ASSIGNMENT ON

BUSINESS PROPOSAL
FOR
RESTAURANT SERVICE

SUBMITTED BY:-
NAME:- SUBHANKAR BHATTACHARJEE
VU ROLL:- PG/24/MBA-IIIS NO.:- 068
REGISTRATION NO.:- 00832 OF 2018-2019
YEAR:- 2019 SECTION:- 2
 RESTAURANT SUMMARY

The name of the restaurant is Noodle-ANO and the tagline is Taste that you will never forget.
Noodle- ANO is a new restaurant in College Street Kolkata. The area of the restaurant is
(500Sq.ft-1000Sq.ft). Noodle-ANO is a Limited Liability Partnership business of various
dishes/items of noodle managed by its two owner .Both are looking equally the business. The
restaurant’s startup capital will be 50 lakhs where the owners are investing 15 lakhs each on the
business and the rest will be taken from the External investors. Noodle-ANO has two external
investors. The profits will be distributed according to 40:40:10:10 ratio where 40 percent profit
will be for the each owners and the rest are for the each investors. The primary focus will be on
the healthy and hygienic food serve to the customers and satisfying them by proving best service.

The plan to establish or for choosing the college street area for the noodle restaurant is
because especially for the school/college students. Lots of students, staffs and other people walks
through that street and during the break/off time the people of that area wants to eat a healthy and
hygienic food at affordable price but due to lack of such restaurant and food centers they enable
to do that. So, Noodle-ANO is giving a healthy and hygienic food at affordable price by
providing various types of noodle dishes to the people of that area because during the lunch and
evening snacks hours people likes to eat noodle to fulfill the hunger at lower cost. Thus, it a
newly attraction food point for the noodle lover of that area as well as for the people of other
areas of Kolkata. The restaurant will also give the delivery service at home and those who will
oder above Rs. 200 then the delivery will be free.

MISSION:- (1)To be an excellent restaurant operator that offers healthy and delicious food to
customers, (2)To learn and deeply understand the needs of our customers and to provide the best
meal and service for our customers at a reasonable price, (3)To provide a quick and warm
service to maximize customer’s satisfaction, (4)To be a restaurant with the highest level of
hygiene standard food in a relaxed atmosphere, (5)To generate an appropriate and sustainable
profit for the Company’s stakeholders, (6)To make employees happy and contented in their
work, (7)To assist and provide social and environmental support

VISION:- To serve happiness to our customers through delicious quality meals and
extraordinary restaurant experience while working toward the greater good for our employees,
community and environment.
 LICENSING

Legal formalities:

 We could get DIN (Director Identification Number) which is printed, signed, and sent to
Ministry of Corporate Affairs

 Get a TAN (Tax Account Number) for income taxes from Income Tax Department’s
Assessing Office.

 We must be registered Enroll with Establishment Act (State/Municipal), Shops, and

Office of Inspector.

 FSSAI License which costs Rs. 15000 for 5 Years

 Eating House License which costs Rs. 300 for 3 Years
 Fire and Safety License
 Health/Trade License which costs Rs. 500 to Rs. 50000 depending on the state rules
 Certificate of Environmental Clearance
 Shop and Establishment License which costs Rs. 200 to Rs. 4000 per year
 OPERATIONS AND BUDGETING
OPERATIONS:-

The restaurant will operates its business from 10 A.M to till 10 P.M every day. There will be
total 9 staffs for operating and controlling the restaurant where there will be two cooks, one
clerk, two labours, and three waiters.

Post No. of Employees Salary(@)

COOK 2 15,000

CLERK 1 8000

LABOUR 2 1000-1500

WAITER 3 5000

Delivery Boy 2 10000

BUDGETING:-

SHORT-TERM ASSETS LONG-TERM ASSETS

ASSETS Amount ASSETS AMOUNT

MIXER GRINDER 5000 Refrigerator 50000

KITCHENWARE 200000 Racks 20000
Glass, Plates, Spoon, 30000
Air Condition 150000
Fock, etc

OTHERS 100000 Others 500000

TOTAL 3,35,000 TOTAL 7,20,000

 Expenses of Main Raw Products

Raw Materials Qty / month(appx.) Expenses Per Month(appx.)

