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Abstract
The way we perceive language is the foundation of our social construction and individual or
group relationship. Studies in sociolinguistics attempt to explain this relationship between the
use of language and the importance of perception. A distinct discourse, spoken or written, can
stem from different sources such as power, culture, social background, ethnicity and social
status. The objective of the current study is to examine the persuasive tactics of Imran Khan's
political speeches as well as the covert ideology of his party’s manifesto, his political maturity;
enrich linguistics possessions and his aim for democracy in Pakistan in his first speech in the
analysis, claiming that “ideologies reside in the texts “that” it is not possible to ‘read off’
ideologies from texts” and that “texts are open to diverse interpretations” (Fairclough: 1995).
The discourse analysis method from CDA is adopted to assess the selected corpus. The present
study analyzes the ‘ideological and persuasive components used in Imran Khan’s speech to
reveal Imran khan’s persuasive strategies. Van Dijk, T. A. (1997) Suggests to locate the
discourse in public sphere to include the various recipients in political communicative event such
1
Corresponding author: Shazia Akbar Ghilzai, department of Linguistics, QAU. A Doctoral student at USPC
Paris13. Research Lab TTN Paris 13.
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as the public, the citizens and masses. Therefore, the present study analyzed the discourse in the
Introduction
Imran Khan is a renowned former cricketer and head of Pakistan Tehreek-e-Insaf (PTI), one of
the most successful and emerging political parties in Pakistan. Born on November 25, 1952, to a
Niazi Pashtun family In Lahore, Imran attended Aitchison College in Lahore before heading to
Keble College, Oxford University where he studied Philosophy, Politics, and Economics and
graduated in 1975.
Politics is an effort for power in order to put certain political, economic and social ideas into
practical application. In this process, language plays a vital role, for every political action is
prepared, accompanied, influenced and delivered by language. This paper analyzes discourse of
political speech, namely by Imran Khan during his first speech in the parliament. Given the
enormous economic and political significance of the said speech in Pakistan’s current situation, it
is crucial to decipher ideological traits typical of Imran’s possessed in his political discourse. The
aim of this paper is to examine to figure out the hidden ideologies and future agendas and other
linguistics components of his speech. For a parliamentary speech, Van Dijk, T. A. (1997, pg.19)
describes the brief categorization of the structures, the processes of the political domain and it’s
characteristics as follows:
-Domain: politics.
-Systems: Democracy.
-Institution: Parliament.
-Values and ideologies: Democracy, group and party ideologies.
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Theoretical Components
Discourse
Discourse is a broad term with many definitions; one is discourse "integrates the whole palettes
and other existing social sciences disciplines. For the purpose of this paper we are also applying
the definition of discourse grounded Van Dijk's (1977:3), and his general conception of
discourse as text in context, seen as “data that is liable for empiric analysis” (Titscher
et.al.1998:44) with focus being put on discourse as it is an action and whole process. From that,
it is linked to this statement that "discourse" is a wider term than "text": I shall use the term
discourse to refer the whole process of social interaction of which a text is just a
part.”(Fairclough 1989:24). Discourse being the language beyond the sentences is with wider
Critical Discourse Analysis (CDA) in its easy manner, not a homogenous model, nor a school or
a paradigm, but it is more than that, at most a shared perspective on doing linguistics, semiotics
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Given the power of written and spoken texts, Critical Discourse Analysis (CDA) is influential for
describing, interpreting critiquing social life reflected in the text (Luke 1997).
The objective of CDA is elaborate language use as social practice. The speakers of a language
don't function in isolation, but inset of culture, social and psychological structures. CDA accepts
all these social contexts and figure out the connections between textual structures and takes this
social context into account and explores the links between textual structures and their function in
interaction with the society. Such an analysis is a complex, diverted one, given the obvious lack
of direct, one to one correspondence between text structure and social function. Especially, when
it comes to creating and maintaining differences in power relations. The relatedness of the
complex mechanism of discursive practice and social function is frequently and willingly left
opaque, especially when the need occurs to create and maintain differences in power relations.
