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Name:
Qammar Ali

Subject:
Sales Management

Class:
BBA 7

Submitted To:
Miss Yusra

Assignment:
New Product Report
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New Product Development Report

 Name: Iron Board Flip Mirror.

 Type: Physical Product.

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 Usage: Customer use it when thy want iron the clothes after
ironing they can also use it as a mirror to see himself.

 Competition: We have a competition with iron stand maker.

 Four Piece: 1. Product; 2in1 iron board that can double as a

mirror.
2. Price; We set price of our product only Rs.2499
3.Place; Our factory is located Landhi industrial area.
First we place our product to the super marts
(Chaseup, Metro, e.t.c) to observe customer
buying behavior.
4.Promotion; To promote our product we introduce
different promotional activities e.g Selling
product on discount, in starting we offer
delivery free on purchasing our product.

 Buying behavior: We expected positive buying behavior of

customer towards our product because it is a new invention,
with benefit of 2in1, Iron stand with mirror.

 Location: We manufacture our product at landhi

industrial area.
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 Timing: Manufacturing in our factory divided in two shifts

9to5 & 5to12.

 Integrated Marketing Communication: To make

interaction with our customer we use social media marketing,
Print media, And also plays commercials on tv channels to
interact the customer and tell them about our product.

 Relationship tool to be used:

Promise with customer for better quality.
Solve their problems.
Promise better facilities and reliable product.

 SWOT: 1.Strength; Our strength is that nobody in the

market who manufacture that type ppf product
2.Weakness;
3.Opportunities; Our opportunities is that we fill the
existing gap in market by manufacturing
2in1 iron board flip mirror.
4.Threat; Our threat is our competitor who manufacture
iron stand, our challenge is to switch our
target market towards our product.

 Buying decision process:

1. First we check out the need of a customer.
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2. In second step we provide information to customers

about our product through social media.
3. If customer response is positive towards our product
then we launch new product.
4. This step we find out how negative feedback is created.
5. If customer is satisfied with our product then he come
back again, & tell others people about our product.

 Three level of product:

1.Core product; core value of our product is 2in1, Take
less space.
2.Actual product; Our product is physical or Tangible
product iron board flip mirror.
3.Augmented product;

 Positioning: We make a position of about our product by

marketing again & again, introduce promotional activities, plays
commercials on tv channel to aware & tell the customers about
our product.

 Product classification: Iron board flip mirror is a

shopping product.