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Humans often spend their entire lives with a common goal: to get as much
money as possible in the quest to find happiness. Throughout two works, Alfie Kohn’s
essay, titled How Not to Get Into College: The preoccupation with preparation, and TV
show The Simpsons: "Rosebud," it is clearly demonstrated that money is not the end all
be all. Everyone has their own definition of happiness and finds joy in different things.
People with various levels of income often try to achieve happiness through materialistic
items, whether that is clothing, cars, or the latest gadgets. However, they are often
unsuccessful, as materialistic items never truly make them happy. Instead of money,
both of the aforementioned works provide examples, which demonstrate that ambition is
through determination and hard work. With ambition comes great sacrifices, some of
which can have an impact in the long run. This is demonstrated in an episode of The
one of the most prominent forms of success in society, and many are judged by their
class or occupation. The pathway to getting what society considers a good job typically
involves a lot of hard work in secondary school. Students try their hardest to get into the
best university or college in the country, and the notion that university is the only option
that gets drilled into their minds by their teachers and parents. Students are so focused
on becoming successful that they often forget to enjoy life and to live every moment to
the fullest. An example of this is when Kohn states, “Indeed, teenagers are making the
least of their high school years in large part because of their desperate attempts to get
into college” (Kohn, 4). Rather than socializing, teens would much rather sit at home
and spend all of their time studying. This often leads them to be isolated, and their
episode, “Rosebud,” where Mr. Burns has a bad dream, and he sees his childhood
stuffed bear, Mr. Bobo. Although Mr. Burns is a billionaire and can buy virtually any
material item, the only thing that can bring him joy is his stuffed bear. Mr. Burns
proceeds to do everything in his power to find that bear, including running a segment on
the local news, dedicated to finding Mr. Bobo, which demonstrates how ambitious he is
as he goes to great lengths to try to find his bear. This is shown when Kent Brockman
says, “The Burns bear, perhaps the most valuable widdle bear in the world, could be
conducted by Drake Baer from Fast Company, a leading progressive media company,
people who were very ambitious felt happy in the short term and unhappy in the long
run. Baer mentions this in his article when he says, “But ambition did not predict for
well-being in the same way: It was only weakly connected with well-being and in fact
negatively associated with longevity” (Baer, 6). This relates directly back to the essay
written by Alfie Kohn, as students are very ambitious when they are trying to get
accepted into a university. However, as soon as they enter the workforce, they are often
unhappy—stuck with a 9-to-5 job they despise. Overall, ambition plays a significant role
in one’s happiness, and its effect can be both long-term and short-term.
everyone. Some find happiness in intrinsic goals such as physical health or personal
growth, while others find happiness in extrinsic goals like buying a new phone or
clothes. In Kohn’s essay, he shows how students often find happiness in extrinsic goals
Kohn states, “You’re telling us not to just get in a race for the traditional rewards . . . But
what else is there?” (Kohn, 11). The quote depicts the mindset of students, as they feel
that the only goal they can strive for in high school is to study hard and get accepted
into a respected university. This is known as extrinsic happiness since the students are
letter. Similarly, the “Rosebud” episode of The Simpsons also focuses on how extrinsic
factors can make people happy. In this episode, Homer gets hold of Mr. Burns’s lost
bear, and instead of giving it back, he decides to tell Mr. Burns that he will give the bear
back for a “reward.” This is shown when Mr. Burns asks Homer what he wants, and he
says, “A million dollars and three Hawaiian Islands. Good ones, not the leper one”
(Swartzwelder). Here, Homer shows how extrinsic happiness brings him joy, as he
found happiness in being rich and owning islands. Furthermore, an article published on
Business Insider by Drake conducted a survey on 147 recent college graduates on their
level of happiness based on their goals. In the article, Baer says, “The folks who
realized their intrinsic goals had high levels of happiness, but the people who attained
their extrinsic goals didn’t have an improvement in their subjective well-being” (Baer, 5).
Based on the survey, they came to the conclusion that those who have intrinsic goals
are much happier than those who have extrinsic goals, which is also reflected in the
above-mentioned works.
possessions, and it plays a big role in one’s happiness. Both Kohn’s essay and the
episode of The Simpsons depict the effects of materialism in several different ways. In
Kohn’s essay, he shows how students only join clubs and study hard so that they are
able to improve their university applications. This is depicted when he says, "If an
activity most likely will not lead to a tangible reward … you’re better off without it" (Kohn,
2). In this quote, he alludes to how students would not join clubs or compete in
academic contests if there was not any reward or benefit to it. Moreover, in the episode
of The Simpsons, Mr. Burns is very materialistic toward his lost teddy bear, and this is
shown when he says, "Oh, God, how I want my bear" (Swartzwelder). This shows how
Mr. Burns found happiness in materialistic items, and in this case, it was his teddy bear
that he had lost when he was a child. Furthermore, according to an article published by
Dinsa Sachan from Fast Company, "The happiest people in the study seemed to be
ones who spent more on things or services that were in sync with their personality type"
(Sachan, 6). The study was conducted on 600 individuals and found that materialistic
items made them happy as long as the items fit their personality. For example,
someone who was outgoing would spend money at a bar, while someone who was
To conclude, Alfie Kohn’s essay, titled How Not to Get Into College: The
preoccupation with preparation and the TV show, The Simpsons: "Rosebud," both
clearly demonstrate the different ways in which happiness can be achieved. Everyone
has their own definition of happiness and finds joy in different things. In both works, the
authors express this through ambition taken towards achieving happiness, how
intrinsic/extrinsic happiness can vary for everyone, and how materialism can affect
one’s happiness.
Works Cited
Baer, Drake. “Are Ambitious People Happier?” Fast Company, Fast Company, 22 Apr.
2013, https://www.fastcompany.com/3008604/are-ambitious-people-happier.
Baer, Drake. “Why Chasing 'Extrinsic Goals' Can Wreck Your Happiness.” Business
goals-are-an-obstacle-to-happiness-2014-7.
Kohn, Alfie. “How Not to Get Into College: The Preoccupation with Preparation.” Alfie Kohn,
Sachan, Dinsa. “Scientific Proof That Buying Things Can Actually Lead To Happiness
https://www.fastcompany.com/3061516/scientific-proof-that-buying-things-can-actually-
buy-happiness-sometimes.