One of the objectives of CDA is to create a paradigm for decreasing this said opacity. Fairclough
“Discourse analysis which aims to systematically explore often opaque relationships of causality
and determination between (a) discursive practice, events and texts, and (b) wider social and
cultural structures, relations and processes; to investigate how such practice, events, and texts
arise out and are ideologically shaped by relations of power and struggles over power; and to
explore how the opacity of these relationships between discourse and society as itself a factor
While studying this one should keep in mind that the relationship is two-directional. Not only is
the language affected by its groundedness with many frames of cultural or social practice but
also the use of language influence and shapes the social and cultural context it finds itself in. it
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can be summarized that discursive practices are constitutive of social structures, the same way as
social practices determine discursive practices.CDA recognizes both directions and in particular
it “explores the tension between these two sides of language use, the socially shaped and socially
constitutive." (Ibid: 134) language is the basic part of the society on various levels. A division
proposed by Fairclough (Ibid: 134-136) is that of social identity social relations and systems of
knowledge and belief. All of these levels are affected, only with a variation as for as the
strengthening is concerned.
The one element of CDA which by which it is differentiated from other forms of discourse
analysis lies in its attribute of ‘critical’. “Critical ‘implies showing connections and causes which
are hidden; it also implies intervention, for example providing resources for those who may be
disadvantaged through changed” Fairclough (1992:9). It is really important to figure out the
hidden things since they are not evident for the individuals involved, and because of this, they
Of the theoreticians of discourse linguistics, who, in the world of Van Dijk contributed "many
articles and books that establish CDA as a direction of research and that focus on various
dimensions of power", it is the work of Norman Fairclough (1989, 1992). It is for him CDA is
perceived as a research tactic rather than a direction of thought or a model of analysis. What the
Critical Discourse Analysis (CDA) seeks to reveal how text is constructed so that particular
perspectives can be expressed delicately and covertly; because they are covert, they are elusive
of a direct challenge, facilitating what Kress calls the "retreat into mystification and
impersonality".(Batstone 1995:198-199).
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The definitions, as proposed above, are quite enough but they would need further some
description of how CDA is undertaken. Norman Fairclough, in his work language and power
(1989), wishes to "examine how the ways in which we communicate are constrained by the
structures and forces of those social institutions within which we live and function."(Fairclough
1989: vi). In the same publication, the possible procedure of analyzing the texts are suggested.
Fairclough (Ibid: 24-26) gives the opinion in actual nature of discourse and text analysis. In his
opinion, he mentioned three levels of discourse, firstly, social conditions of production and
interpretation, i.e. the social factor, which contributed or lead to the origination of a text, and, at
the same time, how the same factors affect interpretation. Secondly the process of production and
interpretation, i.e. in what way the text was produced and how this effect interpretation. Thirdly,
the text is the product of first two stages, commented on above. Fairclough gives three stages of
• The description is the stage which is totally concerned with the formal proprieties of the
text.
• Interpretation is concerned with the relationship between text and interaction. With
seeing the text is the product of a process of production, and as a resource in the process
of interpretation.
• The explanation is concerned with the relationship between interaction and social-
context- with the social determinants of the process of the production and interpretation
(Fairclough 1989:26)
Conceptual basis
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Our conceptual is adopted from the Norman Fairclough’s ideas in discourse and power and
discourse and hegemony. Our effort is to link social and linguistic practices as well as macro and
micro level of discourse (Fairclough 1989:97). At the same time, analytical part of this paper
analyzes the possible interrelatedness of textual traits and power relations, which is also
discussed in Fairclough’s conceptual work. Furthermore this paper attempts to deconstruct covert
ideology which is hidden in the text, stemming from the theoretical conceptualization of
Batstone who claims "critical discourse analysis seeks to reveal how text is constructed so that
particular perspectives can be expressed delicately and covertly; because they are covert, they are
elusive of direct challenge, facilitating what Kress calls the "retreat into mystification and
impersonality". (Batstone 1995:198-199). The main analytical tool of our paper is the "three-
"language text, written or spoken, discourse practice (text production and text interpretation) and
the social culture practice" (CDA: 97). The conceptions of Fairclough transform into an
analytical method including "linguistics description of the language text, interpretation of the
relationship between the discursive processes and text, an explanation of the relationship
between the discursive processes and social and the social processes. (Fairclough 1989:97)
Data collection
The script of Imran Khan’s (19th June 2013) speech was taken from the internet.
https://www.scribd.com/doc/149550607/IMRAN-KHAN-First-Speech-in-Parliament-19-June-
2013-in-English
This speech was delivered soon after Imran Khan's selection as opposition leader and it is his
first speech in the parliament. Therefore this speech has an important role in Pakistani politics
and Pakistan Imran Khan's political party's future steps in government's democracy.