Chicken 150kg to 200kg 30000

Raw Noodles 250kg to 300kg 15000

Egg 500 to1000 pc 5000

Paneer/Tofu 150 to 300 kg 60000

Vegetables 500 to 600 kg 20000

Grocery AS PER NEED -

MILK 300 LTR 8000

Cylinder 10 Pc to 20 Pc 10000

Electricity Bill 300 Units 3000-5000

Shop Rent 500 to 1000sq.ft 15000-30000

 STP

SEGMENTING:- The segmenting of Noodle-ANO will be done on the basis of the age group
of the consumers as well as demand in the market. On the basis of occupation is for the segment
of all urban & semi urban consumers. On the basis of age group who likes to noodles especially
is for the students and young generation consumers in the age group of 5-45. This is how the
segmentation of Noodle-ANO will be done.

TARGETING – The new Noodle-ANO will target mainly on the youth that are in the segments
of the younger generation age group. As today the youths are mainly attracted towards the
noodles and they like to eat noodles rather than other items of dishes and they are ready to spend
money on it, therefore the Noodle-ANO will target the youths in the given segments of their
market.

Positioning – The positioning of Noodle-ANO will be done mainly by advertisements by

different mediums where the consumer can know about the products as well as big hoardings of
the noodle items will be put up in major places. By these ways the positioning of Noodle-ANO
will be done.

Therefore these will be the STP of the all new Noodle-ANO so as to make it a success in the
market.
 MARKETING MIX
PRODUCT:- A product includes both goods and services. So, the goods and services
includes-

Goods:- Here the goods of the restaurant are the food items, machinery(air condition,
refrigerator, racks,mixer grinder, kitchenware, furniture, and other accessories.

Services:- Here the services includes the services of the staffs (Waiter, Clerk, and other),
ambience service, home delivery service, etc.

PRICE:-

PROMOTION:- For our Shop’s promotion we will apply two promotional tools for
example,(a)Advertisements-We will give advertisement in the newspaper, Leaflets and in social
media by creating our own page to promote our shop as well as our products (b)Sales Promotion-
It will includes Discounted Prices, Coupons, Rewards Points Card, Combos, Wi-fi Facilities,
Seasonal and Holiday specials dishes.
PLACE:- The location we have chosen contains an additional area we can annex for extra
seating if and when it becomes necessary, for a small additional rental charge.We have choosen
the area of College Street near to MG road,Kolkata because the demand for affordable restaurant
and the food lovers are very high on that locality for example, Students, Employees, Tourists,
Local residents.

PEOPLE:-

 CUSTOMER SERVICE- The most important people in our business are the customers.
We will received so many recommendations and testimonials from happy customers if
we serve our best to them and which will result the fantastic feedback by the customers.

 EMPLOYEES-We will hire trained/professional employees in our shop to provide the

best services to our client/ customers. The employees are the key pillars of any business.
We will keep good bonding with the employees.

 SUPPLIERS-We will keep good relation with the suppliers to increase the growth scale
of our business which includes making payment on time, communication, competition,
meetings, etc.

PROCESS:-

Business management tools are all the systems, applications, controls, calculating
solutions, methodologies, etc. used by organizations to be able to cope with changing markets,
ensure a competitive position in them and improve business performance as well as the process
of operations which helps the restaurant to run its business smoothly and efficiently.
PHYSICAL EVIDENCE:-

It means everything our customers see and touch when interacting with our business. For
example:- Bills, foods items and menu, furniture and other accessories, AC, services of staffs,
tables, inside environment, etc.

SALES STRETEGY:-
Because Noodle-ANO is a new entity, we understand that we will have to prove our Noodle
restaurant business worth to upscale noodle buyers in order to earn their respect and business.
Our Sales Forecast depends on establishing a loyal customer base who visits our restaurant at
least once in a week; we expect a few committed noodle lover "regulars" who will come in more
than once a week. In order to achieve this kind of repeat business, every customer, whether on
the first visit or their hundredth, will be treated graciously and with respect.

SALES FORCAST

We expect sales to start off conservatively and increase extensively during the working/business
days, Christmas, Valentine's Day, Easter and Mother's Day holidays, Durga puja and other
festive seasons.

Noodle-ANO expects average sales of just over minimum 3-5 lakhs per month for the first year,
as we build name recognition and status in the community. In the second and third year we look
to see increased sales of roughly 10%-20% per year, as we gain a larger percentage of the market
share and increase our customer base.