences in class will lose right to points obtained in trivia or bonus.
Do not register absent students, or leave the class, without permission, after having registered their attendance.
Keep cell phones turned off.
Participate in class discussions.
Present original works, not "copy / paste" all work "copied" will receive a grade of zero (0).