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Methodology
Two paradigms namely qualitative and quantitative research approaches determine the direction
of a research project, from the beginning to the last step of writing the research report. The
distinction between qualitative and quantitative is basically the distinction between non-
numerical and numerical data. For the current study, both paradigms are used for complete
The first speech of Imran Khan in the parliament can be divided into following internal parts:
• Comparison Pakistan’s past and present (paragraph 2) mentioned all the potential
Pakistan have and also stated that Pakistan was the role model for nations in the 60s.
stressed on revenue collection, making policies and point out the loopholes in the system.
policy issues with America, Drone Attacks, Domestic issues regarding this issue and give
an open invitation to all Parties to sit for solving this big obstacle.
• Governance(paragraph 14-16)
• Commenting on recent held Elections (paragraph 17-19) stated elections were not fair
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• Direct appeal to Chief justice for taking review in elections results(paragraph 20)
Analysis
Ideological analysis
Our analysis and interpretations of Imran Khan's first speech in the parliament are to link it with
Pakistan's Democracy, current political situation and PTI's manifestation of new Pakistan. Only
the most relevant and important chunks of the speech are given below but the idea and theme are
1. "BISMILLA HI REHMANI RAHEEM Mr. Speaker, First of all, I would congratulate you on
Starting with the name of Allah is the sign of Islamic identity. Congratulating the two influential
personals, sitting in the very high posts of the political system is the act of friendly joining the
2. “Mr. Speaker I do not want to speak today as a leader of the opposition party, rather, I want
to speak as a Pakistani.”
After gaining a prestigious designation in a political system and having with the ultimate power
of opposition leader, considering himself as an only Pakistani is the trademark of his patriotism
and eager for the better Pakistan. Only the people make best decisions who level themselves as
normal mass.
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3. “When I was growing up in the 60s, ---- led us to all this is an injustice."
“All the problems in Pakistan--- we did injustice to the people of East Pakistan.”
Knowing about nation's history is the best weapon for a leader is to run a system in a smooth
way. Here Imran khan mentioned that Pakistan was the role model for many countries in the
world. South Korean ministers words that how they adopted Pakistani economic model.
Pakistan's industrial production was equal to 4 Asian Tigers i.e. Malaysia, Indonesia, Philippines,
and Thailand. With the standard government and educational institutions, besides rich in natural
resources Pakistan was future Asian California, as predicted a writer named Gunnar Myrdal in
his book The Asian miracle. The kind of memories and his awareness of their failure surely be
part of the mind who has the enthusiasm for making room for the development. This is the way
which politics work for the recovery of the system, a man should have the strategies which are
based on previous failure results, and could be merged accurately in the future. Imran Khan
gives the easiest way to recover which is the Justice, his movement and first in his parties
manifesto. The reason behind the failure of two nation theory, Baluchistan controversy and
separation of East Pakistan is an injustice. Only way strengthen the system and avoid future
4. “Today the biggest problem that you are facing is revenue collection. Today--- Those are the
The economy is considered the backbone of any country. Imran khan raises it in front of the best
minds who plan the economic issues and openly indicate that after finance the defense we don't
have that budget which runs the system according to the need. He questioned on the existence of
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departments in tax collection and funding in irrelevant sectors is the reason of least GDP of the
country. Again arising the very key issue and pointing out the responsible institutions and
5. “On the issue of terrorism, the time has come, that--- We have our own suggestions and
ideas.”
“We think there is a solution. To find the--- entire country knows where we are today.”
“So my first and foremost request is to tell the nation the truth--- we say that we are sovereign
“And these drone attacks what they are doing is they are linking us--- biggest hurdle in the path
of country’s development.”
Imran khan acknowledged the truth behind the Drones attacks, roots of terrorism, the reason
behind the slow efforts of foreign affairs and American linkage in all these matters. He calls
everyone to take account to this and force the Government to tell the truth to mass and class. He
used to say that we are fighting a war which is not ours. Arising the most critical issue in his first
speech and unleash the realities pushing that in our society, questioning on the most important
pillar of the system Foreign Affairs is the brave effort of an opposition leader. If he is
questioning all of them and there isn't any positive and negative replay, it means they have
nothing to say. He points out every linked part of this crucial issue and forced to negotiate the
parties involved in this matter. He further stated that the instability in Baluchistan and Karachi,
KPK's sufferings all are the cause of this terrorism, this issue should be solve out quickly he
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6. “Now I want to direct your attention towards the third biggest issue facing Pakistan--- well as
Imran Khan again claimed for accountability of big fishes in the system. He declared that he will
introduce new accountability department in KPK which will be independent department and
work in a transparent way. He suggested making policies for officials and politicians to not take
part in the business. It seems that Imran Khan has an eye on what's going on internally in the
name of the business. He has the solution it is the sign of his political maturity and example of
his future plan for stable and corruption-free Pakistan. He also questioned on the performance of
related institutions.
7. “And another issue is governance. Our most precious asset is overseas Pakistanis. The human
capital is sitting out of the country and they have the money too. If we want to attract that capital
“We can fix the governance system by depoliticizing--- We are trying to use biometric system for
Imran Khan promised to bring out the KPK as a full well-systemized province. Again he refers
to the issue which is almost forgotten by the others is holding the local bodies election. He
believes to transfer the powers to the least levels for well and appropriate results in the
development field. He also promised to correct the criteria for recruitment of high official posts.
The interest of these matters is admirable. It is his political zeal that he has the awareness every
8. “The last point that I want to discuss is the elections--- in the allegations once again that the
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“It is so important to depoliticize the election commission. After the passage of 18th amendment
people had confidence in the Chief Election Commission but then political appointees were
selected. It should be depoliticized. But above all, today, while ending my speech I appeal to the
Chief Justice of Pakistan that Mr. Chief Justice for you I spent time in jail boycotted the elections
in the APDM. Twice we became a part of the long march for your reinstatement, held many
political gatherings for an independent judiciary. I have never met the Chief Justice except for
once when he was on his way to Data Darbar where we greeted each other. I do not even know
him. But we had a dream that there would be an independent judiciary (under you) that would
dispense justice.”
Imran Khan very nicely turned the attention of the members of parliament towards the suspicious
results of recently held elections. In a very acceptable manner, he demanded the independent
committee for the investigation of election results in some places. Free elections are the first step
in the way to democracy. The way he points out the matter of elections is the result of his
political consciousness.
9. “Mr. Chief Justice you have taken a number of great actions and taken suo-moto notices. You
have taken action--- might spare ourselves from the foolishness that we got into.”
Imran khan's direct appeal to the chief justice of Pakistan to take suo-moto action is the belief on
the judiciary and the last hope for Pakistan's Democracy. Appealing standing in front of the
entire parliament member is the act of being real and it is the punch on the face who are present
and might be responsible. A great leader has such qualities as Imran Khan.
10. “In the end Mr. Speaker I would like to congratulate for the second time as I have a case
against you in the tribunal so I might congratulate you for the third time.”
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Congratulating a person which is your political rival and with have a case pending in court about
corruption, is the real practice of Democracy. And a question for the listeners selects that
Religion has a great influence on peoples and the politics, therefore, politicians have quoted
many references regarding religious thoughts; they are for motivation, inspiration and to the
eradication of inappropriate acts. Imran Khan also referred to Islamic teachings they are under:
“Allah says in Quran a number of nations I destroyed because they did not follow my command.
What is that command of Allah. The foundation of first Muslim state that was established in
Being a Muslim we have a believe Allah and we have to follow all his commands. Therefore
Imran khan let the people recall the teachings of Quran. Bound someone to the religion is a way
“When Hazrat Abu Bakr (RA) became a Khalifa, the first thing he did was he closed down his
business”
Officials and politicians linked with business are the most corrupt one because they haven't
anyone to compete and to cross if they did anything wrong. Therefore Imran khan quoted the
references from the life of Hazrat Abu Bakar (RA). For a better leader, it is necessary to avoid
business activities.
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“If you compare Pakistan with Switzerland you would realize there is nothing great in
Switzerland as compared to Pakistan. Pakistani northern areas are double the size of that of
Switzerland.”
“Once again I would point out Switzerland and I only bring Switzerland into comparison
because they have nothing, not even natural resources. That is one of the most prosperous
countries. In Switzerland not only Germans live but Swiss, French and Italian also are a part of
the country. But never have Germans ever claimed that they want to be a part of Germany nor
the French want to be a part of France. Though Germany and France are flourishing still their
natives are not interested in becoming a part of these countries as they keep prospering in
Switzerland. (The reason is) there is a system of justice in Switzerland. People want to remain
Imran khan referred twice towards Switzerland, he wants us to know the reason for their
development. All that is only possible they have justice and right utilization of their resources
and they have the tolerance for accepting the multi foreign ethnicities.
Imran Khan gives the example of India, countries who have more domestic issues than us can
make such policies why we don't. Imran Khan is willing to make such kind of policies in
Pakistan as well.
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In order to arrive at a more quantitative based result of this analysis, a keyword analysis of both
frequently used words and connotations in Imran Khan's speech was undertaken, yielding the
following results.
The speech consists of 6018 words. The pronoun “we” being the absolute champion of this
count, with its absolute occurrences being reaching 161, which can be attributed to an
inclusiveness of Imran.
Words
Pakistan 51 0.84%
Election 37 0.61%
Nation 24 0.39%
Terrorism 14 0.23%
Justice 14 0.23%
Corruption 11 0.18%
Power 10 0.16%
Drones 9 0.14%
NAB 8 0.13%
War 8 0.13%
Injustice 7 0.11%
Umpire 7 0.11%
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Policy 7 0.11%
World 7 0.11%
Governance 6 0.09%
Change 6 0.09%
Phrases
We will 26 0.43%
We must 10 0.16%
The result of keyword analysis can be interpreted as Imran's concentrate on Issues regarding
Pakistan and the recently held elections. The obstacles he uttered is his first priority to tackle.
“We will” is the kind of phrase which the sign of hope and promise and it is an excellent start.
Conclusion
The main objective of present study was to find out which linguistics resources were used to
project the political ideology by Imran Khan in his speech. The result drawn through the current
study reveals that the text of Imran's speech is very rich so far as CDA is concerned. The
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1. The result of the first part our analysis have shown that the key ideological components
2. The result of keyword analysis has shown that the most prominent words used by Imran
Khan are Pakistan, election, nation, terrorism, justice and corruption and overall most
utterances of the personal pronoun 'we' is showing the inclusiveness of Imran Khan. The
other most uttered words are most valuable in the matter of political system. Words like
Pakistan and nation are the first priority of his journey to overcome the corruption with
justice for Pakistan as a strong nation. Another word which is also part of his repeated
words is an election, because he is not quite sure that the results are fair, and his
conception that free and fair elections are the foundation of the democratic political
system. The analysis of phrases he used in his speech is shown his willingness and
enthusiasm for solving the critical issues and he openly invited everyone to come forward
3. The result of Islamic references analysis shown that he is impressed by Islamic rule and
regulations and Islamic leaders. This shows his religious intentions and the complements
4. The result of International references analysis shown that his acceptance and believe the
only way to development is to adopt the new trends and following the developed nations.
5. The overall theme of his first speech is to arise the crucial obstacles in the way of
Pakistan's development, highlighting the suspicious individuals and institutions which are
the part of the current running political system and promising to rebuild Pakistan with a
new shape through Justice which is delivered to each and every one.
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References
VAN DIJK, T. A. (1997). What is political discourse analysis. Belgian journal of linguistics,
11(1), 11-52.
LUKE, A. (1997). Theory and practice in critical science discourse. In L. Saha (Ed.),
International encyclopedia of the sociology of education (pp. 50-56). NY: Pergamon.Retrieved
from http://pages.gseis.ucla.edu/faculty/kellner/ed270/Luke/SAHA6.html
HORVÁTH J. (2011) Critical discourse analysis of Obama's political discourse. Retrieved from
http://www.pulib.sk/elpub2/FF/Ferencik2/pdf_doc/6.pdf
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